Perion Executive and Leadership Team

Elad Tzubery, the Chief Financial Officer at Perion, directs the financial planning, reporting, and capital allocation strategies for the organization. Overseeing the fiscal health of the company's digital advertising infrastructure, Tzubery ensures that investments in media technology align with long-term growth objectives. This leadership role involves managing the financial risks associated with fragmented media landscapes and emerging streaming platforms. By optimizing the capital structure to support the expansion of retail media networks, Elad Tzubery provides the necessary resources for sustained innovation. Tzubery maintains rigorous oversight of financial performance metrics to ensure that the company's programmatic advertising ecosystem delivers consistent value to shareholders. Through the strategic management of financial operations, Tzubery supports the company's ability to scale its publisher solutions and maintain a robust balance sheet. This financial leadership remains essential for navigating the complexities of the global digital advertising market.

Vered Gomma, the Chief Operating Officer at Perion, manages the internal infrastructure and operational workflows that support the company's digital advertising platform. Overseeing the execution of media technology solutions, Gomma ensures that all departments maintain high standards of efficiency and service delivery. This leadership role involves streamlining the coordination between publisher solutions and advertiser needs to maximize monetization quality. By optimizing the internal processes that facilitate programmatic advertising, Vered Gomma directly impacts the scalability of the organization's service portfolio. Gomma monitors the performance of retail media networks to ensure that first-party data utilization remains consistent with corporate objectives. Through the rigorous management of operational resources, Gomma supports the seamless integration of diverse advertising formats across streaming and e-commerce environments. This focus on operational excellence allows the company to maintain a competitive edge in the rapidly evolving digital advertising landscape.

Ichiro Jinnai, the President (Japan) at Perion, directs all business activities and market expansion efforts within the Japanese region. Overseeing the implementation of the company's digital advertising infrastructure, Jinnai ensures that local brands and advertisers leverage the platform's programmatic capabilities effectively. This leadership role involves adapting the company's retail media and connected television solutions to meet the specific requirements of the Japanese market. By building strong relationships with local publishers and content creators, Ichiro Jinnai expands the reach of the company's monetization tools. Jinnai collaborates with the global executive team to ensure that regional strategies align with the broader corporate mission of facilitating modern advertising workflows. Through the management of local operations and the execution of market-specific growth initiatives, Jinnai secures a significant presence for the organization in the region. This focus on regional success remains vital to the company's global multi-channel strategy.

Erin McCallion, the Chief Marketing Officer at Perion, architects the global brand strategy and market positioning for the company's digital advertising infrastructure. Overseeing the communication of value propositions to advertisers and brands, McCallion ensures that the organization's multi-channel capabilities remain at the forefront of industry discourse. This leadership role involves developing campaigns that highlight the precision targeting and measurement tools inherent in the platform's technology. By aligning marketing initiatives with the company's retail media and connected television offerings, Erin McCallion drives brand awareness and market penetration. McCallion collaborates with the executive team to translate complex programmatic advertising concepts into actionable insights for clients. Through the strategic management of the company's public image and market presence, McCallion fosters long-term partnerships with key industry stakeholders. This focus on strategic growth ensures that the organization remains a preferred facilitator for modern advertising workflows.

Mina Naguib, the Chief Technology Officer at Perion, architects the technical roadmap and product development for the company's digital advertising platform. Overseeing the engineering teams, Naguib ensures that the infrastructure supports high-performance programmatic advertising and precise targeting capabilities. This leadership role involves integrating first-party data solutions into the company's retail media networks to drive conversion. By advancing the technology that powers connected television and streaming advertising, Mina Naguib enables brands to execute campaigns across diverse digital environments. Naguib collaborates with the product team to innovate new monetization tools for content creators and digital properties. Through the continuous improvement of the platform's technical architecture, Naguib ensures that the company remains a leader in media technology. This focus on technical innovation supports the seamless coordination of advertising workflows and maintains the quality of the user experience across all digital touchpoints.

Rona Turetz, the Chief People Officer at Perion, directs the human capital strategy and organizational development for the company. Overseeing talent acquisition, employee engagement, and corporate culture, Turetz ensures that the workforce possesses the expertise required to support the company's digital advertising infrastructure. This leadership role involves fostering an environment that encourages innovation in programmatic advertising and media technology. By aligning human resources initiatives with the company's growth objectives, Rona Turetz supports the retention of top-tier talent across global operations. Turetz manages the development of training programs that keep the team updated on the latest trends in retail media and connected television advertising. Through the strategic management of the company's people-centric policies, Turetz ensures that the organization maintains a high-performance culture. This focus on organizational health remains critical to the company's ability to deliver sophisticated advertising solutions to brands and consumers.

Nicole Guess, the Managing Director (Americas) at Perion, directs all regional advertising operations across the North American market. Overseeing the expansion of digital media infrastructure, Guess ensures that brands leverage advanced programmatic solutions to reach target audiences effectively. This leadership role involves coordinating with cross-functional teams to optimize retail media networks and connected television advertising performance. By aligning regional sales strategies with the broader corporate mission, Guess drives significant growth in consumer touchpoint engagement. Nicole Guess maintains a focus on scaling the platform's reach within the competitive Americas landscape, ensuring that advertisers achieve precision targeting and measurable conversion outcomes. Through the management of key client relationships and the implementation of data-driven advertising workflows, Guess secures a dominant market position for the organization. This operational oversight remains critical to the success of the company's multi-channel advertising ecosystem.