Packsize Executive and Leadership Team

September, 2026

Leadership Overview

Packsize has 4 executives leading key functions including strategy, operations, human capital, and legal affairs.

Focused on revolutionizing industrial packaging, Packsize delivers on-demand automation solutions that minimize material waste and optimize global shipping workflows for diverse manufacturing and ecommerce sectors.

Leadership Roles at Packsize

  • Chief Executive Officer - David Lockwood
  • Chief Operating Officer - Kellen Frey
  • Chief Human Resources Officer - Brian Baxter
  • Chief Legal Officer - Jd Ellis
  • David Lockwood - Chief Executive Officer

    David Lockwood, the Chief Executive Officer at Packsize, directs the overarching corporate strategy and long-term vision for on-demand packaging automation. Lockwood architects high-level growth initiatives that integrate advanced equipment with intelligent software to transform logistics efficiency across North American and international markets. By aligning the executive team with the core mission of reducing environmental impact, the Chief Executive Officer ensures that every technological advancement supports sustainable business practices. David Lockwood maintains rigorous oversight of market expansion efforts, ensuring that the company remains at the forefront of the packaging industry. Through constant engagement with the Board and key stakeholders, the Chief Executive Officer drives the development of customized workflow solutions that lower transportation costs for global clients. This leadership approach fosters a culture of continuous innovation, positioning the organization as a leader in right-sized packaging technology while simultaneously enhancing operational performance for diverse manufacturing and retail partners.

    Kellen Frey - Chief Operating Officer

    Kellen Frey, the Chief Operating Officer at Packsize, manages the daily execution of packaging automation deployments and supply chain logistics. Frey oversees the integration of advanced machinery into client workflows, ensuring that every installation meets strict performance standards for right-sized box production. By coordinating cross-functional teams, the Chief Operating Officer optimizes internal processes to maintain high levels of customer satisfaction and operational reliability. Kellen Frey drives the implementation of scalable service models that support the company's commitment to reducing material waste across global ecommerce and manufacturing sectors. This role involves constant collaboration with engineering and software departments to refine the delivery of intelligent packaging solutions. Through meticulous management of operational resources, the Chief Operating Officer secures the efficiency of the entire product lifecycle. Frey ensures that the company maintains a competitive edge by streamlining complex logistics operations and delivering consistent, high-quality support to every client.

    Brian Baxter - Chief Human Resources Officer

    Brian Baxter, the Chief Human Resources Officer at Packsize, architects the talent acquisition and organizational development strategies necessary to support rapid innovation in packaging automation. Baxter oversees the cultivation of a high-performance culture that aligns with the company's mission of sustainability and operational excellence. By implementing comprehensive training programs, the Chief Human Resources Officer ensures that the workforce possesses the technical expertise required to deploy advanced packaging equipment and software solutions. Brian Baxter manages the integration of diverse teams across regional operations, fostering an environment of collaboration and professional growth. This leadership role involves designing compensation and retention frameworks that attract top-tier talent in the competitive industrial machinery sector. Through strategic workforce planning, the Chief Human Resources Officer supports the company's ability to scale effectively while maintaining a strong commitment to environmental responsibility. Baxter drives initiatives that empower employees to deliver exceptional value to manufacturing and logistics clients worldwide.
    Brian Baxter
    Jd Ellis, the Chief Legal Officer at Packsize, directs all legal strategy, intellectual property protection, and corporate governance initiatives. Ellis oversees the complex regulatory landscape surrounding industrial machinery and automated software solutions, ensuring full compliance across all international markets. By managing risk and negotiating critical commercial contracts, the Chief Legal Officer provides the structural foundation for the company's expansion into new ecommerce and retail sectors. Jd Ellis collaborates closely with the executive team to safeguard the proprietary technology that enables right-sized packaging and material waste reduction. This leadership role involves navigating intricate legal challenges to protect the company's competitive advantage in the global marketplace. Through proactive legal counsel, the Chief Legal Officer ensures that all business operations align with ethical standards and corporate policies. Ellis maintains the integrity of the organization by addressing potential liabilities and fostering transparent communication with external partners, thereby supporting the long-term stability of the entire enterprise.
    Jd Ellis

    Explore Leadership Teams in Industrial Machinery & Equipment

    Frequently Asked Questions Regarding Packsize Top Executives and Leadership Team

    Who leads Packsize?
    Packsize is led by David Lockwood (Chief Executive Officer), along with executives such as Kellen Frey (Chief Operating Officer) and Brian Baxter (Chief Human Resources Officer).
    Who is part of Packsize’s executive team?
    The executive team of Packsize includes leaders such as David Lockwood (Chief Executive Officer), Kellen Frey (Chief Operating Officer), Brian Baxter (Chief Human Resources Officer) and other senior executives.
    How many executives does Packsize have?
    Packsize has 4 executives leading key business areas.
    What roles are included in Packsize’s leadership team?
    The leadership team of Packsize includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Human Resources Officer, Chief Legal Officer.