Leadership Overview
Pelican Products has 4 executives leading key functions including strategy, technology, human resources, and operations.
Driven by innovation, Pelican Products designs and manufactures protective cases, temperature-controlled packaging, portable lighting, and rugged gear, serving professionals and outdoor enthusiasts with durable, high-performance solutions.
Driven by innovation, Pelican Products designs and manufactures protective cases, temperature-controlled packaging, portable lighting, and rugged gear, serving professionals and outdoor enthusiasts with durable, high-performance solutions.
Leadership Roles at Pelican Products
Singh Dg - Partner & Chief Executive Officer
Singh Dg, the Partner & Chief Executive Officer at Pelican Products, directs the overarching corporate strategy and operational execution. Dg guides the company's expansion into new markets and product categories, ensuring alignment with the 1976 founding mission of providing robust protective solutions. Overseeing all business units, Dg drives initiatives that enhance product development cycles and manufacturing efficiency. This leadership role involves fostering key partnerships and ensuring the company's financial health and long-term growth trajectory. By championing innovation and operational excellence, Singh Dg solidifies Pelican Products' position as a leader in protective gear and packaging.
Jill Augustine - President
Jill Augustine, the President at Pelican Products, spearheads the operational execution and strategic implementation across all business segments. Augustine directs the day-to-day management of manufacturing, sales, and distribution channels, ensuring seamless delivery of protective cases, temperature-controlled packaging solutions, and portable lighting systems. This role involves optimizing supply chain logistics and enhancing production efficiency to meet global demand from professionals and outdoor enthusiasts. By fostering cross-functional collaboration, Jill Augustine ensures that product innovation translates effectively into market-ready solutions. Augustine's leadership drives operational excellence and reinforces Pelican Products' reputation for quality and reliability.
Nati Shapira - Chief Technology Officer
Nati Shapira, the Chief Technology Officer at Pelican Products, architects the technological vision and innovation pipeline. Shapira directs research and development efforts, focusing on advancing the materials science and engineering behind Pelican's protective cases, temperature-controlled packaging, and portable lighting systems. This involves exploring new manufacturing techniques and digital integration to enhance product performance and user experience. Overseeing the technology roadmap, Shapira ensures that Pelican Products remains at the forefront of innovation, meeting the evolving demands of professionals and outdoor enthusiasts. By driving technological advancements, Nati Shapira supports the company's commitment to delivering rugged, reliable gear.
Beka Amaral - Chief Human Resources Officer
Beka Amaral, the Chief Human Resources Officer at Pelican Products, cultivates a high-performance organizational culture and talent strategy. Amaral oversees all aspects of human capital management, including recruitment, employee development, compensation, and benefits, ensuring the company attracts and retains top talent. This leadership position involves fostering an inclusive work environment that supports the company's mission of delivering exceptional products. By developing robust HR programs, Beka Amaral ensures that the workforce is equipped to meet the challenges of designing and manufacturing protective cases, temperature-controlled packaging, and portable lighting systems. Amaral's strategic focus on people empowers the teams driving Pelican Products' continued success.

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