Mr Diy Trading Executive and Leadership Team

Andy Chin, the Chief Executive Officer at Mr Diy Trading, directs the overarching corporate strategy for the home improvement retail network. Overseeing the expansion of the 1,400-store footprint, the Chief Executive Officer ensures that the motto of ALWAYS LOW PRICES remains central to every business decision. This leadership role involves coordinating with the board to maintain market dominance across Malaysia and Brunei. By optimizing the supply chain for 17,000 products, Andy Chin directly impacts the company's ability to provide cost-effective solutions to homeowners and DIY enthusiasts. The Chief Executive Officer also monitors competitive trends to sustain growth in the hardware and household sectors. Ultimately, Chin secures the long-term financial health of the organization while fostering a culture of operational excellence across all regional retail operations.

Froilan de Dios, the Chief Financial Officer at Mr Diy Trading, manages the fiscal health and capital allocation for the leading home improvement retailer. Overseeing financial reporting and budgetary controls, the Chief Financial Officer ensures that the company maintains the liquidity necessary to support 1,400 stores. This leadership role involves evaluating the profitability of the five main product categories, including hardware and electrical goods. By implementing rigorous financial oversight, Froilan de Dios supports the company's commitment to low prices while maximizing shareholder value. The Chief Financial Officer also collaborates with other executives to assess the viability of international expansion projects. Through precise fiscal management, Froilan de Dios provides the stability required for sustained growth, ensuring that the organization remains a cost-effective leader in the competitive retail landscape of Malaysia and Brunei.

Leo Gan, the Chief Operating Officer at Mr Diy Trading, directs the internal scaling and daily logistics of the retail store network. Focusing on the efficiency of the 1,400-store footprint, the Chief Operating Officer optimizes inventory management for the 17,000 products offered across the hardware and household categories. This leadership role involves streamlining store operations to ensure that the motto of ALWAYS LOW PRICES is consistently met. By refining the supply chain and distribution processes, Leo Gan directly impacts the company's ability to serve homeowners and businesses effectively. The Chief Operating Officer also monitors store performance metrics to identify opportunities for operational improvement. Through meticulous oversight of daily activities, Gan ensures that the retail infrastructure remains robust and capable of supporting the company's extensive market reach across the region.

Adeline Soh Ai Lin, the Chief Operating Officer, INT- Office-International Project Management Office at Mr Diy Trading, architects the framework for international expansion and cross-border retail initiatives. Overseeing the project management office, the Chief Operating Officer, INT- Office-International Project Management Office ensures that new store launches in Brunei and beyond adhere to corporate standards. This leadership role involves coordinating complex logistics and regulatory compliance for international market entry. By managing the project lifecycle, Adeline Soh Ai Lin facilitates the seamless integration of new retail locations into the existing corporate structure. The Chief Operating Officer, INT- Office-International Project Management Office also aligns international operations with the company's core mission of providing affordable home improvement solutions. Through strategic project oversight, Soh Ai Lin drives the company's growth beyond domestic borders, ensuring operational consistency in every new market.

Law Sian Jian, the Chief Operating Officer, INT- Office-International Project Management Office at Mr Diy Trading, directs the strategic execution of international infrastructure projects. Focusing on the technical and operational requirements of expanding the retail footprint, the Chief Operating Officer, INT- Office-International Project Management Office ensures that project timelines and budgets are strictly maintained. This leadership role involves managing the cross-functional teams responsible for site development and international supply chain logistics. By optimizing project workflows, Law Sian Jian supports the company's goal of bringing affordable hardware and household goods to new markets. The Chief Operating Officer, INT- Office-International Project Management Office also collaborates with regional stakeholders to mitigate operational risks during expansion. Through disciplined project management, Jian ensures that the company's international presence remains scalable and aligned with the overarching corporate strategy.

Jia Yap, the Chief Operating Officer & Analyst at Mr Diy Trading, architects the analytical framework used to evaluate retail performance and operational efficiency. Overseeing the data-driven assessment of the 17,000 products, the Chief Operating Officer & Analyst identifies trends in consumer demand for hardware, electrical, and stationery items. This leadership role involves synthesizing complex data sets to provide actionable insights for the executive team. By monitoring key performance indicators, Jia Yap ensures that the company's operations remain aligned with the motto of ALWAYS LOW PRICES. The Chief Operating Officer & Analyst also evaluates the impact of market shifts on the company's retail strategy. Through rigorous analytical oversight, Yap supports the company's ability to make informed decisions that drive growth and maintain a competitive edge in the home improvement sector.

Jacklyn Tay, the Chief of Staff To Chief Operating Officer at Mr Diy Trading, directs the administrative and strategic coordination of the operations department. Overseeing the communication flow between the Chief Operating Officer and the broader retail management team, the Chief of Staff To Chief Operating Officer ensures that operational priorities are clearly defined and executed. This leadership role involves managing high-level projects that support the company's mission of providing affordable home improvement solutions. By facilitating cross-departmental collaboration, Jacklyn Tay ensures that the operational strategy is implemented consistently across all 1,400 stores. The Chief of Staff To Chief Operating Officer also prepares executive briefings to assist in decision-making processes. Through effective coordination, Tay enhances the efficiency of the operations team, ensuring that the company remains responsive to the needs of homeowners and DIY enthusiasts.

Jayden Loh, the Chief Operating Officer Office Analyst at Mr Diy Trading, architects the reporting systems that track the operational performance of the retail network. Focusing on the granular details of store-level efficiency, the Chief Operating Officer Office Analyst monitors the movement of the 17,000 products across the five main categories. This leadership role involves conducting deep-dive analyses into supply chain bottlenecks and inventory turnover rates. By providing the operations team with precise data, Jayden Loh supports the company's commitment to maintaining low prices and high product availability. The Chief Operating Officer Office Analyst also assists in the development of operational models that guide the company's expansion efforts. Through detailed analytical support, Loh ensures that the operations department operates with maximum visibility, enabling the company to sustain its market leadership in the home improvement industry.

Coleen Niguidula-Ducusin, the Chief Marketing Officer at Mr Diy Trading, architects the brand identity for the MR D.I.Y., MR.DOLLAR, and MR.TOY retail banners. Managing the promotional strategy for 17,000 products, the Chief Marketing Officer drives customer engagement through targeted campaigns that highlight affordability and quality. This leadership role involves analyzing consumer behavior to refine the retail experience for DIY enthusiasts and businesses. By leveraging data-driven insights, Coleen Niguidula-Ducusin ensures that marketing initiatives align with the company's mission of providing accessible home improvement solutions. The Chief Marketing Officer also coordinates with regional teams to maintain brand consistency across the nationwide store network. Through strategic communication, the Chief Marketing Officer strengthens the market position of the company, ensuring that the value proposition resonates with diverse customer segments throughout the region.

Jazel Mendoza, the Chief Human Resources Officer at Mr Diy Trading, directs the talent acquisition and organizational development strategies for the retail workforce. Overseeing the recruitment and training of staff across 1,400 stores, the Chief Human Resources Officer ensures that the company maintains a high standard of customer service. This leadership role involves fostering a corporate culture that supports the mission of providing affordable home improvement solutions. By implementing performance management systems, Jazel Mendoza aligns employee goals with the company's operational objectives. The Chief Human Resources Officer also manages labor relations and workforce planning to support the company's expansion across Malaysia and Brunei. Through effective human capital management, Mendoza ensures that the organization possesses the skilled personnel required to maintain its position as a leading home improvement retailer in the region.