PDI Technologies Executive and Leadership Team

August, 2026

Leadership Overview

PDI Technologies has 10 executives leading key functions including strategy, information systems, financial management, technology development, operations, consumer engagement, sales, and corporate leadership.

Focused on driving digital transformation across the convenience retail sector, PDI Technologies empowers global businesses to optimize supply chain efficiency and enhance customer engagement through advanced software solutions.

Leadership Roles at PDI Technologies

  • Chief Executive Officer - Gabriel Garduño
  • Chief Financial Officer - Barbara Edelman
  • Executive Vice President & Chief Financial Officer - Jeffrey Smith
  • Chief Operating Officer - Linnea Geiss
  • Divisional Chief Operating Officer, Consumer Engagement - Eric Stecker
  • President At PDI - Jerad Wittwer
  • President - Michael Von Ohlen
  • Chief Information Officer - Neda Dibai
  • Chief Technology Officer - Raghu Bongula
  • Chief Sales Officer - Douglas Henderson
  • Gabriel Garduño - Chief Executive Officer

    Gabriel Garduño, the Chief Executive Officer at PDI Technologies, directs the overarching corporate strategy and long-term vision for the organization. By aligning software development with the evolving needs of the convenience retail and petroleum wholesale industries, Garduño ensures the company maintains a competitive edge in global markets. This leadership role involves constant collaboration with the Board to identify growth opportunities and mitigate operational risks. Through the implementation of high-level initiatives, the Chief Executive Officer fosters a culture of innovation that supports the broader mission of connecting retailers and distributors. Gabriel Garduño monitors market trends to pivot the business model toward emerging digital requirements. Ultimately, the Chief Executive Officer secures the financial health and market reputation of the firm by prioritizing scalable technology solutions that drive efficiency for every client within the expansive PDI ecosystem.

    Barbara Edelman - Chief Financial Officer

    Barbara Edelman, the Chief Financial Officer at PDI Technologies, oversees the fiscal health, capital allocation, and financial planning processes of the organization. By managing complex budgetary requirements, Edelman ensures that resources align with the strategic goals of the convenience retail and petroleum wholesale software divisions. This leadership position involves rigorous analysis of market performance to guide investment in new product development and potential acquisitions. Barbara Edelman directs the financial reporting functions, providing transparency to stakeholders while maintaining strict compliance with industry standards. Through the optimization of revenue streams, the Chief Financial Officer supports the company's expansion into new geographic markets. By balancing operational costs with the need for rapid innovation, Edelman secures the long-term sustainability of the business. This financial oversight remains critical to the success of the platform, enabling the company to deliver consistent value to its global client base.

    Jeffrey Smith - Executive Vice President & Chief Financial Officer

    Jeffrey Smith, the Executive Vice President & Chief Financial Officer at PDI Technologies, manages the strategic financial operations and capital structure of the firm. By overseeing treasury functions and long-term financial forecasting, Smith ensures that the company possesses the necessary resources to support its aggressive growth strategy in the software sector. This role involves coordinating with the executive team to evaluate the financial viability of new market entries and product expansions. Jeffrey Smith directs the audit and risk management processes to maintain the integrity of the company's financial data. Through the optimization of capital deployment, the Executive Vice President & Chief Financial Officer supports the development of innovative solutions for the convenience retail industry. By maintaining strong relationships with investors and financial partners, Smith secures the funding required for ongoing technological advancement. This financial leadership remains essential to the company's ability to deliver consistent value and operational efficiency.

    Linnea Geiss - Chief Operating Officer

    Linnea Geiss, the Chief Operating Officer at PDI Technologies, directs the day-to-day business operations and internal processes that support the company's global service delivery. By focusing on organizational scaling, Geiss ensures that the internal teams remain agile while supporting the complex needs of the convenience retail and petroleum wholesale industries. This leadership role involves streamlining cross-departmental workflows to improve service quality and client satisfaction. Linnea Geiss monitors operational metrics to identify bottlenecks and implement solutions that enhance overall productivity. Through the coordination of various business units, the Chief Operating Officer ensures that the company's software solutions are deployed efficiently across diverse markets. By fostering operational excellence, Geiss supports the broader mission of connecting retailers and distributors through a unified platform. This focus on execution and efficiency remains vital to the company's ability to scale its impact within the global convenience and petroleum markets.

    Eric Stecker - Divisional Chief Operating Officer, Consumer Engagement

    Eric Stecker, the Divisional Chief Operating Officer, Consumer Engagement at PDI Technologies, manages the specialized division dedicated to enhancing the interaction between retailers and their end customers. By developing loyalty programs and digital marketing tools, Stecker ensures that convenience retailers can effectively engage consumers and drive repeat business. This role involves overseeing the integration of consumer-facing software with the broader PDI platform to create a seamless experience. Eric Stecker directs the strategy for expanding these engagement solutions across North American and international markets. Through the analysis of consumer behavior data, the Divisional Chief Operating Officer, Consumer Engagement identifies new opportunities for retailers to boost productivity and revenue. By focusing on the end-user experience, Stecker supports the company's goal of providing comprehensive technology solutions. This leadership role directly impacts the ability of clients to build lasting relationships with their customers through data-driven insights.

    Jerad Wittwer - President At PDI

    Jerad Wittwer, the President At PDI at PDI Technologies, oversees the execution of core business strategies and the management of key operational divisions. By driving the implementation of the company's mission, Wittwer ensures that the software solutions provided to the convenience retail and petroleum wholesale industries remain at the forefront of market innovation. This leadership role involves coordinating across departments to ensure that product development, sales, and operations are fully aligned. Jerad Wittwer monitors the performance of various business units to ensure that the company meets its growth and efficiency targets. Through the oversight of strategic initiatives, the President At PDI fosters a culture of accountability and excellence. By focusing on the delivery of high-value solutions, Wittwer supports the company's goal of connecting retailers and distributors. This leadership role remains critical to maintaining the company's competitive position and ensuring the successful execution of its long-term business objectives.

    Michael Von Ohlen - President

    Michael Von Ohlen, the President at PDI Technologies, leads the strategic direction and operational management of specific business segments within the organization. By focusing on market expansion and product adoption, Von Ohlen ensures that the company's software solutions effectively address the needs of the convenience retail and petroleum wholesale sectors. This role involves collaborating with other C-suite leaders to refine the company's value proposition and enhance its market impact. Michael Von Ohlen directs the efforts of cross-functional teams to ensure the successful delivery of technology solutions that drive productivity and growth. Through the oversight of key business processes, the President supports the company's mission of enabling better decision-making across the supply chain. By maintaining a focus on customer success and operational efficiency, Von Ohlen secures the company's reputation as a trusted technology partner. This leadership role directly contributes to the overall growth and long-term success of the firm.

    Neda Dibai - Chief Information Officer

    Neda Dibai, the Chief Information Officer at PDI Technologies, manages the internal digital infrastructure and data security protocols essential for supporting global operations. By architecting robust information systems, Dibai ensures that the software solutions provided to convenience retailers remain secure, reliable, and highly performant. This role requires close coordination with technology teams to integrate data-driven decision-making tools into the core product suite. Neda Dibai oversees the implementation of advanced cybersecurity measures to protect sensitive supply chain information across the petroleum wholesale industry. Through the optimization of internal workflows, the Chief Information Officer enhances productivity and reduces technical debt. By maintaining a resilient IT framework, Dibai supports the company's commitment to providing seamless connectivity for all partners. This strategic focus on information integrity directly enables the rapid interaction and streamlined processes that define the PDI value proposition.

    Raghu Bongula - Chief Technology Officer

    Raghu Bongula, the Chief Technology Officer at PDI Technologies, leads the research, development, and engineering efforts for the company's suite of software solutions. By architecting scalable cloud infrastructure, Bongula ensures that the platforms effectively support the high-volume demands of the convenience retail and petroleum wholesale sectors. This role involves driving the technical roadmap to incorporate emerging technologies like artificial intelligence and advanced analytics into existing products. Raghu Bongula collaborates with product teams to translate complex industry challenges into intuitive, high-performance software features. Through the management of engineering talent, the Chief Technology Officer fosters an environment of continuous improvement and rapid deployment. By prioritizing technical excellence, Bongula enables the company to maintain its position as a central technology partner. This focus on innovation directly impacts the ability of retailers and distributors to streamline processes and achieve greater operational efficiency.

    Douglas Henderson - Chief Sales Officer

    Douglas Henderson, the Chief Sales Officer at PDI Technologies, directs the global sales strategy and revenue generation efforts for the company's software portfolio. By managing the sales teams, Henderson ensures that the value proposition of the PDI platform is effectively communicated to convenience retailers and petroleum wholesalers. This role involves identifying new market opportunities and building long-term partnerships with key industry players. Douglas Henderson oversees the sales pipeline to ensure consistent growth and the achievement of revenue targets. Through the implementation of data-driven sales methodologies, the Chief Sales Officer enhances the efficiency of the customer acquisition process. By aligning sales efforts with the company's product roadmap, Henderson ensures that the solutions offered meet the specific needs of the market. This focus on revenue growth and client acquisition directly supports the company's mission to become the central technology partner for the global convenience and petroleum industries.

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    Frequently Asked Questions Regarding PDI Technologies Top Executives and Leadership Team

    Who leads PDI Technologies?
    PDI Technologies is led by Gabriel Garduño (Chief Executive Officer), along with executives such as Barbara Edelman (Chief Financial Officer) and Jeffrey Smith (Executive Vice President & Chief Financial Officer).
    Who is part of PDI Technologies’s executive team?
    The executive team of PDI Technologies includes leaders such as Gabriel Garduño (Chief Executive Officer), Barbara Edelman (Chief Financial Officer), Jeffrey Smith (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does PDI Technologies have?
    PDI Technologies has 10 executives leading key business areas.
    What roles are included in PDI Technologies’s leadership team?
    The leadership team of PDI Technologies includes roles such as Chief Executive Officer, Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Divisional Chief Operating Officer, Consumer Engagement.