Nutrifood Executive and Leadership Team

May, 2026

Leadership Overview

Nutrifood has 4 executives leading key functions including strategy, finance, operations, and co-founding.

Driven by a commitment to wellness, Nutrifood inspires and promotes healthy lifestyles through premium brands, enhancing physical and mental well-being across more than 30 countries with a mission to foster a nutritious life.

Leadership Roles at Nutrifood

  • Chief Executive Officer - Mardi Wu
  • Chief Financial Officer - Devi Setiawan
  • Chief Operating Officer - Bagus Perkoso
  • Chief Operating Officer & Co-Founder - Selly Marthiany
  • Mardi Wu - Chief Executive Officer

    Mardi Wu, the Chief Executive Officer at Nutrifood, directs the overarching corporate strategy and vision. Wu guides the company's expansion into over 30 countries, ensuring Nutrifood's premium brands like Tropicana Slim and NutriSari consistently enhance physical and mental well-being. This leadership role involves aligning all departments towards the core mission of fostering a nutritious life for clients. Mardi Wu oversees market penetration strategies and the development of new product lines that support a healthy lifestyle. The Chief Executive Officer's focus remains on driving sustainable growth and reinforcing Nutrifood's position as a leader in the health and wellness sector. Wu's strategic direction ensures community contributions and sustainability initiatives are integrated into the business model, reflecting a holistic approach to corporate responsibility and market impact.

    Devi Setiawan - Chief Financial Officer

    Devi Setiawan, the Chief Financial Officer at Nutrifood, manages all financial operations and fiscal strategy. Setiawan ensures robust financial health across the company's diverse portfolio, including brands such as L-Men and HiLo, supporting their distribution in over 30 countries. This executive oversees budgeting, forecasting, and investment decisions, directly impacting Nutrifood's ability to promote healthy lifestyles and enhance well-being. Devi Setiawan's responsibilities include optimizing financial performance, managing risk, and securing capital for expansion and sustainability initiatives. The Chief Financial Officer's expertise is critical in maintaining the company's mission to foster a nutritious life by ensuring resource allocation supports product development and market reach. Setiawan's financial acumen underpins the company's long-term viability and its capacity for impactful community contributions.

    Bagus Perkoso - Chief Operating Officer

    Bagus Perkoso, the Chief Operating Officer at Nutrifood, directs the operational execution and supply chain management for the company's premium brands. Perkoso oversees the efficient production and distribution of products like W’dank and Lokalate across more than 30 countries, ensuring consistent quality and availability. This role is fundamental to Nutrifood's mission of inspiring healthy lifestyles and enhancing physical and mental well-being. Bagus Perkoso's operational leadership focuses on optimizing manufacturing processes, logistics, and inventory management to support market demands. The Chief Operating Officer's strategic oversight ensures that sustainability initiatives and community contributions are seamlessly integrated into daily operations. By driving operational excellence, Perkoso directly supports the company's goal of fostering a nutritious life for consumers worldwide.

    Selly Marthiany - Chief Operating Officer & Co-Founder

    Selly Marthiany, the Chief Operating Officer & Co-Founder at Nutrifood, provides foundational operational guidance and strategic input. Marthiany's co-founding role informs the company's enduring commitment to promoting healthy lifestyles through brands such as Tropicana Slim and NutriSari, supporting their global reach in over 30 countries. This executive's operational focus ensures the integrity of product development and market entry strategies, directly contributing to the enhancement of physical and mental well-being. Selly Marthiany's deep understanding of Nutrifood's origins drives the continuous pursuit of the mission to foster a nutritious life. The Chief Operating Officer & Co-Founder's involvement is crucial for maintaining the company's culture of innovation and its dedication to sustainability and community impact, ensuring long-term alignment with core values.

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    Frequently Asked Questions Regarding Nutrifood Top Executives and Leadership Team

    Who leads Nutrifood?
    Nutrifood is led by Mardi Wu (Chief Executive Officer), along with executives such as Devi Setiawan (Chief Financial Officer) and Bagus Perkoso (Chief Operating Officer).
    Who is part of Nutrifood’s executive team?
    The executive team of Nutrifood includes leaders such as Mardi Wu (Chief Executive Officer), Devi Setiawan (Chief Financial Officer), Bagus Perkoso (Chief Operating Officer) and other senior executives.
    How many executives does Nutrifood have?
    Nutrifood has 4 executives leading key business areas.
    What roles are included in Nutrifood’s leadership team?
    The leadership team of Nutrifood includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Operating Officer & Co-Founder.