NP Digital Executive and Leadership Team

Paul Darling, the Chief Financial Officer at NP Digital, directs all financial operations and strategic fiscal planning. Darling oversees budgeting, forecasting, and financial reporting, ensuring fiscal health and resource allocation align with the company's growth objectives. This leadership role involves managing investment strategies and optimizing financial performance to support NP Digital's global expansion and client service delivery. By maintaining robust financial controls, Paul Darling ensures the agency's sustained profitability and operational efficiency, directly contributing to its capacity for innovative, data-driven marketing solutions.

Brittany Richter, the Npd Chief Operating Officer & Managing Director (US) at NP Digital, directs operational excellence and strategic execution across the United States. Richter oversees the day-to-day management of agency operations, ensuring seamless service delivery and efficient resource utilization. This role involves optimizing internal processes and fostering a high-performance culture to support NP Digital's commitment to innovative, data-driven strategies. By driving operational efficiency, Brittany Richter ensures the agency consistently delivers tailored marketing solutions that achieve meaningful results for clients nationwide.

Sarah Cugini, the Chief Operating Officer and Managing Director, NPAccel at NP Digital, leads operational strategy and execution for the NPAccel division. Cugini focuses on enhancing service delivery, optimizing workflows, and ensuring the integration of advanced technology with top talent. This critical role involves managing the division's performance to meet client objectives and drive business growth. By championing operational efficiency and innovation, Sarah Cugini ensures NP Digital's tailored marketing solutions consistently deliver meaningful results and uphold the agency's reputation for excellence.

Crane Li, the Chief Revenue Officer, Data Analytics & Specialist (APAC) at NP Digital, drives revenue generation and data analytics initiatives across the Asia-Pacific region. Li focuses on expanding market share through specialized data-driven strategies and client acquisition in key APAC markets. This role involves developing and implementing advanced analytics frameworks to inform sales strategies and enhance client outcomes. By leveraging deep market insights, Crane Li ensures NP Digital's offerings resonate with regional client needs, fostering strong partnerships and delivering measurable results that support the company's global mission.

Ryan McHugh, the Director, Chief Revenue Officer at NP Digital, spearheads revenue growth and client acquisition strategies. McHugh oversees the sales organization, focusing on developing and executing plans that expand NP Digital's market presence and client base. This leadership position involves fostering strong client relationships and ensuring sales teams are equipped with the tools and insights to deliver exceptional value. By driving strategic sales initiatives, Ryan McHugh directly contributes to the agency's mission of helping brands achieve meaningful results through innovative marketing solutions.

Erik Davignon, the Chief Revenue Officer & Manager at NP Digital, drives revenue expansion and manages key client relationships. Davignon focuses on developing and implementing strategies to increase market penetration and client retention. This leadership role involves overseeing sales teams and ensuring alignment with the company's data-driven approach to marketing. By cultivating strategic partnerships and optimizing sales funnels, Erik Davignon directly supports NP Digital's mission to deliver impactful, tailored solutions that foster brand growth and achieve measurable client success.