Pirelli Executive and Leadership Team

May, 2026

Leadership Overview

Pirelli has 7 executives leading key functions including strategy, finance, and regional operations.

Driven by innovation, Pirelli is dedicated to designing, developing, and marketing high-quality tires for various vehicles, alongside advancements in emissions control and renewable energy, solidifying its global market impact.

Leadership Roles at Pirelli

  • Chief Executive Officer - Jp Elli Marco
  • Managing Director & Chief Executive Officer - Johan Theron
  • Chief Executive Officer, Latin American (North) - Mauricio Canineo
  • Chief Financial Officer - Hou Guilian
  • Chief Financial Officer Latam - Rubens Alonso
  • Chief Financial Officer (Argentina) - Santiago Sanguinetti
  • President - Ernest Bedia
  • Jp Elli Marco - Chief Executive Officer

    Jp Elli Marco, the Chief Executive Officer at Pirelli, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's global expansion and ensuring alignment with market demands for advanced tire technology and sustainable solutions. Marco's oversight extends to fostering innovation within Pirelli's research and development divisions, crucial for maintaining a competitive edge in the automotive and industrial sectors. The Chief Executive Officer ensures that all business units operate cohesively, driving revenue growth and enhancing brand reputation worldwide. This executive's focus remains on long-term value creation and strategic partnerships that support Pirelli's mission in tire manufacturing and related eco-technologies. Jp Elli Marco's strategic vision shapes the company's direction, impacting its market position and commitment to quality.

    Johan Theron - Managing Director & Chief Executive Officer

    Johan Theron, the Managing Director & Chief Executive Officer at Pirelli, spearheads the company's strategic direction and operational management. Theron's responsibilities encompass driving business growth, optimizing global operations, and ensuring the successful implementation of Pirelli's product development initiatives. This executive oversees the integration of new technologies and sustainable practices across all manufacturing processes, reinforcing Pirelli's commitment to environmental responsibility. The Managing Director & Chief Executive Officer also manages key stakeholder relationships, including investors and industry partners, to foster collaborative growth. Johan Theron's leadership is pivotal in navigating complex market dynamics and expanding Pirelli's presence in key international territories, particularly in the high-performance tire segment. Theron's strategic acumen ensures sustained profitability and market leadership.

    Mauricio Canineo - Chief Executive Officer, Latin American (North)

    Mauricio Canineo, the Chief Executive Officer, Latin American (North) at Pirelli, directs all strategic and operational activities within the specified region. Canineo is responsible for driving market share growth, optimizing sales performance, and ensuring the successful distribution of Pirelli's tire products across North Latin America. This leadership position involves developing and executing regional business plans that align with global corporate objectives, focusing on customer acquisition and retention. The Chief Executive Officer, Latin American (North) oversees the management of regional teams, fostering a culture of excellence and innovation. Mauricio Canineo's deep understanding of the Latin American market is crucial for adapting global strategies to local demands, thereby enhancing Pirelli's brand presence and profitability in this key territory. Canineo ensures operational efficiency and market penetration.

    Hou Guilian - Chief Financial Officer

    Hou Guilian, the Chief Financial Officer at Pirelli, manages the company's financial health and strategic fiscal planning. Guilian oversees all financial operations, including accounting, budgeting, and financial reporting, ensuring compliance with international regulations. This role is critical in analyzing market trends and economic conditions to inform investment decisions and optimize capital allocation across Pirelli's diverse business units, from tire manufacturing to emissions control technologies. The Chief Financial Officer works closely with other C-suite executives to develop financial strategies that support sustainable growth and profitability. Hou Guilian's expertise is essential for managing risk, securing funding for new ventures, and enhancing shareholder value. Guilian's fiscal discipline underpins the company's operational stability and expansion efforts.

    Rubens Alonso - Chief Financial Officer Latam

    Rubens Alonso, the Chief Financial Officer Latam at Pirelli, oversees the financial operations and strategic fiscal management for the Latin American region. Alonso is responsible for budgeting, financial forecasting, and ensuring fiscal compliance across all regional subsidiaries. This role involves analyzing regional economic performance, identifying financial risks, and developing strategies to optimize profitability and capital allocation for Pirelli's tire and industrial vehicle segments. The Chief Financial Officer Latam collaborates with regional leadership to implement financial controls and drive operational efficiencies. Rubens Alonso's financial expertise is vital for supporting the company's growth initiatives in Latin America, ensuring sound financial practices and contributing to sustained market success. Alonso's fiscal oversight strengthens Pirelli's regional financial standing.

    Santiago Sanguinetti - Chief Financial Officer (Argentina)

    Santiago Sanguinetti, the Chief Financial Officer (Argentina) at Pirelli, manages the financial strategy and operations within Argentina. Sanguinetti is tasked with overseeing all accounting functions, financial planning, and reporting to ensure fiscal integrity and compliance with local regulations. This executive role involves analyzing the economic landscape of Argentina to inform financial decisions, manage budgets effectively, and identify opportunities for financial optimization for Pirelli's operations in the country. The Chief Financial Officer (Argentina) works closely with national management to support business objectives through robust financial governance. Santiago Sanguinetti's financial acumen is critical for navigating the specific market conditions in Argentina, contributing to the company's stability and growth within the region. Sanguinetti ensures sound financial management.

    Ernest Bedia - President

    Ernest Bedia, the President at Pirelli, leads strategic initiatives and oversees the operational execution of key business functions. Bedia's role involves driving corporate development, fostering innovation across product lines, and ensuring the company's market competitiveness in the global tire industry. This executive is instrumental in shaping the company's long-term vision, focusing on sustainable growth and technological advancement in tire manufacturing and related sectors. The President collaborates with the executive team to align departmental goals with overarching corporate objectives, enhancing efficiency and profitability. Ernest Bedia's leadership guides Pirelli's expansion into new markets and strengthens its commitment to quality and customer satisfaction. Bedia's strategic direction impacts the company's overall performance and market positioning.

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    Frequently Asked Questions Regarding Pirelli Top Executives and Leadership Team

    Who leads Pirelli?
    Pirelli is led by Jp Elli Marco (Chief Executive Officer), along with executives such as Johan Theron (Managing Director & Chief Executive Officer) and Mauricio Canineo (Chief Executive Officer, Latin American (North)).
    Who is part of Pirelli’s executive team?
    The executive team of Pirelli includes leaders such as Jp Elli Marco (Chief Executive Officer), Johan Theron (Managing Director & Chief Executive Officer), Mauricio Canineo (Chief Executive Officer, Latin American (North)) and other senior executives.
    How many executives does Pirelli have?
    Pirelli has 7 executives leading key business areas.
    What roles are included in Pirelli’s leadership team?
    The leadership team of Pirelli includes roles such as Chief Executive Officer, Managing Director & Chief Executive Officer, Chief Executive Officer, Latin American (North), Chief Financial Officer, Chief Financial Officer Latam.