People's Association Executive and Leadership Team

July, 2026

Leadership Overview

People's Association has 4 executives leading key functions including strategy, operations, and regional management.

Dedicated to fostering racial harmony and community cohesion, People's Association builds and bridges communities across Singapore, driving social integration and civic engagement since its inception.

Leadership Roles at People's Association

  • Chief Executive Officer - Lee Kok
  • Deputy Chief Executive Officer - Chung Lee
  • Chief Executive Officer & Director - Jimmy Toh
  • City President - Bonnie Smith
  • Lee Kok - Chief Executive Officer

    Lee Kok, the Chief Executive Officer at People's Association, directs the organization's overarching strategy and operational execution. Overseeing all functional departments, Lee Kok ensures alignment with the core mission of building and bridging communities. This leadership role involves driving initiatives that foster racial harmony and social cohesion across Singapore. By optimizing resource allocation and strategic partnerships, Lee Kok directly impacts the association's ability to serve diverse populations. Ultimately, Lee Kok secures the long-term viability and effectiveness of People's Association's community-building efforts. The Chief Executive Officer's focus remains on strengthening the social fabric through impactful programs and engagement strategies.

    Chung Lee - Deputy Chief Executive Officer

    Chung Lee, the Deputy Chief Executive Officer at People's Association, supports the Chief Executive Officer in executing the organization's strategic vision. Chung Lee manages critical operational functions, ensuring seamless delivery of community programs and services. This role involves close collaboration with various departments to enhance racial harmony and cohesion. By driving efficiency in administrative processes and resource management, Chung Lee directly contributes to the association's operational excellence. The Deputy Chief Executive Officer's efforts are vital in bridging communities and strengthening social bonds. Chung Lee's leadership ensures that the People's Association effectively meets the evolving needs of Singapore's diverse population, reinforcing its commitment to community building.

    Jimmy Toh - Chief Executive Officer & Director

    Jimmy Toh, the Chief Executive Officer & Director at People's Association, spearheads strategic direction and governance. Jimmy Toh oversees the integration of community programs with the organization's foundational goals of fostering racial harmony and cohesion. This dual role involves ensuring robust oversight of all operational facets and strategic planning initiatives. By driving cross-functional collaboration and stakeholder engagement, Jimmy Toh directly enhances the association's impact across Singapore. The Chief Executive Officer & Director's leadership is crucial for building and bridging communities effectively. Jimmy Toh's commitment ensures the People's Association remains a cornerstone for social integration and civic participation, upholding its mission since 1960.
    Jimmy Toh

    Bonnie Smith - City President

    Bonnie Smith, the City President at People's Association, leads regional community engagement and program implementation. Bonnie Smith directs initiatives focused on building and bridging communities within specific urban areas, ensuring alignment with the broader organizational mission. This position involves fostering strong relationships with local stakeholders and community groups to promote racial harmony and cohesion. By overseeing the execution of localized outreach programs, Bonnie Smith directly enhances the association's presence and impact. The City President's role is essential for translating national objectives into tangible community benefits. Bonnie Smith's leadership ensures that People's Association effectively serves diverse populations at a grassroots level, strengthening the social fabric.

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    Frequently Asked Questions Regarding People's Association Top Executives and Leadership Team

    Who leads People's Association?
    People's Association is led by Lee Kok (Chief Executive Officer), along with executives such as Chung Lee (Deputy Chief Executive Officer) and Jimmy Toh (Chief Executive Officer & Director).
    Who is part of People's Association’s executive team?
    The executive team of People's Association includes leaders such as Lee Kok (Chief Executive Officer), Chung Lee (Deputy Chief Executive Officer), Jimmy Toh (Chief Executive Officer & Director) and other senior executives.
    How many executives does People's Association have?
    People's Association has 4 executives leading key business areas.
    What roles are included in People's Association’s leadership team?
    The leadership team of People's Association includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Chief Executive Officer & Director, City President.