NORMA Group Executive and Leadership Team

June, 2026

Leadership Overview

NORMA Group has 4 executives leading key functions including IT, finance, and operations.

Driven by innovation, NORMA Group manufactures machine-joining components, focusing on advanced solutions for clamps, quick connectors, and hose couplings to serve diverse industrial needs globally.

Leadership Roles at NORMA Group

  • Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific) - Lim Janey
  • Global Chief Financial Officer, Water & NDS (Americas Region) - Roger Goldbaum
  • President & Owner - Tom Geiser
  • Head of IT, Department (Chief Information Officer) - Vadim Fleshler
  • Lim Janey - Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific)

    Lim Janey, the Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific) at NORMA Group, manages the financial health and strategic fiscal planning for the Industrial Application business unit across the Asia Pacific region. This critical role involves overseeing all financial operations, including budgeting, forecasting, and financial reporting, directly supporting the manufacturing of components such as hose couplings. Lim Janey drives financial performance by identifying cost-saving opportunities and investment strategies tailored to the dynamic Asia Pacific market. The Global Chief Financial Officer ensures robust financial controls and compliance, facilitating sustainable growth and profitability for NORMA Group's industrial applications. By providing strategic financial insights, Lim Janey empowers operational teams to achieve their targets and strengthens the company's market position through sound fiscal management.

    Roger Goldbaum - Global Chief Financial Officer, Water & NDS (Americas Region)

    Roger Goldbaum, the Global Chief Financial Officer, Water & NDS (Americas Region) at NORMA Group, spearheads financial strategy and oversight for the Water and NDS business segments within the Americas. This executive function encompasses comprehensive financial management, including P&L responsibility, capital allocation, and risk assessment, crucial for the production of specialized joining components. Roger Goldbaum guides financial planning and analysis to support market expansion and operational excellence across the Americas. The Global Chief Financial Officer ensures adherence to financial regulations and drives initiatives that enhance shareholder value and profitability for NORMA Group's water-related solutions. Through strategic financial leadership, Roger Goldbaum optimizes resource utilization and strengthens the company's financial foundation in key regional markets.
    Roger Goldbaum

    Tom Geiser - President & Owner

    Tom Geiser, the President & Owner at NORMA Group, provides overarching strategic direction and executive leadership for the entire organization. This pivotal role involves setting the company's vision, driving business development, and ensuring operational alignment across all manufacturing functions, from clamps to quick connectors. Tom Geiser oversees key strategic decisions that shape NORMA Group's market position and future growth trajectory. The President & Owner champions a culture of innovation and operational excellence, guiding the company's expansion and commitment to quality in its specialized joining components. By directing corporate strategy and fostering strong stakeholder relationships, Tom Geiser ensures the sustained success and competitive advantage of NORMA Group in the global manufacturing landscape.

    Vadim Fleshler - Head of IT, Department (Chief Information Officer)

    Vadim Fleshler, the Head of IT, Department (Chief Information Officer) at NORMA Group, directs the company's entire information technology infrastructure and digital strategy. Overseeing all IT operations, Fleshler ensures the seamless integration of technology across the manufacturing processes for components like clamps and quick connectors. This leadership role involves managing cybersecurity protocols, optimizing data management systems, and driving digital transformation initiatives to enhance operational efficiency and support NORMA Group's global market presence. By architecting robust IT solutions, Vadim Fleshler enables the company to maintain its competitive edge in the production of specialized joining technology. The Chief Information Officer's focus extends to implementing advanced analytics for better decision-making and fostering innovation within the IT department to align with the company's manufacturing objectives.

    Explore Leadership Teams in Building Materials

    Frequently Asked Questions Regarding NORMA Group Top Executives and Leadership Team

    Who leads NORMA Group?
    NORMA Group is led by Lim Janey (Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific)), along with executives such as Roger Goldbaum (Global Chief Financial Officer, Water & NDS (Americas Region)) and Tom Geiser (President & Owner).
    Who is part of NORMA Group’s executive team?
    The executive team of NORMA Group includes leaders such as Lim Janey (Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific)), Roger Goldbaum (Global Chief Financial Officer, Water & NDS (Americas Region)), Tom Geiser (President & Owner) and other senior executives.
    How many executives does NORMA Group have?
    NORMA Group has 4 executives leading key business areas.
    What roles are included in NORMA Group’s leadership team?
    The leadership team of NORMA Group includes roles such as Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific), Global Chief Financial Officer, Water & NDS (Americas Region), President & Owner, Head of IT, Department (Chief Information Officer).