Leadership Overview
PENN Entertainment has 7 executives leading key functions including strategy, technology, financial oversight, and marketing.
Focused on delivering premier gaming and digital betting experiences, PENN Entertainment drives innovation across North American markets by integrating land-based properties with advanced online platforms to maximize customer engagement and entertainment value.
Focused on delivering premier gaming and digital betting experiences, PENN Entertainment drives innovation across North American markets by integrating land-based properties with advanced online platforms to maximize customer engagement and entertainment value.
Leadership Roles at PENN Entertainment
Jay Snowden - President & Chief Executive Officer
Jay Snowden, the President & Chief Executive Officer at PENN Entertainment, directs the overarching corporate strategy for the entire gaming and digital portfolio. Overseeing the integration of land-based casinos with sports media assets, the President & Chief Executive Officer ensures consistent growth across North American operations. This leadership role involves constant collaboration with the Board to refine long-term expansion goals and capital allocation. By prioritizing digital transformation, Jay Snowden directly impacts the competitive positioning of the company within the evolving betting landscape. Snowden maintains a focus on operational excellence, ensuring that every property and digital channel delivers high-quality entertainment experiences to a diverse customer base. Through this comprehensive approach, the President & Chief Executive Officer secures the financial health and market relevance of the organization in a rapidly shifting industry environment.

Jon Ibarguen - Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold)
Jon Ibarguen, the Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold) at PENN Entertainment, manages fiscal performance for specific regional gaming properties. Overseeing budgeting, forecasting, and financial reporting, the Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold) ensures strict adherence to corporate financial standards. This role involves analyzing property-level profitability to identify opportunities for cost reduction and revenue growth. By monitoring local market trends, Jon Ibarguen provides actionable insights that guide operational decisions at these key locations. Ibarguen coordinates with corporate finance teams to ensure alignment with broader organizational goals. Through rigorous financial oversight, the Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold) supports the stability and performance of these specific assets within the larger portfolio.
Felicia Hendrix - Executive Vice President & Chief Financial Officer
Felicia Hendrix, the Executive Vice President & Chief Financial Officer at PENN Entertainment, directs the global financial strategy and capital structure of the company. Overseeing treasury, investor relations, and corporate accounting, the Executive Vice President & Chief Financial Officer ensures the organization maintains a strong balance sheet to support ongoing expansion. This role involves managing complex financial risks associated with the gaming and digital betting industry. By providing transparent financial reporting, Felicia Hendrix fosters trust with shareholders and the investment community. Hendrix collaborates with the executive team to evaluate potential acquisitions and strategic investments that align with the company's long-term vision. Through disciplined capital management, the Executive Vice President & Chief Financial Officer drives sustainable growth and profitability. Hendrix remains focused on optimizing financial performance to ensure the company continues to lead in the North American entertainment market.
Nicholas Donkers - Vice President, Finance & Division Chief Financial Officer, Chicagoland
Nicholas Donkers, the Vice President, Finance & Division Chief Financial Officer, Chicagoland at PENN Entertainment, manages the financial operations for the company's gaming assets within the Chicagoland region. Overseeing regional revenue management and expense control, the Vice President, Finance & Division Chief Financial Officer, Chicagoland ensures that local properties meet performance targets. This role involves conducting detailed financial analysis to support operational improvements and capital expenditure decisions. By monitoring regional market dynamics, Nicholas Donkers provides the necessary financial intelligence to maintain a competitive edge in the local gaming sector. Donkers coordinates with corporate leadership to ensure regional financial activities support the broader company mission. Through diligent oversight of regional assets, the Vice President, Finance & Division Chief Financial Officer, Chicagoland contributes to the overall financial health and operational success of the organization in this key geographic market.
Aaron LaBerge - Chief Technology Officer
Aaron LaBerge, the Chief Technology Officer at PENN Entertainment, architects the digital infrastructure supporting the company's online gaming and sports betting platforms. Managing the technical roadmap, the Chief Technology Officer ensures seamless connectivity between physical casino systems and digital user interfaces. This role involves scaling cloud-based solutions to handle high-volume traffic during major sporting events across North America. By implementing robust cybersecurity protocols, Aaron LaBerge protects sensitive user data and maintains platform integrity. LaBerge collaborates with product teams to deploy innovative features that enhance the overall customer experience. Through the optimization of backend systems, the Chief Technology Officer drives operational efficiency and supports the broader digital-first mission of the organization. LaBerge remains focused on leveraging emerging technologies to maintain a distinct competitive advantage in the digital entertainment sector.
William Zeralsky - Chief Marketing Officer, Retail
William Zeralsky, the Chief Marketing Officer, Retail at PENN Entertainment, architects the promotional strategies for the company's physical casino and racetrack properties. Overseeing customer acquisition and loyalty programs, the Chief Marketing Officer, Retail ensures that land-based venues remain top-of-mind for regional entertainment seekers. This role involves developing targeted campaigns that drive foot traffic and increase engagement at physical locations across North America. By analyzing consumer behavior data, William Zeralsky optimizes marketing spend to maximize return on investment. Zeralsky collaborates with property managers to create unique, localized experiences that differentiate the brand in competitive markets. Through the execution of high-impact retail marketing initiatives, the Chief Marketing Officer, Retail supports the company's goal of providing comprehensive entertainment options. Zeralsky remains dedicated to enhancing the brand presence and customer loyalty within the retail gaming segment.
Jennifer Weissman - Senior Vice President and Chief Marketing Officer
Jennifer Weissman, the Senior Vice President and Chief Marketing Officer at PENN Entertainment, directs the overarching brand strategy and digital marketing initiatives for the entire organization. Overseeing the integration of sports media partnerships with digital betting platforms, the Senior Vice President and Chief Marketing Officer ensures a cohesive brand narrative across all channels. This role involves managing large-scale advertising campaigns that reach audiences throughout North America. By leveraging data-driven insights, Jennifer Weissman refines customer engagement strategies to boost retention and lifetime value. Weissman collaborates with the technology and product teams to ensure marketing efforts align with the digital user experience. Through the development of innovative brand positioning, the Senior Vice President and Chief Marketing Officer drives market awareness and growth. Weissman remains focused on elevating the company's profile as a leader in the integrated gaming and entertainment space.
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