Planet 13 Holdings Executive and Leadership Team

Larry Scheffler, the Co-Chief Executive Officer & Board Member at Planet 13 Holdings, directs the overarching corporate strategy and long-term vision for the organization. By prioritizing the expansion of award-winning cannabis product lines, the Co-Chief Executive Officer & Board Member ensures the company maintains a vanguard position in the industry. This leadership role involves constant collaboration with the board to refine governance standards and optimize market reach across North American territories. Larry Scheffler actively monitors cultivation efficiencies and retail performance to guarantee that the dispensary experience remains unparalleled. Through rigorous oversight of high-level business initiatives, the Co-Chief Executive Officer & Board Member drives sustainable growth and shareholder value. By leveraging best-in-class technology, the executive secures a competitive advantage in the rapidly evolving cannabis sector, ensuring that all strategic objectives align with the core mission of providing premium, accessible products to a diverse consumer base.

Steve McLean, the Chief Financial Officer at Planet 13 Holdings, manages the fiscal health and capital allocation strategies necessary for sustained corporate expansion. Overseeing financial reporting, budgeting, and investor relations, the Chief Financial Officer ensures transparency and accuracy in all monetary operations. This role involves analyzing market trends to support the deployment of capital into new cultivation technologies and retail infrastructure. Steve McLean maintains strict control over expenditure to maximize operational efficiencies across all licensed facilities. By coordinating with the executive team, the Chief Financial Officer aligns financial planning with the broader goal of dominating the cannabis retail market. The executive monitors cash flow and risk management protocols to protect the company's assets while funding growth initiatives. Through precise financial modeling and strategic investment, the Chief Financial Officer secures the necessary resources to maintain the company's status as an industry leader in the United States.

Jeffrey Trappe, the Chief Operating Officer, Florida Operations at Planet 13 Holdings, directs all regional activities and supply chain logistics within the Florida market. By implementing standardized cultivation protocols, the Chief Operating Officer, Florida Operations ensures that every product meets the high quality standards expected by consumers. This role involves managing local facility performance and optimizing the dispensary experience to drive regional revenue growth. Jeffrey Trappe coordinates with corporate leadership to integrate best-in-class technology into daily operations, thereby increasing output and reducing waste. The executive oversees the execution of regional expansion plans, ensuring that all local initiatives align with the broader corporate mission. By focusing on operational excellence and local market penetration, the Chief Operating Officer, Florida Operations strengthens the company's footprint in the Southeast. This leadership position requires constant attention to regulatory compliance and the seamless delivery of premium cannabis products to the regional customer base.

Leonard Fraser, the Chief Administrative Officer at Planet 13 Holdings, manages internal infrastructure, human capital, and organizational processes to support the company's rapid growth. By streamlining administrative workflows, the Chief Administrative Officer ensures that all departments operate with maximum efficiency and cross-functional alignment. This role involves overseeing corporate policy development and maintaining the internal systems that support the company's retail and cultivation operations. Leonard Fraser facilitates communication between the executive team and various business units to ensure that strategic goals remain the primary focus of daily activities. The executive monitors organizational health and talent development to sustain a high-performance culture. Through the implementation of robust administrative frameworks, the Chief Administrative Officer supports the company's mission of providing an unparalleled dispensary experience. By optimizing internal resources and managing complex operational requirements, the executive ensures that the company remains agile and responsive to the demands of the competitive cannabis industry.