PDI Technologies Executive and Leadership Team

November, 2026

Leadership Overview

PDI Technologies has 10 executives leading key functions including strategy, operations, technology, information systems, marketing, finance, consumer engagement, sales, and corporate leadership.

Focused on driving digital transformation across the convenience retail and petroleum wholesale sectors, PDI Technologies delivers integrated software solutions that optimize supply chain efficiency and enhance customer engagement on a global scale.

Leadership Roles at PDI Technologies

  • Chief Executive Officer - Jimmy Frangis
  • Chief Financial Officer - Barbara Edelman
  • Executive Vice President & Chief Financial Officer - Jeffrey Smith
  • Chief Operating Officer - Linnea Geiss
  • Divisional Chief Operating Officer, Consumer Engagement - Eric Stecker
  • President - Alan Virdee
  • Chief Technology Officer - Raghu Bongula
  • Chief Information Officer - Neda Dibai
  • Chief Marketing Officer - Bethany Allee
  • Chief Sales Officer - Douglas Henderson
  • Jimmy Frangis - Chief Executive Officer

    Jimmy Frangis, the Chief Executive Officer at PDI Technologies, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of software solutions within the convenience retail and petroleum wholesale industries, the Chief Executive Officer ensures alignment between product innovation and market demands. Frangis manages high-level relationships with key stakeholders and board members to maintain consistent growth trajectories. By prioritizing operational excellence, the Chief Executive Officer drives the company toward becoming the central technology partner for global retailers and distributors. This leadership role involves navigating complex market shifts while maintaining a focus on productivity and customer engagement. Jimmy Frangis fosters a culture of continuous improvement, ensuring that the entire organization remains agile in a competitive landscape. Ultimately, Frangis secures the financial and strategic health of the enterprise through disciplined execution and forward-thinking management.
    Jimmy Frangis

    Barbara Edelman - Chief Financial Officer

    Barbara Edelman, the Chief Financial Officer at PDI Technologies, manages the financial planning, reporting, and capital allocation strategies for the organization. Overseeing the fiscal health of the company, the Chief Financial Officer ensures that resources are directed toward high-growth areas within the convenience retail and petroleum wholesale markets. Edelman coordinates with the executive team to evaluate investment opportunities and maintain long-term financial stability. This leadership role involves rigorous oversight of budgeting and financial performance metrics to support the company's operational goals. By maintaining transparency and accuracy in financial reporting, Barbara Edelman builds trust with investors and stakeholders. Edelman drives the financial strategy that enables the company to scale its software solutions globally. Through disciplined fiscal management, Edelman ensures that the company remains well-positioned to invest in innovation and maintain its competitive edge in the industry.

    Jeffrey Smith - Executive Vice President & Chief Financial Officer

    Jeffrey Smith, the Executive Vice President & Chief Financial Officer at PDI Technologies, oversees the strategic financial operations and corporate development initiatives. Managing the capital structure and financial risk, the Executive Vice President & Chief Financial Officer ensures that the company maintains the liquidity necessary to support its global expansion. Smith directs the financial analysis of potential acquisitions and partnerships that align with the company's mission in the convenience retail and petroleum wholesale sectors. This leadership role involves providing the executive team with the financial insights required to make informed decisions about product development and market entry. By optimizing the financial framework, Jeffrey Smith supports the company's ability to deliver consistent value to its clients. Smith maintains a focus on long-term profitability and shareholder value. Through strategic financial leadership, Smith ensures that the company remains a robust and efficient partner for its global customer base.

    Linnea Geiss - Chief Operating Officer

    Linnea Geiss, the Chief Operating Officer at PDI Technologies, manages the internal scaling and day-to-day operational efficiency of the business. Overseeing the integration of software platforms across the supply chain, the Chief Operating Officer ensures that internal processes support the rapid delivery of services to convenience retail and petroleum wholesale clients. Geiss coordinates with other C-suite leaders to streamline workflows and eliminate bottlenecks in service deployment. This leadership role involves optimizing resource allocation to maximize productivity across all departments. By implementing rigorous operational standards, Linnea Geiss directly impacts the company's ability to scale effectively in international markets. Geiss maintains a focus on operational stability, ensuring that the infrastructure remains robust enough to handle the demands of a growing global customer base. Through precise management of internal systems, Geiss supports the broader mission of enhancing business decision-making for all partners.

    Eric Stecker - Divisional Chief Operating Officer, Consumer Engagement

    Eric Stecker, the Divisional Chief Operating Officer, Consumer Engagement at PDI Technologies, directs the operational strategy for the consumer-facing side of the business. Overseeing the development and deployment of engagement tools, the Divisional Chief Operating Officer, Consumer Engagement ensures that retailers can effectively interact with their customers to boost loyalty and sales. Stecker manages the integration of consumer data into the broader software ecosystem to provide actionable insights for clients. This leadership role involves optimizing the user experience across all consumer engagement platforms. By focusing on the intersection of technology and consumer behavior, Eric Stecker drives the company's efforts to enhance the retail experience. Stecker collaborates with the product and marketing teams to ensure that consumer engagement solutions meet the evolving needs of the market. Through strategic oversight of this division, Stecker supports the company's goal of driving growth for its retail partners.

    Alan Virdee - President

    Alan Virdee, the President at PDI Technologies, manages the execution of the company's business strategy and oversees the performance of key operational divisions. Supporting the Chief Executive Officer, the President ensures that the organization remains focused on its mission to provide software solutions that optimize convenience retail and petroleum wholesale operations. Virdee coordinates across departments to ensure that the company's strategic initiatives are implemented effectively and efficiently. This leadership role involves fostering collaboration between the technology, sales, and operations teams to drive productivity and customer engagement. By maintaining a focus on operational excellence, Alan Virdee ensures that the company delivers on its promise to be a central technology partner for its clients. Virdee monitors market trends and adjusts the company's approach to maintain a competitive advantage. Through strong leadership and strategic oversight, Virdee supports the company's long-term growth and success.

    Raghu Bongula - Chief Technology Officer

    Raghu Bongula, the Chief Technology Officer at PDI Technologies, architects the technical roadmap and software development lifecycle for the company's core platforms. Overseeing the engineering teams, the Chief Technology Officer ensures that the software solutions provided to the convenience retail and petroleum wholesale industries remain at the cutting edge of innovation. Bongula drives the development of cloud-based tools that enable better decision-making and faster interaction across the supply chain. This leadership role involves collaborating with product managers to translate market needs into scalable technical features. By fostering a culture of technical excellence, Raghu Bongula ensures that the company maintains a competitive advantage in the global software market. Bongula manages the security and reliability of the technology stack, ensuring that all systems support the high-volume requirements of the industry. Through strategic technical oversight, Bongula enables the company to deliver consistent value to its diverse client base.

    Neda Dibai - Chief Information Officer

    Neda Dibai, the Chief Information Officer at PDI Technologies, governs the information systems and data architecture that underpin the company's software offerings. Overseeing the digital infrastructure, the Chief Information Officer ensures that data flows seamlessly between retailers and distributors to facilitate streamlined operations. Dibai manages the security protocols and data integrity standards necessary for maintaining trust within the petroleum wholesale industry. This leadership role involves aligning information technology initiatives with the broader business goals of growth and efficiency. By optimizing data management processes, Neda Dibai directly impacts the speed and accuracy of the insights provided to clients. Dibai coordinates with the technology and operations teams to ensure that the digital ecosystem remains resilient and scalable. Through the implementation of advanced information systems, Dibai supports the company's mission to provide actionable intelligence to the global convenience retail market.

    Bethany Allee - Chief Marketing Officer

    Bethany Allee, the Chief Marketing Officer at PDI Technologies, directs the global brand strategy and market positioning for the company's software solutions. Overseeing the marketing department, the Chief Marketing Officer ensures that the value proposition of the company's platforms reaches the target audience in the convenience retail and petroleum wholesale sectors. Allee manages the development of campaigns that highlight the benefits of connecting retailers and distributors through integrated technology. This leadership role involves analyzing market trends to identify new growth opportunities and customer segments. By crafting a compelling narrative around the company's mission, Bethany Allee drives brand awareness and lead generation. Allee collaborates with the sales and product teams to ensure that marketing efforts are perfectly aligned with the company's strategic objectives. Through effective communication and market engagement, Allee strengthens the company's position as a leader in the global technology space.

    Douglas Henderson - Chief Sales Officer

    Douglas Henderson, the Chief Sales Officer at PDI Technologies, directs the global sales strategy and revenue generation efforts. Overseeing the sales teams, the Chief Sales Officer ensures that the company's software solutions are effectively positioned to meet the needs of convenience retail and petroleum wholesale businesses. Henderson manages the relationships with key accounts and drives the expansion of the company's market footprint. This leadership role involves developing sales processes that streamline the acquisition of new clients and the retention of existing ones. By aligning sales efforts with the company's product roadmap, Douglas Henderson ensures that the organization meets its revenue targets. Henderson collaborates with the marketing and operations teams to provide a seamless experience for customers throughout the sales cycle. Through proactive sales management, Henderson drives the company's growth and strengthens its position as a central technology partner in the global market.

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    Frequently Asked Questions Regarding PDI Technologies Top Executives and Leadership Team

    Who leads PDI Technologies?
    PDI Technologies is led by Jimmy Frangis (Chief Executive Officer), along with executives such as Barbara Edelman (Chief Financial Officer) and Jeffrey Smith (Executive Vice President & Chief Financial Officer).
    Who is part of PDI Technologies’s executive team?
    The executive team of PDI Technologies includes leaders such as Jimmy Frangis (Chief Executive Officer), Barbara Edelman (Chief Financial Officer), Jeffrey Smith (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does PDI Technologies have?
    PDI Technologies has 10 executives leading key business areas.
    What roles are included in PDI Technologies’s leadership team?
    The leadership team of PDI Technologies includes roles such as Chief Executive Officer, Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, Divisional Chief Operating Officer, Consumer Engagement.