Now Optics Executive and Leadership Team

June, 2026

Leadership Overview

Now Optics has 4 executives leading key functions including strategy, information technology, operations, and legal.

Driven by innovation, Now Optics redefines the eye care experience through technology-driven convenience and full-service quality care, aiming to shape the future of vision care across the U.S.

Leadership Roles at Now Optics

  • Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive - Daniel Stanton
  • SVP-Chief Operating Officer - Kissel Goldman
  • Chief Information Officer - Lakshmi Balusu
  • Chief Legal Officer (Legal, Compliance, Human Resources) - Kasia Moore
  • Daniel Stanton - Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive

    Daniel Stanton, the Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive at Now Optics, directs the overarching vision and strategic direction for the company. Stanton architects the growth initiatives and leadership planning that align with Now Optics' mission to redefine eye care. This executive guides the integration of technology-driven convenience with comprehensive care, ensuring the company's expansion across multiple U.S. locations. The focus remains on delivering innovative optical and telehealth solutions, alongside direct-to-consumer eyewear brands. Daniel Stanton's leadership ensures the company consistently meets the needs of businesses seeking advanced eye care solutions and consumers desiring accessible vision services. The strategic planning executed by Stanton is central to Now Optics' market impact and its commitment to customer satisfaction, solidifying the company's position as a forward-thinking entity in the vision care sector.

    Kissel Goldman - SVP-Chief Operating Officer

    Kissel Goldman, the SVP-Chief Operating Officer at Now Optics, manages the day-to-day operational execution and scaling of the company's diverse service offerings. Goldman directs the implementation of efficient processes for optical services, telehealth platforms, and the logistics supporting direct-to-consumer eyewear brands. This executive ensures that the operational framework supports Now Optics' commitment to full-service quality care across all U.S. locations. Kissel Goldman's responsibilities include optimizing staff augmentation services and ensuring seamless coordination between technology-driven convenience and patient care delivery. The COO's strategic oversight is vital for maintaining high standards of customer satisfaction and driving operational excellence, directly contributing to Now Optics' growth and market presence in the vision care industry.

    Lakshmi Balusu - Chief Information Officer

    Lakshmi Balusu, the Chief Information Officer at Now Optics, spearheads the technological infrastructure and digital strategy that underpins the company's innovative approach to eye care. Balusu oversees the development and implementation of all IT systems, ensuring seamless integration of telehealth solutions and data management for direct-to-consumer eyewear brands. This leadership role is critical in enhancing the technology-driven convenience that Now Optics offers to both business clients and individual consumers. Lakshmi Balusu drives the digital transformation initiatives, optimizing operational efficiency and data security across the organization. The CIO's efforts are fundamental to maintaining Now Optics' competitive edge by leveraging technology to improve service delivery and customer experience, directly supporting the company's expansion and commitment to shaping the future of vision care.
    Kasia Moore, the Chief Legal Officer (Legal, Compliance, Human Resources) at Now Optics, provides critical oversight for all legal, regulatory, and human capital matters. Moore ensures that Now Optics operates in strict adherence to all applicable laws and compliance standards across its U.S. operations, safeguarding the company's reputation and business integrity. This executive directs the legal strategy, manages risk, and oversees compliance frameworks for innovative services like telehealth and direct-to-consumer eyewear. Kasia Moore also leads the human resources function, fostering a compliant and supportive work environment that aligns with the company's growth objectives and commitment to employee well-being. The comprehensive legal and HR guidance provided by Moore is essential for Now Optics' sustainable expansion and its mission to redefine the eye care experience.

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    Frequently Asked Questions Regarding Now Optics Top Executives and Leadership Team

    Who leads Now Optics?
    Now Optics is led by Daniel Stanton (Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive), along with executives such as Kissel Goldman (SVP-Chief Operating Officer) and Lakshmi Balusu (Chief Information Officer).
    Who is part of Now Optics’s executive team?
    The executive team of Now Optics includes leaders such as Daniel Stanton (Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive), Kissel Goldman (SVP-Chief Operating Officer), Lakshmi Balusu (Chief Information Officer) and other senior executives.
    How many executives does Now Optics have?
    Now Optics has 4 executives leading key business areas.
    What roles are included in Now Optics’s leadership team?
    The leadership team of Now Optics includes roles such as Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive, SVP-Chief Operating Officer, Chief Information Officer, Chief Legal Officer (Legal, Compliance, Human Resources).