Leadership Overview
Orlando Magic has 5 executives leading key functions including marketing, human resources, sales, communications, and guest services.
Driven by a commitment to excellence, Orlando Magic fosters a winning culture on and off the court, delivering unparalleled fan experiences and community engagement.
Driven by a commitment to excellence, Orlando Magic fosters a winning culture on and off the court, delivering unparalleled fan experiences and community engagement.
Leadership Roles at Orlando Magic
Cesar Bekerman - Partner and Chief Marketing Officer
Cesar Bekerman, the Partner and Chief Marketing Officer at Orlando Magic, directs all marketing initiatives and brand strategy. Overseeing digital engagement, advertising campaigns, and market research, Bekerman ensures the Orlando Magic brand resonates with a global audience. This leadership role involves developing innovative strategies to enhance fan acquisition and retention, directly impacting ticket sales and merchandise revenue. By analyzing market trends and consumer behavior, Cesar Bekerman drives the expansion of the team's reach across various platforms. The Partner and Chief Marketing Officer also collaborates with sales and communications departments to create cohesive brand messaging. This executive's focus remains on elevating the Orlando Magic's presence within the competitive professional basketball landscape.
Audra Romao - Chief People Officer
Audra Romao, the Chief People Officer at Orlando Magic, architects the organization's human capital strategy. Overseeing talent acquisition, employee development, and fostering a positive workplace culture, Romao ensures the team attracts and retains top talent. This critical role involves implementing comprehensive HR policies and programs that align with the company's mission of excellence. By championing employee well-being and professional growth, Audra Romao cultivates an environment conducive to peak performance. The Chief People Officer also manages compensation, benefits, and employee relations, ensuring compliance and equity across the organization. This executive's dedication to people operations directly supports the team's operational efficiency and overall success.
Michael Forde - Chief Sales Officer
Michael Forde, the Chief Sales Officer at Orlando Magic, spearheads all revenue-generating sales efforts. Directing the sales teams responsible for season tickets, corporate partnerships, and premium seating, Forde drives significant financial growth for the organization. This executive's mandate includes developing and executing strategic sales plans to maximize revenue streams and expand the client base. By fostering strong relationships with corporate partners and individual clients, Michael Forde ensures sustained commercial success. The Chief Sales Officer also oversees the sales funnel optimization and performance metrics, identifying opportunities for increased efficiency and effectiveness. This leadership position is pivotal in securing the financial stability and competitive advantage of the Orlando Magic.
Joel Glass - Chief Communications Officer
Joel Glass, the Chief Communications Officer at Orlando Magic, manages all internal and external communication strategies. Overseeing public relations, media relations, and corporate messaging, Glass ensures consistent and impactful brand representation. This role involves developing crisis communication plans and managing the team's narrative across all media channels. By cultivating strong relationships with journalists and media outlets, Joel Glass enhances the Orlando Magic's public profile and reputation. The Chief Communications Officer also directs content creation and social media engagement, amplifying the team's story to a broad audience. This executive's expertise is crucial in shaping public perception and maintaining positive stakeholder relations.

Anthony Larry - Premium Guest Services Representative
Anthony Larry, the Premium Guest Services Representative at Orlando Magic, ensures exceptional experiences for high-value patrons. Managing the delivery of premium services, including suite and club access, Larry focuses on guest satisfaction and retention. This role involves coordinating with various departments to fulfill guest requests and resolve any issues promptly. By maintaining meticulous attention to detail, Anthony Larry upholds the Orlando Magic's commitment to world-class hospitality. The Premium Guest Services Representative acts as a primary point of contact for elite clients, fostering loyalty and repeat business. This individual's dedication to service excellence directly contributes to the positive reputation of the Orlando Magic's premium offerings.
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