Neill Executive and Leadership Team

July, 2026

Leadership Overview

Neill has 6 executives leading key functions including strategy, operations, marketing, finance, and market expansion.

Driven by a commitment to excellence, Neill is dedicated to providing comprehensive AVEDA distribution services, encompassing salon and spa technology, retail planning, education, and design across seven southeastern US states.

Leadership Roles at Neill

  • Chief Executive Officer - Debra Neill-Baker
  • Chief Financial Officer - Roger Doody
  • Chief Operating Officer - Louie Lago
  • President - Edwin Neill
  • President - Todd Neill
  • Chief Marketing Officer - Garrison Neill
  • Debra Neill-Baker - Chief Executive Officer

    Debra Neill-Baker, the Chief Executive Officer at Neill, directs the overarching corporate strategy and vision for the Neill Family of Businesses. This leadership role involves guiding the company's expansion across seven states in the southeastern US, ensuring alignment with the core mission of providing exceptional AVEDA distribution services. Neill-Baker oversees the integration of salon and spa technology, retail planning, education initiatives, and design services, fostering a cohesive operational framework. By setting strategic objectives, Debra Neill-Baker drives market penetration and maintains the company's position as a premier AVEDA distributor. This executive's focus centers on long-term growth and sustained market leadership within the beauty and wellness industry.

    Roger Doody - Chief Financial Officer

    Roger Doody, the Chief Financial Officer at Neill, manages all financial operations and fiscal planning for the Neill Family of Businesses. This executive oversees budgeting, financial reporting, and investment strategies, ensuring the company's financial health and stability across its seven-state territory. Doody directs the financial aspects of retail planning, technology implementation, and educational program investments, optimizing resource allocation. By maintaining rigorous financial controls and identifying opportunities for fiscal growth, Roger Doody supports the company's strategic objectives. The Chief Financial Officer's leadership is essential for sustainable expansion and profitability within the competitive AVEDA distribution market.

    Louie Lago - Chief Operating Officer

    Louie Lago, the Chief Operating Officer at Neill, executes the day-to-day operational strategies that support the company's extensive service offerings. This role involves optimizing the delivery of salon and spa technology, ensuring efficient retail planning processes, and managing the logistics of educational programs across the southeastern US. Lago oversees the operational aspects of design services, guaranteeing seamless project execution for clients. By streamlining workflows and enhancing operational efficiency, Louie Lago directly contributes to the company's ability to serve its seven-state territory effectively. The Chief Operating Officer's responsibilities include maintaining high standards of service delivery and driving operational excellence throughout the Neill Family of Businesses.
    Louie Lago

    Edwin Neill - President

    Edwin Neill, the President at Neill, provides strategic leadership and oversight for key business functions within the Neill Family of Businesses. This role involves guiding market development and fostering strong relationships with partners and clients across the southeastern US. Neill contributes to the strategic direction of salon and spa technology, retail planning, education, and design services, ensuring alignment with the company's mission. By championing innovation and operational excellence, Edwin Neill drives the company's continued success and expansion. The President's influence is crucial in maintaining the company's reputation and market leadership as a premier AVEDA distributor.

    Todd Neill - President

    Todd Neill, the President at Neill, spearheads strategic initiatives and operational enhancements across the Neill Family of Businesses. This executive focuses on driving growth and market expansion within the company's seven-state region, ensuring the effective delivery of AVEDA distribution services. Neill oversees the strategic implementation of salon and spa technology, retail planning, education programs, and design services, promoting synergy across departments. By fostering a culture of continuous improvement and client focus, Todd Neill strengthens the company's competitive advantage. The President's leadership is vital for navigating market dynamics and achieving sustained success in the beauty and wellness sector.

    Garrison Neill - Chief Marketing Officer

    Garrison Neill, the Chief Marketing Officer at Neill, architects and implements comprehensive marketing strategies to enhance brand visibility and market penetration for the AVEDA distribution services. This executive directs all promotional activities, including digital marketing, public relations, and brand development, across the company's seven-state operational footprint. Neill oversees the marketing efforts for salon and spa technology, retail planning, education, and design services, ensuring consistent brand messaging. By identifying market trends and consumer needs, Garrison Neill drives demand generation and strengthens customer relationships. The Chief Marketing Officer's role is critical in communicating the value proposition of Neill's offerings and solidifying its leadership position in the southeastern US market.
    Garrison Neill

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    Frequently Asked Questions Regarding Neill Top Executives and Leadership Team

    Who leads Neill?
    Neill is led by Debra Neill-Baker (Chief Executive Officer), along with executives such as Roger Doody (Chief Financial Officer) and Louie Lago (Chief Operating Officer).
    Who is part of Neill’s executive team?
    The executive team of Neill includes leaders such as Debra Neill-Baker (Chief Executive Officer), Roger Doody (Chief Financial Officer), Louie Lago (Chief Operating Officer) and other senior executives.
    How many executives does Neill have?
    Neill has 6 executives leading key business areas.
    What roles are included in Neill’s leadership team?
    The leadership team of Neill includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.