Perion Executive and Leadership Team

Elad Tzubery, the Chief Financial Officer at Perion, manages the company's financial operations and strategic fiscal planning. Tzubery oversees all aspects of financial management, including budgeting, forecasting, and capital allocation, ensuring the financial health and sustainable growth of the organization. This leadership role is integral to supporting Perion's expansion in digital advertising infrastructure and media technology solutions. The Chief Financial Officer's responsibilities include analyzing financial performance, identifying investment opportunities, and managing relationships with financial institutions and investors. Elad Tzubery's financial acumen guides Perion's strategic decisions, particularly concerning investments in programmatic advertising ecosystems and the development of new service offerings like connected television advertising and retail media networks. Tzubery ensures that financial strategies align with the company's overarching business objectives and market impact.

Anat Paran, the Chief Operating Officer at Perion, directs the operational execution and efficiency across the company's diverse business units. Paran oversees the integration and optimization of Perion's digital advertising infrastructure and media technology solutions, ensuring seamless delivery of services to advertisers, brands, and consumers. This leadership involves managing the day-to-day operations that support Internet advertising, connected television advertising, and retail media networks. The Chief Operating Officer's focus is on enhancing operational scalability and effectiveness, particularly in connecting marketing stakeholders with target audiences through advanced programmatic advertising ecosystems. Anat Paran's operational oversight is critical for maintaining high standards of service delivery and supporting the company's multi-channel approach, ensuring that Perion's technology enables precise targeting and measurement capabilities across fragmented media landscapes.

Mina Naguib, the Chief Technology Officer at Perion, architects the company's advanced digital advertising infrastructure. Overseeing the development and implementation of sophisticated media technology solutions, Naguib ensures Perion's platform effectively bridges the gap between advertisers, brands, and consumers across multiple channels. This leadership involves driving innovation in programmatic advertising ecosystems and connected television advertising. Naguib's strategic direction supports the company's ability to provide advertisers with comprehensive reach and precision targeting capabilities. The Chief Technology Officer's focus remains on enhancing the technological backbone that enables Perion's multi-channel approach, facilitating modern advertising workflows that require coordination across diverse platforms and formats. Mina Naguib's technical vision is critical for maintaining Perion's competitive edge in the rapidly evolving digital advertising landscape, ensuring robust and scalable solutions for clients.

Erin McCallion, the Chief Marketing Officer at Perion, directs the company's global marketing strategies and brand positioning. McCallion oversees the execution of campaigns that highlight Perion's sophisticated capabilities in connecting marketing stakeholders with target audiences through advanced media technology solutions. This role involves articulating the value proposition of Perion's service portfolio, which encompasses Internet advertising, media technology infrastructure, and connected television advertising. The Chief Marketing Officer's efforts are crucial in demonstrating how Perion's technology enables brands to execute campaigns with precision targeting and measurement across fragmented media landscapes. Erin McCallion's leadership ensures that Perion's market presence effectively communicates its expertise in programmatic advertising ecosystems and its role as a facilitator of modern advertising workflows, driving demand and market penetration.

Kira LeBlanc, the Global Chief Marketing Officer, Hivestack at Perion, spearheads the marketing initiatives for Hivestack, a key component of Perion's digital advertising infrastructure. LeBlanc directs global marketing strategies focused on promoting Hivestack's advanced media technology solutions, particularly within the connected television advertising and programmatic advertising ecosystems. This role involves articulating the unique value proposition of Hivestack's offerings to advertisers and brands seeking precise targeting and measurement capabilities across fragmented media landscapes. The Global Chief Marketing Officer, Hivestack's responsibilities include driving market awareness and adoption of Hivestack's platform, ensuring alignment with Perion's broader multi-channel approach. Kira LeBlanc's leadership is instrumental in expanding Hivestack's reach and impact, reinforcing Perion's position as a facilitator of modern advertising workflows and a leader in retail media networks.

Rona Turetz, the Chief People Officer at Perion, leads the human resources strategy and talent management initiatives across the organization. Turetz oversees the development and implementation of programs designed to attract, retain, and develop a high-performing workforce that supports Perion's technological advancements in digital advertising infrastructure. This leadership role is crucial for fostering a culture that drives innovation in media technology solutions and programmatic advertising ecosystems. The Chief People Officer's responsibilities include shaping employee engagement, organizational development, and ensuring a positive work environment that aligns with Perion's business objectives. Rona Turetz's strategic approach to people operations is vital for building and maintaining the expert teams necessary to excel in areas such as connected television advertising and retail media networks, supporting the company's overall growth and market impact.