Native Roots Executive and Leadership Team

Jonathan Boord, the Chief Executive Officer at Native Roots, directs the overall corporate strategy and market positioning for the cannabis dispensary. Overseeing the company's expansion and operational framework, Jonathan Boord ensures alignment with the mission to provide high-quality medical and recreational THC and CBD products. This leadership role involves guiding the development of product lines, including vape cartridges, edibles, and drinks, to meet evolving consumer demands across the United States. By fostering innovation and maintaining rigorous quality control standards, the Chief Executive Officer drives the company's growth and reinforces its standing in the competitive cannabis retail landscape. Boord's strategic vision shapes Native Roots' approach to market penetration and long-term financial health, ensuring sustained success in the dynamic industry.

Craig Sjolin, the Chief Financial Officer at Native Roots, directs all financial planning, accounting, and reporting functions for the organization. Overseeing fiscal strategy and resource allocation, Craig Sjolin ensures the financial health and stability necessary to support Native Roots' operational expansion and product development. This key role involves managing budgets, analyzing financial performance, and securing capital to fund growth initiatives, including the expansion of product lines like vape cartridges and edibles. By maintaining stringent financial controls and compliance, the Chief Financial Officer safeguards the company's assets and optimizes profitability. Sjolin's expertise guides strategic investment decisions and reinforces Native Roots' capacity to navigate the complex financial landscape of the cannabis industry. The Chief Financial Officer's oversight is crucial for sustained market competitiveness.

Mickey Kreger, the Chief Operating Officer at Native Roots, manages the day-to-day operational execution and efficiency across all dispensary locations. Overseeing supply chain logistics and inventory management, Mickey Kreger ensures the consistent availability of a diverse product range, from vape cartridges to edibles and drinks. This critical role involves optimizing retail processes and maintaining compliance with state and federal regulations governing cannabis sales. By driving operational excellence, the Chief Operating Officer supports the company's mission to deliver exceptional customer experiences. Kreger's focus on streamlining workflows and enhancing operational scalability directly contributes to Native Roots' ability to serve both medical and recreational consumers effectively throughout Colorado and beyond. The Chief Operating Officer's leadership ensures seamless integration of new product offerings and expansion initiatives.

Buck Dutton, the Chief Marketing Officer at Native Roots, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Overseeing all promotional activities and digital outreach, Buck Dutton drives the communication of Native Roots' diverse product offerings, including THC and CBD vape cartridges, edibles, and drinks. This leadership position involves analyzing market trends and consumer behavior to develop targeted campaigns that resonate with both medical and recreational users. By fostering a strong brand identity, the Chief Marketing Officer ensures Native Roots remains a preferred choice in the cannabis retail sector. Dutton's strategic initiatives focus on expanding market reach and cultivating customer loyalty, directly impacting revenue growth and reinforcing the company's commitment to quality and accessibility. The Chief Marketing Officer guides the brand's narrative across all platforms.

Kelly Archer, the Chief Legal Officer & Vice President at Native Roots, provides critical legal counsel and oversees regulatory compliance across all business operations. Managing the legal framework for product development, sales, and distribution, Kelly Archer ensures adherence to the intricate regulations governing medical and recreational cannabis. This vital role involves mitigating legal risks, managing corporate governance, and advising on strategic initiatives, including the introduction of new product categories such as drinks and apparel. By championing legal integrity, the Chief Legal Officer & Vice President supports Native Roots' commitment to responsible business practices and consumer safety. Archer's expertise is instrumental in navigating the evolving legal landscape, protecting the company's interests and fostering sustainable growth within the highly regulated cannabis market. The Chief Legal Officer & Vice President ensures robust compliance protocols.