Leadership Overview
Personify Health has 9 executives leading key functions including strategy, global operations, technology, finance, human resources, and wellbeing solutions.
Focused on delivering personalized health outcomes, Personify Health integrates health, wellbeing, and navigation solutions to transform the healthcare experience for members across diverse markets.
Focused on delivering personalized health outcomes, Personify Health integrates health, wellbeing, and navigation solutions to transform the healthcare experience for members across diverse markets.
Leadership Roles at Personify Health
Pete McCabe - Chief Executive Officer
Pete McCabe, the Chief Executive Officer at Personify Health, directs the overarching corporate strategy and long-term vision for the organization. McCabe manages the alignment of health, wellbeing, and navigation solutions to ensure the platform delivers measurable outcomes for clients. By fostering partnerships with key stakeholders, the Chief Executive Officer drives market expansion and strengthens the competitive position of the company within the digital health sector. McCabe oversees the executive leadership team to maintain operational excellence and financial health. Through consistent focus on innovation, the Chief Executive Officer ensures the platform remains at the forefront of personalized health technology. Pete McCabe prioritizes the development of scalable solutions that address complex healthcare challenges. This leadership approach supports the mission of improving member engagement and health results across North American markets. Ultimately, McCabe secures the future growth trajectory of the organization through disciplined execution and strategic foresight.

Hanieh Ahmadi - Group Chief Executive Officer
Hanieh Ahmadi, the Group Chief Executive Officer at Personify Health, oversees the integration of diverse business units to maximize the impact of the personalized health platform. Ahmadi coordinates cross-functional initiatives that unify health and navigation services into a cohesive user experience. The Group Chief Executive Officer drives the strategic roadmap for international growth, ensuring that the company maintains a consistent standard of service delivery. By analyzing market trends, Ahmadi identifies opportunities for product enhancement and service diversification. Hanieh Ahmadi collaborates with the board to refine corporate governance and operational efficiency. This role involves managing complex organizational structures to support the delivery of high-value health outcomes. Through rigorous oversight of business performance, the Group Chief Executive Officer ensures that all departments contribute to the broader mission of the company. Ahmadi maintains a focus on sustainable growth and long-term value creation for all stakeholders involved in the health ecosystem.
Mark Aiello - Chief Financial Officer
Mark Aiello, the Chief Financial Officer at Personify Health, manages the financial strategy and fiscal health of the organization. Aiello oversees budgeting, financial planning, and capital allocation to support the growth of the personalized health platform. The Chief Financial Officer directs the financial reporting processes, ensuring transparency and compliance with industry standards. By analyzing revenue streams and cost structures, Aiello identifies opportunities to improve profitability and operational efficiency. Mark Aiello collaborates with the executive team to evaluate investment opportunities in new health and wellbeing technologies. This leadership role involves managing relationships with investors and financial partners to secure the resources necessary for long-term success. Through rigorous financial oversight, the Chief Financial Officer ensures that the company maintains the stability required to innovate and expand its market reach. Aiello supports the mission of the organization by aligning financial resources with strategic priorities to drive sustainable growth.
Taylor Godbey - Chief Operating Officer
Taylor Godbey, the Chief Operating Officer at Personify Health, manages the internal infrastructure and daily business processes required to support the personalized health platform. Godbey optimizes workflows to ensure that health, wellbeing, and navigation solutions reach members with maximum efficiency. The Chief Operating Officer directs the implementation of operational policies that enhance service delivery and client satisfaction. By streamlining cross-departmental communication, Godbey facilitates a high-performance culture focused on achieving corporate objectives. Taylor Godbey monitors key performance indicators to identify areas for process improvement and resource allocation. This leadership role involves scaling internal systems to accommodate the growing demand for digital health services. Through the oversight of administrative and operational functions, the Chief Operating Officer ensures that the company remains agile in a competitive market. Godbey supports the strategic goals of the organization by maintaining a robust and responsive operational framework that drives consistent service quality.
Paul Wann - Chief Operating Officer & Senior VP, Tpa Operations
Paul Wann, the Chief Operating Officer & Senior VP, Tpa Operations at Personify Health, manages the specialized logistics and administrative functions of third-party administration services. Wann oversees the operational delivery of health navigation solutions, ensuring that member interactions remain accurate and timely. The Chief Operating Officer & Senior VP, Tpa Operations directs the teams responsible for claims processing and benefit administration, which are critical components of the company platform. By optimizing these complex service layers, Wann enhances the overall value proposition for clients. Paul Wann collaborates with the broader operations team to ensure that TPA services integrate smoothly with wellbeing and health initiatives. This leadership role involves maintaining high standards of service quality while scaling operations to meet the needs of a diverse client base. Through the management of these essential functions, the Chief Operating Officer & Senior VP, Tpa Operations ensures that the company delivers reliable and effective health outcomes.

Edward Liebowitz - President and General Manager, Wellbeing
Edward Liebowitz, the President and General Manager, Wellbeing at Personify Health, leads the specific business unit dedicated to wellbeing solutions. Liebowitz oversees the product strategy and market execution for programs designed to improve member health and lifestyle choices. The President and General Manager, Wellbeing directs the development of engagement tools that integrate with the broader health platform to deliver comprehensive outcomes. By analyzing user data and market feedback, Liebowitz refines the wellbeing offerings to ensure they remain relevant and effective. Edward Liebowitz collaborates with the technology and operations teams to ensure that wellbeing services are delivered seamlessly to members. This leadership role involves managing the growth of the wellbeing portfolio and expanding its reach across various market segments. Through the focus on preventative health and member engagement, the President and General Manager, Wellbeing supports the core mission of the company to improve health results through personalized and actionable solutions.
Hali Dengenis - Chief of Staff
Hali Dengenis, the Chief of Staff at Personify Health, coordinates the strategic priorities of the executive office to ensure alignment with the company mission. Dengenis manages high-level projects that bridge the gap between leadership vision and departmental execution. The Chief of Staff facilitates communication across the C-suite, ensuring that all leaders remain focused on the core objectives of the personalized health platform. By organizing executive workflows, Dengenis increases the efficiency of decision-making processes. Hali Dengenis monitors the progress of critical initiatives, providing the necessary support to overcome operational hurdles. This role involves synthesizing complex information to assist the leadership team in navigating market challenges. Through the management of internal communications and strategic planning, the Chief of Staff ensures that the organization maintains a unified direction. Dengenis supports the overall health and wellbeing mission by fostering collaboration and accountability throughout the executive ranks of the company.
Brian Gambs - Chief Technology Officer
Brian Gambs, the Chief Technology Officer at Personify Health, architects the digital infrastructure that powers the personalized health platform. Gambs oversees the development of software solutions that integrate health, wellbeing, and navigation data into a seamless user experience. The Chief Technology Officer drives the innovation roadmap, ensuring that the platform utilizes cutting-edge technology to deliver powerful health outcomes. By managing the engineering and data science teams, Gambs ensures the security, scalability, and reliability of the company technology stack. Brian Gambs collaborates with other executives to align technical capabilities with the strategic needs of the business. This leadership role involves implementing advanced analytics to improve member engagement and health results. Through the continuous evolution of the platform, the Chief Technology Officer supports the mission of providing accessible and effective health solutions. Gambs maintains a focus on technical excellence to ensure the company remains a leader in the digital health industry.

Brooke Cardarella - Chief People Officer
Brooke Cardarella, the Chief People Officer at Personify Health, directs the human resources strategy and organizational culture initiatives. Cardarella manages talent acquisition, employee development, and performance management to ensure the company attracts and retains the best professionals in the health technology sector. The Chief People Officer fosters an inclusive environment that supports the mission of delivering personalized health solutions. By implementing programs that promote employee wellbeing and professional growth, Cardarella strengthens the internal capabilities of the organization. Brooke Cardarella collaborates with the executive team to align workforce planning with the strategic goals of the business. This leadership role involves managing organizational change and promoting a culture of innovation and accountability. Through the oversight of people operations, the Chief People Officer ensures that the company maintains a high-performing team capable of driving the platform forward. Cardarella supports the long-term success of the organization by investing in the human capital that powers the business.

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