Leadership Overview
OXXO has 5 executives leading key functions including technology, operations, information systems, strategy, and administration.
Driven by a commitment to convenience and service, OXXO operates as a leading chain of convenience stores and gas stations, significantly impacting the retail landscape across Mexico and beyond through its extensive network and customer-centric approach.
Driven by a commitment to convenience and service, OXXO operates as a leading chain of convenience stores and gas stations, significantly impacting the retail landscape across Mexico and beyond through its extensive network and customer-centric approach.
Leadership Roles at OXXO
Jaime Longoria - Chief Executive Officer (USA & Gas)
Jaime Longoria, the Chief Executive Officer (USA & Gas) at OXXO, directs the strategic growth and operational oversight for OXXO's ventures in the United States and its gas station division. Longoria is responsible for expanding market presence, driving revenue, and ensuring the successful integration of OXXO's convenience retail model within the US market and its fuel service operations. This executive position involves developing and executing business plans that capitalize on market opportunities and address competitive landscapes in both regions. The Chief Executive Officer (USA & Gas) oversees key functions including sales, marketing, business development, and operational management for these specific segments. Jaime Longoria's leadership is crucial for navigating the complexities of international expansion and the specialized demands of the gas station industry, reinforcing OXXO's global reach and operational diversity. By focusing on strategic initiatives, Longoria aims to solidify OXXO's position as a leading convenience and fuel provider.

David González García - Chief Operating Officer
David González García, the Chief Operating Officer at OXXO, manages the day-to-day operations of the company's vast retail and gas station network. González García is responsible for optimizing store performance, supply chain logistics, and ensuring consistent service delivery across all locations. This executive role involves implementing operational strategies that drive efficiency, reduce costs, and enhance the overall customer journey. The Chief Operating Officer directs teams responsible for store management, inventory control, and adherence to quality standards, ensuring that OXXO maintains its reputation for convenience and reliability. By focusing on operational excellence, González García supports the company's expansion efforts and its ability to serve a broad customer base effectively. David González García's leadership ensures that OXXO's extensive physical footprint operates with maximum effectiveness, directly contributing to the company's market leadership and customer satisfaction.
David Castro - Chief Technology Officer
David Castro, the Chief Technology Officer at OXXO, directs the company's technological vision and execution. Castro oversees the development and implementation of innovative digital solutions that enhance customer experience and operational efficiency across OXXO's extensive network of convenience stores and gas stations. This leadership role involves architecting scalable technology infrastructure to support business growth and exploring emerging technologies that can provide a competitive advantage. By driving digital transformation initiatives, Castro ensures OXXO remains at the forefront of technological adoption in the retail sector. The Chief Technology Officer's responsibilities extend to managing cybersecurity protocols and data integrity, safeguarding sensitive customer and operational information. David Castro's strategic direction in technology directly supports OXXO's mission to provide convenient and accessible services to millions of customers daily, ensuring seamless integration of digital tools into the physical retail environment.
Javier Alexander - Chief Information Officer, Multiformatos (Bara, Caffenio Y Doa Tota)
Javier Alexander, the Chief Information Officer, Multiformatos (Bara, Caffenio Y Doa Tota) at OXXO, leads the information technology strategy for diverse business formats including Bara, Caffenio, and Doa Tota. Alexander is tasked with aligning IT infrastructure and digital solutions with the unique operational needs of each format, ensuring seamless integration and enhanced user experiences. This critical role involves overseeing the deployment of technology that supports business intelligence, data analytics, and operational management across these varied retail and service environments. The Chief Information Officer's responsibilities include managing IT projects, cybersecurity measures, and ensuring the reliability of all information systems. Javier Alexander's expertise in managing complex IT landscapes is vital for OXXO's strategy of diversifying its service offerings and reaching broader market segments through specialized formats. By driving technological innovation, Alexander supports the growth and operational integrity of OXXO's multiformat ventures.
Antonio De Leon Rodriguez - Chief Administrative Officer
Antonio De Leon Rodriguez, the Chief Administrative Officer at OXXO, oversees critical administrative functions that support the company's extensive operations. De Leon Rodriguez manages human resources, legal affairs, corporate governance, and other essential administrative departments, ensuring compliance and operational efficiency across the organization. This role is pivotal in maintaining the internal structure and regulatory adherence necessary for OXXO's large-scale retail and gas station network. The Chief Administrative Officer's responsibilities include developing and implementing policies that foster a productive work environment and uphold ethical business practices. By ensuring robust administrative frameworks, De Leon Rodriguez supports the seamless functioning of all OXXO business units. Antonio De Leon Rodriguez's strategic oversight of administrative processes is fundamental to OXXO's sustained growth and its commitment to operational integrity and corporate responsibility.
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