Netceed Executive and Leadership Team

August, 2026

Leadership Overview

Netceed has 4 executives leading key functions including strategy, corporate governance, information technology, and financial operations.

Focused on delivering superior telecommunications infrastructure, Netceed drives global network deployment through advanced logistics and technical expertise, ensuring seamless connectivity across FTTH, 5G, and data center environments.

Leadership Roles at Netceed

  • Chief Executive Officer - Sherman Miller
  • Founder, Chief Executive Officer, & Chairman - Cédric Varasteh
  • Chief Financial Officer (US) - Peter Friedrich
  • Chief Information Officer - Alex Alexandrou
  • Sherman Miller - Chief Executive Officer

    Sherman Miller, the Chief Executive Officer at Netceed, directs the overarching strategic vision for global telecommunications distribution. Miller manages the expansion of logistics solutions across North American and European markets, ensuring that network deployment projects receive consistent support. By aligning internal resources with the evolving demands of 5G and fiber-optic infrastructure, the Chief Executive Officer optimizes operational efficiency across all business units. Sherman Miller maintains close collaboration with the Board to secure long-term growth objectives and market leadership. This executive role involves constant evaluation of supply chain performance to guarantee that clients receive best-in-class tooling and equipment. Through rigorous oversight of daily operations, Miller fosters a culture of technical excellence. The Chief Executive Officer drives the company toward sustainable profitability while maintaining high standards for service delivery in the competitive telecommunications sector, ultimately positioning the organization as a primary partner for major network operators worldwide.

    Cédric Varasteh - Founder, Chief Executive Officer, & Chairman

    Cédric Varasteh, the Founder, Chief Executive Officer, & Chairman at Netceed, architects the long-term vision and foundational philosophy of the organization. Varasteh oversees the strategic direction of the company, focusing on the integration of passive and active equipment solutions for complex FTTx and HFC networks. As the primary visionary, Cédric Varasteh guides the executive team in maintaining the high standards established over three decades of industry presence. The Founder, Chief Executive Officer, & Chairman directs high-level partnerships and corporate development initiatives that expand the global footprint of the business. By monitoring market trends in data center technologies and mobile infrastructure, Varasteh ensures that the company remains at the forefront of technical innovation. This leadership role involves balancing immediate operational requirements with future-focused growth strategies. Through consistent engagement with stakeholders, Varasteh secures the stability and reputation of the firm, driving continuous improvement in logistics and technical support services across all international regions.

    Peter Friedrich - Chief Financial Officer (US)

    Peter Friedrich, the Chief Financial Officer (US) at Netceed, directs the financial strategy and fiscal health of the North American operations. Friedrich oversees capital allocation, budgeting, and financial reporting to ensure that the company maintains the resources required for large-scale network deployment and maintenance projects. By analyzing market trends and cost structures, the Chief Financial Officer (US) optimizes the profitability of distribution services for FTTx and mobile infrastructure. Peter Friedrich works closely with the executive team to align financial goals with the broader corporate mission of delivering best-in-class technical solutions. This leadership role involves managing risk, ensuring regulatory compliance, and overseeing the financial performance of regional logistics hubs. Through rigorous fiscal management, Friedrich supports the expansion of the company's market share. The Chief Financial Officer (US) drives sustainable growth by identifying efficiencies in the supply chain, ultimately ensuring that the organization remains financially robust while providing essential equipment to the telecommunications sector.

    Alex Alexandrou - Chief Information Officer

    Alex Alexandrou, the Chief Information Officer at Netceed, directs the digital transformation and technological infrastructure necessary for efficient telecommunications distribution. Alexandrou oversees the implementation of advanced data systems that support logistics, inventory management, and customer service platforms. By modernizing the internal IT architecture, the Chief Information Officer ensures that the company maintains real-time visibility into network deployment projects across diverse geographic regions. Alex Alexandrou collaborates with other C-suite leaders to integrate digital tools that enhance operational speed and accuracy for FTTH and 5G maintenance services. This role involves managing cybersecurity protocols and data integrity to protect sensitive client information. Through the deployment of scalable software solutions, the Chief Information Officer drives productivity gains and supports the overall business model. Alexandrou maintains a focus on technological agility, ensuring that the organization adapts quickly to the rapid pace of change within the global telecommunications industry, thereby securing a competitive advantage through superior digital capabilities.

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    Frequently Asked Questions Regarding Netceed Top Executives and Leadership Team

    Who leads Netceed?
    Netceed is led by Sherman Miller (Chief Executive Officer), along with executives such as Cédric Varasteh (Founder, Chief Executive Officer, & Chairman) and Peter Friedrich (Chief Financial Officer (US)).
    Who is part of Netceed’s executive team?
    The executive team of Netceed includes leaders such as Sherman Miller (Chief Executive Officer), Cédric Varasteh (Founder, Chief Executive Officer, & Chairman), Peter Friedrich (Chief Financial Officer (US)) and other senior executives.
    How many executives does Netceed have?
    Netceed has 4 executives leading key business areas.
    What roles are included in Netceed’s leadership team?
    The leadership team of Netceed includes roles such as Chief Executive Officer, Founder, Chief Executive Officer, & Chairman, Chief Financial Officer (US), Chief Information Officer.