Leadership Overview
PENN Entertainment has 7 executives leading key functions including strategy, technology, marketing, and financial operations.
Focused on delivering premier gaming and digital betting experiences, PENN Entertainment drives innovation across North American markets by integrating land-based properties with advanced online platforms to maximize customer engagement and long-term value.
Focused on delivering premier gaming and digital betting experiences, PENN Entertainment drives innovation across North American markets by integrating land-based properties with advanced online platforms to maximize customer engagement and long-term value.
Leadership Roles at PENN Entertainment
Jay Snowden - President & Chief Executive Officer
Jay Snowden, the President & Chief Executive Officer at PENN Entertainment, directs the overarching corporate strategy and operational vision for the entire gaming and digital portfolio. Snowden architects the integration of land-based casino assets with high-growth digital sports betting platforms to capture market share across North America. By aligning executive leadership with long-term growth objectives, the President & Chief Executive Officer ensures consistent performance across diverse entertainment channels. This leadership role involves constant evaluation of industry trends to maintain a competitive edge in the rapidly evolving gaming sector. Jay Snowden maintains rigorous oversight of capital allocation and strategic partnerships, fostering an environment of operational excellence. Through decisive management, the President & Chief Executive Officer drives the company toward sustainable profitability while expanding the reach of digital entertainment offerings to a broader audience of gaming enthusiasts.

Nicholas Donkers - Vice President, Finance & Division Chief Financial Officer, Chicagoland
Nicholas Donkers, the Vice President, Finance & Division Chief Financial Officer, Chicagoland at PENN Entertainment, directs the financial planning and fiscal oversight for the company's operations within the Chicagoland region. Donkers architects robust budgeting processes and financial reporting structures to ensure the profitability of regional gaming properties. By overseeing capital expenditure and operational costs, the Vice President, Finance & Division Chief Financial Officer, Chicagoland maintains strict financial discipline across all local assets. This role involves analyzing regional market performance to provide actionable insights that support strategic decision-making at the divisional level. Nicholas Donkers manages financial risk and ensures compliance with regulatory requirements, safeguarding the company's assets in a key North American market. Through precise financial management, the Vice President, Finance & Division Chief Financial Officer, Chicagoland drives operational efficiency and supports the overall financial health of the organization by optimizing resource allocation within the specific division.
Felicia Hendrix - Executive Vice President & Chief Financial Officer
Felicia Hendrix, the Executive Vice President & Chief Financial Officer at PENN Entertainment, directs the global financial strategy, capital structure, and investor relations for the entire organization. Hendrix architects the company's long-term financial roadmap, ensuring sufficient liquidity to support growth initiatives across both land-based and digital entertainment sectors. By overseeing corporate accounting, tax planning, and treasury functions, the Executive Vice President & Chief Financial Officer maintains the fiscal integrity of the enterprise. This leadership role involves frequent interaction with the Board and external stakeholders to communicate financial performance and strategic direction. Felicia Hendrix manages the allocation of capital to high-impact projects, balancing investment in technology with the maintenance of physical properties. Through rigorous financial oversight, the Executive Vice President & Chief Financial Officer drives shareholder value and ensures the company remains well-positioned to navigate the complexities of the North American gaming and betting market.
Jon Ibarguen - Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold)
Jon Ibarguen, the Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold) at PENN Entertainment, directs the financial operations and reporting for a specific portfolio of gaming properties. Ibarguen architects financial controls and performance monitoring systems to ensure the profitability of these diverse assets. By overseeing daily accounting functions and regional budget management, the Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold) maintains operational efficiency across the assigned locations. This role involves managing the financial transition and reporting requirements for properties within the portfolio. Jon Ibarguen provides critical financial analysis to support property-level decision-making and ensures alignment with corporate fiscal policies. Through diligent management of financial resources, the Vice President, Finance & Chief Financial Officer, At The M Resort, Cactus Pete's, Zia Park & Tropicana (Until Sold) supports the stability and performance of these key gaming venues.
Aaron LaBerge - Chief Technology Officer
Aaron LaBerge, the Chief Technology Officer at PENN Entertainment, architects the digital infrastructure supporting the company's expansive online gaming and sports betting platforms. LaBerge drives the development of scalable software solutions that power seamless user experiences across North American digital channels. By overseeing the integration of advanced data analytics and secure transaction systems, the Chief Technology Officer ensures robust performance for all online entertainment products. This role involves close collaboration with product teams to implement cutting-edge technology that enhances customer retention and platform reliability. Aaron LaBerge manages the technical roadmap, prioritizing innovation to maintain a superior digital presence in a competitive market. Through the deployment of sophisticated engineering strategies, the Chief Technology Officer secures the integrity of digital operations, enabling the company to scale its online footprint effectively while meeting the evolving demands of modern sports media consumers.
Jennifer Weissman - Senior Vice President and Chief Marketing Officer
Jennifer Weissman, the Senior Vice President and Chief Marketing Officer at PENN Entertainment, directs the brand strategy and customer acquisition initiatives across the entire corporate portfolio. Weissman architects comprehensive marketing campaigns that bridge the gap between traditional casino properties and digital sports betting platforms. By overseeing brand positioning and consumer engagement programs, the Senior Vice President and Chief Marketing Officer ensures consistent messaging across all North American markets. This leadership role involves analyzing market data to optimize promotional spend and maximize return on investment for diverse entertainment offerings. Jennifer Weissman manages cross-functional teams to deliver cohesive brand experiences that resonate with both casual players and dedicated sports bettors. Through strategic oversight of marketing communications, the Senior Vice President and Chief Marketing Officer drives brand loyalty and expands the company's reach, solidifying the market position of the organization within the competitive gaming and entertainment landscape.
William Zeralsky - Chief Marketing Officer, Retail
William Zeralsky, the Chief Marketing Officer, Retail at PENN Entertainment, directs the localized marketing strategies for the company's extensive network of land-based casinos and racetracks. Zeralsky architects promotional programs designed to increase foot traffic and enhance the guest experience at physical gaming properties throughout North America. By overseeing regional marketing initiatives, the Chief Marketing Officer, Retail ensures that each venue maintains a strong connection with the local community and target demographics. This role involves coordinating with property managers to implement effective loyalty programs and event-based entertainment that drive revenue growth. William Zeralsky manages the execution of retail-focused campaigns, ensuring alignment with broader corporate brand standards while addressing specific market nuances. Through the optimization of on-site marketing efforts, the Chief Marketing Officer, Retail supports the operational success of the company's physical assets, fostering long-term guest relationships and maintaining high levels of engagement within the traditional gaming sector.
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