Leadership Overview
Perion has 7 executives leading key functions including regional management, financial strategy, marketing, technology, operations, human resources, and international expansion.
Focused on advancing digital advertising infrastructure, Perion delivers sophisticated media technology solutions that bridge the gap between global brands and consumers across fragmented digital channels.
Focused on advancing digital advertising infrastructure, Perion delivers sophisticated media technology solutions that bridge the gap between global brands and consumers across fragmented digital channels.
Leadership Roles at Perion
Elad Tzubery - Chief Financial Officer
Elad Tzubery, the Chief Financial Officer at Perion, manages the global financial health and capital allocation strategies for the entire digital advertising platform. Overseeing fiscal planning, investor relations, and corporate reporting, Tzubery ensures that the organization maintains the necessary liquidity to invest in cutting-edge media technology infrastructure. This leadership role involves rigorous analysis of revenue streams from internet advertising and retail media networks to support sustainable growth. By optimizing cost structures and financial workflows, Elad Tzubery directly impacts the company's ability to scale operations across diverse international markets. The Chief Financial Officer collaborates with the executive team to evaluate potential acquisitions and strategic investments that enhance the company's programmatic capabilities. Through disciplined financial oversight, Tzubery provides the stability required for the organization to innovate within the fragmented media landscape, ultimately securing long-term value for shareholders and supporting the company's mission of facilitating modern advertising workflows.
Vered Gomma - Chief Operating Officer
Vered Gomma, the Chief Operating Officer at Perion, executes the internal operational strategies that support the company's multi-channel advertising platform. Overseeing the efficiency of daily business processes and cross-departmental workflows, Gomma ensures that the organization delivers high-quality service to both advertisers and content creators. This leadership role involves streamlining the integration of retail media solutions and publisher monetization tools to maximize operational output. By optimizing resource allocation and project management frameworks, Vered Gomma drives productivity across the global organization. The Chief Operating Officer works closely with other C-suite leaders to align operational capacity with strategic growth objectives in the programmatic advertising sector. Through the implementation of robust operational standards, Gomma maintains the quality of the company's media technology infrastructure. Ultimately, the Chief Operating Officer secures the internal stability required for the company to scale its reach across diverse platforms and formats while maintaining a focus on conversion-driven results.
Ichiro Jinnai - President (Japan)
Ichiro Jinnai, the President (Japan) at Perion, directs all regional business activities and market expansion efforts within the Japanese digital advertising sector. Overseeing the adoption of the company's programmatic infrastructure by local brands and publishers, Jinnai ensures that the platform's capabilities are tailored to the specific nuances of the regional market. This leadership role involves building strategic partnerships with local media properties and advertisers to enhance the company's reach across streaming and e-commerce environments. By driving the implementation of retail media solutions, Ichiro Jinnai enables local brands to engage consumers with precision targeting. The President (Japan) coordinates with global leadership to align regional initiatives with the broader corporate mission of facilitating modern advertising workflows. Through the execution of localized growth strategies, Jinnai secures a strong competitive position for the company in the Japanese market. Ultimately, the President (Japan) drives regional revenue and strengthens the company's reputation as a provider of advanced media technology solutions.
Erin McCallion - Chief Marketing Officer
Erin McCallion, the Chief Marketing Officer at Perion, architects the global brand strategy and market positioning for the company's suite of advertising technology solutions. Overseeing the communication of value propositions to advertisers and publishers, McCallion ensures that the organization's expertise in programmatic ecosystems remains at the forefront of industry discourse. This leadership role involves developing comprehensive go-to-market strategies for connected television and retail media offerings. By leveraging data-driven insights, Erin McCallion drives brand awareness and demand generation across multiple consumer touchpoints. The Chief Marketing Officer coordinates with product teams to translate technical capabilities into compelling narratives that resonate with brands seeking precision targeting. Through the execution of high-impact marketing campaigns, McCallion expands the company's footprint in emerging streaming platforms. Ultimately, the Chief Marketing Officer secures a competitive advantage by highlighting the unique ability of the platform to bridge the gap between brands and consumers in a complex digital environment.
Mina Naguib - Chief Technology Officer
Mina Naguib, the Chief Technology Officer at Perion, directs the development and maintenance of the company's sophisticated digital advertising infrastructure. Overseeing the engineering teams responsible for programmatic advertising ecosystems, Naguib ensures that the platform provides seamless connectivity between advertisers and consumers. This leadership role involves architecting scalable solutions for connected television and retail media networks that handle massive data volumes with high precision. By driving innovation in contextual relevance and first-party data utilization, Mina Naguib enables brands to execute campaigns with superior measurement capabilities. The Chief Technology Officer collaborates with product leaders to integrate new features that enhance publisher monetization and user experience quality. Through the continuous refinement of the underlying technology stack, Naguib supports the company's mission to facilitate modern advertising workflows. Ultimately, the Chief Technology Officer secures the technical foundation necessary for the organization to maintain its position as a leader in the evolving digital media landscape.
Rona Turetz - Chief People Officer
Rona Turetz, the Chief People Officer at Perion, directs the human capital strategy and organizational culture for the global technology platform. Overseeing talent acquisition, employee development, and performance management, Turetz ensures that the company attracts and retains the specialized expertise required to innovate in the programmatic advertising space. This leadership role involves fostering an environment that supports the company's mission of bridging the gap between brands and consumers through advanced media technology. By implementing comprehensive training programs and leadership development initiatives, Rona Turetz drives employee engagement and operational alignment. The Chief People Officer collaborates with the executive team to build a workforce capable of navigating the complexities of the digital advertising industry. Through the cultivation of a high-performance culture, Turetz supports the company's growth objectives and ensures that the organization remains agile in a rapidly changing market. Ultimately, the Chief People Officer secures the human foundation necessary for long-term success.
Nicole Guess - Managing Director (Americas)
Nicole Guess, the Managing Director (Americas) at Perion, directs all regional advertising operations and strategic growth initiatives across the North American market. Overseeing the expansion of retail media networks and connected television advertising, Guess ensures that brands leverage advanced programmatic infrastructure to reach target audiences with precision. This leadership role involves coordinating cross-functional teams to optimize campaign performance and measurement capabilities within the complex digital landscape. By aligning regional sales efforts with the broader corporate mission, Nicole Guess drives significant revenue growth and strengthens partnerships with major advertisers. The Managing Director (Americas) maintains a focus on scaling the company's presence in high-growth streaming and e-commerce environments. Through consistent engagement with key stakeholders, Guess secures long-term market relevance and operational excellence, ensuring that the Americas division remains a primary contributor to the overall success of the organization's multi-channel advertising ecosystem.
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