Mer Group Executive and Leadership Team

September, 2026

Leadership Overview

Mer Group has 10 executives leading key functions including strategy, regional operations, financial management, information technology, revenue growth, operational efficiency, human resources, and technological innovation.

Focused on delivering comprehensive engineering and manufacturing solutions, Mer Group empowers global clients through advanced integration services and end-to-end consultancy.

Leadership Roles at Mer Group

  • Chief Executive Officer - Avi Schechter
  • Chief Executive Officer De MER Group México Y Centro América - Assaf Baruch
  • Chief Financial Officer - Yossi Brikman
  • Group Chief Financial Officer - Aviad Lahav
  • Chief Operating Officer - Gashgay Mirzazada
  • Chief Information Officer - Gil Kofman
  • Chief Revenue Officer - Michal Aharonov
  • Chief Human Resources Officer - Ronit Haver-Gold
  • Global Chief Technology Officer, Mer - Tzachi Dekel
  • Chief Technology Officer, Ev - Shlomi Slook
  • Avi Schechter - Chief Executive Officer

    Avi Schechter, the Chief Executive Officer at Mer Group, directs the overarching corporate strategy and long-term vision for the organization. Schechter oversees the integration of diverse technology-based solutions across international markets, ensuring alignment between engineering capabilities and client requirements. By fostering innovation in manufacturing and consultancy, the Chief Executive Officer drives sustainable growth and maintains the competitive market position of the firm. This leadership role involves constant collaboration with the board to refine operational goals and expand the global footprint of the company. Avi Schechter maintains a focus on high-level performance metrics, ensuring that all business units contribute to the core mission of delivering end-to-end services. Through rigorous oversight of corporate initiatives, Schechter secures the stability and future trajectory of the enterprise while navigating complex industry landscapes.

    Assaf Baruch - Chief Executive Officer De MER Group México Y Centro América

    Assaf Baruch, the Chief Executive Officer De MER Group México Y Centro América at Mer Group, manages all regional operations and business development initiatives across Latin American markets. Baruch architects localized strategies that leverage the broader engineering and manufacturing expertise of the company to meet specific regional demands. Overseeing the expansion of services in Mexico and Central America, the Chief Executive Officer De MER Group México Y Centro América ensures that local implementation teams maintain the high standards of quality associated with the brand. This role requires deep engagement with regional stakeholders to identify new opportunities for integration and consultancy projects. Assaf Baruch drives revenue growth by tailoring the diverse portfolio of technology solutions to the unique infrastructure needs of the region. By optimizing local supply chains and service delivery, Baruch strengthens the presence of the organization within these critical emerging markets.

    Yossi Brikman - Chief Financial Officer

    Yossi Brikman, the Chief Financial Officer at Mer Group, manages the fiscal health and capital allocation strategies of the organization. Brikman oversees financial reporting, budgeting, and risk management processes to ensure the long-term viability of the diverse technology-based portfolio. By analyzing market trends and operational costs, the Chief Financial Officer supports the executive team in making data-driven decisions regarding engineering investments and manufacturing expansion. This leadership role involves maintaining transparency with stakeholders and ensuring compliance with international financial regulations. Yossi Brikman drives efficiency by streamlining internal accounting systems and optimizing resource distribution across various business units. Through careful monitoring of cash flow and investment returns, Brikman secures the financial foundation necessary for the company to pursue ambitious development projects and maintain a strong competitive edge in the global technology sector.

    Aviad Lahav - Group Chief Financial Officer

    Aviad Lahav, the Group Chief Financial Officer at Mer Group, manages the consolidated financial strategy and capital structure for the entire corporate group. Lahav oversees the financial integration of various subsidiaries, ensuring that all business units adhere to unified fiscal policies and reporting standards. By conducting detailed financial analysis and forecasting, the Group Chief Financial Officer supports the executive team in evaluating the viability of new engineering projects and manufacturing investments. This leadership role involves managing relationships with investors and financial institutions to secure the capital required for global expansion. Aviad Lahav drives fiscal discipline by implementing robust internal controls and optimizing the allocation of funds across the diverse portfolio of the company. Through the strategic oversight of group-wide financial performance, Lahav ensures the long-term stability and growth of the organization in a competitive global market.

    Gashgay Mirzazada - Chief Operating Officer

    Gashgay Mirzazada, the Chief Operating Officer at Mer Group, manages the day-to-day execution of engineering, manufacturing, and integration projects. Mirzazada oversees the operational workflows that transform consultancy concepts into tangible, high-quality technology solutions for clients. By optimizing production schedules and supply chain logistics, the Chief Operating Officer ensures that all projects meet strict delivery timelines and quality standards. This role involves coordinating between technical teams and project managers to eliminate bottlenecks and improve overall operational efficiency. Gashgay Mirzazada drives continuous improvement by implementing lean manufacturing principles and standardized operational procedures across all facilities. Through the rigorous oversight of internal processes, Mirzazada supports the company mission of providing reliable, end-to-end services, ensuring that the organization remains agile and responsive to the changing needs of the global technology market.

    Gil Kofman - Chief Information Officer

    Gil Kofman, the Chief Information Officer at Mer Group, directs the digital transformation and information technology infrastructure of the company. Kofman oversees the implementation of secure, scalable systems that support the complex engineering and manufacturing processes inherent in the business model. By integrating advanced data analytics and cybersecurity protocols, the Chief Information Officer ensures that all internal operations remain protected and efficient. This role involves collaborating with other C-suite leaders to align technology investments with the broader strategic goals of the organization. Gil Kofman drives innovation by deploying cutting-edge software solutions that enhance service delivery and client communication. Through the management of global IT assets, Kofman enables seamless connectivity across all regional offices, ensuring that the company maintains a robust technological backbone capable of supporting rapid growth and evolving industry demands.

    Michal Aharonov - Chief Revenue Officer

    Michal Aharonov, the Chief Revenue Officer at Mer Group, leads the global sales strategy and market penetration efforts for the entire technology portfolio. Aharonov oversees the alignment of sales teams with the engineering and consultancy divisions to maximize client acquisition and retention. By identifying high-growth sectors and developing targeted outreach programs, the Chief Revenue Officer drives consistent revenue streams across international markets. This leadership role involves managing complex contract negotiations and fostering long-term partnerships with key industry players. Michal Aharonov optimizes the sales funnel by implementing data-driven methodologies that improve conversion rates and service adoption. Through the coordination of cross-functional teams, Aharonov ensures that the company effectively communicates the value of its end-to-end services to a diverse global clientele, ultimately securing the market share and financial success of the organization.

    Ronit Haver-Gold - Chief Human Resources Officer

    Ronit Haver-Gold, the Chief Human Resources Officer at Mer Group, directs the talent acquisition, organizational development, and employee engagement strategies of the firm. Haver-Gold oversees the cultivation of a high-performance culture that supports the engineering and manufacturing expertise of the company. By implementing comprehensive training programs and leadership development initiatives, the Chief Human Resources Officer ensures that the workforce remains equipped to handle complex technological challenges. This role involves managing global recruitment efforts to attract top-tier talent capable of driving innovation in consultancy and integration services. Ronit Haver-Gold drives organizational health by fostering an inclusive environment that promotes collaboration and professional growth. Through the strategic management of human capital, Haver-Gold aligns the workforce with the core mission of the organization, ensuring that the company retains the expertise necessary to maintain its leadership position in the industry.

    Tzachi Dekel - Global Chief Technology Officer, Mer

    Tzachi Dekel, the Global Chief Technology Officer, Mer at Mer Group, directs the research and development initiatives that define the technological roadmap of the company. Dekel oversees the creation of innovative engineering solutions and the integration of emerging technologies into the existing service portfolio. By monitoring global industry trends, the Global Chief Technology Officer, Mer ensures that the organization remains at the forefront of manufacturing and consultancy advancements. This role involves collaborating with technical teams to prototype new products and refine existing integration services to meet evolving client needs. Tzachi Dekel drives technological excellence by fostering a culture of experimentation and rigorous testing. Through the management of the global R&D pipeline, Dekel ensures that the company continues to deliver cutting-edge, reliable solutions that address the complex infrastructure and communication requirements of a diverse international client base.

    Shlomi Slook - Chief Technology Officer, Ev

    Shlomi Slook, the Chief Technology Officer, Ev at Mer Group, manages the specialized technological developments and engineering projects within the electric vehicle and energy sectors. Slook oversees the design and implementation of advanced systems that support the transition toward sustainable energy solutions. By focusing on the integration of power management and charging infrastructure, the Chief Technology Officer, Ev ensures that the company provides high-performance, reliable technology for the automotive and energy industries. This role involves working closely with manufacturing teams to scale production and maintain quality control for specialized components. Shlomi Slook drives innovation by exploring new materials and energy-efficient designs that enhance the competitive advantage of the firm. Through the strategic oversight of these niche technological initiatives, Slook contributes to the broader mission of the company by expanding its footprint in the rapidly growing sustainable energy market.

    Explore Leadership Teams in Manufacturing

    Frequently Asked Questions Regarding Mer Group Top Executives and Leadership Team

    Who leads Mer Group?
    Mer Group is led by Avi Schechter (Chief Executive Officer), along with executives such as Assaf Baruch (Chief Executive Officer De MER Group México Y Centro América) and Yossi Brikman (Chief Financial Officer).
    Who is part of Mer Group’s executive team?
    The executive team of Mer Group includes leaders such as Avi Schechter (Chief Executive Officer), Assaf Baruch (Chief Executive Officer De MER Group México Y Centro América), Yossi Brikman (Chief Financial Officer) and other senior executives.
    How many executives does Mer Group have?
    Mer Group has 10 executives leading key business areas.
    What roles are included in Mer Group’s leadership team?
    The leadership team of Mer Group includes roles such as Chief Executive Officer, Chief Executive Officer De MER Group México Y Centro América, Chief Financial Officer, Group Chief Financial Officer, Chief Operating Officer.