PDI Technologies Executive and Leadership Team

June, 2026

Leadership Overview

PDI Technologies has 10 executives leading key functions including strategy, finance, technology, operations, sales, legal, and president roles.

Driven by innovation, PDI Technologies provides essential software solutions for the convenience retail and petroleum wholesale industry, optimizing operations and enhancing customer engagement across the global supply chain.

Leadership Roles at PDI Technologies

  • Chief Executive Officer - Gabriel Garduño
  • Chief Financial Officer - Barbara Edelman
  • Chief Operating Officer - Linnea Geiss
  • President & Secretary - Carol Lin
  • President & Chief & Cook - Peter Eisner
  • President - Alan Virdee
  • Chief Technology Officer - Raghu Bongula
  • Chief Information Officer - Neda Dibai
  • Chief Sales Officer - Douglas Henderson
  • Chief Legal Officer - Stacey Smotherman
  • Gabriel Garduño - Chief Executive Officer

    Gabriel Garduño, the Chief Executive Officer at PDI Technologies, directs the company's overarching strategy and market positioning. Garduño guides the organization's mission to provide critical software solutions for the convenience retail and petroleum wholesale industry, focusing on optimizing operations and boosting productivity. Overseeing global initiatives, the Chief Executive Officer ensures PDI Technologies remains a central technology partner, fostering growth and efficiency across the entire supply chain. Gabriel Garduño's leadership drives the company's commitment to connecting retailers and distributors through advanced platforms, enabling better decision-making and faster interactions. This executive role involves setting the vision for enhanced customer engagement and streamlined processes, directly impacting the company's market influence and operational scale within the global convenience and petroleum sectors. The Chief Executive Officer's strategic direction solidifies PDI Technologies' position as a key enabler of digital transformation for its clients.

    Barbara Edelman - Chief Financial Officer

    Barbara Edelman, the Chief Financial Officer at PDI Technologies, manages all financial operations and strategic fiscal planning. Edelman oversees the company's financial health, ensuring robust resource allocation to support the development and deployment of software solutions for the convenience retail and petroleum wholesale industry. This leadership position involves driving financial performance, managing investments, and optimizing profitability to enhance productivity and customer engagement. Barbara Edelman's expertise guides fiscal strategies that enable streamlined processes and better decision-making across the supply chain. The Chief Financial Officer's responsibilities extend to financial forecasting, risk management, and ensuring compliance with global financial regulations. By maintaining a strong financial foundation, Edelman supports PDI Technologies' role as a central technology partner, facilitating growth and efficiency in the international convenience and petroleum markets. This executive ensures capital is effectively deployed to advance operational optimization and market expansion.

    Linnea Geiss - Chief Operating Officer

    Linnea Geiss, the Chief Operating Officer at PDI Technologies, oversees the day-to-day operational execution and service delivery. Geiss ensures the efficient functioning of software solutions that optimize operations, boost productivity, and enhance customer engagement for convenience retailers and petroleum wholesalers. This leadership role involves managing operational workflows, driving process improvements, and ensuring the seamless integration of platforms connecting businesses across the supply chain. Linnea Geiss's focus on operational excellence supports PDI Technologies' mission to be a central technology partner, fostering growth and efficiency in global markets. The Chief Operating Officer's responsibilities include optimizing resource utilization, managing service level agreements, and ensuring high standards of performance. Geiss's strategic oversight contributes directly to streamlined processes and better decision-making for clients, enabling faster interaction and robust operational scale. This executive drives the effective implementation of company strategies to achieve market objectives.

    Carol Lin - President & Secretary

    Carol Lin, the President & Secretary at PDI Technologies, holds significant leadership responsibilities across corporate governance and strategic initiatives. Lin oversees key aspects of the company's operations, ensuring alignment with its mission to provide software solutions for the convenience retail and petroleum wholesale industry. This executive role involves managing corporate affairs, facilitating board communications, and driving initiatives that optimize operations and enhance customer engagement. Carol Lin's contributions are integral to PDI Technologies' role as a central technology partner, supporting growth and efficiency in global markets. The President & Secretary ensures adherence to corporate bylaws and facilitates streamlined processes, contributing to better decision-making and faster interaction across the supply chain. Lin's oversight supports the company's strategic objectives and operational scale. This executive champions corporate integrity and effective management practices.

    Peter Eisner - President & Chief & Cook

    Peter Eisner, the President & Chief & Cook at PDI Technologies, leads critical operational functions and strategic development. Eisner drives initiatives focused on delivering software solutions that optimize operations, boost productivity, and enhance customer engagement within the convenience retail and petroleum wholesale industry. This unique leadership position involves overseeing core business processes and fostering innovation to connect retailers and distributors effectively. Peter Eisner's role is pivotal for PDI Technologies' function as a central technology partner, supporting growth and efficiency in global markets. The President & Chief & Cook ensures streamlined processes and facilitates better decision-making, contributing to faster interaction across the supply chain. Eisner's hands-on approach supports the company's operational scale and market impact. This executive champions a culture of excellence and proactive problem-solving.

    Alan Virdee - President

    Alan Virdee, the President at PDI Technologies, directs significant strategic operations and market development efforts. Virdee spearheads initiatives aimed at enhancing the company's software solutions for the convenience retail and petroleum wholesale industry, focusing on optimizing operations and boosting productivity. This executive role involves driving business growth, managing key partnerships, and ensuring platforms effectively connect retailers and distributors. Alan Virdee's leadership is crucial for PDI Technologies' mission to be a central technology partner, fostering efficiency and customer engagement in global markets. The President oversees strategic planning and execution, contributing to streamlined processes and better decision-making across the supply chain. Virdee's focus on market expansion supports the company's operational scale and competitive positioning. This executive champions innovation and client success.

    Raghu Bongula - Chief Technology Officer

    Raghu Bongula, the Chief Technology Officer at PDI Technologies, architects the company's technological vision and innovation roadmap. Bongula leads the development and enhancement of software solutions designed to optimize operations, boost productivity, and elevate customer engagement within the convenience retail and petroleum wholesale sectors. This role involves guiding research and development efforts, ensuring platforms connect retailers and distributors effectively for streamlined processes and improved decision-making. Raghu Bongula's technical leadership is crucial for maintaining PDI Technologies' position as a central technology partner, supporting growth and efficiency in global markets. The Chief Technology Officer oversees the integration of cutting-edge technologies, ensuring the company's offerings provide a competitive advantage. Bongula's strategic oversight ensures the technological infrastructure supports faster interaction across the supply chain, directly contributing to the company's market impact and operational excellence. This executive champions technological advancements that drive digital transformation for clients.

    Neda Dibai - Chief Information Officer

    Neda Dibai, the Chief Information Officer at PDI Technologies, directs the company's internal information systems and technology infrastructure. Dibai ensures the seamless operation of the platforms that connect retailers and distributors, supporting optimized operations and enhanced customer engagement. This executive role focuses on leveraging technology to boost productivity and streamline processes across the organization and its client base. Neda Dibai's strategic management of IT resources is vital for PDI Technologies' function as a central technology partner, driving efficiency in the global convenience and petroleum markets. The Chief Information Officer oversees data security, system integration, and the implementation of IT policies that facilitate better decision-making and faster interaction throughout the supply chain. Dibai's leadership ensures the technological backbone supports the company's growth objectives and operational scale. This executive champions the effective use of information technology to enhance client services and internal workflows.

    Douglas Henderson - Chief Sales Officer

    Douglas Henderson, the Chief Sales Officer at PDI Technologies, leads all sales initiatives and revenue generation strategies. Henderson directs the global sales force, focusing on expanding market reach for software solutions that optimize operations and enhance customer engagement in the convenience retail and petroleum wholesale industry. This executive role involves developing sales targets, fostering client relationships, and driving the adoption of platforms that connect retailers and distributors. Douglas Henderson's leadership is critical for PDI Technologies' growth and its position as a central technology partner. The Chief Sales Officer oversees market penetration, channel development, and the execution of sales campaigns designed to boost productivity and streamline processes. Henderson's strategic approach ensures clients benefit from better decision-making and faster interaction across the supply chain. This executive's efforts directly contribute to the company's financial performance and operational scale within the international market.
    Stacey Smotherman, the Chief Legal Officer at PDI Technologies, provides strategic counsel on all legal and compliance matters. Smotherman oversees the legal framework supporting the company's software solutions for the convenience retail and petroleum wholesale industry, ensuring adherence to regulatory requirements and mitigating risks. This executive role involves managing contracts, intellectual property, and corporate governance to optimize operations and enhance customer engagement. Stacey Smotherman's expertise is vital for PDI Technologies' function as a secure and reliable technology partner, supporting growth and efficiency in global markets. The Chief Legal Officer ensures all business practices align with legal standards, facilitating better decision-making and streamlined processes across the supply chain. Smotherman's guidance protects the company's interests and supports faster interaction by maintaining a robust legal foundation. This executive's diligence contributes to the company's operational integrity and market stability.

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    Frequently Asked Questions Regarding PDI Technologies Top Executives and Leadership Team

    Who leads PDI Technologies?
    PDI Technologies is led by Gabriel Garduño (Chief Executive Officer), along with executives such as Barbara Edelman (Chief Financial Officer) and Linnea Geiss (Chief Operating Officer).
    Who is part of PDI Technologies’s executive team?
    The executive team of PDI Technologies includes leaders such as Gabriel Garduño (Chief Executive Officer), Barbara Edelman (Chief Financial Officer), Linnea Geiss (Chief Operating Officer) and other senior executives.
    How many executives does PDI Technologies have?
    PDI Technologies has 10 executives leading key business areas.
    What roles are included in PDI Technologies’s leadership team?
    The leadership team of PDI Technologies includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President & Secretary, President & Chief & Cook.