Midco Executive and Leadership Team

May, 2026

Leadership Overview

Midco has 6 executives leading key functions including operations, ownership, and board governance.

Driven by a legacy of service, Midco delivers essential telecommunications, internet, and cable TV solutions, alongside advanced security systems, impacting communities across South Dakota and beyond with reliable connectivity and integrated technology.

Leadership Roles at Midco

  • President & Chief Operating Officer - Benjamin Dold
  • Owner and President - Michael Deck
  • President - John Barker
  • President - Barbara Lorenz
  • President - Florence Segal
  • Board President - Marge Ellefson
  • Benjamin Dold - President & Chief Operating Officer

    Benjamin Dold, the President & Chief Operating Officer at Midco, directs all operational facets of the company's extensive service offerings. Overseeing the delivery of telephone, internet, cable TV, and security systems, Dold ensures seamless integration and high-quality customer experiences across the Sioux Falls region and broader service areas. This leadership role involves optimizing network infrastructure, managing service deployment teams, and driving operational efficiencies to support Midco's market position. By focusing on scalable solutions and robust service delivery, Benjamin Dold directly impacts the company's ability to meet evolving customer demands and maintain its reputation for reliability. Dold's strategic oversight extends to resource allocation and process improvement, ensuring the company operates at peak performance and supports its long-term growth objectives.
    Benjamin Dold

    Michael Deck - Owner and President

    Michael Deck, the Owner and President at Midco, provides overarching strategic direction and ownership oversight for the company's diverse service portfolio. Deck's leadership guides Midco's expansion and service development, ensuring alignment with market opportunities in telecommunications, internet, and cable TV. This executive position involves setting the vision for innovation and customer engagement, particularly within the Sioux Falls headquarters and surrounding service territories. By championing strategic initiatives, Michael Deck influences the company's long-term trajectory and financial health. Deck's role is critical in maintaining Midco's commitment to providing essential services and fostering strong community relationships through reliable technology solutions.

    John Barker - President

    John Barker, the President at Midco, spearheads key strategic initiatives that drive the company's growth and service innovation. Barker's focus encompasses the expansion of internet, cable TV, and security system offerings, ensuring Midco remains competitive in the dynamic telecom landscape. This leadership position involves fostering cross-departmental collaboration to enhance service delivery and customer satisfaction across all operational regions. By directing market penetration strategies and service enhancements, John Barker directly contributes to Midco's revenue generation and market share. Barker's influence extends to operational planning and the adoption of new technologies, solidifying the company's role as a leading provider of essential communication and entertainment services.

    Barbara Lorenz - President

    Barbara Lorenz, the President at Midco, directs critical aspects of the company's strategic planning and market engagement. Lorenz's responsibilities include overseeing the development and implementation of advanced internet and cable TV services, ensuring Midco meets the evolving needs of its customer base. This executive role involves cultivating key partnerships and driving initiatives that enhance the company's service offerings, particularly in the competitive South Dakota market. By focusing on customer-centric solutions and operational excellence, Barbara Lorenz directly supports Midco's mission to provide reliable and innovative telecommunications services. Lorenz's leadership ensures the company maintains a strong presence and continues to adapt to technological advancements in the industry.

    Florence Segal - President

    Florence Segal, the President at Midco, champions the company's commitment to delivering comprehensive telecommunications solutions. Segal's leadership focuses on the strategic expansion and refinement of internet, cable TV, and security system services, ensuring Midco provides cutting-edge technology to its subscribers. This executive position involves guiding market outreach and service integration efforts to maximize customer value and operational efficiency. By driving forward-thinking strategies, Florence Segal directly impacts Midco's ability to innovate and maintain its position as a trusted provider. Segal's oversight is crucial for adapting to industry trends and ensuring the sustained delivery of high-quality services across all operational territories.

    Marge Ellefson - Board President

    Marge Ellefson, the Board President at Midco, provides high-level governance and strategic oversight for the company's long-term vision. Ellefson's role involves guiding the board's direction on critical decisions impacting Midco's operations, service expansion, and market positioning in the telecom and cable sectors. This leadership function ensures that the company adheres to its foundational mission of providing essential services while pursuing sustainable growth. By presiding over board meetings and fostering strategic alignment, Marge Ellefson directly influences the company's trajectory and commitment to its stakeholders. Ellefson's guidance is instrumental in maintaining Midco's integrity and operational excellence across its service areas.

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    Frequently Asked Questions Regarding Midco Top Executives and Leadership Team

    Who leads Midco?
    Midco is led by Benjamin Dold (President & Chief Operating Officer), along with executives such as Michael Deck (Owner and President) and John Barker (President).
    Who is part of Midco’s executive team?
    The executive team of Midco includes leaders such as Benjamin Dold (President & Chief Operating Officer), Michael Deck (Owner and President), John Barker (President) and other senior executives.
    How many executives does Midco have?
    Midco has 6 executives leading key business areas.
    What roles are included in Midco’s leadership team?
    The leadership team of Midco includes roles such as President & Chief Operating Officer, Owner and President, President, President, President.