Perion Executive and Leadership Team

Elad Tzubery, the Chief Financial Officer at Perion, directs the company's financial strategy and fiscal operations, ensuring robust economic health and sustainable growth. Tzubery oversees all aspects of financial planning, reporting, and capital management, providing critical insights that guide Perion's strategic decision-making. The Chief Financial Officer's responsibilities include managing investor relations, optimizing resource allocation, and ensuring compliance with financial regulations across Perion's global operations. Elad Tzubery plays a key role in evaluating investment opportunities and driving financial performance within the digital advertising infrastructure sector. This executive's expertise is essential for supporting Perion's mission to connect advertisers, brands, and consumers through advanced media technology solutions, particularly in navigating the financial complexities of programmatic advertising ecosystems and emerging channels like connected television and retail media networks.

Anat Paran, the Chief Operating Officer at Perion, oversees the company's day-to-day operational execution and efficiency, ensuring seamless delivery of its digital advertising infrastructure and media technology solutions. Paran directs the operational teams responsible for supporting Perion's diverse service portfolio, including Internet advertising, connected television advertising, and retail media networks. The Chief Operating Officer's focus is on optimizing internal processes, enhancing service delivery, and ensuring that Perion effectively connects marketing stakeholders with target audiences across fragmented media landscapes. Anat Paran's leadership is instrumental in maintaining high standards of performance and reliability for Perion's platform, supporting its mission to provide advertisers with comprehensive reach and precise targeting capabilities. This executive ensures operational excellence across all facets of the business, driving the company's strategic objectives forward within the programmatic advertising ecosystem.

Keren Shpiren, the Chief of Staff at Perion, drives strategic initiatives and operational alignment across the organization. Shpiren ensures seamless execution of high-priority projects, acting as a central point of coordination for executive leadership. This role involves translating high-level objectives into actionable plans, facilitating cross-departmental collaboration to achieve Perion's mission of bridging the gap between advertisers, brands, and consumers through advanced digital advertising infrastructure. Keren Shpiren's focus remains on optimizing internal processes and supporting the executive team in navigating complex market dynamics. The Chief of Staff oversees the implementation of key strategic decisions, ensuring that Perion's technology platform effectively connects marketing stakeholders with target audiences via sophisticated media technology solutions. This leadership position is critical for maintaining operational efficiency and driving forward the company's growth agenda in the programmatic advertising ecosystem.

Mina Naguib, the Chief Technology Officer at Perion, architects the company's technological vision and oversees the development of its advanced digital advertising infrastructure. Naguib directs the engineering teams responsible for building and enhancing Perion's sophisticated capabilities in connecting marketing stakeholders with target audiences through cutting-edge media technology solutions. The Chief Technology Officer's purview includes ensuring the scalability, security, and innovation of the platform's core technologies, which span Internet advertising, media technology infrastructure, connected television advertising, and retail media networks. Mina Naguib's leadership is pivotal in maintaining Perion's expertise in programmatic advertising ecosystems and driving the evolution of its service portfolio to meet the demands of fragmented media landscapes. This executive ensures that Perion's technology enables advertisers to execute campaigns with precision targeting and robust measurement.

Erin McCallion, the Chief Marketing Officer at Perion, spearheads the company's global marketing strategy and brand positioning. McCallion directs initiatives aimed at enhancing Perion's market presence and communicating the value of its digital advertising infrastructure to advertisers, brands, and consumers worldwide. The Chief Marketing Officer oversees all marketing functions, including demand generation, product marketing, corporate communications, and digital engagement, ensuring a cohesive and impactful brand narrative. Erin McCallion's leadership is crucial in articulating Perion's expertise in programmatic advertising ecosystems and its sophisticated media technology solutions. This executive drives the go-to-market strategies for Perion's comprehensive service portfolio, which includes Internet advertising, connected television advertising, and retail media networks, ultimately supporting the company's objective to provide advertisers with precise targeting and measurement capabilities across diverse consumer touchpoints.

Kira LeBlanc, the Global Chief Marketing Officer, Hivestack at Perion, drives the marketing vision and execution for Hivestack's global operations. LeBlanc leads the strategic development and implementation of marketing initiatives designed to elevate Hivestack's position as a leader in programmatic digital out-of-home advertising. The Global Chief Marketing Officer, Hivestack oversees brand strategy, demand generation, and communications, ensuring consistent messaging across all markets. Kira LeBlanc's expertise is critical in articulating the unique value proposition of Hivestack's technology solutions to a global audience of advertisers and partners. This executive's role involves fostering market understanding and adoption of advanced advertising technologies, contributing significantly to Perion's broader objective of connecting marketing stakeholders with target audiences through sophisticated media technology solutions, particularly within the burgeoning connected television and retail media network sectors.

Rona Turetz, the Chief People Officer at Perion, leads the company's human capital strategy, focusing on talent acquisition, development, and fostering a high-performance culture. Turetz oversees all aspects of human resources, ensuring that Perion attracts, retains, and empowers the skilled professionals necessary to drive innovation in digital advertising infrastructure. The Chief People Officer plays a vital role in shaping the employee experience and aligning people strategies with Perion's overarching business objectives. Rona Turetz's leadership is essential for building a cohesive and motivated workforce capable of executing Perion's mission to connect advertisers, brands, and consumers through advanced media technology solutions. This executive ensures that Perion's talent pool possesses the deep expertise required to excel within complex programmatic advertising ecosystems and emerging channels.