PEL Executive and Leadership Team

Murad Saigol, the Chief Executive Officer at PEL, directs the overall strategic vision and operational execution for the company's dual segments: power and appliances. Saigol guides the manufacturing of critical electrical equipment, including transformers and grid stations, alongside the assembly and distribution of major home appliances such as refrigerators and air conditioners. This leadership role involves aligning departmental objectives with the company's market position in Pakistan's engineering sector. Overseeing the integration of new technologies and market expansion strategies, Murad Saigol ensures PEL maintains its competitive edge. The Chief Executive Officer's purview extends to fostering innovation across product development and supply chain management, directly impacting the company's growth and reputation for quality.

Manzar Hasan, the Chief Financial Officer at PEL, manages the company's financial health and strategic fiscal planning across its power and appliance divisions. Hasan oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring robust financial controls and compliance with regulatory standards. This leadership position involves providing critical financial insights to support executive decision-making regarding investments, operational efficiency, and market expansion. Manzar Hasan directs the treasury functions, managing cash flow and optimizing financial resources to support PEL's manufacturing and distribution activities. The Chief Financial Officer's strategic guidance is essential for maintaining profitability and driving sustainable financial growth for the engineering corporation.

Faisal Kaba, the Chief Information Officer at PEL, directs the company's technology strategy and digital infrastructure, supporting both the power and appliance manufacturing segments. Kaba oversees the implementation and management of IT systems that enhance operational efficiency, data security, and business intelligence across the organization. This role involves architecting scalable technology solutions that align with PEL's business objectives, from optimizing manufacturing processes to improving customer relationship management. Faisal Kaba leads the IT department in ensuring seamless integration of hardware and software, facilitating data-driven decision-making for product development and market analysis. The Chief Information Officer's focus on technological advancement is crucial for maintaining PEL's competitive position in the evolving engineering and appliance markets.

Noor Alam, the Area Khi Sales Executive (South) at PEL, spearheads sales initiatives and market penetration within the southern region of Karachi. Alam focuses on driving revenue growth through direct customer engagement and channel partner management for PEL's diverse product portfolio, encompassing both electrical equipment and home appliances. This executive's responsibilities include developing and implementing localized sales strategies that resonate with regional consumer demands and industrial needs. By cultivating strong relationships with clients and distributors, Noor Alam ensures efficient product delivery and customer satisfaction. The Area Khi Sales Executive (South) actively monitors market trends and competitor activities to adapt sales tactics, directly contributing to the company's overall sales performance and market share expansion in key territories.