Leadership Overview
Netceed has 5 executives leading key functions including strategy, information technology, marketing, and finance.
Driven by a commitment to excellence, Netceed provides best-in-class technical and logistics solutions for network deployment, upgrades, and maintenance, supporting critical telecommunications technologies with over 30 years of industry expertise.
Driven by a commitment to excellence, Netceed provides best-in-class technical and logistics solutions for network deployment, upgrades, and maintenance, supporting critical telecommunications technologies with over 30 years of industry expertise.
Leadership Roles at Netceed
Alper Turken - Chief Executive Officer
Alper Turken, the Chief Executive Officer at Netceed, directs the company's overall strategic vision and operational execution. Overseeing all business units, the Chief Executive Officer ensures alignment with market demands for passive and active telecommunications equipment and tooling. This leadership role involves driving growth initiatives across FTTH, FTTx, HFC, Wi-Fi, 5G/mobile, and data center technologies. By fostering innovation and optimizing logistics solutions, Alper Turken directly impacts Netceed's ability to support network deployment, upgrades, and maintenance. Ultimately, Turken secures the company's competitive edge through robust technical expertise and a forward-thinking approach to industry challenges, ensuring sustained market leadership and client satisfaction.

Cédric Varasteh - Founder, Chief Executive Officer, & Chairman
Cédric Varasteh, the Founder, Chief Executive Officer, & Chairman at Netceed, provides foundational leadership and strategic oversight. As Founder, Chief Executive Officer, & Chairman, Cédric Varasteh guides the company's long-term trajectory and corporate governance, building upon over 30 years of industry experience. This executive position involves setting the ethical and operational standards for value-added distribution of telecommunications equipment. By championing best-in-class technical and logistics solutions, Cédric Varasteh ensures Netceed remains at the forefront of supporting critical network technologies. The Founder, Chief Executive Officer, & Chairman's vision directly influences the company's market impact and commitment to network deployment, upgrades, and maintenance across diverse technological landscapes.
Peter Friedrich - Chief Financial Officer (US)
Peter Friedrich, the Chief Financial Officer (US) at Netceed, manages the financial health and strategic fiscal planning for the United States operations. Overseeing all financial activities, the Chief Financial Officer (US) ensures robust accounting practices and drives profitability for the distribution of telecommunications equipment and tooling. This leadership position involves optimizing financial resources to support network deployment, upgrades, and maintenance initiatives. By providing critical financial insights and managing budgets, Peter Friedrich directly contributes to Netceed's operational efficiency and investment in cutting-edge technologies like FTTH, FTTx, HFC, Wi-Fi, 5G/mobile, and data center solutions. The Chief Financial Officer (US)'s fiscal discipline underpins the company's long-term stability and growth.
Alex Alexandrou - Chief Information Officer
Alex Alexandrou, the Chief Information Officer at Netceed, architects the company's technology infrastructure and digital strategy. Overseeing all IT operations, the Chief Information Officer ensures the seamless integration of systems that support Netceed's value-added distribution of telecommunications equipment and tooling. This critical role involves enhancing the technical and logistics solutions provided to clients for network deployment, upgrades, and maintenance. By driving digital transformation and cybersecurity initiatives, Alex Alexandrou directly supports the efficiency and scalability of operations across FTTH, FTTx, HFC, Wi-Fi, 5G/mobile, and data center technologies. The Chief Information Officer's leadership guarantees robust data management and system reliability, underpinning the company's commitment to best-in-class service.
Brian Hawe - Chief Marketing Officer
Brian Hawe, the Chief Marketing Officer at Netceed, spearheads the company's market positioning and brand development. Directing all marketing initiatives, the Chief Marketing Officer crafts strategies to communicate Netceed's value proposition as a leading distributor of passive and active telecommunications equipment. This executive function involves identifying and engaging target markets for network deployment, upgrades, and maintenance solutions. By amplifying the company's expertise in FTTH, FTTx, HFC, Wi-Fi, 5G/mobile, and data center technologies, Brian Hawe drives customer acquisition and retention. The Chief Marketing Officer's efforts ensure Netceed's message of best-in-class technical and logistics support resonates across the industry, fostering strong client relationships and market growth.
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