Leadership Overview
Miami Heat has 5 executives leading key functions including technology, operations, finance, and marketing.
Driven by a commitment to excellence, Miami Heat focuses on delivering unparalleled fan experiences and maintaining a competitive edge within the sports industry through strategic leadership and operational efficiency.
Driven by a commitment to excellence, Miami Heat focuses on delivering unparalleled fan experiences and maintaining a competitive edge within the sports industry through strategic leadership and operational efficiency.
Leadership Roles at Miami Heat
Samuel Schulman - Executive Vice President & Chief Financial Officer
Samuel Schulman, the Executive Vice President & Chief Financial Officer at Miami Heat, oversees all financial operations and strategic fiscal planning. Schulman directs the management of budgets, financial reporting, and investment strategies to ensure the organization's economic health and growth. This executive position involves rigorous analysis of financial performance and the development of long-term financial models. By maintaining stringent financial controls and identifying key investment opportunities, Samuel Schulman directly supports the team's sustained success and market stability. Schulman's expertise is fundamental to navigating the complex financial landscape of professional sports.

Drew Dorben - Chief Technology Officer
Drew Dorben, the Chief Technology Officer at Miami Heat, directs the company's technological infrastructure and digital strategy. Overseeing all aspects of IT operations, Dorben ensures the seamless integration of advanced technologies to enhance fan engagement and internal efficiency. This leadership role involves architecting scalable solutions that support the team's performance analytics and business intelligence initiatives. By optimizing data management systems, Drew Dorben directly impacts the team's ability to leverage insights for strategic decision-making. Ultimately, Dorben secures the technological foundation necessary for sustained operational excellence and competitive advantage in the dynamic sports landscape.
Carla Pato - Vice President, AGM and Chief of Staff
Carla Pato, the Vice President, AGM and Chief of Staff at Miami Heat, manages critical operational and administrative functions. Pato coordinates strategic initiatives across departments, ensuring alignment with the organization's overarching goals. This executive role involves overseeing key projects and providing direct support to senior leadership, facilitating efficient decision-making processes. By streamlining internal operations and fostering cross-functional collaboration, Carla Pato directly contributes to the smooth execution of the company's business objectives. Ultimately, Pato ensures that the organizational structure supports peak performance and strategic agility within the competitive sports environment.
Tony Coba - Executive Vice President & Chief Information Officer
Tony Coba, the Executive Vice President & Chief Information Officer at Miami Heat, spearheads the company's information technology vision and execution. Coba directs the development and implementation of robust IT systems that support both operational needs and strategic growth. This pivotal role involves managing the technology roadmap, ensuring data security, and driving innovation across all digital platforms. By enhancing the technological backbone, Tony Coba directly enables improved fan experiences and streamlined business processes. Coba's leadership ensures that Miami Heat maintains a competitive technological edge, crucial for success in the modern sports and entertainment industry.

Michael McCullough - Executive Vice President & Chief Marketing Officer
Michael McCullough, the Executive Vice President & Chief Marketing Officer at Miami Heat, drives the organization's brand strategy and market presence. McCullough directs all marketing initiatives, including advertising, digital engagement, and fan outreach programs designed to enhance brand loyalty and reach. This leadership role involves developing innovative campaigns that resonate with diverse audiences and strengthen the Miami Heat's connection with its fanbase. By optimizing marketing efforts and expanding market penetration, Michael McCullough directly contributes to revenue generation and brand equity. McCullough's strategic vision is essential for maintaining a vibrant and influential brand in the competitive sports industry.
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