Leadership Overview
One10 has 4 executives leading key functions including strategy, operational management, financial oversight, and business development.
Focused on driving organizational performance through integrated marketing and motivation solutions, One10 empowers brands to strengthen engagement with employees, channel partners, and customers via strategic recognition and event experiences.
Focused on driving organizational performance through integrated marketing and motivation solutions, One10 empowers brands to strengthen engagement with employees, channel partners, and customers via strategic recognition and event experiences.
Leadership Roles at One10
Sibusiso Sibeko - Chief Executive Officer
Sibusiso Sibeko, the Chief Executive Officer at One10, directs the overarching corporate strategy to enhance organizational performance through integrated marketing and motivation solutions. Sibeko architects high-level initiatives that align client business objectives with meaningful employee and channel partner recognition programs. By overseeing the strategic direction of the firm, the Chief Executive Officer ensures that all service offerings, including travel and event experiences, remain competitive within the global marketplace. Sibusiso Sibeko maintains a focus on building stronger relationships between brands and the individuals who support business growth daily. This leadership role involves constant evaluation of market trends to refine the company's value proposition. Through rigorous analysis of performance metrics, the Chief Executive Officer drives sustainable growth and operational excellence across all service lines. Ultimately, Sibeko secures the long-term vision of the organization by fostering a culture of engagement and high-impact results for every client partner.
Drew Carter - President & Chief Executive Officer
Drew Carter, the President & Chief Executive Officer at One10, manages the daily operational execution of the company's diverse portfolio of incentive and recognition programs. Carter oversees the integration of strategic marketing services with event experiences to ensure seamless delivery for enterprise clients. By coordinating cross-functional teams, the President & Chief Executive Officer maintains high standards for service quality and client satisfaction. Drew Carter drives the expansion of market reach by identifying new opportunities for engagement solutions across North American and international sectors. This leadership role requires constant collaboration with other executive leaders to synchronize business development efforts with internal resource allocation. Through the optimization of operational workflows, the President & Chief Executive Officer improves efficiency and supports the company's mission of strengthening brand relationships. Carter consistently monitors project outcomes to ensure that every incentive program delivers measurable value and inspires the intended audience effectively.
John Kernan - Chief Financial Officer
John Kernan, the Chief Financial Officer at One10, directs all fiscal planning, financial reporting, and capital allocation strategies to support the company's growth objectives. Kernan oversees the financial health of the organization, ensuring that investments in marketing and motivation solutions yield strong returns for clients and stakeholders. By managing budgetary discipline and risk assessment, the Chief Financial Officer provides the necessary stability for the firm to innovate within the competitive landscape of incentive programs and event management. John Kernan collaborates with the executive team to align financial resources with long-term strategic goals, particularly regarding the scaling of service delivery across diverse geographic markets. This leadership role involves rigorous oversight of revenue streams and cost structures to maintain profitability. Through precise financial modeling and data-driven decision-making, the Chief Financial Officer strengthens the company's market position. Kernan ensures that fiscal transparency remains a cornerstone of the business model while supporting the overall mission of enhancing organizational engagement.

Sajawal Naqvi - President
Sajawal Naqvi, the President at One10, leads the tactical implementation of business development strategies and client relationship management. Naqvi oversees the delivery of specialized marketing services, ensuring that every incentive and recognition program meets the unique needs of dealers and customers. By driving regional market penetration, the President expands the footprint of the company's engagement solutions. Sajawal Naqvi works closely with the leadership team to translate corporate objectives into actionable plans that improve performance for client brands. This leadership role involves managing key account portfolios and fostering long-term partnerships that drive recurring revenue. Through the application of industry-specific insights, the President optimizes the impact of event experiences and reward structures. Naqvi ensures that the company remains at the forefront of the motivation industry by continuously refining service delivery models. By focusing on client-centric outcomes, the President supports the broader mission of building stronger, more meaningful connections between businesses and the people who represent them.
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