NORMA Group Executive and Leadership Team

May, 2026

Leadership Overview

NORMA Group has 4 executives leading key functions including IT, finance, and general management.

Driven by innovation, NORMA Group manufactures machine-joining components, focusing on clamps, quick connectors, and hose couplings to deliver essential solutions across diverse industrial applications.

Leadership Roles at NORMA Group

  • Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific) - Lim Janey
  • Global Chief Financial Officer, Water & NDS (Americas Region) - Roger Goldbaum
  • President & Owner - Tom Geiser
  • Head of IT, Department (Chief Information Officer) - Vadim Fleshler
  • Lim Janey - Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific)

    Lim Janey, the Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific) at NORMA Group, manages financial operations and strategic planning for the Industrial Application business unit across the Asia Pacific region. Janey oversees financial reporting, budgeting, and forecasting, ensuring fiscal discipline and profitability for this key market segment. This executive directs financial strategies that support the growth and expansion of NORMA Group's clamp and connector offerings within Asia Pacific. By analyzing market trends and financial performance, Lim Janey identifies opportunities for revenue enhancement and cost optimization. The role involves close collaboration with regional leadership to align financial goals with operational execution, driving sustainable financial health and market leadership for the company's products in the region.

    Roger Goldbaum - Global Chief Financial Officer, Water & NDS (Americas Region)

    Roger Goldbaum, the Global Chief Financial Officer, Water & NDS (Americas Region) at NORMA Group, leads financial strategy and oversight for the Water and NDS business units throughout the Americas. Goldbaum directs all financial activities, including accounting, treasury, and financial planning, ensuring robust financial controls and compliance. This executive drives financial performance by optimizing resource allocation and identifying strategic investment opportunities within the Americas market for NORMA Group's specialized components. By closely monitoring economic conditions and market dynamics, Roger Goldbaum provides critical financial insights to support business growth and operational excellence. The role emphasizes strengthening the financial foundation of the Water & NDS segments, contributing directly to the company's overall profitability and market position in North and South America.
    Roger Goldbaum

    Tom Geiser - President & Owner

    Tom Geiser, the President & Owner at NORMA Group, provides overarching leadership and strategic direction for the entire organization. Geiser sets the vision and corporate objectives, guiding the company's expansion and market penetration strategies for its machine-joining components. This leadership role involves fostering a culture of innovation and operational excellence across all NORMA Group divisions. By overseeing key business decisions and strategic partnerships, Tom Geiser ensures the company maintains its competitive edge in manufacturing clamps, quick connectors, and hose couplings. The focus remains on driving long-term value creation and sustainable growth, solidifying NORMA Group's position as a global leader in its industry through effective management and ownership.

    Vadim Fleshler - Head of IT, Department (Chief Information Officer)

    Vadim Fleshler, the Head of IT, Department (Chief Information Officer) at NORMA Group, directs all information technology operations and digital strategy. Fleshler architects the company's technology infrastructure, ensuring robust cybersecurity measures and efficient data management systems that support NORMA Group's manufacturing processes. This leadership role involves overseeing the implementation of new software solutions and optimizing existing IT services to enhance operational efficiency across global departments. By driving digital transformation initiatives, Vadim Fleshler ensures that technology directly supports the company's core business of producing machine-joining components. The focus remains on leveraging IT to streamline production, improve supply chain visibility, and foster innovation in product development, aligning technology investments with strategic business objectives.

    Explore Leadership Teams in Building Materials

    Frequently Asked Questions Regarding NORMA Group Top Executives and Leadership Team

    Who leads NORMA Group?
    NORMA Group is led by Lim Janey (Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific)), along with executives such as Roger Goldbaum (Global Chief Financial Officer, Water & NDS (Americas Region)) and Tom Geiser (President & Owner).
    Who is part of NORMA Group’s executive team?
    The executive team of NORMA Group includes leaders such as Lim Janey (Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific)), Roger Goldbaum (Global Chief Financial Officer, Water & NDS (Americas Region)), Tom Geiser (President & Owner) and other senior executives.
    How many executives does NORMA Group have?
    NORMA Group has 4 executives leading key business areas.
    What roles are included in NORMA Group’s leadership team?
    The leadership team of NORMA Group includes roles such as Global Chief Financial Officer, & SBU Industrial Application (Asia Pacific), Global Chief Financial Officer, Water & NDS (Americas Region), President & Owner, Head of IT, Department (Chief Information Officer).