PassportCard Executive and Leadership Team

July, 2026

Leadership Overview

PassportCard has 5 executives leading key functions including technology, finance, human resources, executive leadership, and operations.

Driven by a commitment to accessible healthcare, PassportCard revolutionizes international insurance by integrating technology with a prepaid card system, enabling seamless global medical access for policyholders without upfront costs or complex claims.

Leadership Roles at PassportCard

  • Chief Executive Officer, PassportCard Int'l Medical Insurance IL - David Hova
  • Chief Financial Officer - Elyassaf Shaked
  • President - Alon Ketzef
  • Chief Technology Officer - Eyal Kott
  • Chief Human Resources Officer - Shirley Atia
  • David Hova - Chief Executive Officer, PassportCard Int'l Medical Insurance IL

    David Hova, the Chief Executive Officer, PassportCard Int'l Medical Insurance IL at PassportCard, drives the strategic vision and operational execution for the company's international medical insurance division in Israel. Hova oversees the development and deployment of innovative travel and global health insurance solutions, ensuring policyholders can access healthcare services worldwide without traditional claims processes. This leadership role is central to the success of the real-time, prepaid card system, which allows members to pay medical providers directly at the point of care, eliminating upfront out-of-pocket costs and paperwork. The Chief Executive Officer, PassportCard Int'l Medical Insurance IL's guidance ensures PassportCard's offerings remain at the forefront of insuretech, serving both individual and corporate clients effectively. David Hova's strategic direction strengthens the company's market position and its contribution to the broader DavidShield – PassportCard Group's mission of combining insurance expertise with technology-driven service delivery.

    Elyassaf Shaked - Chief Financial Officer

    Elyassaf Shaked, the Chief Financial Officer at PassportCard, manages the company's financial health and strategic fiscal planning. Shaked oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring compliance with international financial regulations across the company's global presence. This leadership position is crucial for sustaining the innovative prepaid card system that allows policyholders direct payment to medical providers worldwide, minimizing out-of-pocket costs and paperwork. The Chief Financial Officer's expertise supports the expansion of PassportCard's services to both individual and corporate clients, facilitating smooth financial transactions and maintaining the company's competitive edge in the insuretech market. By optimizing financial strategies, Elyassaf Shaked ensures the long-term viability and growth of PassportCard, reinforcing its role within the broader DavidShield – PassportCard Group's mission to combine insurance expertise with technology-driven service delivery.
    Elyassaf Shaked

    Alon Ketzef - President

    Alon Ketzef, the President at PassportCard, spearheads the company's overall strategic direction and global expansion initiatives. Ketzef leads the charge in delivering innovative travel insurance and global health insurance solutions, ensuring members worldwide can access healthcare services seamlessly through the company's unique prepaid card system. This system streamlines medical provider payments at the point of care, removing the burden of upfront costs and complex paperwork for policyholders. The President's oversight is critical for maintaining PassportCard's operational excellence across numerous countries, catering to both individual and corporate clients. Alon Ketzef's leadership reinforces the integration of insurance expertise with cutting-edge technology, driving the company's mission to provide accessible and efficient healthcare solutions globally and solidifying its position within the DavidShield – PassportCard Group.
    Alon Ketzef

    Eyal Kott - Chief Technology Officer

    Eyal Kott, the Chief Technology Officer at PassportCard, architects the company's technological infrastructure, ensuring the seamless operation of its innovative insuretech platform. Kott directs the development and implementation of the real-time, prepaid card system that underpins PassportCard's unique approach to travel and global health insurance. This role involves overseeing all aspects of technology strategy, from software development to data security, critical for maintaining the integrity of worldwide healthcare access for policyholders. The Chief Technology Officer's leadership ensures the platform's scalability and reliability across numerous countries, supporting both individual and corporate clients. By driving technological advancements, Kott enhances the efficiency of accessing medical providers directly at the point of care, eliminating traditional claims processes and upfront out-of-pocket expenses. This focus on innovation solidifies PassportCard's position as a leader in combining insurance expertise with technology-driven service delivery, directly supporting the group's mission.

    Shirley Atia - Chief Human Resources Officer

    Shirley Atia, the Chief Human Resources Officer at PassportCard, shapes the company's talent strategy and cultivates a high-performance organizational culture. Atia directs all human resources functions, including recruitment, employee development, compensation, and benefits, ensuring PassportCard attracts and retains top talent globally. This role is vital for supporting the company's innovative approach to international insurance and insuretech, which relies on a skilled workforce to deliver seamless healthcare access solutions. The Chief Human Resources Officer's leadership ensures that the team effectively manages the unique prepaid card system, enabling policyholders to pay medical providers directly without traditional claims processes or upfront costs. Shirley Atia's focus on employee engagement and organizational development directly contributes to PassportCard's ability to operate across many countries, serving both individual and corporate clients with exceptional service and reinforcing the group's commitment to technology-driven service delivery.

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    Frequently Asked Questions Regarding PassportCard Top Executives and Leadership Team

    Who leads PassportCard?
    PassportCard is led by David Hova (Chief Executive Officer, PassportCard Int'l Medical Insurance IL), along with executives such as Elyassaf Shaked (Chief Financial Officer) and Alon Ketzef (President).
    Who is part of PassportCard’s executive team?
    The executive team of PassportCard includes leaders such as David Hova (Chief Executive Officer, PassportCard Int'l Medical Insurance IL), Elyassaf Shaked (Chief Financial Officer), Alon Ketzef (President) and other senior executives.
    How many executives does PassportCard have?
    PassportCard has 5 executives leading key business areas.
    What roles are included in PassportCard’s leadership team?
    The leadership team of PassportCard includes roles such as Chief Executive Officer, PassportCard Int'l Medical Insurance IL, Chief Financial Officer, President, Chief Technology Officer, Chief Human Resources Officer.