Mixi Group Executive and Leadership Team

June, 2026

Leadership Overview

Mixi Group has 6 executives leading key functions including strategy, finance, operations, public affairs, and shopper's eye.

Driven by a commitment to enriching communication, Mixi Group cultivates a world of delightful surprises by prioritizing deep emotional connections and fostering innovation across sports, lifestyle, digital entertainment, and investment sectors.

Leadership Roles at Mixi Group

  • Chief Executive Officer - Shinsuke Saitoh
  • Founder & Chief Executive Officer - Ahmed Adnan
  • Chief Financial Officer - Kohei Shimamura
  • Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer - Kanji Kobayashi
  • Director Chief Operating Officer Shopper's Eye Company - Fujita Atsuhiro
  • President, Public Affairs, 's Office - Ayako Yamashita
  • Shinsuke Saitoh - Chief Executive Officer

    Shinsuke Saitoh, the Chief Executive Officer at Mixi Group, directs the overarching corporate strategy and vision. Saitoh guides the company's mission to enhance rich communication and create a world filled with happy surprises, emphasizing quality of communication and deep emotional connections. This leadership role involves steering the company's diverse service portfolio, which spans sports, lifestyle, digital entertainment, and investment sectors. Saitoh ensures that innovation and community engagement remain central to the company's operations, while upholding a commitment to user safety and security. The strategic direction set by Shinsuke Saitoh drives the company's pursuit of fostering meaningful interactions and delivering unique user experiences across all business units. Saitoh's executive oversight ensures alignment with the core philosophy of prioritizing deep emotional connections over mere quantity of communication.

    Ahmed Adnan - Founder & Chief Executive Officer

    Ahmed Adnan, the Founder & Chief Executive Officer at Mixi Group, establishes the foundational principles and long-term trajectory for the organization. Adnan's vision centers on enriching communication and generating delightful surprises, a philosophy deeply embedded in the company's operational ethos. This leadership position involves overseeing the strategic expansion into various sectors, including sports, lifestyle, digital entertainment, and investment. Adnan champions the company's dedication to fostering deep emotional connections through its services, ensuring that quality of communication is paramount. The founder's influence extends to driving innovation and community engagement initiatives, while maintaining rigorous standards for user safety and security. Ahmed Adnan's foundational leadership ensures that Mixi Group consistently pursues its mission of creating a more connected and surprising world for its users.

    Kohei Shimamura - Chief Financial Officer

    Kohei Shimamura, the Chief Financial Officer at Mixi Group, manages all financial operations and fiscal strategy. Shimamura oversees budgeting, financial planning, and reporting, ensuring the company's fiscal health and stability across its diverse business units. This role is critical in supporting the company's mission to enhance rich communication and create happy surprises by providing the financial framework for innovation and growth in sports, lifestyle, digital entertainment, and investment sectors. Shimamura's responsibilities include managing capital allocation, optimizing financial performance, and ensuring compliance with all relevant financial regulations. The Chief Financial Officer's strategic insights guide investment decisions and resource management, directly impacting the company's ability to foster deep emotional connections and maintain a secure user environment. Kohei Shimamura's financial stewardship is integral to Mixi Group's sustained development and market impact.
    Kohei Shimamura

    Kanji Kobayashi - Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer

    Kanji Kobayashi, the Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer at Mixi Group, manages critical financial functions and spearheads corporate promotion initiatives. Kobayashi oversees financial planning, analysis, and reporting, ensuring fiscal discipline across the organization's diverse operations. This dual role involves driving financial strategy while also leading efforts to enhance the company's corporate image and market presence. Kobayashi's responsibilities are vital in supporting Mixi Group's mission to enrich communication and deliver happy surprises through strategic financial management and effective corporate promotion. The Chief Financial Officer's guidance ensures that investments in sports, lifestyle, digital entertainment, and investment sectors are financially sound and strategically aligned. Kanji Kobayashi's leadership fosters innovation and community engagement by securing the necessary resources and promoting the company's value proposition to stakeholders.

    Fujita Atsuhiro - Director Chief Operating Officer Shopper's Eye Company

    Fujita Atsuhiro, the Director Chief Operating Officer Shopper's Eye Company at Mixi Group, directs operational execution and efficiency within the Shopper's Eye division. Atsuhiro oversees the day-to-day management of operations, ensuring seamless service delivery and alignment with the company's broader objectives of enhancing communication and fostering happy surprises. This leadership position involves optimizing processes and resource allocation to support the company's ventures in sports, lifestyle, digital entertainment, and investment. The Chief Operating Officer's focus is on driving operational excellence, which directly contributes to the quality of communication and the creation of deep emotional connections for users. Fujita Atsuhiro ensures that operational strategies support innovation and community engagement, while upholding the company's commitment to a safe and secure user experience. The operational leadership provided by Fujita Atsuhiro is key to the successful implementation of Mixi Group's strategic initiatives.

    Ayako Yamashita - President, Public Affairs, 's Office

    Ayako Yamashita, the President, Public Affairs, 's Office at Mixi Group, leads the company's public affairs strategy and manages external communications. Yamashita oversees the development and execution of initiatives that enhance Mixi Group's reputation and stakeholder relations, aligning with the company's mission to enrich communication and create happy surprises. This executive role is crucial in shaping public perception and fostering positive engagement across the company's diverse sectors, including sports, lifestyle, digital entertainment, and investment. Yamashita ensures that the company's commitment to deep emotional connections and quality communication is effectively conveyed to the public and relevant authorities. The President of Public Affairs drives initiatives that support innovation and community engagement, while reinforcing the company's dedication to user safety and security. Ayako Yamashita's leadership in public affairs is instrumental in building trust and maintaining strong relationships with the broader community.

    Explore Leadership Teams in Multimedia, Games & Graphics Software

    Frequently Asked Questions Regarding Mixi Group Top Executives and Leadership Team

    Who leads Mixi Group?
    Mixi Group is led by Shinsuke Saitoh (Chief Executive Officer), along with executives such as Ahmed Adnan (Founder & Chief Executive Officer) and Kohei Shimamura (Chief Financial Officer).
    Who is part of Mixi Group’s executive team?
    The executive team of Mixi Group includes leaders such as Shinsuke Saitoh (Chief Executive Officer), Ahmed Adnan (Founder & Chief Executive Officer), Kohei Shimamura (Chief Financial Officer) and other senior executives.
    How many executives does Mixi Group have?
    Mixi Group has 6 executives leading key business areas.
    What roles are included in Mixi Group’s leadership team?
    The leadership team of Mixi Group includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Senior Corporate, Corporate Promotion Department Kohei Shimamura, Corporate Promotion Department Officer, Director Chief Operating Officer Shopper's Eye Company.