PlainsCapital Bank Executive and Leadership Team

July, 2026

Leadership Overview

PlainsCapital Bank has 10 executives leading key functions including strategy, operations, and market development.

Driven by a commitment to community banking, PlainsCapital Bank provides leading personal banking, commercial banking, and wealth management services across Texas, fostering financial growth and stability for its clients.

Leadership Roles at PlainsCapital Bank

  • Chief Executive Officer - Jeremy Schaffner
  • Chief Operating Officer - Peter Villarreal
  • President (North, Dallas) - Doug Cook
  • President - Chris DeFrancisco
  • President, Commercial Banking Mansfield - Roy Whitfill
  • President, Market (McAllen) - Albert Chapa
  • President - Raul Villanueva
  • President (Frisco) - Jamie Robertson
  • President, Market (Lubbock) - David Quintanilla
  • President - Keeton Moore
  • Jeremy Schaffner - Chief Executive Officer

    Jeremy Schaffner, the Chief Executive Officer at PlainsCapital Bank, directs the overarching strategy and vision for the independent Texas-based financial institution. Schaffner guides the company’s expansion and operational excellence, ensuring alignment with its core mission of providing leading personal banking, commercial banking, and wealth management services. This executive leadership role involves setting the strategic direction for all departments, fostering a culture of innovation, and driving sustainable growth across the bank's markets. Jeremy Schaffner oversees the executive team, ensuring cohesive execution of business objectives and maintaining the bank's strong reputation for client-focused financial solutions. The Chief Executive Officer's responsibilities extend to stakeholder relations and long-term financial planning, solidifying PlainsCapital Bank's position as a key player in the Texas financial landscape.
    Jeremy Schaffner

    Peter Villarreal - Chief Operating Officer

    Peter Villarreal, the Chief Operating Officer at PlainsCapital Bank, manages the day-to-day operational efficiency and effectiveness of the bank's extensive service offerings. Villarreal oversees the implementation of strategic initiatives across personal banking, commercial banking, and wealth management, ensuring seamless service delivery and adherence to regulatory standards. This critical role involves optimizing internal processes, enhancing technological infrastructure, and driving operational improvements to support the bank's growth objectives. Peter Villarreal collaborates closely with other executive leaders to streamline workflows and maintain high standards of customer service. The Chief Operating Officer's focus on operational excellence directly contributes to the bank's ability to provide leading financial solutions and maintain its competitive edge within the Texas market.
    Peter Villarreal

    Doug Cook - President (North, Dallas)

    Doug Cook, the President (North, Dallas) at PlainsCapital Bank, spearheads market development and client engagement within the significant North Dallas region. Cook directs the strategic expansion of personal and commercial banking services, alongside wealth management initiatives, tailored to the specific needs of this key market. This leadership position involves building strong client relationships, fostering local business partnerships, and ensuring the bank's services effectively support regional economic growth. Doug Cook oversees the Dallas market operations, driving revenue generation and market share expansion. The President (North, Dallas) role is integral to PlainsCapital Bank's localized growth strategy, ensuring consistent delivery of leading financial solutions and reinforcing the bank's presence in a vital economic hub.

    Chris DeFrancisco - President

    Chris DeFrancisco, the President at PlainsCapital Bank, drives strategic initiatives and market presence across designated regions, contributing to the bank's overall growth and service excellence. DeFrancisco focuses on expanding the bank's reach in personal banking, commercial banking, and wealth management, ensuring robust client acquisition and retention strategies are effectively implemented. This executive role involves fostering strong relationships with clients and community stakeholders, enhancing the bank's reputation for reliable financial services. Chris DeFrancisco oversees market performance and operational strategies within their purview, aligning local efforts with the broader corporate objectives of PlainsCapital Bank. The President's leadership is crucial for navigating market dynamics and delivering tailored financial solutions.

    Roy Whitfill - President, Commercial Banking Mansfield

    Roy Whitfill, the President, Commercial Banking Mansfield at PlainsCapital Bank, leads the strategic development and execution of commercial banking services within the Mansfield market. Whitfill focuses on cultivating strong relationships with local businesses, providing tailored financial solutions that support their growth and operational needs. This role involves driving commercial loan origination, managing client portfolios, and ensuring the delivery of comprehensive banking services. Roy Whitfill oversees the commercial banking team in Mansfield, fostering a client-centric approach and maximizing market penetration. The President, Commercial Banking Mansfield position is vital for expanding PlainsCapital Bank's commercial client base and reinforcing its commitment to supporting regional business development.
    Roy Whitfill

    Albert Chapa - President, Market (McAllen)

    Albert Chapa, the President, Market (McAllen) at PlainsCapital Bank, directs market strategy and client relations within the McAllen region, enhancing the bank's presence and service delivery. Chapa oversees the expansion of personal banking, commercial banking, and wealth management services, ensuring they meet the unique financial requirements of the South Texas market. This leadership role involves fostering key business partnerships, driving client acquisition, and ensuring operational alignment with the bank's core values. Albert Chapa manages market performance and team development in McAllen, contributing significantly to PlainsCapital Bank's regional growth objectives. The President, Market (McAllen) position is essential for solidifying the bank's commitment to serving local communities with leading financial expertise.

    Raul Villanueva - President

    Raul Villanueva, the President at PlainsCapital Bank, drives strategic market initiatives and operational oversight across key areas of the bank's service delivery. Villanueva focuses on enhancing the bank's offerings in personal banking, commercial banking, and wealth management, ensuring robust client engagement and satisfaction. This executive position involves fostering strong community ties and developing strategic partnerships that support regional economic development. Raul Villanueva leads market teams, guiding them to achieve ambitious growth targets and uphold the bank's reputation for financial integrity. The President's leadership is instrumental in adapting to market demands and delivering innovative financial solutions that benefit clients across Texas.

    Jamie Robertson - President (Frisco)

    Jamie Robertson, the President (Frisco) at PlainsCapital Bank, leads market operations and strategic growth initiatives within the dynamic Frisco area. Robertson directs the expansion of personal banking, commercial banking, and wealth management services, focusing on meeting the evolving financial needs of the local community and businesses. This role involves cultivating strong client relationships, identifying new business opportunities, and ensuring the delivery of exceptional financial expertise. Jamie Robertson oversees the Frisco market team, driving performance and reinforcing PlainsCapital Bank's commitment to localized service excellence. The President (Frisco) position is critical for strengthening the bank's regional footprint and supporting economic vitality in North Texas.
    Jamie Robertson

    David Quintanilla - President, Market (Lubbock)

    David Quintanilla, the President, Market (Lubbock) at PlainsCapital Bank, directs market strategy and client engagement for the Lubbock region, enhancing the bank's service offerings. Quintanilla oversees the growth of personal banking, commercial banking, and wealth management services, ensuring they align with the specific economic landscape of West Texas. This leadership position involves building robust client relationships, driving market penetration, and fostering local business partnerships. David Quintanilla manages the Lubbock market operations, contributing to PlainsCapital Bank's strategic expansion and commitment to community-focused banking. The President, Market (Lubbock) role is key to delivering tailored financial solutions and reinforcing the bank's strong regional presence.

    Keeton Moore - President

    Keeton Moore, the President at PlainsCapital Bank, drives strategic market development and operational execution across designated territories, contributing to the bank's sustained growth. Moore focuses on enhancing the delivery of personal banking, commercial banking, and wealth management services, ensuring client needs are met with precision and expertise. This executive role involves fostering strong community ties and developing strategic alliances that promote regional economic advancement. Keeton Moore leads market teams, guiding them toward achieving ambitious performance metrics and upholding PlainsCapital Bank's reputation for financial stewardship. The President's leadership is vital for navigating evolving market conditions and providing innovative financial solutions.

    Explore Leadership Teams in Banking

    Frequently Asked Questions Regarding PlainsCapital Bank Top Executives and Leadership Team

    Who leads PlainsCapital Bank?
    PlainsCapital Bank is led by Jeremy Schaffner (Chief Executive Officer), along with executives such as Peter Villarreal (Chief Operating Officer) and Doug Cook (President (North, Dallas)).
    Who is part of PlainsCapital Bank’s executive team?
    The executive team of PlainsCapital Bank includes leaders such as Jeremy Schaffner (Chief Executive Officer), Peter Villarreal (Chief Operating Officer), Doug Cook (President (North, Dallas)) and other senior executives.
    How many executives does PlainsCapital Bank have?
    PlainsCapital Bank has 10 executives leading key business areas.
    What roles are included in PlainsCapital Bank’s leadership team?
    The leadership team of PlainsCapital Bank includes roles such as Chief Executive Officer, Chief Operating Officer, President (North, Dallas), President, President, Commercial Banking Mansfield.