Motivate Executive and Leadership Team

July, 2026

Leadership Overview

Motivate has 5 executives leading key functions including strategy, finance, operations, and administration.

Driven by a commitment to sustainable urban mobility, Motivate operates the largest bike share networks across North America, enhancing city transit and promoting active lifestyles through efficient, equitable, and safe systems.

Leadership Roles at Motivate

  • Chief Executive Officer - Guillermo Goncalves
  • Founder & Chief Executive Officer - Justin Johnson
  • Chief Financial Officer - Kenneth Ezeadichie
  • Chief Operations Officer - Albert Grice
  • Chief Administrative Officer (CAO) - Grant Barkey
  • Guillermo Goncalves - Chief Executive Officer

    Guillermo Goncalves, the Chief Executive Officer at Motivate, directs the overarching strategy and vision for North America's largest bike share operator. Goncalves guides the company's expansion into dense urban centers, ensuring alignment with city partnerships and public transit goals. This leadership role involves setting the direction for operational excellence and equitable service delivery across systems like Citi Bike in New York and Divvy in Chicago. By focusing on sustainable growth, Guillermo Goncalves drives the company's mission to provide efficient and safe bike share solutions. The Chief Executive Officer's purview encompasses all aspects of business development and strategic planning, solidifying Motivate's market leadership and impact on urban mobility.

    Justin Johnson - Founder & Chief Executive Officer

    Justin Johnson, the Founder & Chief Executive Officer at Motivate, established the company's foundational principles for revolutionizing urban transportation. Johnson oversees the strategic direction and long-term vision, ensuring Motivate's continued growth as the premier bike share operator in North America. This executive leadership involves fostering innovation in bike share technology and operations, critical for systems in major cities like New York, Chicago, and Boston. By championing equitable access and sustainable practices, Justin Johnson reinforces the company's commitment to enhancing city life. The Founder & Chief Executive Officer's role is pivotal in shaping Motivate's impact on urban mobility and community well-being.

    Kenneth Ezeadichie - Chief Financial Officer

    Kenneth Ezeadichie, the Chief Financial Officer at Motivate, manages all financial operations and strategic fiscal planning for the company. Ezeadichie oversees budgeting, forecasting, and financial reporting, ensuring the economic health of North America's largest bike share operator. This critical role involves securing funding, managing investments, and optimizing financial performance across diverse urban markets, including New York, Chicago, and the Bay Area. By maintaining robust financial controls, Kenneth Ezeadichie supports Motivate's mission to provide efficient and equitable bike share solutions. The Chief Financial Officer's expertise is essential for sustainable growth and operational scalability.

    Albert Grice - Chief Operations Officer

    Albert Grice, the Chief Operations Officer at Motivate, directs the day-to-day operational execution across all bike share systems in North America. Grice oversees fleet management, maintenance, and deployment strategies, ensuring the highest standards of safety and reliability for users in major urban centers like New York, Chicago, and Boston. This leadership position involves optimizing operational efficiency and service delivery to meet the unique demands of each city. By implementing best practices in logistics and field operations, Albert Grice drives Motivate's commitment to providing equitable and seamless bike share experiences. The Chief Operations Officer's focus is on maintaining and enhancing the operational integrity of Motivate's extensive network.
    Albert Grice

    Grant Barkey - Chief Administrative Officer (CAO)

    Grant Barkey, the Chief Administrative Officer (CAO) at Motivate, oversees critical administrative functions that support the company's extensive operations. Barkey manages human resources, legal affairs, and corporate governance, ensuring compliance and operational efficiency across North America's largest bike share network. This executive role is vital for maintaining a strong organizational structure and fostering a productive work environment in dense urban centers. By streamlining administrative processes and managing key support services, Grant Barkey contributes to Motivate's mission of delivering safe, equitable, and efficient bike share solutions. The Chief Administrative Officer (CAO) ensures the foundational support systems are robust and effective.
    Grant Barkey

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    Frequently Asked Questions Regarding Motivate Top Executives and Leadership Team

    Who leads Motivate?
    Motivate is led by Guillermo Goncalves (Chief Executive Officer), along with executives such as Justin Johnson (Founder & Chief Executive Officer) and Kenneth Ezeadichie (Chief Financial Officer).
    Who is part of Motivate’s executive team?
    The executive team of Motivate includes leaders such as Guillermo Goncalves (Chief Executive Officer), Justin Johnson (Founder & Chief Executive Officer), Kenneth Ezeadichie (Chief Financial Officer) and other senior executives.
    How many executives does Motivate have?
    Motivate has 5 executives leading key business areas.
    What roles are included in Motivate’s leadership team?
    The leadership team of Motivate includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Chief Operations Officer, Chief Administrative Officer (CAO).