Petland Executive and Leadership Team

June, 2026

Leadership Overview

Petland has 6 executives leading key functions including strategy, operations, finance, revenue, and retail management.

Dedicated to enhancing the human-animal bond, Petland operates as a franchise with quality, full-service retail pet centers, focusing on matching the right pet with the right person for over 47 years.

Leadership Roles at Petland

  • Chief Executive Officer - Mariana Freitas
  • President & Chief Executive Officer - Joseph Watson
  • Chief Financial Officer - Bob Doerksen
  • Chief Operating Officer - Steven Steele
  • President, Gauntt Co - Steve Gauntt
  • Chief Revenue Officer - Steve Huggins
  • Mariana Freitas - Chief Executive Officer

    Mariana Freitas, the Chief Executive Officer at Petland, directs the overarching corporate strategy and operational execution across its global franchise network. Freitas guides the company's mission to foster strong human-animal bonds by ensuring retail partners uphold rigorous standards for pet care and customer education. This leadership involves optimizing franchise performance and expanding market reach in key regions like North America and Asia. Freitas's strategic vision drives Petland's commitment to providing quality, full-service retail pet centers, ensuring consistent brand experience and customer satisfaction across all locations. The focus remains on sustainable growth and reinforcing Petland's position as a leader in the retail pet industry. Mariana Freitas ensures alignment with the company's founding principles of responsible pet ownership and expert guidance for pet owners.

    Joseph Watson - President & Chief Executive Officer

    Joseph Watson, the President & Chief Executive Officer at Petland, spearheads the company's strategic direction and executive leadership, driving growth and operational excellence across its international franchise operations. Watson's role involves overseeing the expansion of Petland's retail presence in the United States, Canada, Japan, China, Mexico, South Africa, Brazil, and El Salvador. This leadership ensures that Petland Pet Counselors remain dedicated to matching pets with suitable owners and enhancing the human-animal bond. Joseph Watson focuses on maintaining the highest standards of quality and service within the franchise network, reinforcing the company's 47-year legacy. The executive's mandate includes fostering innovation in retail strategies and ensuring Petland's continued success in the global pet retail market.

    Bob Doerksen - Chief Financial Officer

    Bob Doerksen, the Chief Financial Officer at Petland, directs all financial planning, management, and reporting activities for the global franchise operation. Doerksen oversees the financial health and stability of Petland, managing budgets, investments, and fiscal strategies across its diverse international markets, including North America and South America. This leadership ensures that financial resources are allocated effectively to support growth initiatives and maintain operational excellence. Bob Doerksen is responsible for financial compliance and risk management, safeguarding the company's assets and ensuring adherence to regulatory requirements. The executive's focus includes driving financial performance and providing strategic financial insights to support the company's long-term objectives and franchise partner success.

    Steven Steele - Chief Operating Officer

    Steven Steele, the Chief Operating Officer at Petland, manages the day-to-day operational functions and performance of the company's extensive franchise network. Steele oversees the implementation of operational strategies designed to enhance efficiency and customer experience across retail centers in the United States, Canada, and other international markets. This leadership ensures that Petland's commitment to quality and service is consistently delivered, supporting the core mission of matching pets with the right owners. Steven Steele focuses on optimizing supply chain logistics and retail operations to support franchise partners effectively. The executive's responsibilities include driving operational improvements that enhance profitability and uphold Petland's reputation for excellence in the human-animal bond sector.

    Steve Gauntt - President, Gauntt Co

    Steve Gauntt, the President, Gauntt Co at Petland, oversees specific operational divisions and strategic partnerships integral to Petland's franchise model. Gauntt's leadership focuses on enhancing the operational capabilities and market presence of associated entities, contributing to the overall success of Petland's retail centers. This role involves driving initiatives that support the company's mission of matching the right pet with the right person and enriching the human-animal bond. Steve Gauntt works to ensure seamless integration and performance across partnered operations, contributing to Petland's established reputation for quality and customer dedication. The executive's efforts are directed towards strengthening Petland's market position and operational efficiency within its key geographic areas.

    Steve Huggins - Chief Revenue Officer

    Steve Huggins, the Chief Revenue Officer at Petland, leads the strategic initiatives focused on revenue generation and sales growth across the company's global retail franchise network. Huggins directs efforts to expand market share and enhance revenue streams by optimizing sales processes and identifying new business opportunities in regions spanning the United States, Canada, and beyond. This leadership ensures that Petland's sales teams and franchise partners are equipped with the tools and strategies necessary to achieve revenue targets. Steve Huggins focuses on developing and executing commercial strategies that align with Petland's mission of fostering the human-animal bond and providing quality pet retail experiences. The executive's role is critical in driving the financial success and sustained growth of the Petland brand.
    Steve Huggins

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    Frequently Asked Questions Regarding Petland Top Executives and Leadership Team

    Who leads Petland?
    Petland is led by Mariana Freitas (Chief Executive Officer), along with executives such as Joseph Watson (President & Chief Executive Officer) and Bob Doerksen (Chief Financial Officer).
    Who is part of Petland’s executive team?
    The executive team of Petland includes leaders such as Mariana Freitas (Chief Executive Officer), Joseph Watson (President & Chief Executive Officer), Bob Doerksen (Chief Financial Officer) and other senior executives.
    How many executives does Petland have?
    Petland has 6 executives leading key business areas.
    What roles are included in Petland’s leadership team?
    The leadership team of Petland includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Gauntt Co.