Mixi Group Executive and Leadership Team

May, 2026

Leadership Overview

Mixi Group has 7 executives leading key functions including strategy, finance, operations, technology, and public affairs.

Driven by a commitment to enriching communication, Mixi Group cultivates a world of delightful surprises by prioritizing deep emotional connections across its sports, lifestyle, digital entertainment, and investment sectors, fostering innovation and community engagement within secure environments.

Leadership Roles at Mixi Group

  • Chief Executive Officer - Shinsuke Saitoh
  • Founder & Chief Executive Officer - Ahmed Adnan
  • Chief Financial Officer - Kohei Shimamura
  • Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer - Kanji Kobayashi
  • Director Chief Operating Officer Shopper's Eye Company - Fujita Atsuhiro
  • President, Public Affairs, 's Office - Ayako Yamashita
  • Member of the Board of Directors, Chief Technology Officer - Tatsuma Murase
  • Shinsuke Saitoh - Chief Executive Officer

    Shinsuke Saitoh, the Chief Executive Officer at Mixi Group, directs the overarching corporate strategy and vision. Saitoh guides the company's mission to enhance rich communication and create a world filled with happy surprises, emphasizing quality of interaction and deep emotional connections. This leadership role involves steering the company's diverse portfolio, which spans sports, lifestyle, digital entertainment, and investment sectors. Saitoh ensures that all business units align with the core philosophy of fostering innovation and community engagement. The Chief Executive Officer's responsibilities include driving market expansion and maintaining a safe, secure user environment. Shinsuke Saitoh's strategic direction is critical for Mixi Group's continued growth and its commitment to user well-being.

    Ahmed Adnan - Founder & Chief Executive Officer

    Ahmed Adnan, the Founder & Chief Executive Officer at Mixi Group, establishes the foundational principles and long-term trajectory for the organization. Adnan's vision centers on enriching communication and generating delightful surprises, a philosophy deeply embedded in the company's operations. This leadership position involves overseeing the strategic development across all business segments, including sports, lifestyle, digital entertainment, and investment. The Founder & Chief Executive Officer ensures that the company's focus remains on fostering deep emotional connections and prioritizing communication quality. Ahmed Adnan's role is pivotal in driving innovation, promoting community engagement, and upholding the company's commitment to user safety and security. Adnan's influence shapes the company's culture and its pursuit of creating a world filled with happy surprises.

    Kohei Shimamura - Chief Financial Officer

    Kohei Shimamura, the Chief Financial Officer at Mixi Group, manages the company's financial health and strategic fiscal planning. Shimamura oversees all financial operations, including budgeting, forecasting, and resource allocation across the company's diverse sectors like sports, lifestyle, and digital entertainment. This role is crucial for ensuring the financial stability required to support innovation and community engagement initiatives. The Chief Financial Officer works closely with other executive leaders to align financial strategies with the company's mission of enhancing rich communication and creating happy surprises. Kohei Shimamura's expertise is vital in guiding investment decisions and maintaining fiscal discipline, thereby supporting the company's growth and its commitment to a safe user environment. Shimamura's financial oversight is fundamental to Mixi Group's operational success.
    Kohei Shimamura

    Kanji Kobayashi - Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer

    Kanji Kobayashi, the Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer at Mixi Group, directs financial strategy and corporate promotion initiatives. Kobayashi's dual focus ensures robust financial management alongside strategic communication efforts that enhance the company's public image and market presence. This role involves overseeing financial planning, investment analysis, and the execution of corporate promotion campaigns designed to foster innovation and community engagement. The Chief Financial Officer & Senior Corporate, Corporate Promotion Department Officer works to align fiscal objectives with the company's mission of enriching communication and creating happy surprises. Kanji Kobayashi's leadership is essential for maintaining financial integrity and effectively communicating Mixi Group's value proposition across its sports, lifestyle, and digital entertainment sectors. Kobayashi's comprehensive oversight supports the company's commitment to user safety and its overall market impact.

    Fujita Atsuhiro - Director Chief Operating Officer Shopper's Eye Company

    Fujita Atsuhiro, the Director Chief Operating Officer Shopper's Eye Company at Mixi Group, spearheads operational execution and strategic development within the Shopper's Eye division. Atsuhiro's responsibilities encompass optimizing daily operations, driving efficiency, and ensuring the seamless delivery of services that align with Mixi Group's mission of enhancing rich communication and creating happy surprises. This leadership position involves managing resources, overseeing project implementation, and fostering a culture of innovation and community engagement within the Shopper's Eye Company. The Director Chief Operating Officer Shopper's Eye Company plays a critical role in translating corporate strategy into tangible business outcomes, particularly in areas related to consumer interaction and lifestyle services. Fujita Atsuhiro's operational leadership is key to maintaining high standards of quality and user experience across all platforms, supporting the company's commitment to a safe and secure environment.

    Ayako Yamashita - President, Public Affairs, 's Office

    Ayako Yamashita, the President, Public Affairs, 's Office at Mixi Group, leads the company's public relations and corporate affairs strategy. Yamashita is responsible for managing external communications, fostering positive relationships with stakeholders, and enhancing Mixi Group's brand reputation. This role is critical in articulating the company's commitment to enriching communication and creating happy surprises, ensuring that its mission resonates with the public and industry partners. The President, Public Affairs, 's Office oversees initiatives that promote innovation and community engagement, while also ensuring adherence to corporate governance and ethical standards. Ayako Yamashita's leadership in public affairs is vital for navigating the complex media landscape and reinforcing Mixi Group's dedication to providing a safe and secure environment for its users across all its service sectors. Yamashita's efforts shape public perception and support the company's long-term objectives.

    Tatsuma Murase - Member of the Board of Directors, Chief Technology Officer

    Tatsuma Murase, the Member of the Board of Directors, Chief Technology Officer at Mixi Group, directs the company's technological vision and innovation strategy. Murase oversees the development and implementation of cutting-edge technologies that support Mixi Group's mission to enhance rich communication and create a world filled with happy surprises. This role involves guiding the engineering teams, managing the technology infrastructure, and ensuring the security and scalability of all digital platforms across sports, lifestyle, and entertainment sectors. The Chief Technology Officer is instrumental in driving technological advancements that foster community engagement and deepen emotional connections among users. Tatsuma Murase's leadership ensures that Mixi Group remains at the forefront of technological innovation, providing a safe and secure environment for its diverse user base. Murase's strategic technological direction is fundamental to the company's competitive edge and future growth.
    Tatsuma Murase

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    Frequently Asked Questions Regarding Mixi Group Top Executives and Leadership Team

    Who leads Mixi Group?
    Mixi Group is led by Shinsuke Saitoh (Chief Executive Officer), along with executives such as Ahmed Adnan (Founder & Chief Executive Officer) and Kohei Shimamura (Chief Financial Officer).
    Who is part of Mixi Group’s executive team?
    The executive team of Mixi Group includes leaders such as Shinsuke Saitoh (Chief Executive Officer), Ahmed Adnan (Founder & Chief Executive Officer), Kohei Shimamura (Chief Financial Officer) and other senior executives.
    How many executives does Mixi Group have?
    Mixi Group has 7 executives leading key business areas.
    What roles are included in Mixi Group’s leadership team?
    The leadership team of Mixi Group includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer, Director Chief Operating Officer Shopper's Eye Company.