Media Prima Berhad Executive and Leadership Team

Amir Johari, the Deputy Chief Executive Officer, Media Prima Content & Television Networks at Media Prima Berhad, directs the strategic programming and operational output for the group's five television channels. Overseeing the creative direction of TV3, DidikTV KPM, 8TV, TV9, and Wow Shop, the Deputy Chief Executive Officer ensures high-quality content delivery across the Malaysian market. Amir Johari manages the integration of production workflows to maximize viewer engagement and advertising revenue. By aligning content schedules with shifting consumer preferences, the Deputy Chief Executive Officer maintains the competitive edge of the network. This leadership role involves constant collaboration with production teams to innovate programming formats. Through rigorous oversight of broadcast standards, the Deputy Chief Executive Officer secures the group's position as the premier entertainment provider in the region. The operational scale managed by Johari encompasses both linear broadcast and digital content expansion, ensuring consistent growth for the entire television division.

Farah Shamsudin, the Content & Audience Strategy Acting Chief Operating Officer at Media Prima Berhad, executes data-driven initiatives to expand the reach of the group's diverse media brands. Overseeing audience research and content performance metrics, the Acting Chief Operating Officer identifies emerging trends to guide programming decisions across television and radio platforms. Farah Shamsudin analyzes consumer behavior to refine the engagement strategies for national news brands like New Straits Times and Berita Harian. By leveraging deep market insights, the Acting Chief Operating Officer optimizes the alignment between content production and audience demand. This leadership role involves cross-departmental collaboration to ensure consistent brand messaging across all media assets. Through the implementation of targeted audience growth campaigns, the Acting Chief Operating Officer strengthens the group's market share in the competitive Malaysian media sector. Shamsudin drives the strategic planning process to ensure that content remains relevant and impactful for a broad, multi-generational demographic.

Kevin Foo, the Chief Operating Officer, 8tv, Film & Content Distribution at Media Prima Berhad, manages the commercial operations and distribution networks for 8TV and the group's film assets. Overseeing the acquisition and syndication of content, the Chief Operating Officer ensures the effective monetization of media properties across domestic and international markets. Kevin Foo directs the strategic partnerships required to expand the footprint of film and television content beyond traditional broadcast channels. By optimizing distribution pipelines, the Chief Operating Officer maximizes the value of the group's intellectual property portfolio. This leadership role involves coordinating with external production houses and distributors to secure high-value content for the network. Through the rigorous management of distribution logistics, the Chief Operating Officer enhances the visibility and profitability of the 8TV brand. Foo drives the commercial strategy to ensure that film and content assets reach the widest possible audience, thereby supporting the overall revenue objectives of the organization.

Mohamad Rezwan Khalil Azmi, the Chief Technology Officer at Media Prima Berhad, architects the digital infrastructure supporting the group's extensive media and entertainment ecosystem. Managing the technical backbone for five television channels and five radio stations, the Chief Technology Officer ensures seamless broadcast reliability and digital platform performance. Mohamad Rezwan Khalil Azmi drives the modernization of IT systems to support the transition toward advanced streaming and data-driven audience analytics. By implementing scalable cloud solutions, the Chief Technology Officer optimizes the delivery of news content from the New Straits Times Press across multiple digital channels. This leadership role requires constant coordination with engineering teams to mitigate cybersecurity risks and enhance system uptime. Through the deployment of cutting-edge broadcast technology, the Chief Technology Officer enables the group to maintain a robust presence in the competitive Malaysian media landscape. Azmi secures the technological foundation necessary for long-term digital transformation and operational efficiency.