Leadership Overview
Okko has 4 executives leading key functions including strategy, marketing, technology, and operations.
Driven by innovation, Okko is Russia's largest VoD service, delivering premium entertainment across all major platforms and boasting a monthly audience of 17 million users with a library of approximately 70,000 titles.
Driven by innovation, Okko is Russia's largest VoD service, delivering premium entertainment across all major platforms and boasting a monthly audience of 17 million users with a library of approximately 70,000 titles.
Leadership Roles at Okko
Yana Bardintseva - Chief Executive Officer
Yana Bardintseva, the Chief Executive Officer at Okko, directs the overall strategic vision and operational execution for Russia's leading VoD service. Bardintseva guides the company's expansion across all key platforms, including Smart TV, mobile devices, Apple TV, and PlayStation 4, ensuring a seamless user experience for its 17 million monthly audience. Overseeing the acquisition and curation of a vast library of approximately 70,000 titles from global and local producers, Bardintseva ensures Okko remains at the forefront of content delivery. This leadership role involves driving revenue growth, exemplified by a 76% turnover increase in 2019, and maintaining Okko's position as a leader in the EST market. Yana Bardintseva's strategic decisions directly impact the company's market share and financial performance, solidifying its status as a premier multimedia service.
Natalia Novoshinskaya - Chief Marketing Officer
Natalia Novoshinskaya, the Chief Marketing Officer at Okko, architects and executes comprehensive marketing strategies to expand the service's reach and engagement. Novoshinskaya drives initiatives that highlight Okko's extensive library of 70,000 titles, including content from major studios and thematic subscription packages like AMEDIATEKA and START. This role involves optimizing campaigns across digital channels and platforms to attract and retain the 17 million monthly users. Overseeing brand positioning and customer acquisition, the Chief Marketing Officer ensures alignment with Okko's mission to provide high-quality entertainment. Natalia Novoshinskaya's leadership focuses on enhancing user value and driving market penetration, contributing significantly to the service's substantial turnover growth and its leadership in the Russian VoD market.
Ivan Karev - Chief Technology Officer
Ivan Karev, the Chief Technology Officer at Okko, spearheads the technological infrastructure and platform development for Russia's largest VoD service. Karev directs the evolution of Okko's presence on all key platforms, including Smart TV, iOS & Android mobile devices, Apple TV, and PlayStation 4, ensuring robust performance and scalability for its 17 million monthly users. This leadership involves overseeing the delivery of high-quality content, including UHD/4K and HDR, and managing the technical aspects of content acquisition and distribution. Ivan Karev's responsibilities extend to innovating user experience features and maintaining the integrity of the service's extensive library of 70,000 titles. The Chief Technology Officer's strategic direction is critical for Okko's operational efficiency and its ability to offer cutting-edge viewing options.
Alexander Vikhrev - Chief Operations Officer
Alexander Vikhrev, the Chief Operations Officer at Okko, manages the day-to-day operational efficiency and service delivery for Russia's leading multimedia service. Vikhrev oversees the seamless functioning of Okko across all its platforms, including Smart TV, mobile applications, Apple TV, and web interfaces, supporting a monthly audience of 17 million people. This role involves optimizing content delivery pipelines, ensuring the availability of approximately 70,000 titles, and managing the technical operations that support EST and subscription services. Alexander Vikhrev's focus is on streamlining processes to enhance user satisfaction and support the company's significant growth, as evidenced by a 76% turnover increase in 2019. The Chief Operations Officer ensures that Okko's extensive content library and diverse service offerings are accessible and reliable for all users.
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