NP Digital Executive and Leadership Team

Rafael Mayrink, the Chief Executive Officer (Brazil) at NP Digital, directs all regional operations and strategic initiatives across the South American market. By leveraging data-driven marketing frameworks, Mayrink architects high-growth campaigns that align with the broader agency mission of scaling brand visibility. The Chief Executive Officer (Brazil) manages cross-functional teams to ensure seamless delivery of SEO, paid search, and social media services tailored to local market nuances. Through rigorous performance analysis, Mayrink optimizes client engagement metrics and drives sustainable revenue expansion. This leadership role involves constant collaboration with global stakeholders to maintain consistency in service quality while adapting to the unique digital landscape of the region. Rafael Mayrink secures competitive advantages for clients by integrating advanced technology with top-tier creative talent. Ultimately, Mayrink fosters a culture of excellence that positions the agency as a premier partner for digital transformation throughout the territory.

Sarah Cugini, the Chief Operating Officer and Managing Director, NPAccel at NP Digital, directs internal operations and the strategic development of the NPAccel division. Overseeing the execution of comprehensive marketing programs, the Chief Operating Officer and Managing Director, NPAccel ensures that all service delivery remains aligned with the agency's commitment to data-driven results. This leadership role involves streamlining workflows across SEO, content, and email marketing departments to enhance operational efficiency. Sarah Cugini architects scalable processes that support the agency's global growth while maintaining high standards for client satisfaction. By coordinating with other C-suite leaders, Cugini facilitates the seamless integration of new technologies into existing service models. The Chief Operating Officer and Managing Director, NPAccel drives organizational excellence by fostering collaboration and accountability within the team. Ultimately, Cugini secures the operational foundation necessary for the agency to deliver meaningful results for brands worldwide.

Crane Li, the Chief Revenue Officer, Data Analytics & Specialist (APAC) at NP Digital, oversees the expansion of data-centric marketing services across the Asia-Pacific region. By implementing sophisticated analytics models, Li drives revenue growth through precise targeting and conversion optimization strategies. The Chief Revenue Officer, Data Analytics & Specialist (APAC) manages the integration of complex data sets to inform high-impact influencer marketing and organic search initiatives. This role requires constant coordination with regional teams to ensure that every client receives tailored solutions that maximize return on investment. Crane Li architects scalable frameworks that allow the agency to capture significant market share in diverse digital environments. By focusing on technical precision and performance-based outcomes, Li ensures that the agency remains at the forefront of the marketing industry. Ultimately, the Chief Revenue Officer, Data Analytics & Specialist (APAC) secures long-term financial stability by aligning data insights with client business objectives.

Erik Davignon, the Chief Revenue Officer & Manager at NP Digital, directs the agency's primary revenue streams and manages key client relationships to ensure consistent growth. By focusing on the acquisition and retention of enterprise-level accounts, Davignon architects strategies that leverage the full suite of agency services, including paid search and social media marketing. The Chief Revenue Officer & Manager oversees the alignment of sales targets with the broader mission of providing innovative, data-driven marketing solutions. This leadership role involves constant interaction with the Board to refine market positioning and identify new opportunities for expansion. Erik Davignon drives revenue performance by optimizing the sales funnel and ensuring that client needs are met with precision. Through effective management of internal resources, Davignon supports the agency's goal of delivering measurable results. Ultimately, the Chief Revenue Officer & Manager secures the financial health of the organization by maintaining a robust pipeline of high-value partnerships.

Ryan McHugh, the Director, Chief Revenue Officer at NP Digital, directs the strategic development of revenue-generating initiatives and oversees the expansion of the agency's service portfolio. By focusing on the intersection of content marketing and conversion optimization, McHugh architects programs that drive significant engagement for global brands. The Director, Chief Revenue Officer manages the cross-departmental collaboration required to deliver integrated marketing solutions that meet complex client demands. This leadership role involves analyzing market trends to identify new growth vectors and ensuring that the agency remains competitive in the digital landscape. Ryan McHugh drives operational success by aligning team efforts with the agency's core mission of data-driven excellence. Through the implementation of rigorous performance metrics, McHugh ensures that every campaign contributes to the overall financial objectives of the firm. Ultimately, the Director, Chief Revenue Officer secures the agency's market position by fostering innovation and maintaining a focus on client-centric results.