Mr Diy Trading Executive and Leadership Team

Roselle Andaya, the Chief Executive Officer at Mr Diy Trading, directs the overarching strategy and operational execution for Malaysia's premier home improvement retailer. Overseeing a network exceeding 1,400 stores across three distinct brands—MR D.I.Y., MR.DOLLAR, and MR.TOY—Andaya ensures the company's expansive reach and market penetration. This leadership role involves guiding the strategic direction for approximately 17,000 products spanning hardware, household goods, electrical items, stationery, and sports equipment. The Chief Executive Officer's focus remains on upholding the 'ALWAYS LOW PRICES' motto, ensuring affordability and quality for homeowners, DIY enthusiasts, and businesses. By driving operational efficiencies and maintaining a keen eye on market trends, Roselle Andaya solidifies Mr Diy Trading's position as a leader in the retail hardware sector, directly impacting customer satisfaction and sustained growth across its diverse brand portfolio.

Rika Juniaty, the Chief Financial Officer at Mr Diy Trading, manages all financial operations and strategic fiscal planning for the expansive retail network. Juniaty oversees the financial health of over 1,400 stores operating under MR D.I.Y., MR.DOLLAR, and MR.TOY brands across Malaysia and Brunei. This critical role involves rigorous budget management, financial forecasting, and ensuring the profitability of a diverse product range of approximately 17,000 items. The Chief Financial Officer's responsibilities extend to optimizing financial performance across hardware, household, electrical, stationery, and sports equipment categories. By implementing robust financial controls and driving cost-efficiency measures, Rika Juniaty supports the company's 'ALWAYS LOW PRICES' commitment, ensuring sustainable operations and maximizing value for stakeholders. Juniaty's financial acumen is pivotal in navigating market dynamics and sustaining Mr Diy Trading's market leadership.

Harrison Devan, the Chief Financial Officer, S Office Financial Planning & Manager, Analysis at Mr Diy Trading, leads critical financial planning and analytical functions. Devan is responsible for developing sophisticated financial models and forecasts that support strategic decision-making across the company's extensive retail operations, which include over 1,400 stores. This role involves deep dives into the financial performance of approximately 17,000 products, spanning hardware, household, electrical, stationery, and sports equipment. The Chief Financial Officer, S Office Financial Planning & Manager, Analysis ensures that financial strategies align with the 'ALWAYS LOW PRICES' commitment and contribute to the overall profitability and sustainability of Mr Diy Trading. Harrison Devan's analytical rigor provides essential insights for optimizing resource allocation and driving financial efficiency throughout the organization.

Leo Gan, the Chief Operating Officer at Mr Diy Trading, oversees the day-to-day operational execution across the company's vast retail footprint. Gan manages the complex logistics and operational efficiency of over 1,400 stores, encompassing the MR D.I.Y., MR.DOLLAR, and MR.TOY brands throughout Malaysia and Brunei. This role is central to ensuring the seamless availability of approximately 17,000 products, from hardware and electrical goods to household items and sports equipment. The Chief Operating Officer's focus is on optimizing supply chain management, store operations, and inventory control to uphold the 'ALWAYS LOW PRICES' philosophy. By driving operational excellence, Leo Gan ensures that customers consistently receive quality products at affordable prices, directly supporting the company's mission to be the leading home improvement retailer and enhancing overall customer satisfaction.

Wei Liong, the Manager (Chief Operating Officer Office) at Mr Diy Trading, supports the strategic and operational initiatives directed by the Chief Operating Officer. Liong plays a key part in streamlining operations across the company's vast network of over 1,400 stores in Malaysia and Brunei. This role involves assisting in the coordination of activities related to the approximately 17,000 products offered, covering hardware, household, electrical, stationery, and sports equipment. The Manager (Chief Operating Officer Office) contributes to enhancing operational efficiency and ensuring the consistent delivery of value, aligning with the 'ALWAYS LOW PRICES' motto. Wei Liong's support is instrumental in maintaining the high standards of service and product availability that define Mr Diy Trading's market leadership.

Adeline Soh Ai Lin, the Chief Operating Officer, INT- Office-International Project Management Office at Mr Diy Trading, drives international operational strategies and project management. Soh Ai Lin oversees the execution of key international projects, ensuring alignment with the company's global expansion goals and operational standards across its brands, including MR D.I.Y., MR.DOLLAR, and MR.TOY. This leadership position focuses on enhancing operational capabilities in international markets, managing the complexities associated with approximately 17,000 products. The Chief Operating Officer, INT- Office-International Project Management Office is dedicated to implementing best practices in project delivery and operational efficiency, supporting the 'ALWAYS LOW PRICES' philosophy on a global scale. Adeline Soh Ai Lin's expertise in international operations and project management is vital for Mr Diy Trading's sustained growth and market presence beyond domestic borders.

Jayden Loh, the Chief Operating Officer Office Analyst at Mr Diy Trading, provides critical analytical support for operational strategies and performance monitoring. Loh contributes to the efficiency and effectiveness of operations across Mr Diy Trading's extensive network of over 1,400 stores by analyzing key performance indicators and identifying areas for improvement. This role involves evaluating data related to the approximately 17,000 products offered, spanning hardware, household, electrical, stationery, and sports equipment. The Chief Operating Officer Office Analyst supports initiatives aimed at upholding the 'ALWAYS LOW PRICES' motto and enhancing customer satisfaction through optimized store operations. Jayden Loh's analytical contributions are essential for driving data-informed decisions that bolster Mr Diy Trading's operational excellence and market competitiveness.

Law Sian Jian, the Chief Operating Officer, INT- Office-International Project Management Office at Mr Diy Trading, directs international operational frameworks and project execution. Sian Jian leads the strategic implementation of operational improvements and project management within international territories, ensuring consistency with Mr Diy Trading's core brands and business objectives. This role is pivotal in managing the operational aspects of approximately 17,000 products across diverse categories, including hardware, household, electrical, stationery, and sports equipment, in global markets. The Chief Operating Officer, INT- Office-International Project Management Office is committed to driving operational excellence and reinforcing the 'ALWAYS LOW PRICES' principle internationally. Law Sian Jian's leadership ensures that international operations are efficient, scalable, and contribute significantly to Mr Diy Trading's global expansion and market leadership.

Coleen Niguidula-Ducusin, the Chief Marketing Officer at Mr Diy Trading, spearheads all marketing initiatives and brand strategy for the company's extensive retail presence. Niguidula-Ducusin directs campaigns that promote the value proposition of MR D.I.Y., MR.DOLLAR, and MR.TOY brands, reaching customers across over 1,400 stores nationwide and in Brunei. This leadership position involves crafting compelling narratives around the company's approximately 17,000 products, covering hardware, household, electrical, stationery, and sports equipment. The Chief Marketing Officer's mandate is to reinforce the 'ALWAYS LOW PRICES' motto and enhance customer engagement through innovative marketing approaches. By analyzing market trends and consumer behavior, Coleen Niguidula-Ducusin ensures that marketing efforts effectively communicate the quality and affordability of Mr Diy Trading's offerings, driving foot traffic and online engagement for DIY enthusiasts and homeowners alike.

Jazel Mendoza, the Chief Human Resources Officer at Mr Diy Trading, directs all human capital strategies and talent management initiatives for the extensive retail organization. Mendoza oversees the workforce development and employee engagement programs across more than 1,400 stores and various corporate functions in Malaysia and Brunei. This leadership role is crucial for attracting, retaining, and developing the talent necessary to support the company's operations, which include approximately 17,000 products across hardware, household, electrical, stationery, and sports equipment categories. The Chief Human Resources Officer's responsibilities encompass fostering a positive work environment, implementing effective HR policies, and ensuring that the employee base is aligned with Mr Diy Trading's core values, including the 'ALWAYS LOW PRICES' motto. Jazel Mendoza's strategic HR leadership is fundamental to maintaining operational effectiveness and driving the company's continued success.