PMC Executive and Leadership Team

August, 2026

Leadership Overview

PMC has 4 executives leading key functions including strategy, operations, technology, and legal compliance.

Focused on delivering premium parking solutions, PMC maintains a commitment to operational excellence and superior service standards across the United States, ensuring seamless traffic management and professional hospitality for every client engagement.

Leadership Roles at PMC

  • Chief Executive Officer - Santiago Morales
  • Chief Operating Officer & Chief Executive Officer - Paul Basaya
  • Chief Operating Officer & Vice President, Legal - James Blondell
  • Chief Technology Officer - Troy Crabtree
  • Santiago Morales - Chief Executive Officer

    Santiago Morales, the Chief Executive Officer at PMC, directs the overarching corporate strategy and long-term vision for the organization. Morales oversees the expansion of valet parking and traffic control services across diverse North American markets. By aligning departmental goals with the core mission of providing high-quality hospitality, the Chief Executive Officer ensures consistent service delivery. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the parking management industry. Santiago Morales drives the company toward sustainable growth by fostering strong relationships with property owners and commercial partners. Through rigorous oversight of organizational performance, the Chief Executive Officer optimizes internal processes to enhance client satisfaction. Ultimately, Morales secures the financial health of the firm while upholding the reputation of the brand as a leader in professional parking and greeter services.

    Paul Basaya - Chief Operating Officer & Chief Executive Officer

    Paul Basaya, the Chief Operating Officer & Chief Executive Officer at PMC, manages the daily execution of valet and porter service operations. Basaya focuses on scaling the operational footprint across regional markets to meet increasing demand for traffic control solutions. The Chief Operating Officer & Chief Executive Officer monitors field performance metrics to guarantee adherence to strict safety and quality protocols. By streamlining logistics and staffing requirements, Paul Basaya improves the efficiency of service delivery at high-traffic venues. This role requires constant coordination with regional managers to resolve operational bottlenecks and maintain service consistency. Through the implementation of standardized operating procedures, the Chief Operating Officer & Chief Executive Officer drives productivity gains across the entire service portfolio. Basaya ensures that every parking facility operates at peak capacity while delivering a seamless experience for all end users.
    Paul Basaya
    James Blondell, the Chief Operating Officer & Vice President, Legal at PMC, manages the intersection of operational risk and corporate governance. Blondell oversees the legal framework for all service contracts, ensuring compliance with regional regulations and industry standards. The Chief Operating Officer & Vice President, Legal directs the mitigation of liability through robust policy development and contract negotiation. By balancing operational expansion with legal protection, James Blondell safeguards the company against potential litigation and regulatory challenges. This role involves providing strategic counsel to the executive team regarding the legal implications of new market entries and service offerings. Through the rigorous review of operational agreements, the Chief Operating Officer & Vice President, Legal ensures that all business activities align with corporate ethics and legal requirements. Blondell maintains a focus on protecting the long-term interests of the organization while supporting the growth of the parking management business.

    Troy Crabtree - Chief Technology Officer

    Troy Crabtree, the Chief Technology Officer at PMC, architects the digital infrastructure supporting modern parking management and traffic control systems. Crabtree oversees the integration of advanced software solutions to automate valet tracking and enhance customer interaction points. The Chief Technology Officer drives the adoption of data-driven tools to monitor facility occupancy and optimize revenue generation for clients. By modernizing the technological stack, Troy Crabtree ensures that the company remains at the forefront of industry innovation. This leadership role involves collaborating with operations teams to deploy scalable hardware and software solutions across various geographic locations. Through the continuous improvement of digital platforms, the Chief Technology Officer mitigates operational risks and increases service reliability. Crabtree maintains a focus on cybersecurity and system uptime to protect sensitive client data while facilitating efficient, technology-enabled parking experiences for all patrons.

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    Frequently Asked Questions Regarding PMC Top Executives and Leadership Team

    Who leads PMC?
    PMC is led by Santiago Morales (Chief Executive Officer), along with executives such as Paul Basaya (Chief Operating Officer & Chief Executive Officer) and James Blondell (Chief Operating Officer & Vice President, Legal).
    Who is part of PMC’s executive team?
    The executive team of PMC includes leaders such as Santiago Morales (Chief Executive Officer), Paul Basaya (Chief Operating Officer & Chief Executive Officer), James Blondell (Chief Operating Officer & Vice President, Legal) and other senior executives.
    How many executives does PMC have?
    PMC has 4 executives leading key business areas.
    What roles are included in PMC’s leadership team?
    The leadership team of PMC includes roles such as Chief Executive Officer, Chief Operating Officer & Chief Executive Officer, Chief Operating Officer & Vice President, Legal, Chief Technology Officer.