Neill Executive and Leadership Team

September, 2026

Leadership Overview

Neill has 7 executives leading key functions including strategy, financial oversight, operational scaling, marketing, and regional business management.

Committed to excellence in salon and spa technology, Neill delivers comprehensive retail planning, education, and design services across the southeastern United States to empower professional beauty partners.

Leadership Roles at Neill

  • Chief Executive Officer - Debra Neill-Baker
  • Chief Financial Officer - Roger Doody
  • Chief Operating Officer - Louie Lago
  • President - Edwin Neill
  • President - Todd Neill
  • President - David Missner
  • Chief Marketing Officer - Garrison Neill
  • Debra Neill-Baker - Chief Executive Officer

    Debra Neill-Baker, the Chief Executive Officer at Neill, directs the overarching strategic vision for the seven-state regional AVEDA distribution network. Overseeing long-term growth initiatives, the Chief Executive Officer ensures alignment between corporate goals and the evolving needs of salon and spa partners. This leadership role involves cultivating high-level industry relationships and maintaining the competitive market position of the organization across the southeastern United States. By prioritizing innovation in salon technology and retail planning, Debra Neill-Baker drives the company toward sustainable expansion. Neill-Baker maintains rigorous standards for service delivery, ensuring that every educational program and design consultation reflects the core values of the brand. Through consistent focus on operational excellence, the Chief Executive Officer secures the future of the business while fostering a culture of professional development and excellence within the beauty industry.

    Roger Doody - Chief Financial Officer

    Roger Doody, the Chief Financial Officer at Neill, manages the fiscal health and capital allocation strategies for the regional distribution enterprise. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the stability of the seven-state operations. This leadership role involves analyzing market trends to optimize resource distribution across salon technology and retail planning divisions. By implementing robust financial controls, Roger Doody supports the long-term viability of the organization. Doody collaborates with executive leadership to evaluate investment opportunities in education and design services, ensuring that capital expenditures align with the broader mission of the company. Through precise financial forecasting and diligent oversight of regional assets, the Chief Financial Officer maintains the economic foundation necessary for continued growth. Doody provides the data-driven insights required to navigate the complexities of the beauty distribution market effectively.

    Louie Lago - Chief Operating Officer

    Louie Lago, the Chief Operating Officer at Neill, executes the daily operational workflows and logistics for the seven-state AVEDA distribution network. Overseeing supply chain efficiency and service delivery, the Chief Operating Officer ensures that salon and spa technology solutions reach partners with precision. This leadership role involves streamlining internal processes to enhance the quality of retail planning and design services. By optimizing regional distribution channels, Louie Lago drives operational excellence across the southeastern United States. Lago coordinates with department heads to maintain high standards in education and technical support, ensuring that every operational touchpoint reflects the company commitment to quality. Through continuous process improvement and rigorous management of daily activities, the Chief Operating Officer sustains the high-performance environment required for market leadership. Lago manages the complex logistics of the business to ensure seamless service execution for all professional beauty clients.
    Louie Lago

    Edwin Neill - President

    Edwin Neill, the President at Neill, directs the high-level business development and institutional growth of the seven-state regional distribution network. Overseeing the expansion of salon and spa technology services, the President ensures that the organization maintains its status as a premier partner for beauty professionals. This leadership role involves fostering strategic alliances and guiding the long-term vision for retail planning and design initiatives. By championing innovation in education, Edwin Neill drives the professional development of the entire network. Neill works closely with the executive team to identify new market opportunities and refine the service offerings across the southeastern United States. Through consistent focus on industry leadership and organizational health, the President secures the competitive advantage of the company. Edwin Neill provides the guidance necessary to navigate the evolving landscape of the beauty industry while upholding the legacy of the business.

    Todd Neill - President

    Todd Neill, the President at Neill, manages the operational integration and regional performance of the AVEDA distribution business. Overseeing the implementation of retail planning and design strategies, the President ensures that salon and spa partners receive consistent, high-quality support. This leadership role involves optimizing the delivery of educational programs and technical services across the seven-state territory. By focusing on operational scalability, Todd Neill drives efficiency and service excellence throughout the organization. Neill collaborates with other leaders to refine the business model and adapt to the changing needs of the professional beauty market. Through diligent oversight of regional operations, the President maintains the high standards expected by the client base. Todd Neill ensures that the company remains agile and responsive to market demands, fostering a culture of continuous improvement and professional success for all partners within the regional network.

    David Missner - President

    David Missner, the President at Neill, oversees the strategic execution of salon technology and retail planning services across the seven-state regional footprint. Focusing on the development of educational frameworks and design solutions, the President ensures that the company provides comprehensive support to beauty professionals. This leadership role involves managing key relationships and driving the adoption of new technologies within the salon and spa sector. By aligning service delivery with the specific needs of the southeastern United States market, David Missner drives growth and client satisfaction. Missner works with the executive team to refine the business strategy and ensure that all departments operate in harmony. Through a focus on innovation and service quality, the President strengthens the market position of the organization. David Missner provides the leadership necessary to maintain the high standards of the brand while expanding the reach of the distribution network.

    Garrison Neill - Chief Marketing Officer

    Garrison Neill, the Chief Marketing Officer at Neill, architects the brand identity and promotional strategies for the regional AVEDA distribution business. Overseeing digital engagement, market positioning, and partner communication, the Chief Marketing Officer ensures that the value proposition of salon technology and retail planning reaches the target audience. This leadership role involves developing campaigns that highlight the educational and design services offered to beauty professionals across the southeastern United States. By analyzing consumer behavior and industry trends, Garrison Neill drives brand awareness and market penetration. Neill collaborates with the broader executive team to align marketing initiatives with the overall growth objectives of the company. Through creative storytelling and strategic outreach, the Chief Marketing Officer strengthens the connection between the brand and the professional beauty community. Neill ensures that all marketing efforts effectively communicate the unique benefits of the regional distribution model.
    Garrison Neill

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    Frequently Asked Questions Regarding Neill Top Executives and Leadership Team

    Who leads Neill?
    Neill is led by Debra Neill-Baker (Chief Executive Officer), along with executives such as Roger Doody (Chief Financial Officer) and Louie Lago (Chief Operating Officer).
    Who is part of Neill’s executive team?
    The executive team of Neill includes leaders such as Debra Neill-Baker (Chief Executive Officer), Roger Doody (Chief Financial Officer), Louie Lago (Chief Operating Officer) and other senior executives.
    How many executives does Neill have?
    Neill has 7 executives leading key business areas.
    What roles are included in Neill’s leadership team?
    The leadership team of Neill includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.