Native Roots Executive and Leadership Team

Jonathan Boord, the Chief Executive Officer at Native Roots, directs the overarching corporate strategy and vision. Boord guides the company's expansion within the competitive cannabis market, ensuring alignment with its mission to provide accessible THC and CBD products. This leadership role involves overseeing all major business units and fostering a culture of innovation across the organization. Jonathan Boord's strategic direction is critical for navigating regulatory landscapes and capitalizing on market opportunities. The Chief Executive Officer's focus remains on driving sustainable growth and enhancing Native Roots' position as a leading provider of cannabis goods, from vape cartridges to edibles and drinks. Boord's executive oversight ensures operational efficiency and market responsiveness, directly contributing to the company's financial health and long-term viability.

Craig Sjolin, the Chief Financial Officer at Native Roots, directs all financial planning, management, and reporting activities for the organization. Sjolin oversees budgeting, forecasting, and capital allocation, ensuring the financial health and stability of the company as it expands its medical and recreational THC and CBD product lines. This senior leadership position involves managing financial risks, optimizing revenue streams, and ensuring compliance with all relevant financial regulations. Craig Sjolin's financial acumen is essential for supporting Native Roots' strategic growth initiatives and investment decisions. The Chief Financial Officer's responsibilities include managing investor relations and securing funding to support operational expansion and product development. Sjolin's fiscal oversight is fundamental to Native Roots' long-term success and profitability.

Mickey Kreger, the Chief Operating Officer at Native Roots, manages the day-to-day operational execution and efficiency across all company functions. Kreger oversees the supply chain, retail operations, and product distribution, ensuring seamless delivery of medical and recreational THC and CBD products to consumers. This critical role involves optimizing internal processes to support the company's extensive product range, including vape cartridges, edibles, and drinks. Mickey Kreger's operational leadership is key to maintaining high standards of quality and customer service throughout Native Roots' retail footprint. The Chief Operating Officer's responsibilities extend to managing inventory, logistics, and staff performance, directly impacting the company's ability to meet market demand. Kreger's focus on operational excellence supports Native Roots' mission to provide accessible and reliable cannabis solutions.

Buck Dutton, the Chief Marketing Officer at Native Roots, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Dutton leads initiatives that promote the company's diverse product offerings, including THC and CBD vape cartridges, edibles, and drinks, to both medical and recreational markets. This executive position involves developing targeted campaigns that resonate with consumer needs and preferences, driving traffic to Native Roots' retail locations. Buck Dutton's expertise is crucial for communicating the company's value proposition and expanding its market reach. The Chief Marketing Officer's role encompasses digital marketing, brand development, and public relations, ensuring a consistent and compelling brand message. Dutton's strategic marketing efforts directly support Native Roots' growth objectives and reinforce its standing in the cannabis industry.

Kelly Archer, the Chief Legal Officer & Vice President at Native Roots, provides critical legal counsel and oversees all compliance-related matters for the company. Archer ensures that Native Roots operates within the complex legal and regulatory frameworks governing the cannabis industry, particularly concerning THC and CBD products. This dual role involves managing legal affairs, mitigating risks, and advising executive leadership on corporate governance and policy development. Kelly Archer's legal expertise is vital for navigating licensing, operational compliance, and potential litigation. The Chief Legal Officer & Vice President's responsibilities extend to contract review, intellectual property protection, and ensuring adherence to state and federal laws. Archer's diligent legal oversight safeguards Native Roots' operations and supports its mission to provide safe and compliant cannabis products.