Perion Executive and Leadership Team

Elad Tzubery, the Chief Financial Officer at Perion, directs the financial strategy and fiscal operations supporting the company's digital advertising infrastructure. Tzubery ensures the financial viability and growth of Perion's advanced media technology solutions that connect advertisers, brands, and consumers. This leadership position involves managing all aspects of financial planning, analysis, and reporting for the company's expertise in programmatic advertising ecosystems. The Chief Financial Officer oversees the financial performance of Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. Elad Tzubery's fiscal management ensures Perion's ability to provide advertisers with comprehensive reach and robust measurement capabilities across fragmented media landscapes. Tzubery's strategic financial oversight supports the investment in and expansion of Perion's retail media solutions and publisher services, driving profitability and sustainable growth.

Anat Paran, the Chief Operating Officer at Perion, directs the operational execution of the company's digital advertising infrastructure. Overseeing the integration of media technology solutions, Paran ensures seamless connectivity between advertisers, brands, and consumers across multiple channels. This leadership role involves optimizing internal processes to support sophisticated capabilities in programmatic advertising ecosystems. Paran drives efficiency in the delivery of Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. By coordinating cross-functional teams, the Chief Operating Officer ensures that Perion's multi-channel approach effectively facilitates modern advertising workflows. Anat Paran's focus remains on enhancing the operational scale and reliability of Perion's platform, enabling precise targeting and measurement for client campaigns across fragmented media landscapes. The Chief Operating Officer's oversight extends to publisher solutions, ensuring content creators effectively monetize audiences while maintaining user experience quality.

Erin McCallion, the Chief Marketing Officer at Perion, architects the global marketing strategy for the company's digital advertising infrastructure. Overseeing brand positioning and market outreach, McCallion connects Perion's advanced media technology solutions with target audiences. This role involves driving demand generation and communicating the value proposition of sophisticated capabilities in programmatic advertising ecosystems. The Chief Marketing Officer leads initiatives across Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. Erin McCallion's strategic direction ensures Perion's comprehensive reach across consumer touchpoints is effectively communicated to advertisers and brands. By highlighting the precision targeting and measurement capabilities offered across fragmented media landscapes, the Chief Marketing Officer strengthens Perion's market presence. McCallion's leadership ensures the retail media solutions are positioned as a significant evolution in consumer engagement at purchase moments, leveraging first-party data and contextual relevance.

Mina Naguib, the Chief Technology Officer at Perion, spearheads the development and evolution of the company's digital advertising infrastructure. Naguib directs the technological innovation behind connecting marketing stakeholders with target audiences through advanced media technology solutions, demonstrating deep expertise in programmatic advertising ecosystems. This critical role involves overseeing the architecture of Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. Mina Naguib's technical leadership ensures Perion's offerings work in concert to provide advertisers with comprehensive reach across consumer touchpoints. The Chief Technology Officer's focus is on enhancing the sophistication of campaign execution with precision targeting and measurement capabilities across fragmented media landscapes. Naguib drives the technological advancements that enable Perion's retail media solutions to leverage first-party data and contextual relevance, and supports the publisher solutions arm in effective audience monetization while maintaining user experience quality.

Keren Shpiren, the Chief of Staff at Perion, provides strategic operational support across the company's digital advertising infrastructure. Shpiren facilitates the alignment of advertisers, brands, and consumers through advanced media technology solutions, ensuring cohesive execution of programmatic advertising ecosystems. This role involves coordinating key initiatives and driving strategic projects that span Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. Keren Shpiren's efforts ensure Perion's multi-channel approach effectively provides advertisers with comprehensive reach across consumer touchpoints. The Chief of Staff supports the enhancement of precision targeting and measurement capabilities across fragmented media landscapes. Shpiren's operational guidance aids in the development and deployment of Perion's retail media solutions and publisher services, ensuring smooth integration and effective monetization strategies that align with the company's overall mission.

Kira Le Blanc, the Global Chief Marketing Officer, Hivestack at Perion, leads the global marketing initiatives for Hivestack, a key component of Perion's digital advertising infrastructure. Le Blanc connects Hivestack's advanced media technology solutions with target audiences, driving adoption and market penetration within programmatic advertising ecosystems. This role focuses on amplifying the reach of connected television advertising and retail media networks through strategic marketing campaigns. Kira Le Blanc's leadership ensures Hivestack's offerings provide advertisers with comprehensive reach across emerging streaming platforms and e-commerce environments. The Global Chief Marketing Officer, Hivestack, emphasizes the precision targeting and measurement capabilities available through the platform across fragmented media landscapes. Le Blanc's efforts are crucial in positioning Hivestack's solutions as a leader in the evolving digital advertising space, supporting Perion's overall mission to bridge gaps between stakeholders.

Rona Turetz, the Chief People Officer at Perion, directs the human capital strategy that underpins the company's digital advertising infrastructure. Turetz cultivates a talent ecosystem that supports Perion's advanced media technology solutions, connecting advertisers, brands, and consumers through a skilled workforce. This role is central to fostering expertise within programmatic advertising ecosystems and ensuring the development of teams working across Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. Rona Turetz's focus is on attracting, retaining, and developing top talent to drive Perion's innovation and operational excellence. The Chief People Officer ensures the company culture supports the precision targeting and measurement capabilities offered across fragmented media landscapes. Turetz's leadership in people operations is vital for the successful execution of Perion's strategies, including its retail media solutions and publisher services, fostering an environment conducive to growth and collaboration.