Leadership Overview
OXXO has 6 executives leading key functions including international strategy, retail operations, digital infrastructure, financial management, administrative oversight, and gas station logistics.
Focused on expanding convenience retail across diverse markets, OXXO delivers essential consumer goods through a robust network of stores and fuel stations while maintaining operational excellence.
Focused on expanding convenience retail across diverse markets, OXXO delivers essential consumer goods through a robust network of stores and fuel stations while maintaining operational excellence.
Leadership Roles at OXXO
Enrique Lizárraga - Chief Executive Officer OXXO Chile - FEMSA
Enrique Lizárraga, the Chief Executive Officer OXXO Chile - FEMSA at OXXO, directs all retail convenience operations across the South American market. Managing regional expansion, the Chief Executive Officer OXXO Chile - FEMSA ensures that store layouts and product assortments meet local consumer demands. This leadership role involves coordinating with supply chain partners to maintain inventory consistency throughout the Chilean territory. By optimizing store performance metrics, Enrique Lizárraga drives revenue growth and strengthens the brand presence within the competitive retail landscape. The Chief Executive Officer OXXO Chile - FEMSA also monitors market trends to adjust pricing strategies and promotional activities. Through rigorous oversight of regional store networks, the executive maintains high standards of service quality. Ultimately, Lizárraga secures long-term profitability by aligning local operational goals with the broader corporate mission of providing accessible convenience solutions to every customer.
Jaime Manllo - Chief Executive Officer (USA & Gas)
Jaime Manllo, the Chief Executive Officer (USA & Gas) at OXXO, directs the strategic growth of fuel station operations and North American market initiatives. Overseeing the integration of convenience retail with gas station services, the Chief Executive Officer (USA & Gas) ensures seamless customer experiences at every pump and storefront. This leadership role involves managing complex logistics for fuel distribution and optimizing site profitability across the region. By implementing advanced retail technologies, Jaime Manllo improves operational efficiency and increases transaction volume. The Chief Executive Officer (USA & Gas) also collaborates with regional managers to refine site selection and infrastructure development. Through careful analysis of fuel market fluctuations, Manllo maintains competitive pricing models that support overall corporate financial health. Ultimately, Manllo drives the expansion of the brand into new territories by leveraging a deep understanding of consumer behavior and retail logistics.

Arnoldo Garza - Chief Financial Officer, Oxxo Brasil, Femsa Proximity & Health
Arnoldo Garza, the Chief Financial Officer, Oxxo Brasil, Femsa Proximity & Health at OXXO, directs the financial planning, capital allocation, and fiscal reporting for the Brazilian market and health divisions. Overseeing budgetary controls and investment strategies, the Chief Financial Officer, Oxxo Brasil, Femsa Proximity & Health ensures that financial resources support the strategic growth of proximity retail and health services. This leadership role involves managing risk assessments and ensuring compliance with regional financial regulations. By analyzing revenue streams and cost structures, Arnoldo Garza optimizes profitability across diverse business units. The Chief Financial Officer, Oxxo Brasil, Femsa Proximity & Health also provides critical financial insights to the board to guide major expansion decisions. Through rigorous fiscal management, Garza maintains the financial stability necessary for long-term investment in infrastructure and market development. Ultimately, Garza secures the economic health of the organization by balancing aggressive growth targets with disciplined financial oversight.
David González García - Chief Operating Officer
David González García, the Chief Operating Officer at OXXO, directs the daily execution of retail store operations and internal process scaling. Overseeing the vast network of convenience locations, the Chief Operating Officer ensures that store-level performance meets corporate efficiency benchmarks. This leadership role involves standardizing operational procedures to maintain consistency across the entire retail footprint. By streamlining supply chain workflows and inventory management, David González García reduces overhead costs and improves product availability for consumers. The Chief Operating Officer also coordinates with regional directors to implement new service initiatives and store upgrades. Through continuous monitoring of operational data, García identifies opportunities for process improvement and resource allocation. Ultimately, García supports the company mission by ensuring that every store functions as a high-performing unit, contributing directly to the overall market impact and sustained growth of the retail chain.
Mauricio Guzman - Chief Information Officer - OXXO México
Mauricio Guzman, the Chief Information Officer - OXXO México at OXXO, directs the digital transformation and technological infrastructure supporting the Mexican retail network. Overseeing the implementation of point-of-sale systems and data analytics platforms, the Chief Information Officer - OXXO México ensures that digital tools enhance store-level productivity. This leadership role involves securing enterprise data and optimizing network connectivity across thousands of locations. By integrating advanced software solutions, Mauricio Guzman improves inventory tracking and customer loyalty program management. The Chief Information Officer - OXXO México also collaborates with executive leadership to align technology investments with long-term business objectives. Through the deployment of scalable cloud infrastructure, Guzman supports the rapid expansion of digital services within the convenience sector. Ultimately, Guzman drives innovation by modernizing the technological backbone of the company, ensuring that digital capabilities remain a core competitive advantage in the retail market.
Antonio De Leon Rodriguez - Chief Administrative Officer
Antonio De Leon Rodriguez, the Chief Administrative Officer at OXXO, directs the organizational structure, human resources strategy, and corporate governance frameworks. Overseeing the administrative functions that support the entire retail workforce, the Chief Administrative Officer ensures that internal policies align with corporate values and legal requirements. This leadership role involves managing talent acquisition, employee development programs, and corporate culture initiatives. By streamlining administrative workflows, Antonio De Leon Rodriguez improves organizational agility and operational efficiency. The Chief Administrative Officer also coordinates with other C-suite leaders to ensure that administrative support matches the needs of the growing retail network. Through the implementation of robust management systems, De Leon Rodriguez fosters a productive work environment that supports the company mission. Ultimately, De Leon Rodriguez drives organizational success by building a strong administrative foundation that enables the company to scale effectively while maintaining high standards of corporate conduct.
Explore Leadership Teams in Convenience Stores, Gas Stations & Liquor Stores
The LCBO (Liquor Control Board of Ontario) is an Ontario government enterprise and a buyer and retailer of alcoholic beverages, through retail stores, catalogs, e-commerce, special order services, the LCBO is a wholesaler to grocery stores around the world. The LCBO is headquartered in Ontario, Canada.
Company Leadership WE

LM
Big Red Liquors offers a wide selection of wine, spirits, and beer, catering to customers looking for great value and dedicated service. Their inventory includes various types of wines, spirits, and beers from different countries and regions, making it suitable for both casual shoppers and connoisseurs. The company also provides additional services such as delivery and a mobile app for convenient shopping. Intended clients include individuals seeking beverages for personal enjoyment, events, or gifts.
Company Leadership DR
KW
QT
JN
Proximo Spirits, Inc., is an American spirits importer and international distributor based in Jersey City, New Jersey. It is best known for importing and distributing Jose Cuervo, the world's largest-selling tequila brand.
Company Leadership MV
PH
LE
C3 Industries is a multi-state, vertically integrated cannabis company headquartered in Ann Arbor, Michigan, with several product brands including the award-winning Cloud Cover Cannabis and Galactic Meds, and a retail network, High Profile Cannabis Shop. The company produces high-quality cannabis products across all categories in Oregon, Michigan, Massachusetts and Missouri.
Company Leadership AR

VR