Mer Group Executive and Leadership Team

October, 2026

Leadership Overview

Mer Group has 10 executives leading key functions including strategy, regional operations, revenue growth, financial management, information technology, technical innovation, human resources, and strategic operations.

Focused on delivering comprehensive technology-based solutions, Mer Group drives global engineering and manufacturing excellence through integrated services that empower clients across diverse industrial sectors.

Leadership Roles at Mer Group

  • Chief Executive Officer - Avi Schechter
  • Chief Executive Officer De MER Group México Y Centro América - Assaf Baruch
  • Chief Financial Officer - Yossi Brikman
  • Group Chief Financial Officer - Aviad Lahav
  • Chief Revenue Officer - Michal Aharonov
  • Chief Information Officer - Gil Kofman
  • Chief Technology Officer, Ev - Shlomi Slook
  • Chief Human Resources Officer - Ronit Haver-Gold
  • Strategic Operations Chief of Staff - Alon Mark
  • Global Chief Technology Officer, Mer - Tzachi Dekel
  • Avi Schechter - Chief Executive Officer

    Avi Schechter, the Chief Executive Officer at Mer Group, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of consultancy, engineering, and manufacturing services, the Chief Executive Officer ensures alignment across all business units to maintain market competitiveness. This leadership role involves managing complex stakeholder relationships and driving sustainable growth within the global technology landscape. By fostering a culture of innovation, Avi Schechter optimizes operational efficiency and expands the reach of the company's diverse portfolio. The Chief Executive Officer maintains a focus on delivering end-to-end solutions that address evolving industry demands. Through rigorous oversight of corporate governance and strategic planning, Schechter secures the company's position as a leader in providing advanced technological infrastructure and services to international markets, ensuring consistent value creation for all partners and clients involved in the firm's expansive ecosystem.

    Assaf Baruch - Chief Executive Officer De MER Group México Y Centro América

    Assaf Baruch, the Chief Executive Officer De MER Group México Y Centro América at Mer Group, directs all regional operations and business development initiatives across the Latin American market. Overseeing the deployment of technology-based solutions, the Chief Executive Officer De MER Group México Y Centro América ensures that local engineering and integration projects meet the high standards of the broader organization. This leadership role involves navigating complex regulatory environments and building strong partnerships with regional stakeholders to drive market penetration. By tailoring the company's manufacturing and consultancy services to specific regional needs, Assaf Baruch accelerates growth and enhances the firm's footprint in Mexico and Central America. The Chief Executive Officer De MER Group México Y Centro América manages cross-functional teams to execute large-scale infrastructure projects effectively. Through strategic resource allocation and local market expertise, Baruch strengthens the company's competitive advantage and operational success within this critical geographic territory.

    Yossi Brikman - Chief Financial Officer

    Yossi Brikman, the Chief Financial Officer at Mer Group, directs the financial planning, reporting, and capital allocation strategies for the organization. Overseeing the fiscal health of the company's engineering and manufacturing divisions, the Chief Financial Officer ensures that all business units operate within budgetary constraints while maximizing profitability. This leadership role involves managing investor relations and providing the strategic financial insights necessary for long-term growth. By implementing robust financial controls and risk management frameworks, Yossi Brikman supports the company's ability to invest in new technology-based solutions. The Chief Financial Officer works closely with the executive team to evaluate the financial viability of new projects and market expansions. Through meticulous oversight of cash flow and asset management, Brikman maintains the company's strong balance sheet. Ultimately, the Chief Financial Officer secures the financial foundation required to sustain the firm's commitment to innovation and excellence in the global technology services market.

    Aviad Lahav - Group Chief Financial Officer

    Aviad Lahav, the Group Chief Financial Officer at Mer Group, directs the consolidated financial strategy and corporate accounting functions across the entire international group. Overseeing the financial reporting and compliance for all subsidiaries, the Group Chief Financial Officer ensures that the company maintains transparency and fiscal discipline in its global operations. This leadership role involves managing complex tax structures and optimizing capital deployment to support the firm's diverse portfolio of engineering and manufacturing services. By providing the executive team with detailed financial analysis, Aviad Lahav enables informed decision-making regarding market expansion and investment opportunities. The Group Chief Financial Officer works to harmonize financial processes across different regions to improve operational efficiency. Through rigorous oversight of the group's financial health, Lahav secures the resources necessary for long-term growth. Ultimately, the Group Chief Financial Officer drives the financial stability of the organization, ensuring that the company meets its strategic objectives while maintaining strong relationships with global financial partners.

    Michal Aharonov - Chief Revenue Officer

    Michal Aharonov, the Chief Revenue Officer at Mer Group, directs global sales strategies and revenue generation initiatives across the company's diverse technology portfolio. Overseeing the alignment of marketing and business development, the Chief Revenue Officer ensures that engineering and manufacturing services reach target markets effectively. This leadership role involves identifying new commercial opportunities and managing client relationships to drive consistent financial performance. By optimizing the sales funnel and implementing data-driven growth strategies, Michal Aharonov expands the firm's market share in the telecommunications and manufacturing sectors. The Chief Revenue Officer collaborates with other C-suite leaders to refine service offerings and improve customer acquisition processes. Through the execution of high-impact commercial campaigns, Aharonov secures long-term revenue stability and supports the company's mission to provide end-to-end solutions. Ultimately, the Chief Revenue Officer drives the financial health of the organization by scaling operations and maximizing the value delivered to global clients.

    Gil Kofman - Chief Information Officer

    Gil Kofman, the Chief Information Officer at Mer Group, directs the digital transformation and information technology infrastructure that supports the company's global operations. Overseeing the security and scalability of internal systems, the Chief Information Officer ensures that engineering and manufacturing teams have access to the data and tools required for high-performance output. This leadership role involves managing cybersecurity protocols and integrating advanced software solutions to streamline business processes. By modernizing the company's IT architecture, Gil Kofman enhances operational efficiency and supports the delivery of technology-based services. The Chief Information Officer collaborates with other executives to align technology investments with the firm's strategic goals. Through the implementation of robust digital platforms, Kofman facilitates seamless communication and data management across all departments. Ultimately, the Chief Information Officer drives the technological agility of the organization, ensuring that the company remains at the forefront of digital innovation and operational excellence.

    Shlomi Slook - Chief Technology Officer, Ev

    Shlomi Slook, the Chief Technology Officer, Ev at Mer Group, directs the research and development of electric vehicle-related technology solutions within the company's engineering portfolio. Overseeing the design and implementation of advanced charging infrastructure and energy management systems, the Chief Technology Officer, Ev ensures that the firm remains a leader in the transition to sustainable transportation. This leadership role involves managing technical teams and collaborating with manufacturing units to bring innovative products to market. By focusing on the integration of smart technology into vehicle ecosystems, Shlomi Slook drives the company's impact on the global energy sector. The Chief Technology Officer, Ev works to align technical roadmaps with emerging industry trends and client requirements. Through the development of scalable and efficient technology, Slook supports the firm's mission to provide end-to-end engineering services. Ultimately, the Chief Technology Officer, Ev secures the company's competitive edge by pioneering new solutions in the rapidly evolving electric vehicle landscape.

    Ronit Haver-Gold - Chief Human Resources Officer

    Ronit Haver-Gold, the Chief Human Resources Officer at Mer Group, directs the talent acquisition, organizational development, and employee engagement strategies for the global workforce. Overseeing the recruitment of top-tier engineering and technical talent, the Chief Human Resources Officer ensures that the company maintains a high-performance culture capable of delivering complex technology solutions. This leadership role involves managing performance management systems and fostering professional growth opportunities across all departments. By aligning human capital strategies with the firm's business objectives, Ronit Haver-Gold supports the company's ability to innovate and scale operations. The Chief Human Resources Officer collaborates with the executive team to build a diverse and inclusive workplace that attracts industry experts. Through the implementation of effective training and development programs, Haver-Gold enhances employee retention and productivity. Ultimately, the Chief Human Resources Officer drives the organizational health of the firm, ensuring that the workforce remains the primary engine of the company's success.

    Alon Mark - Strategic Operations Chief of Staff

    Alon Mark, the Strategic Operations Chief of Staff at Mer Group, directs the execution of high-priority initiatives and coordinates cross-functional projects across the organization. Overseeing the alignment of operational workflows with the company's strategic goals, the Strategic Operations Chief of Staff ensures that engineering and manufacturing teams operate with maximum efficiency. This leadership role involves facilitating communication between the C-suite and department heads to streamline decision-making processes. By managing the implementation of key business projects, Alon Mark drives the operational agility required to deliver end-to-end services. The Strategic Operations Chief of Staff works to identify bottlenecks and optimize internal processes to support the firm's growth. Through the coordination of complex resources and timelines, Mark ensures that the company meets its commitments to clients and stakeholders. Ultimately, the Strategic Operations Chief of Staff drives the operational success of the firm by ensuring that strategic plans are translated into actionable and effective results.

    Tzachi Dekel - Global Chief Technology Officer, Mer

    Tzachi Dekel, the Global Chief Technology Officer, Mer at Mer Group, directs the overarching technical strategy and innovation roadmap for the company's global technology solutions. Overseeing the development of engineering and manufacturing capabilities, the Global Chief Technology Officer, Mer ensures that the firm remains at the cutting edge of industry standards. This leadership role involves managing the integration of new technologies into the company's service portfolio and driving research initiatives that address complex client challenges. By fostering a culture of technical excellence, Tzachi Dekel supports the delivery of high-quality, end-to-end services across international markets. The Global Chief Technology Officer, Mer collaborates with other technical leaders to ensure that the company's infrastructure remains scalable and secure. Through the implementation of advanced engineering practices, Dekel drives the firm's ability to provide innovative solutions that meet the evolving needs of the global market. Ultimately, the Global Chief Technology Officer, Mer secures the company's position as a premier provider of technology-based services.

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    Frequently Asked Questions Regarding Mer Group Top Executives and Leadership Team

    Who leads Mer Group?
    Mer Group is led by Avi Schechter (Chief Executive Officer), along with executives such as Assaf Baruch (Chief Executive Officer De MER Group México Y Centro América) and Yossi Brikman (Chief Financial Officer).
    Who is part of Mer Group’s executive team?
    The executive team of Mer Group includes leaders such as Avi Schechter (Chief Executive Officer), Assaf Baruch (Chief Executive Officer De MER Group México Y Centro América), Yossi Brikman (Chief Financial Officer) and other senior executives.
    How many executives does Mer Group have?
    Mer Group has 10 executives leading key business areas.
    What roles are included in Mer Group’s leadership team?
    The leadership team of Mer Group includes roles such as Chief Executive Officer, Chief Executive Officer De MER Group México Y Centro América, Chief Financial Officer, Group Chief Financial Officer, Chief Revenue Officer.