Mr Diy Trading Executive and Leadership Team

Andy Chin, the Chief Executive Officer at Mr Diy Trading, directs the overarching corporate strategy and long-term vision for the retail network. Chin oversees the expansion of the 1,400-store footprint, ensuring alignment between regional market demands and the company's core motto of always low prices. By coordinating with the Board and senior leadership, the Chief Executive Officer drives sustainable growth across the hardware, household, and electrical categories. This leadership role involves optimizing the supply chain to maintain affordability while scaling operations throughout Malaysia and Brunei. Andy Chin monitors competitive positioning to ensure the brand remains the primary choice for DIY enthusiasts and businesses. Through rigorous performance analysis, the Chief Executive Officer secures the company's market dominance and financial health, fostering a culture of operational excellence that supports the diverse needs of the modern home improvement consumer.

Froilan de Dios, the Chief Financial Officer at Mr Diy Trading, manages the fiscal health and capital allocation strategies for the entire retail enterprise. De Dios oversees financial reporting, budgeting, and investment planning to support the company's aggressive store expansion goals. By analyzing revenue streams across the MR D.I.Y., MR.DOLLAR, and MR.TOY brands, the Chief Financial Officer ensures that pricing models remain consistent with the corporate commitment to affordability. This leadership role involves collaborating with department heads to optimize operational costs and maximize profit margins within the competitive hardware and home improvement sector. Froilan de Dios maintains rigorous internal controls and financial transparency, providing the necessary data for strategic decision-making at the executive level. Through disciplined fiscal management, the Chief Financial Officer strengthens the company's balance sheet, enabling continued investment in inventory diversity and regional market penetration.

Harrison Devan, the Chief Financial Officer, S Office Financial Planning & Manager, Analysis at Mr Diy Trading, directs the financial planning, forecasting, and analytical functions of the organization. Devan oversees the development of detailed financial models that support the company's strategic decision-making regarding store expansion and product category growth. By conducting in-depth analysis of market trends and operational performance, the Chief Financial Officer, S Office Financial Planning & Manager, Analysis provides the executive team with actionable insights into revenue optimization. This leadership role involves managing the financial planning process to ensure that resources are allocated effectively across the hardware, household, and electrical divisions. Harrison Devan collaborates with other financial leaders to maintain rigorous standards of reporting and analysis. Through the delivery of precise financial intelligence, the Chief Financial Officer, S Office Financial Planning & Manager, Analysis supports the company's long-term financial stability and growth objectives.

Leo Gan, the Chief Operating Officer at Mr Diy Trading, directs the internal scaling and daily operational efficiency of the retail store network. Gan oversees the logistics, inventory management, and store-level execution required to maintain the company's vast product range. By optimizing the flow of goods from suppliers to the 1,400-plus locations, the Chief Operating Officer ensures that hardware, electrical, and household items remain consistently available for customers. This leadership role involves streamlining store processes to improve productivity and customer service standards across the entire organization. Leo Gan works closely with regional managers to implement operational best practices that support the company's rapid growth. Through the continuous refinement of supply chain workflows, the Chief Operating Officer drives operational excellence, ensuring that the business maintains its competitive edge in the home improvement market while upholding the promise of low prices.

Dilara Neyişçi, the Country Head and Chief Operating Officer and Board Member at Mr Diy Trading, manages regional market operations and contributes to high-level governance. Neyişçi oversees the strategic implementation of retail policies within specific territories, ensuring that store performance meets corporate benchmarks. By serving on the Board, the Country Head and Chief Operating Officer and Board Member provides critical insights into local market dynamics and operational challenges. This leadership role involves aligning regional activities with the broader company mission of providing affordable home improvement solutions. Dilara Neyişçi coordinates with other executive leaders to integrate international best practices into the local retail environment. Through the oversight of regional store performance and strategic planning, the Country Head and Chief Operating Officer and Board Member drives growth and operational stability, ensuring that the company's expansion efforts remain consistent with its long-term corporate objectives.

Jacklyn Tay, the Chief of Staff To Chief Operating Officer at Mr Diy Trading, facilitates communication and strategic alignment between the operations department and the broader executive team. Tay oversees the coordination of key operational projects, ensuring that the Chief Operating Officer's directives are executed across all departments. By managing the flow of information and prioritizing critical tasks, the Chief of Staff To Chief Operating Officer enables the leadership team to focus on high-impact growth initiatives. This leadership role involves monitoring project timelines and resource allocation to support the company's expansion in the home improvement sector. Jacklyn Tay acts as a liaison between various functional units, fostering collaboration and ensuring that operational goals remain synchronized with the company's overall strategy. Through meticulous project oversight, the Chief of Staff To Chief Operating Officer enhances organizational efficiency and supports the successful delivery of corporate objectives.

Elyna Ang Yi Lin, the Chief Operating Officer, INT- Office-International Project Management Office at Mr Diy Trading, directs the planning and execution of international expansion projects. Ang Yi Lin oversees the project management office, ensuring that new market entries and cross-border initiatives adhere to the company's operational standards. By coordinating complex international workflows, the Chief Operating Officer, INT- Office-International Project Management Office drives the successful launch of new stores and infrastructure in foreign territories. This leadership role involves managing cross-functional teams to ensure that international projects remain on schedule and within budget. Elyna Ang Yi Lin collaborates with regional leadership to adapt the company's retail model to diverse market environments. Through the rigorous management of international projects, the Chief Operating Officer, INT- Office-International Project Management Office supports the company's global growth strategy and ensures consistent operational quality across all international locations.

Law Sian Jian, the Chief Operating Officer, INT- Office-International Project Management Office at Mr Diy Trading, focuses on the technical infrastructure and process standardization for international operations. Law Sian Jian oversees the integration of global systems, ensuring that the project management office maintains high efficiency during the rollout of new retail concepts. By developing scalable frameworks for international store operations, the Chief Operating Officer, INT- Office-International Project Management Office drives consistency in service delivery and product availability across borders. This leadership role involves analyzing operational data to identify opportunities for process improvement in international markets. Law Sian Jian collaborates with the IT and logistics teams to ensure that international projects are supported by robust technical solutions. Through the implementation of standardized operational procedures, the Chief Operating Officer, INT- Office-International Project Management Office enhances the company's ability to execute its international growth strategy with precision and speed.

Coleen Niguidula-Ducusin, the Chief Marketing Officer at Mr Diy Trading, architects the brand identity and customer engagement strategies across all retail channels. Niguidula-Ducusin oversees promotional campaigns, digital outreach, and in-store marketing initiatives designed to highlight the 17,000-product inventory. By focusing on the value proposition of affordable home improvement, the Chief Marketing Officer drives traffic to the extensive store network in Malaysia and Brunei. This leadership role involves analyzing consumer behavior to tailor marketing efforts toward DIY enthusiasts and cost-conscious homeowners. Coleen Niguidula-Ducusin collaborates with the operations team to ensure that marketing promises align with the actual in-store experience and product availability. Through data-driven brand positioning, the Chief Marketing Officer enhances customer loyalty and market share, ensuring that the company remains the top-of-mind destination for household, stationery, and sports equipment needs.

Jazel Mendoza, the Chief Human Resources Officer at Mr Diy Trading, manages the talent acquisition, development, and organizational culture for the entire workforce. Mendoza oversees the recruitment and training of thousands of employees, ensuring that the staff is equipped to deliver high-quality service in the retail environment. By implementing performance management systems and employee engagement programs, the Chief Human Resources Officer drives productivity and retention across the company's 1,400-plus stores. This leadership role involves aligning human capital strategies with the company's growth objectives, ensuring that the organization has the necessary expertise to support its expansion. Jazel Mendoza fosters a workplace culture that emphasizes customer satisfaction and operational excellence. Through the development of robust HR policies and talent pipelines, the Chief Human Resources Officer strengthens the company's organizational foundation, enabling the business to scale effectively while maintaining high standards of service.