PENN Entertainment Executive and Leadership Team

May, 2026

Leadership Overview

PENN Entertainment has 10 executives leading key functions including strategy, finance, marketing, and human resources.

Driven by a commitment to customized entertainment, PENN Entertainment delivers diverse gaming and hospitality experiences across North America, enhancing customer engagement through both physical and digital channels.

Leadership Roles at PENN Entertainment

  • Chief Executive Officer & President - Jay Snowden
  • Executive Vice President & Chief Financial Officer - Felicia Hendrix
  • Vice President, Finance & Division Chief Financial Officer, Chicagoland - Nicholas Donkers
  • Vice President, Finance & Chief Financial Officer - Christopher Bruno
  • Vice President, Finance & Chief Financial Officer - Alexander Grimm
  • Vice President, Finance & Division Chief Financial Officer, Chicagoland - Leslie Parker
  • Chief Marketing Officer, Retail - William Zeralsky
  • Senior Vice President and Chief Marketing Officer - Jennifer Weissman
  • Senior VP & Chief Information Officer - Richard Primus
  • Senior Vice President and Chief Human Resources Officer - Wendy Hamilton
  • Jay Snowden - Chief Executive Officer & President

    Jay Snowden, the Chief Executive Officer & President at PENN Entertainment, directs the company's overarching strategy and operational execution across its diverse gaming and entertainment portfolio. Overseeing all business units, Snowden ensures alignment with the company's mission to deliver customized entertainment experiences. This leadership role involves driving innovation in both land-based casinos and online gaming platforms, expanding market reach throughout North America. By fostering strategic partnerships and optimizing operational efficiencies, Jay Snowden directly impacts PENN Entertainment's growth and market position. The Chief Executive Officer & President also guides the company's expansion into new markets and digital ventures, solidifying its presence in the hospitality and gaming sectors. Snowden's vision shapes the future direction of the company, focusing on enhanced customer engagement and sustained financial performance.
    Jay Snowden

    Felicia Hendrix - Executive Vice President & Chief Financial Officer

    Felicia Hendrix, the Executive Vice President & Chief Financial Officer at PENN Entertainment, manages the company's financial operations and strategic fiscal planning. Overseeing all financial departments, Hendrix ensures robust financial health and drives profitability across the organization's casinos, racetracks, and online gaming platforms. This critical role involves managing capital allocation, investor relations, and financial reporting to support PENN Entertainment's growth initiatives. By optimizing financial strategies, Felicia Hendrix directly contributes to the company's ability to invest in new technologies and expand its digital presence. The Executive Vice President & Chief Financial Officer also plays a key part in evaluating potential mergers and acquisitions, ensuring sound financial due diligence. Hendrix's leadership in financial management is essential for maintaining PENN Entertainment's competitive edge in the dynamic hospitality and gaming industries.
    Felicia Hendrix

    Nicholas Donkers - Vice President, Finance & Division Chief Financial Officer, Chicagoland

    Nicholas Donkers, the Vice President, Finance & Division Chief Financial Officer, Chicagoland at PENN Entertainment, directs financial operations for the company's Chicagoland division. Overseeing all financial activities within this specific region, Donkers ensures fiscal discipline and supports strategic growth objectives for the local gaming and hospitality assets. This position involves managing budgets, financial reporting, and resource allocation to maximize profitability in the Chicagoland market. By providing critical financial insights, Nicholas Donkers directly influences regional business decisions and operational efficiency. The Vice President, Finance & Division Chief Financial Officer, Chicagoland also works closely with divisional leadership to identify cost-saving opportunities and revenue enhancement strategies. Donkers' financial acumen is crucial for the success of PENN Entertainment's operations in this key geographic area.

    Christopher Bruno - Vice President, Finance & Chief Financial Officer

    Christopher Bruno, the Vice President, Finance & Chief Financial Officer at PENN Entertainment, supports the company's financial management and reporting functions. Overseeing specific financial operations, Bruno contributes to the accurate tracking of revenue and expenses across various business segments, including casinos and online gaming. This role involves assisting in the development of financial models and forecasts to guide strategic decision-making. By ensuring the integrity of financial data, Christopher Bruno directly supports the Executive Vice President & Chief Financial Officer in maintaining PENN Entertainment's fiscal health. The Vice President, Finance & Chief Financial Officer also plays a part in internal controls and compliance efforts. Bruno's dedication to financial accuracy is vital for the company's operational stability and growth.

    Alexander Grimm - Vice President, Finance & Chief Financial Officer

    Alexander Grimm, the Vice President, Finance & Chief Financial Officer at PENN Entertainment, contributes to the financial oversight and strategic planning for the organization. Overseeing key financial processes, Grimm supports the accurate management of budgets and financial reporting across the company's diverse operations, including its hospitality and gaming sectors. This position involves assisting in financial analysis to identify opportunities for cost optimization and revenue enhancement. By ensuring the reliability of financial data, Alexander Grimm directly aids in informed decision-making at the executive level. The Vice President, Finance & Chief Financial Officer also participates in the implementation of financial policies and procedures. Grimm's commitment to financial excellence supports PENN Entertainment's sustained growth and operational integrity.

    Leslie Parker - Vice President, Finance & Division Chief Financial Officer, Chicagoland

    Leslie Parker, the Vice President, Finance & Division Chief Financial Officer, Chicagoland at PENN Entertainment, manages financial operations specifically for the Chicagoland division. Overseeing regional financial planning and analysis, Parker ensures fiscal responsibility and supports the strategic objectives of PENN Entertainment's gaming and hospitality assets in this area. This position involves detailed budget management, financial reporting, and resource allocation to drive profitability within the Chicagoland market. By providing precise financial guidance, Leslie Parker directly impacts regional performance and operational efficiency. The Vice President, Finance & Division Chief Financial Officer, Chicagoland also collaborates with local leadership to identify growth opportunities and mitigate financial risks. Parker's financial expertise is essential for the sustained success of PENN Entertainment's Chicagoland operations.

    William Zeralsky - Chief Marketing Officer, Retail

    William Zeralsky, the Chief Marketing Officer, Retail at PENN Entertainment, spearheads marketing strategies for the company's physical gaming and hospitality venues. Overseeing all retail marketing initiatives, Zeralsky focuses on driving customer traffic and enhancing brand loyalty across PENN Entertainment's extensive network of casinos and racetracks. This role involves developing targeted campaigns that resonate with diverse consumer preferences, increasing engagement within the North American market. By analyzing market trends and consumer behavior, William Zeralsky ensures marketing efforts directly support revenue growth and operational success. The Chief Marketing Officer, Retail also collaborates with operational teams to create compelling guest experiences. Zeralsky's expertise in retail marketing is vital for maintaining PENN Entertainment's strong presence in the competitive gaming landscape.
    William Zeralsky

    Jennifer Weissman - Senior Vice President and Chief Marketing Officer

    Jennifer Weissman, the Senior Vice President and Chief Marketing Officer at PENN Entertainment, leads comprehensive marketing strategies across the company's entire portfolio, including digital platforms. Overseeing brand development and customer acquisition, Weissman drives initiatives to enhance PENN Entertainment's market presence and customer engagement throughout North America. This role involves shaping the company's brand narrative and ensuring consistent messaging across all channels, from casinos to mobile applications. By leveraging data analytics and market insights, Jennifer Weissman ensures marketing investments directly support business objectives and revenue targets. The Senior Vice President and Chief Marketing Officer also collaborates with product development teams to align marketing efforts with new offerings. Weissman's strategic marketing leadership is instrumental in PENN Entertainment's continued expansion and customer retention efforts.

    Richard Primus - Senior VP & Chief Information Officer

    Richard Primus, the Senior VP & Chief Information Officer at PENN Entertainment, directs the company's technology strategy and information systems infrastructure. Overseeing all IT operations, Primus ensures the secure and efficient functioning of technology across PENN Entertainment's casinos, online platforms, and corporate offices. This role involves driving digital transformation initiatives, enhancing cybersecurity measures, and implementing innovative technological solutions to support business objectives. By optimizing IT resources, Richard Primus directly contributes to operational efficiency and improved customer experiences. The Senior VP & Chief Information Officer also leads the development and maintenance of the company's technology roadmap, aligning it with PENN Entertainment's long-term vision. Primus's leadership in information technology is crucial for the company's competitive advantage and digital expansion.
    Richard Primus

    Wendy Hamilton - Senior Vice President and Chief Human Resources Officer

    Wendy Hamilton, the Senior Vice President and Chief Human Resources Officer at PENN Entertainment, leads the company's human capital strategy and talent management initiatives. Overseeing all HR functions, Hamilton focuses on cultivating a positive work environment, attracting top talent, and developing employee programs that support PENN Entertainment's mission across North America. This role involves shaping organizational culture, managing employee relations, and ensuring compliance with labor laws. By fostering employee engagement and professional development, Wendy Hamilton directly contributes to the company's operational success and retention rates. The Senior Vice President and Chief Human Resources Officer also plays a key part in organizational design and change management. Hamilton's expertise in human resources is vital for building and maintaining a high-performing workforce.

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    Frequently Asked Questions Regarding PENN Entertainment Top Executives and Leadership Team

    Who leads PENN Entertainment?
    PENN Entertainment is led by Jay Snowden (Chief Executive Officer & President), along with executives such as Felicia Hendrix (Executive Vice President & Chief Financial Officer) and Nicholas Donkers (Vice President, Finance & Division Chief Financial Officer, Chicagoland).
    Who is part of PENN Entertainment’s executive team?
    The executive team of PENN Entertainment includes leaders such as Jay Snowden (Chief Executive Officer & President), Felicia Hendrix (Executive Vice President & Chief Financial Officer), Nicholas Donkers (Vice President, Finance & Division Chief Financial Officer, Chicagoland) and other senior executives.
    How many executives does PENN Entertainment have?
    PENN Entertainment has 10 executives leading key business areas.
    What roles are included in PENN Entertainment’s leadership team?
    The leadership team of PENN Entertainment includes roles such as Chief Executive Officer & President, Executive Vice President & Chief Financial Officer, Vice President, Finance & Division Chief Financial Officer, Chicagoland, Vice President, Finance & Chief Financial Officer, Vice President, Finance & Chief Financial Officer.