Orlando Magic Executive and Leadership Team

Charlie Freeman, the President, Business Operations at Orlando Magic, oversees the strategic direction and financial health of the organization's non-basketball functions. This executive directs all business-related activities, including marketing, sales, finance, and human resources, ensuring alignment with the team's overarching goals. Freeman is responsible for driving revenue growth, managing budgets, and optimizing operational efficiency across all business units. The President, Business Operations collaborates closely with basketball leadership to ensure financial resources support team objectives. By providing strong financial oversight and strategic business planning, Charlie Freeman ensures the Orlando Magic operates as a sustainable and successful enterprise, capable of investing in both its on-court product and its community presence.

Jeff Weltman, the President, Basketball Operations at Orlando Magic, directs all aspects of the team's on-court strategy and player personnel decisions. This executive is responsible for building and managing the roster, overseeing player development, and shaping the team's playing philosophy. Weltman leads the scouting and acquisition of talent, ensuring the team is competitive within the NBA. The President, Basketball Operations works closely with the coaching staff to implement game plans and foster a winning culture. By making critical decisions regarding player contracts, trades, and draft selections, Jeff Weltman is instrumental in the long-term success and competitive standing of the Orlando Magic. This leadership role is paramount to achieving on-court excellence and delivering a championship-caliber product to the fanbase.

Cesar Bekerman, the Partner and Chief Marketing Officer at Orlando Magic, directs all marketing initiatives to enhance brand visibility and fan engagement. This leadership role involves developing innovative campaigns that resonate with the Orlando market and beyond, driving ticket sales and merchandise revenue. Bekerman oversees the creation and execution of integrated marketing strategies across digital, social, and traditional media platforms. By analyzing market trends and consumer behavior, the Chief Marketing Officer ensures marketing efforts align with the team's strategic objectives. Cesar Bekerman's expertise in brand building and market penetration is crucial for expanding the Orlando Magic's reach and solidifying its position within the competitive sports industry. This executive drives the narrative surrounding the team, fostering a strong connection with the fanbase and attracting new supporters through compelling storytelling and targeted outreach.

Michael Forde, the Chief Sales Officer at Orlando Magic, spearheads all revenue-generating sales operations. This executive directs the strategy for ticket sales, premium seating, and corporate partnerships, aiming to maximize financial performance for the organization. Forde oversees a dedicated sales team, ensuring they meet and exceed ambitious revenue targets through effective client relationship management and innovative sales approaches. The Chief Sales Officer's responsibilities include identifying new market opportunities and developing tailored solutions for potential partners and season ticket holders. By fostering a high-performance sales culture, Michael Forde drives consistent growth and secures the financial stability necessary for the team's continued success. This leadership position is vital for translating fan interest into tangible revenue streams, supporting all aspects of the team's operations and strategic initiatives.

Audra Romao, the Chief People Officer at Orlando Magic, leads all human resources functions and talent management strategies. This executive is responsible for cultivating a positive and productive work environment that supports the team's overall mission and values. Romao oversees recruitment, employee development, compensation, and benefits, ensuring the Orlando Magic attracts and retains top talent across all departments. The Chief People Officer plays a critical role in shaping the organizational culture, fostering employee engagement, and implementing policies that promote diversity, equity, and inclusion. By prioritizing the well-being and professional growth of every team member, Audra Romao ensures the organization has the skilled and motivated workforce necessary to achieve its business and basketball objectives. This leadership ensures operational excellence through strategic human capital management.

Joel Glass, the Chief Communications Officer at Orlando Magic, directs all internal and external communication strategies. This executive manages public relations, media relations, and corporate communications to shape the team's public image and narrative. Glass oversees the dissemination of key messages to stakeholders, including fans, media, sponsors, and the broader Orlando community. The Chief Communications Officer is responsible for crisis communication, ensuring timely and effective responses to sensitive issues. By building strong relationships with media outlets and influencers, Joel Glass enhances the team's brand reputation and visibility. This leadership role is essential for maintaining transparency, fostering trust, and effectively communicating the Orlando Magic's vision, achievements, and community impact across all platforms.

Anthony Larry, the Premium Guest Services Representative at Orlando Magic, ensures exceptional experiences for the team's most valued patrons. This role focuses on delivering personalized service and addressing the unique needs of premium ticket holders and suite guests. Larry manages client relationships, coordinates event-day services, and resolves any issues to guarantee satisfaction and foster loyalty. The Premium Guest Services Representative acts as a key point of contact, facilitating seamless access and enjoyment of all amenities. By providing attentive and proactive support, Anthony Larry contributes directly to client retention and enhances the overall perception of the Orlando Magic's hospitality standards. This position is critical for maintaining high levels of customer satisfaction within the premium seating areas.