PEL Executive and Leadership Team

Murad Saigol, the Chief Executive Officer at PEL, directs the overall strategic vision and operational execution for the company's dual segments: power and appliances. Overseeing the manufacturing of transformers, grid stations, and energy meters within the power division, Saigol ensures alignment with national energy infrastructure needs. Simultaneously, Saigol drives the appliance division's focus on producing, assembling, and distributing major home appliances such as refrigerators and air conditioners. This leadership role involves navigating market dynamics to enhance PEL's position in Pakistan's engineering sector. Murad Saigol's strategic decisions guide the company's expansion and product development, directly impacting its financial performance and market share. The Chief Executive Officer's purview extends to fostering innovation and maintaining high standards across all manufacturing processes, ensuring PEL's commitment to quality and customer satisfaction.

Manzar Hasan, the Chief Financial Officer at PEL, directs all financial planning, management, and reporting activities for the corporation. Hasan's oversight encompasses the financial health of both the power and appliance divisions, ensuring robust fiscal strategies are in place for the manufacturing of transformers, grid stations, energy meters, refrigerators, and air conditioners. This leadership role involves managing budgets, analyzing financial performance, and identifying opportunities for cost optimization and revenue enhancement. Manzar Hasan is instrumental in securing financing, managing investor relations, and ensuring compliance with all financial regulations in Pakistan. The Chief Financial Officer's strategic guidance supports PEL's long-term growth objectives and capital allocation decisions. By providing critical financial insights, Manzar Hasan enables informed decision-making across the organization, reinforcing PEL's stability and market position.

Faisal Kaba, the Chief Information Officer at PEL, architects and oversees the company's entire information technology infrastructure and digital strategy. Kaba's leadership ensures that PEL's technological systems effectively support both the power and appliance manufacturing segments. This involves managing the implementation of advanced IT solutions that enhance operational efficiency, streamline production processes, and improve data management across all departments. Faisal Kaba is responsible for cybersecurity initiatives, safeguarding sensitive company data and intellectual property. The Chief Information Officer also drives digital transformation efforts, exploring new technologies to optimize the assembly, distribution, and sales of home appliances like refrigerators and air conditioners. By aligning IT capabilities with business objectives, Faisal Kaba ensures PEL maintains a competitive edge in the engineering and manufacturing landscape.

Noor Alam, the Area Khi Sales Executive (South) at PEL, spearheads sales initiatives and market penetration within the southern region, specifically focusing on Karachi (Khi). This role involves direct engagement with customers and distributors to drive the sales of PEL's extensive product lines, encompassing both major home appliances and electrical equipment. Noor Alam's responsibilities include developing and implementing localized sales strategies that cater to the specific demands of the southern market. By managing sales territories and fostering strong client relationships, Alam ensures the effective distribution and promotion of refrigerators, air conditioners, transformers, and energy meters. The Area Khi Sales Executive (South) plays a crucial part in achieving regional sales targets and expanding PEL's customer base. Noor Alam's operational focus is on optimizing sales performance and contributing to the overall revenue growth of the company through dedicated regional management.