Native Roots Executive and Leadership Team

Jonathan Boord, the Chief Executive Officer at Native Roots, directs the overarching corporate strategy and vision. Boord guides the company's expansion within the cannabis retail sector, ensuring alignment with market demands for THC and CBD products. Overseeing all major business units, Jonathan Boord drives initiatives that enhance product diversity, including vape cartridges, edibles, and drinks. This leadership role involves fostering innovation to maintain Native Roots' competitive edge in Denver, Colorado, and beyond. Boord's strategic direction ensures the company's continued growth and market leadership in providing accessible cannabis solutions.

Craig Sjolin, the Chief Financial Officer at Native Roots, manages the company's financial health and strategic fiscal planning. Sjolin oversees all financial operations, including budgeting, forecasting, and investment strategies for the cannabis retail sector. Directing financial reporting and compliance, Craig Sjolin ensures fiscal integrity across all business segments. This role involves analyzing market trends to optimize revenue streams from products like vape cartridges and edibles. By maintaining robust financial controls, Craig Sjolin supports Native Roots' sustainable growth and profitability, securing the company's long-term economic stability.

Beth Kotarba, the Chief Operating Officer at Native Roots, executes the operational framework supporting the company's retail presence. Kotarba manages the day-to-day functions across all dispensary locations, ensuring efficient service delivery for medical and recreational customers. Overseeing supply chain logistics and inventory management, Beth Kotarba guarantees product availability for items ranging from vape cartridges to edibles and drinks. This critical role involves optimizing store operations and enhancing the customer experience. By streamlining processes, Beth Kotarba ensures Native Roots maintains high standards of quality and accessibility across its Colorado operations.

Buck Dutton, the Chief Marketing Officer at Native Roots, architects the brand's market presence and customer engagement strategies. Dutton leads all marketing initiatives, promoting the diverse range of THC and CBD products, including edibles, drinks, and apparel. Overseeing digital campaigns and brand development, Buck Dutton ensures Native Roots resonates with both medical and recreational consumers. This position involves driving brand awareness and customer acquisition through innovative outreach. By shaping the company's public image, Buck Dutton supports the expansion of Native Roots' market reach and reinforces its position as a leading cannabis provider.

Kelly Archer, the Chief Legal Officer & Vice President at Native Roots, provides critical legal counsel and oversees regulatory compliance. Archer manages all legal affairs, ensuring adherence to the complex legal landscape governing cannabis dispensaries. Overseeing contract negotiations and risk management, Kelly Archer safeguards the company's interests across its operations. This position involves advising on product compliance for THC and CBD offerings, including edibles and drinks. By navigating legal frameworks, Kelly Archer supports Native Roots' ability to operate responsibly and expand its market presence while mitigating potential legal challenges.