Now Optics Executive and Leadership Team

May, 2026

Leadership Overview

Now Optics has 5 executives leading key functions including strategy, information technology, operations, marketing, and legal.

Driven by innovation, Now Optics redefines the eye care experience through technology-driven convenience and full-service quality care, aiming to shape the future of vision care across the U.S.

Leadership Roles at Now Optics

  • Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive - Daniel Stanton
  • SVP-Chief Operating Officer - Kissel Goldman
  • Chief Information Officer - Lakshmi Balusu
  • Senior Vice President, Chief Marketing Officer - Lukana Justin
  • Chief Legal Officer (Legal, Compliance, Human Resources) - Kasia Moore
  • Daniel Stanton - Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive

    Daniel Stanton, the Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive at Now Optics, architects the company's overarching vision and strategic direction. Stanton drives growth initiatives, focusing on expanding market presence and enhancing the technology-driven convenience that defines Now Optics' unique eye care experience. This leadership role involves guiding the integration of optical services, telehealth solutions, and direct-to-consumer eyewear brands. Stanton ensures alignment across all business units, fostering an environment of continuous innovation to meet the evolving needs of both business clients seeking eye care solutions and consumers desiring accessible vision care. The strategic planning and growth executive function under Stanton's purview directly impacts the company's expansion across multiple U.S. locations, solidifying Now Optics' position as a leader in the future of vision care. Daniel Stanton's executive oversight is critical to achieving the company's mission of redefining the eye care experience through a blend of full-service quality and technological advancement.

    Kissel Goldman - SVP-Chief Operating Officer

    Kissel Goldman, the SVP-Chief Operating Officer at Now Optics, manages the day-to-day operational execution and service delivery. Goldman ensures the seamless integration of Now Optics' diverse services, including optical, telehealth, and direct-to-consumer eyewear brands, maintaining high standards of quality and efficiency. This executive oversees the operational aspects of staff augmentation services, ensuring clients receive expert support. Kissel Goldman drives operational excellence across all U.S. locations, focusing on optimizing processes to enhance customer satisfaction and accessibility. The SVP-Chief Operating Officer role is crucial for scaling the business effectively, supporting the company's mission to redefine the eye care experience through a combination of technology and comprehensive care. By streamlining operations, Goldman directly contributes to Now Optics' ability to deliver innovative vision solutions and expand its market footprint.

    Lakshmi Balusu - Chief Information Officer

    Lakshmi Balusu, the Chief Information Officer at Now Optics, directs the company's technology strategy and digital infrastructure. Balusu oversees the implementation and management of all information systems, ensuring seamless integration of technology-driven convenience across Now Optics' service offerings. This includes the robust development and maintenance of telehealth platforms, optical service technology, and the digital backbone supporting direct-to-consumer eyewear brands. Balusu's role is pivotal in enhancing the customer experience by leveraging technology to provide accessible and efficient vision care solutions. The Chief Information Officer ensures data security, system scalability, and operational efficiency, directly supporting Now Optics' mission to redefine eye care. By championing technological innovation, Lakshmi Balusu enables the company to expand its reach and maintain a competitive edge in the rapidly evolving vision care market across the U.S.

    Lukana Justin - Senior Vice President, Chief Marketing Officer

    Lukana Justin, the Senior Vice President, Chief Marketing Officer at Now Optics, leads all marketing and brand strategy initiatives. Justin is responsible for communicating the company's value proposition, highlighting the unique blend of technology-driven convenience and full-service quality care. This executive directs campaigns to reach both businesses seeking innovative eye care solutions and consumers looking for accessible vision care across the U.S. The Chief Marketing Officer oversees brand development, customer acquisition, and market positioning for Now Optics' direct-to-consumer eyewear brands and its broader service offerings. Lukana Justin's strategic marketing efforts are essential for driving customer engagement and supporting the company's growth objectives. By shaping the brand narrative, Justin ensures Now Optics remains at the forefront of redefining the vision care experience.
    Kasia Moore, the Chief Legal Officer (Legal, Compliance, Human Resources) at Now Optics, provides critical oversight for all legal, compliance, and human resources functions. Moore ensures that Now Optics operates within all regulatory frameworks, safeguarding the company's interests and upholding ethical standards across its U.S. operations. This executive role involves managing corporate governance, advising on legal matters related to telehealth and optical services, and ensuring compliance with employment laws. Kasia Moore's responsibilities extend to developing and implementing HR policies that support the company's mission and foster a positive work environment for staff augmentation and internal teams. The Chief Legal Officer's guidance is integral to Now Optics' sustainable growth and its commitment to providing reliable, innovative eye care solutions while maintaining a strong foundation of legal integrity and employee well-being.

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    Frequently Asked Questions Regarding Now Optics Top Executives and Leadership Team

    Who leads Now Optics?
    Now Optics is led by Daniel Stanton (Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive), along with executives such as Kissel Goldman (SVP-Chief Operating Officer) and Lakshmi Balusu (Chief Information Officer).
    Who is part of Now Optics’s executive team?
    The executive team of Now Optics includes leaders such as Daniel Stanton (Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive), Kissel Goldman (SVP-Chief Operating Officer), Lakshmi Balusu (Chief Information Officer) and other senior executives.
    How many executives does Now Optics have?
    Now Optics has 5 executives leading key business areas.
    What roles are included in Now Optics’s leadership team?
    The leadership team of Now Optics includes roles such as Founder & Chief Executive Officer & Leadership Strategic Planningand & Growth Executive, SVP-Chief Operating Officer, Chief Information Officer, Senior Vice President, Chief Marketing Officer, Chief Legal Officer (Legal, Compliance, Human Resources).