Pick n Pay Executive and Leadership Team

May, 2026

Leadership Overview

Pick n Pay has 4 executives leading key functions including strategy, finance, operations, and team leadership.

Driven by a commitment to customer value, Pick n Pay is dedicated to providing accessible, quality goods across South Africa, fostering innovation in retail and online grocery services to meet evolving consumer needs.

Leadership Roles at Pick n Pay

  • Chief Executive Officer - Dan Booysen
  • Chief Financial Officer - Tina Rookledge
  • Chief Operations Officer - Lynette Lange
  • Team Captain - Ntombifuthi Tlaeli
  • Dan Booysen - Chief Executive Officer

    Dan Booysen, the Chief Executive Officer at Pick n Pay, directs the overarching strategy and vision for the entire retail group. Overseeing all major business units, including Pick n Pay, Boxer, and TM Supermarkets, Booysen ensures cohesive market presence and operational synergy across diverse store formats. This leadership role involves driving expansion initiatives, particularly within sub-Saharan Africa's burgeoning online grocery sector, a key growth area for the company. By aligning corporate objectives with market demands, Dan Booysen champions innovation in customer service and product offerings. The Chief Executive Officer's focus extends to optimizing supply chain efficiencies and fostering strategic partnerships that enhance the company's competitive edge in the fast-moving consumer goods industry. Booysen's strategic direction ensures Pick n Pay maintains its position as a leading South African retailer.

    Tina Rookledge - Chief Financial Officer

    Tina Rookledge, the Chief Financial Officer at Pick n Pay, manages all financial operations and fiscal strategy for the group. Overseeing budgeting, forecasting, and financial reporting, Rookledge ensures robust financial health across Pick n Pay, Boxer, and TM Supermarkets. This critical role involves managing capital allocation, investor relations, and risk management to support sustainable growth. Rookledge's expertise is vital in navigating the complexities of the fast-moving consumer goods market, ensuring profitability and financial stability. By implementing stringent financial controls and driving cost-efficiency measures, the Chief Financial Officer safeguards the company's assets and enhances shareholder value. Tina Rookledge's strategic financial planning underpins the group's ability to invest in its extensive online grocery platform and expand its market reach within South Africa and beyond.
    Tina Rookledge

    Lynette Lange - Chief Operations Officer

    Lynette Lange, the Chief Operations Officer at Pick n Pay, directs the day-to-day operational execution across all store formats and the online grocery platform. Overseeing supply chain management, logistics, and in-store operations, Lange ensures seamless service delivery and product availability for Pick n Pay, Boxer, and TM Supermarkets. This leadership position involves optimizing operational workflows, enhancing efficiency, and maintaining high standards of customer experience throughout sub-Saharan Africa. Lange's responsibilities include managing inventory control, store performance metrics, and the scaling of the company's significant online retail capabilities. By driving operational excellence, Lynette Lange supports the group's mission to provide accessible, quality goods. The Chief Operations Officer's strategic focus on operational efficiency directly contributes to Pick n Pay's market competitiveness and its ability to meet the dynamic demands of the fast-moving consumer goods sector.
    Lynette Lange

    Ntombifuthi Tlaeli - Team Captain

    Ntombifuthi Tlaeli, the Team Captain at Pick n Pay, leads and motivates frontline staff to deliver exceptional customer service. Overseeing daily team activities and performance, Tlaeli ensures adherence to company standards across store operations. This role involves direct engagement with employees, fostering a positive work environment, and addressing immediate operational needs to support the overall mission of Pick n Pay. Tlaeli's focus on team cohesion and efficiency directly impacts the customer experience within the retail environment. By guiding and developing team members, Ntombifuthi Tlaeli contributes to the operational success of the store and reinforces the company's commitment to quality service in the fast-moving consumer goods industry. This leadership function is crucial for maintaining high service levels and operational flow.

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    Frequently Asked Questions Regarding Pick n Pay Top Executives and Leadership Team

    Who leads Pick n Pay?
    Pick n Pay is led by Dan Booysen (Chief Executive Officer), along with executives such as Tina Rookledge (Chief Financial Officer) and Lynette Lange (Chief Operations Officer).
    Who is part of Pick n Pay’s executive team?
    The executive team of Pick n Pay includes leaders such as Dan Booysen (Chief Executive Officer), Tina Rookledge (Chief Financial Officer), Lynette Lange (Chief Operations Officer) and other senior executives.
    How many executives does Pick n Pay have?
    Pick n Pay has 4 executives leading key business areas.
    What roles are included in Pick n Pay’s leadership team?
    The leadership team of Pick n Pay includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operations Officer, Team Captain.