Ninja Van Executive and Leadership Team

August, 2026

Leadership Overview

Ninja Van has 7 executives leading key functions including strategy, operations, human resources, technology, and sales.

Focused on revolutionizing third-party logistics, Ninja Van delivers seamless supply chain solutions for retailers and merchants across Southeast Asia while maintaining a commitment to operational excellence and rapid delivery innovation.

Leadership Roles at Ninja Van

  • Chief Executive Officer - Lai Wen
  • Chief Operating Officer & Sellercraft Acting Chief Technology Officer - Saravanan Karapiah
  • Chief Operating Officer, Digital - Denise Ang
  • Regional Chief Operating Officer, Logistics - Bharath Palukurthi
  • Chief of Staff - Jeylani Peer
  • Chief Human Resources Officer - Timothy Ng
  • Chief Sales Officer (CSO) - Fariz Maswan
  • Lai Wen - Chief Executive Officer

    Lai Wen, the Chief Executive Officer at Ninja Van, directs the overarching corporate strategy and long-term vision for the logistics platform. By overseeing the expansion of delivery networks across Southeast Asia, the Chief Executive Officer ensures the company maintains a competitive edge in the third-party logistics sector. This leadership role involves constant collaboration with the Board to align business objectives with market demands. Lai Wen drives the integration of advanced logistics technology to optimize delivery speed and reliability for online and offline merchants. Through the management of high-level partnerships and capital allocation, the Chief Executive Officer secures the financial health and market position of the organization. By fostering a culture of innovation and efficiency, the Chief Executive Officer empowers the entire workforce to meet the evolving needs of modern commerce while scaling operations to support sustained growth across diverse regional markets.
    Lai Wen

    Saravanan Karapiah - Chief Operating Officer & Sellercraft Acting Chief Technology Officer

    Saravanan Karapiah, the Chief Operating Officer & Sellercraft Acting Chief Technology Officer at Ninja Van, directs the technical infrastructure and operational systems that power the Sellercraft platform. By overseeing the development of software solutions for merchants, the Chief Operating Officer & Sellercraft Acting Chief Technology Officer ensures seamless integration between online storefronts and logistics services. This role involves managing engineering teams to build scalable, secure, and efficient technology products. Saravanan Karapiah drives the digital transformation of merchant services, enabling retailers to manage inventory and shipping with greater precision. By aligning technical capabilities with operational requirements, the Chief Operating Officer & Sellercraft Acting Chief Technology Officer supports the company mission of simplifying logistics for businesses. This leadership position requires constant innovation to stay ahead of market trends in e-commerce technology. Through the optimization of software architecture, the Chief Operating Officer & Sellercraft Acting Chief Technology Officer enhances the overall value proposition for all platform users.
    Saravanan Karapiah

    Denise Ang - Chief Operating Officer, Digital

    Denise Ang, the Chief Operating Officer, Digital at Ninja Van, oversees the digital transformation of logistics operations to enhance customer experience and service delivery. By directing the implementation of automated tracking systems and user-facing digital tools, the Chief Operating Officer, Digital ensures that merchants and end-customers receive real-time visibility into the delivery process. This role involves managing the integration of data analytics to optimize route planning and delivery efficiency. Denise Ang drives the adoption of digital-first strategies that reduce friction in the supply chain, supporting the company goal of providing reliable logistics services. By collaborating with the technology and operations teams, the Chief Operating Officer, Digital aligns digital product roadmaps with the practical needs of the logistics network. This leadership role requires a deep understanding of e-commerce trends and consumer behavior. Through the continuous improvement of digital interfaces, the Chief Operating Officer, Digital maximizes operational throughput and customer satisfaction.
    Denise Ang

    Bharath Palukurthi - Regional Chief Operating Officer, Logistics

    Bharath Palukurthi, the Regional Chief Operating Officer, Logistics at Ninja Van, manages the physical delivery infrastructure and regional distribution networks across the company footprint. By overseeing warehouse operations, fleet management, and last-mile delivery performance, the Regional Chief Operating Officer, Logistics ensures that service levels meet the high demands of modern retail. This role involves optimizing the logistics chain to reduce transit times and operational costs. Bharath Palukurthi drives the implementation of standardized processes across regional hubs to maintain consistency and quality in delivery services. By coordinating with local operations managers, the Regional Chief Operating Officer, Logistics addresses regional challenges and scales capacity to handle fluctuating shipment volumes. This leadership position requires constant monitoring of field performance and the deployment of resources to maximize efficiency. Through the strategic management of physical assets and personnel, the Regional Chief Operating Officer, Logistics supports the core mission of providing reliable, scalable logistics solutions for merchants.

    Jeylani Peer - Chief of Staff

    Jeylani Peer, the Chief of Staff at Ninja Van, manages internal communications and coordinates strategic initiatives across all departments. By facilitating alignment between the executive leadership team and operational units, the Chief of Staff ensures the seamless execution of corporate goals. This role involves overseeing complex projects that require cross-functional collaboration to improve logistics workflows. Jeylani Peer monitors key performance indicators to provide actionable insights for the executive team, enabling data-driven decision-making. By streamlining administrative processes and optimizing resource allocation, the Chief of Staff enhances organizational productivity. This position requires constant interaction with various stakeholders to maintain operational focus and resolve bottlenecks. Through the implementation of rigorous project management standards, the Chief of Staff supports the company mission of providing reliable delivery services to merchants, ultimately driving the operational success of the entire logistics network.

    Timothy Ng - Chief Human Resources Officer

    Timothy Ng, the Chief Human Resources Officer at Ninja Van, architects the talent acquisition and organizational development strategies necessary to support a massive logistics workforce. By overseeing recruitment, training, and employee engagement programs, the Chief Human Resources Officer ensures the company attracts and retains top-tier professionals. This leadership role involves designing performance management systems that align individual contributions with the broader business objectives of the logistics provider. Timothy Ng drives initiatives to foster a high-performance culture, emphasizing safety, efficiency, and customer-centric service. By managing complex labor relations and regional compliance requirements, the Chief Human Resources Officer mitigates operational risks while promoting a positive workplace environment. This role requires close coordination with other C-suite leaders to ensure that human capital strategies support the rapid scaling of delivery operations. Through the implementation of robust HR technology, the Chief Human Resources Officer optimizes workforce planning and development.

    Fariz Maswan - Chief Sales Officer (CSO)

    Fariz Maswan, the Chief Sales Officer (CSO) at Ninja Van, directs the commercial strategy and business development efforts to expand the merchant base. By overseeing the sales teams and managing key account relationships, the Chief Sales Officer (CSO) ensures the company captures significant market share in the logistics sector. This role involves identifying new growth opportunities and tailoring service offerings to meet the specific needs of online and offline retailers. Fariz Maswan drives the development of sales pipelines and revenue growth initiatives that align with the company logistics capabilities. By collaborating with the operations and marketing departments, the Chief Sales Officer (CSO) ensures that service delivery matches the promises made to clients. This leadership position requires a focus on long-term partnership building and market penetration. Through the execution of effective sales strategies, the Chief Sales Officer (CSO) secures the commercial success and competitive positioning of the organization in a crowded logistics market.
    Fariz Maswan

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    Frequently Asked Questions Regarding Ninja Van Top Executives and Leadership Team

    Who leads Ninja Van?
    Ninja Van is led by Lai Wen (Chief Executive Officer), along with executives such as Saravanan Karapiah (Chief Operating Officer & Sellercraft Acting Chief Technology Officer) and Denise Ang (Chief Operating Officer, Digital).
    Who is part of Ninja Van’s executive team?
    The executive team of Ninja Van includes leaders such as Lai Wen (Chief Executive Officer), Saravanan Karapiah (Chief Operating Officer & Sellercraft Acting Chief Technology Officer), Denise Ang (Chief Operating Officer, Digital) and other senior executives.
    How many executives does Ninja Van have?
    Ninja Van has 7 executives leading key business areas.
    What roles are included in Ninja Van’s leadership team?
    The leadership team of Ninja Van includes roles such as Chief Executive Officer, Chief Operating Officer & Sellercraft Acting Chief Technology Officer, Chief Operating Officer, Digital, Regional Chief Operating Officer, Logistics, Chief of Staff.