NP Digital Executive and Leadership Team

June, 2026

Leadership Overview

NP Digital has 7 executives leading key functions including finance, operations, revenue, and analytics.

Driven by data-driven strategies, NP Digital is dedicated to helping brands grow through innovative marketing solutions that deliver meaningful results for clients worldwide.

Leadership Roles at NP Digital

  • Chief Financial Officer - Paul Darling
  • Npd Chief Operating Officer & Managing Director (US) - Brittany Richter
  • Chief Operating Officer and Managing Director, NPAccel - Sarah Cugini
  • Chief Revenue Officer, Data Analytics & Specialist (APAC) - Crane Li
  • Chief Revenue Officer & Manager - Erik Davignon
  • Senior Chief Revenue Officer & Manager - Kyle Foster
  • Director, Chief Revenue Officer - Ryan McHugh
  • Paul Darling - Chief Financial Officer

    Paul Darling, the Chief Financial Officer at NP Digital, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Darling ensures robust financial health and supports sustainable growth initiatives. This leadership position involves managing capital allocation and optimizing financial performance across all business units. By maintaining stringent financial controls, Paul Darling directly contributes to the company's profitability and long-term stability. The Chief Financial Officer's oversight extends to investment strategies and risk management, safeguarding the company's assets and maximizing shareholder value. Darling's expertise guides NP Digital's financial trajectory, aligning fiscal objectives with overarching business goals.

    Brittany Richter - Npd Chief Operating Officer & Managing Director (US)

    Brittany Richter, the Npd Chief Operating Officer & Managing Director (US) at NP Digital, executes operational strategies and manages the company's U.S. market presence. Overseeing day-to-day business activities, Richter ensures seamless service delivery and operational efficiency across all departments. This role involves driving performance improvements and implementing best practices to enhance client satisfaction and retention. By fostering a culture of excellence, Brittany Richter directly supports the company's expansion and market leadership within the United States. The Chief Operating Officer's focus includes optimizing resource allocation and streamlining workflows to achieve strategic objectives. Richter's leadership ensures NP Digital's operational framework consistently supports its data-driven marketing solutions and client success.

    Sarah Cugini - Chief Operating Officer and Managing Director, NPAccel

    Sarah Cugini, the Chief Operating Officer and Managing Director, NPAccel at NP Digital, directs operational excellence and manages the NPAccel division. Overseeing strategic initiatives and daily operations, Cugini ensures the seamless integration of services and drives efficiency within the NPAccel framework. This role involves optimizing performance metrics and fostering a high-achieving team environment to deliver exceptional client outcomes. By implementing robust operational protocols, Sarah Cugini directly enhances NPAccel's service delivery and market impact. The Chief Operating Officer's focus includes scaling operations and ensuring alignment with NP Digital's broader growth objectives. Cugini's leadership guarantees that NPAccel consistently provides innovative and effective marketing solutions.
    Sarah Cugini

    Crane Li - Chief Revenue Officer, Data Analytics & Specialist (APAC)

    Crane Li, the Chief Revenue Officer, Data Analytics & Specialist (APAC) at NP Digital, drives revenue generation and oversees data analytics initiatives across the Asia-Pacific region. Managing sales strategies and client acquisition, Li focuses on expanding market share and enhancing revenue streams through specialized data-driven approaches. This position involves leading the APAC sales team and ensuring the effective application of analytics to inform business development. By leveraging deep market insights, Crane Li directly contributes to NP Digital's growth and competitive positioning in the APAC market. The Chief Revenue Officer's responsibilities include developing and executing regional sales plans and fostering strong client relationships. Li's expertise in data analytics ensures that revenue strategies are precisely targeted and highly effective.

    Erik Davignon - Chief Revenue Officer & Manager

    Erik Davignon, the Chief Revenue Officer & Manager at NP Digital, spearheads revenue growth and manages key client accounts. Directing sales efforts and developing strategic partnerships, Davignon focuses on expanding the company's client base and increasing revenue streams. This position involves leading the sales team to achieve ambitious targets and ensuring client satisfaction through tailored solutions. By cultivating strong relationships and identifying new market opportunities, Erik Davignon directly drives NP Digital's financial success. The Chief Revenue Officer's responsibilities include overseeing the entire sales cycle and implementing effective revenue-generating strategies. Davignon's management ensures consistent performance and contributes significantly to the company's overall profitability.
    Erik Davignon

    Kyle Foster - Senior Chief Revenue Officer & Manager

    Kyle Foster, the Senior Chief Revenue Officer & Manager at NP Digital, leads advanced revenue generation strategies and manages high-value client portfolios. Overseeing complex sales initiatives and driving market penetration, Foster focuses on maximizing revenue potential and expanding NP Digital's market reach. This role involves mentoring sales leadership and ensuring the consistent achievement of aggressive revenue targets. By fostering strategic alliances and identifying emerging market trends, Kyle Foster directly enhances the company's competitive advantage and financial performance. The Senior Chief Revenue Officer's expertise is critical in developing and executing scalable revenue models. Foster's leadership ensures sustained growth and strengthens NP Digital's position as an industry leader.

    Ryan McHugh - Director, Chief Revenue Officer

    Ryan McHugh, the Director, Chief Revenue Officer at NP Digital, directs comprehensive revenue strategies and oversees sales operations. Managing the sales force and implementing performance-driven initiatives, McHugh focuses on achieving and exceeding revenue goals across all market segments. This position involves cultivating client relationships and identifying opportunities for upselling and cross-selling services. By ensuring alignment between sales efforts and company objectives, Ryan McHugh directly contributes to NP Digital's sustained growth and profitability. The Director, Chief Revenue Officer's role is pivotal in driving market share expansion and optimizing the sales funnel. McHugh's strategic oversight ensures that revenue targets are met efficiently and effectively.
    Ryan McHugh

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    Frequently Asked Questions Regarding NP Digital Top Executives and Leadership Team

    Who leads NP Digital?
    NP Digital is led by Paul Darling (Chief Financial Officer), along with executives such as Brittany Richter (Npd Chief Operating Officer & Managing Director (US)) and Sarah Cugini (Chief Operating Officer and Managing Director, NPAccel).
    Who is part of NP Digital’s executive team?
    The executive team of NP Digital includes leaders such as Paul Darling (Chief Financial Officer), Brittany Richter (Npd Chief Operating Officer & Managing Director (US)), Sarah Cugini (Chief Operating Officer and Managing Director, NPAccel) and other senior executives.
    How many executives does NP Digital have?
    NP Digital has 7 executives leading key business areas.
    What roles are included in NP Digital’s leadership team?
    The leadership team of NP Digital includes roles such as Chief Financial Officer, Npd Chief Operating Officer & Managing Director (US), Chief Operating Officer and Managing Director, NPAccel, Chief Revenue Officer, Data Analytics & Specialist (APAC), Chief Revenue Officer & Manager.