Packsize Executive and Leadership Team

August, 2026

Leadership Overview

Packsize has 6 executives leading key functions including strategy, operations, revenue, technology, human resources, and legal.

Focused on revolutionizing industrial packaging through automation, Packsize delivers sustainable, on-demand solutions that minimize material waste and optimize global logistics workflows for diverse manufacturing and ecommerce sectors.

Leadership Roles at Packsize

  • Chief Executive Officer - David Lockwood
  • Chief Operating Officer - Kellen Frey
  • Chief Revenue Officer - Bryan Reinhart
  • Chief Information Officer & Chief Information Security Officer - Troy Rydman
  • Chief Human Resources Officer - Brian Baxter
  • Chief Legal Officer - Jd Ellis
  • David Lockwood - Chief Executive Officer

    David Lockwood, the Chief Executive Officer at Packsize, directs the overarching corporate strategy and long-term vision for the organization. Lockwood architects the expansion of on-demand packaging solutions across global markets, ensuring alignment between technological innovation and customer requirements. By prioritizing sustainable growth, the Chief Executive Officer drives initiatives that reduce environmental impact while simultaneously enhancing operational efficiency for clients in manufacturing and retail. Lockwood maintains close collaboration with the Board to secure capital investments and foster a culture of continuous improvement. Through rigorous oversight of market positioning, the Chief Executive Officer ensures that the company remains at the forefront of packaging automation. David Lockwood consistently evaluates emerging industry trends to maintain a competitive edge, ultimately securing the financial health and market leadership of the enterprise while delivering superior value to stakeholders and partners worldwide.

    Kellen Frey - Chief Operating Officer

    Kellen Frey, the Chief Operating Officer at Packsize, manages the end-to-end execution of packaging equipment deployment and workflow integration. Frey oversees the internal scaling of manufacturing processes, ensuring that the production of intelligent software and hardware meets rigorous quality standards. By optimizing supply chain logistics, the Chief Operating Officer facilitates the seamless delivery of right-sized box solutions to diverse industrial clients. Kellen Frey coordinates cross-functional teams to streamline service operations, thereby increasing overall productivity and reducing lead times for global partners. This leadership role involves refining internal workflows to support rapid business expansion and operational excellence. Through the implementation of data-driven performance metrics, the Chief Operating Officer monitors the efficacy of service delivery models. Frey ensures that all operational activities align with the broader mission of providing environmentally responsible packaging solutions while maintaining high levels of customer satisfaction across all regional markets.

    Bryan Reinhart - Chief Revenue Officer

    Bryan Reinhart, the Chief Revenue Officer at Packsize, leads the global sales strategy and customer acquisition efforts for the company. Reinhart architects comprehensive go-to-market plans that target high-growth sectors such as ecommerce and logistics, driving significant revenue expansion. By aligning sales initiatives with the specific needs of clients seeking to lower transportation costs, the Chief Revenue Officer ensures that the value proposition of on-demand packaging remains clear and compelling. Bryan Reinhart manages relationships with key enterprise accounts, fostering long-term partnerships that support sustained business growth. This leadership role involves analyzing market demand to identify new opportunities for service penetration. Through the optimization of the sales funnel and the deployment of targeted outreach programs, the Chief Revenue Officer maximizes market share. Reinhart consistently evaluates revenue performance against corporate targets, ensuring that the organization achieves its financial objectives while delivering innovative, right-sized packaging solutions to a broad customer base.

    Troy Rydman - Chief Information Officer & Chief Information Security Officer

    Troy Rydman, the Chief Information Officer & Chief Information Security Officer at Packsize, governs the digital infrastructure and cybersecurity posture of the organization. Rydman architects secure, scalable cloud environments that support the company's intelligent software platforms and automated packaging equipment. By implementing robust data protection protocols, the Chief Information Officer & Chief Information Security Officer safeguards proprietary technology and sensitive client information against evolving digital threats. Troy Rydman oversees the integration of advanced software solutions into customer workflows, ensuring high availability and system reliability. This leadership role involves managing the IT roadmap to support digital transformation and operational efficiency across all business units. Through the continuous assessment of technological risks, the Chief Information Officer & Chief Information Security Officer maintains compliance with global security standards. Rydman drives the adoption of innovative digital tools that enhance the overall performance and security of the company's packaging automation ecosystem.
    Troy Rydman

    Brian Baxter - Chief Human Resources Officer

    Brian Baxter, the Chief Human Resources Officer at Packsize, directs the talent acquisition, organizational development, and employee engagement strategies. Baxter architects programs that attract top-tier engineering and sales talent, ensuring the company maintains a workforce capable of driving innovation in packaging automation. By fostering a culture of continuous learning and performance excellence, the Chief Human Resources Officer supports the professional growth of all staff members. Brian Baxter oversees the implementation of human capital management systems that align individual contributions with the broader corporate mission of sustainability and efficiency. This leadership role involves managing compensation, benefits, and workplace policies to ensure a competitive and inclusive environment. Through the strategic alignment of human resources initiatives with business goals, the Chief Human Resources Officer enhances organizational agility. Baxter ensures that the company retains the expertise necessary to deliver high-quality, right-sized packaging solutions to a global client base.
    Brian Baxter
    Jd Ellis, the Chief Legal Officer at Packsize, manages all legal affairs, regulatory compliance, and intellectual property protection for the organization. Ellis architects strategies to safeguard the company's innovative packaging equipment designs and software patents, ensuring a strong competitive position in the market. By providing counsel on complex commercial contracts and international trade regulations, the Chief Legal Officer facilitates smooth operations across diverse geographic regions. Jd Ellis oversees risk management initiatives, ensuring that all business activities adhere to legal standards and corporate governance requirements. This leadership role involves collaborating with executive peers to navigate legal challenges associated with rapid business expansion and technological development. Through the proactive identification of potential liabilities, the Chief Legal Officer protects the company's interests and reputation. Ellis ensures that all legal frameworks support the organization's commitment to sustainability and operational efficiency, ultimately providing a stable foundation for long-term growth and innovation.
    Jd Ellis

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    Frequently Asked Questions Regarding Packsize Top Executives and Leadership Team

    Who leads Packsize?
    Packsize is led by David Lockwood (Chief Executive Officer), along with executives such as Kellen Frey (Chief Operating Officer) and Bryan Reinhart (Chief Revenue Officer).
    Who is part of Packsize’s executive team?
    The executive team of Packsize includes leaders such as David Lockwood (Chief Executive Officer), Kellen Frey (Chief Operating Officer), Bryan Reinhart (Chief Revenue Officer) and other senior executives.
    How many executives does Packsize have?
    Packsize has 6 executives leading key business areas.
    What roles are included in Packsize’s leadership team?
    The leadership team of Packsize includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Revenue Officer, Chief Information Officer & Chief Information Security Officer, Chief Human Resources Officer.