Neill Executive and Leadership Team

October, 2026

Leadership Overview

Neill has 7 executives leading key functions including strategy, operations, finance, marketing, and regional business management.

Committed to excellence in salon and spa technology, Neill delivers comprehensive retail planning, education, and design services across the southeastern United States.

Leadership Roles at Neill

  • Chief Executive Officer - Debra Neill-Baker
  • Chief Financial Officer - Roger Doody
  • Chief Operating Officer - Louie Lago
  • President - Todd Neill
  • President - Edwin Neill
  • President - David Missner
  • Chief Marketing Officer - Garrison Neill
  • Debra Neill-Baker - Chief Executive Officer

    Debra Neill-Baker, the Chief Executive Officer at Neill, directs the overarching strategic vision for the seven-state regional AVEDA distribution network. Overseeing the alignment of salon and spa technology services, the Chief Executive Officer ensures that all business units maintain high standards in retail planning and professional education. This leadership role involves constant evaluation of market trends across the southeastern United States to sustain competitive advantages. By fostering innovation in design and service delivery, Debra Neill-Baker directly impacts the long-term growth trajectory of the organization. Neill-Baker maintains close collaboration with the board to refine operational goals and expand the footprint of the company. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the stability and future success of the entire enterprise.

    Roger Doody - Chief Financial Officer

    Roger Doody, the Chief Financial Officer at Neill, governs the fiscal health and capital allocation strategies for the seven-state regional AVEDA distribution business. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures that resources support the expansion of salon and spa technology services. This leadership role involves analyzing market data to guide investment in retail planning and design initiatives across the southeastern United States. By maintaining rigorous financial controls, Roger Doody directly impacts the profitability and sustainability of the organization. Doody collaborates with executive leadership to align fiscal policies with long-term growth objectives. Through precise management of assets and liabilities, the Chief Financial Officer secures the financial foundation necessary for the company to continue providing industry-leading education and support.

    Louie Lago - Chief Operating Officer

    Louie Lago, the Chief Operating Officer at Neill, manages the daily execution of logistics and supply chain operations for the regional AVEDA distribution network. Overseeing the integration of salon and spa technology, the Chief Operating Officer optimizes internal processes to ensure seamless service delivery across the southeastern United States. This leadership role involves coordinating with regional managers to streamline retail planning and educational support systems. By implementing efficient operational frameworks, Louie Lago directly impacts the productivity and service quality of the company. Lago maintains a focus on scaling infrastructure to meet the evolving demands of the beauty industry. Through consistent monitoring of operational metrics, the Chief Operating Officer drives performance improvements and ensures that all business units operate at peak efficiency.
    Louie Lago

    Todd Neill - President

    Todd Neill, the President at Neill, leads the development of salon and spa technology partnerships and client relations across the regional network. Overseeing the expansion of service offerings, the President ensures that retail planning and design solutions meet the specific needs of professional partners in the southeastern United States. This leadership role involves cultivating relationships with key stakeholders to drive business development and service adoption. By focusing on client success and satisfaction, Todd Neill directly impacts the retention and growth of the company. Neill coordinates with other executives to ensure that service delivery remains consistent with the high standards of the AVEDA brand. Through active engagement with the industry, the President identifies new opportunities for service innovation and market expansion.

    Edwin Neill - President

    Edwin Neill, the President at Neill, directs the educational curriculum and professional development programs for the seven-state regional AVEDA distribution network. Overseeing the training of salon and spa professionals, the President ensures that the latest technology and design techniques are effectively disseminated across the southeastern United States. This leadership role involves shaping the pedagogical approach to retail planning and business management for salon owners. By elevating the skill sets of the professional community, Edwin Neill directly impacts the quality of service provided by the company. Neill maintains a focus on industry trends to keep educational content relevant and impactful. Through the advancement of professional standards, the President reinforces the reputation of the organization as a leader in the beauty industry.
    Edwin Neill

    David Missner - President

    David Missner, the President at Neill, manages the strategic integration of retail planning and design services for the regional AVEDA distribution network. Overseeing the implementation of salon and spa technology, the President ensures that physical and digital environments are optimized for client success across the southeastern United States. This leadership role involves coordinating with design teams to create functional and aesthetic spaces that drive retail performance. By focusing on the intersection of design and business efficiency, David Missner directly impacts the operational success of the company. Missner works with the executive team to align design services with broader corporate goals. Through the application of industry expertise, the President enhances the value provided to salon and spa partners.

    Garrison Neill - Chief Marketing Officer

    Garrison Neill, the Chief Marketing Officer at Neill, architects the brand strategy and promotional outreach for the regional AVEDA distribution network. Overseeing the communication of salon and spa technology solutions, the Chief Marketing Officer ensures that retail planning and educational offerings reach target audiences across the southeastern United States. This leadership role involves developing digital and physical campaigns that highlight the unique value proposition of the company. By driving brand awareness and customer engagement, Garrison Neill directly impacts the market penetration of the business. Neill works closely with the sales and education teams to synchronize messaging and maximize the effectiveness of marketing spend. Through strategic analysis of consumer behavior, the Chief Marketing Officer strengthens the market position of the organization.
    Garrison Neill

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    Frequently Asked Questions Regarding Neill Top Executives and Leadership Team

    Who leads Neill?
    Neill is led by Debra Neill-Baker (Chief Executive Officer), along with executives such as Roger Doody (Chief Financial Officer) and Louie Lago (Chief Operating Officer).
    Who is part of Neill’s executive team?
    The executive team of Neill includes leaders such as Debra Neill-Baker (Chief Executive Officer), Roger Doody (Chief Financial Officer), Louie Lago (Chief Operating Officer) and other senior executives.
    How many executives does Neill have?
    Neill has 7 executives leading key business areas.
    What roles are included in Neill’s leadership team?
    The leadership team of Neill includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.