Okko Executive and Leadership Team

Yana Bardintseva, the Chief Executive Officer at Okko, directs the overall strategic vision and operational execution for one of Russia's largest VoD services. Overseeing the company's trajectory, Bardintseva ensures alignment with market demands and technological advancements in the digital entertainment landscape. This leadership role involves guiding the expansion of Okko's extensive library, which features approximately 70,000 titles from major global and local producers, and maintaining its leadership in the EST market. By focusing on user acquisition and retention strategies, Yana Bardintseva drives the company's growth, building upon a foundation of over 41 million registered users since its 2011 launch. The Chief Executive Officer's mandate includes fostering key partnerships with content providers and platform distributors, ensuring Okko's presence across all major devices like Smart TVs, mobile, Apple TV, and PlayStation 4. Bardintseva's strategic oversight is critical for navigating the competitive streaming environment and achieving sustained financial performance, as evidenced by the company's significant turnover growth.

Ivan Karev, the Chief Technology Officer at Okko, architects and manages the technological infrastructure that powers the multimedia service. Karev oversees the development and maintenance of Okko's presence across all key platforms, including Smart TV, iOS and Android mobile devices, Apple TV, PlayStation 4, and the web interface. This involves ensuring seamless content delivery in high quality, such as UHD/4K and HDR, and supporting various user consumption models including EST, rentals, and subscriptions. The Chief Technology Officer's responsibilities extend to optimizing the user experience through continuous innovation in streaming technology and platform stability, catering to Okko's monthly audience of 17 million people. Ivan Karev drives the technical strategy for integrating new features and content, such as thematic subscription packages like AMEDIATEKA and START, and ensuring the scalability of the service to accommodate its growing user base and extensive library of 70,000 titles. Karev's technical leadership is fundamental to Okko's operational efficiency and its ability to deliver a robust and engaging viewing experience.

Natalia Novoshinskaya, the Chief Marketing Officer at Okko, spearheads the strategic initiatives to expand market reach and enhance brand visibility for the leading Russian VoD service. Novoshinskaya directs all marketing campaigns and user acquisition efforts, focusing on communicating the value proposition of Okko's extensive library of approximately 70,000 titles and its diverse subscription offerings. This includes promoting thematic packages such as AMEDIATEKA, START, Russian movies, international blockbusters, art-house, and children's content. The Chief Marketing Officer's role involves leveraging data analytics to understand audience behavior and tailor marketing messages across various platforms, including digital channels, mobile applications, and Smart TV interfaces. Natalia Novoshinskaya drives strategies to engage Okko's monthly audience of 17 million people and attract new users to the service, which has registered over 41 million users since its inception. Her leadership is crucial for maintaining Okko's competitive edge, driving revenue growth, and reinforcing its position as a dominant player in the Russian entertainment market through effective brand positioning and customer engagement.

Alexander Vikhrev, the Chief Operations Officer at Okko, manages the day-to-day operational efficiency and service delivery for the prominent Russian VoD platform. Vikhrev oversees the critical processes that ensure Okko's content is accessible across all key platforms, including Smart TV, mobile (iOS & Android), Apple TV, PlayStation 4, and web, supporting high-quality formats like UHD/4K and HDR. This involves optimizing the content pipeline, from acquisition and licensing to digital rights management and distribution, ensuring the smooth operation of the service's approximately 70,000 titles. The Chief Operations Officer's responsibilities extend to managing relationships with content providers and technical partners, guaranteeing the reliability and scalability of the infrastructure that serves Okko's 17 million monthly users. Alexander Vikhrev drives initiatives to enhance operational performance, reduce costs, and improve the overall user experience, contributing directly to the company's financial objectives and its sustained growth in the competitive digital media landscape. Vikhrev's operational leadership is vital for maintaining service integrity and supporting Okko's strategic expansion.