NetEase Executive and Leadership Team

June, 2026

Leadership Overview

NetEase has 4 executives leading key functions including strategy, operations, staff coordination, and agricultural business development.

Driven by innovation, NetEase is dedicated to delivering a diverse range of digital services and entertainment, fostering community engagement, and enhancing user experience across its extensive digital ecosystem.

Leadership Roles at NetEase

  • Chief Executive Officer - Ding Lei
  • Chief Operating Officer - Zhan Dingdang
  • President (Agriculture Business) - Kate Kui
  • Chief of Staff - Malo Tang
  • Ding Lei - Chief Executive Officer

    Ding Lei, the Chief Executive Officer at NetEase, directs the overall corporate strategy and vision. Overseeing the company's expansive digital services and entertainment offerings, Ding Lei ensures alignment with market trends and user demands. This leadership role involves guiding the development and operation of popular online and mobile games, driving innovation in immersive gameplay and engaging content creation. Ding Lei also champions the expansion of platforms for music streaming and intelligent learning, solidifying NetEase's position as a versatile digital player. By focusing on user experience and community engagement, Ding Lei ensures the company's continued growth and impact within the digital ecosystem. The Chief Executive Officer's strategic decisions shape NetEase's market presence and future direction, emphasizing a commitment to technological advancement and diverse service provision across China and beyond.

    Zhan Dingdang - Chief Operating Officer

    Zhan Dingdang, the Chief Operating Officer at NetEase, executes the day-to-day operational strategies across the company's diverse business units. Overseeing the seamless integration of services ranging from online gaming to intelligent learning platforms, Zhan Dingdang ensures efficient resource allocation and operational excellence. This role involves managing the complex interplay between content creation, community engagement, and communication channels, directly supporting NetEase's commitment to innovation and user experience. Zhan Dingdang drives operational efficiency in the development and deployment of popular online and mobile games, ensuring immersive worlds and engaging gameplay reach a global audience. The Chief Operating Officer's focus on streamlining processes enhances the company's ability to deliver a versatile digital ecosystem, contributing significantly to NetEase's market leadership and sustained growth in the competitive technology landscape.

    Kate Kui - President (Agriculture Business)

    Kate Kui, the President (Agriculture Business) at NetEase, spearheads the strategic development and operational management of the company's agricultural ventures. Overseeing all aspects of the agriculture business, Kate Kui drives innovation in this sector, aligning it with NetEase's broader commitment to technology and user experience. This leadership role involves managing product development, market expansion, and operational efficiency within the agricultural domain, ensuring high-quality offerings. Kate Kui directs initiatives focused on leveraging digital services and intelligent solutions to enhance agricultural practices and outcomes. The President (Agriculture Business)'s efforts contribute to diversifying NetEase's portfolio and extending its impact beyond traditional digital entertainment, reinforcing the company's versatile approach to the digital ecosystem and its application in essential industries.

    Malo Tang - Chief of Staff

    Malo Tang, the Chief of Staff at NetEase, provides critical support and strategic coordination across executive functions. Overseeing key initiatives and ensuring seamless communication between departments, Malo Tang facilitates the execution of NetEase's broad digital services and entertainment strategy. This position involves managing cross-functional projects, optimizing internal workflows, and driving alignment with the company's overarching mission of innovation and user experience. Malo Tang supports the Chief Executive Officer in strategic planning and operational oversight, ensuring that efforts in online gaming, music streaming, and intelligent learning remain cohesive. The Chief of Staff's role is pivotal in enhancing organizational efficiency and enabling the company's agile response to market dynamics, contributing to NetEase's robust presence in the digital ecosystem.

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    Frequently Asked Questions Regarding NetEase Top Executives and Leadership Team

    Who leads NetEase?
    NetEase is led by Ding Lei (Chief Executive Officer), along with executives such as Zhan Dingdang (Chief Operating Officer) and Kate Kui (President (Agriculture Business)).
    Who is part of NetEase’s executive team?
    The executive team of NetEase includes leaders such as Ding Lei (Chief Executive Officer), Zhan Dingdang (Chief Operating Officer), Kate Kui (President (Agriculture Business)) and other senior executives.
    How many executives does NetEase have?
    NetEase has 4 executives leading key business areas.
    What roles are included in NetEase’s leadership team?
    The leadership team of NetEase includes roles such as Chief Executive Officer, Chief Operating Officer, President (Agriculture Business), Chief of Staff.