Maxim's Group Executive and Leadership Team

Shen Li, the Chief Financial Officer at Maxim's Group, directs all financial strategy and fiscal operations. Overseeing budgeting, forecasting, and financial reporting, Li ensures robust financial health and compliance across the organization. This leadership role involves managing investment portfolios and optimizing capital allocation to support expansion initiatives. By analyzing market trends and financial performance, Shen Li drives profitability and sustainable growth. Li's expertise in financial planning is critical for navigating the competitive hospitality sector, securing long-term economic stability for Maxim's Group.

Emmy Kan, the Chief Operating Officer, HK and Macau at Maxim's Group, spearheads operational execution across Hong Kong and Macau. Kan oversees the day-to-day management of all restaurant and food service outlets within these key regions, ensuring seamless service delivery and adherence to brand standards. This role involves optimizing operational efficiency, managing supply chains, and driving customer satisfaction. By focusing on service excellence and operational innovation, Emmy Kan directly impacts the guest experience and brand reputation. Kan's leadership ensures the consistent delivery of Maxim's Group's diverse culinary offerings, from Chinese and Western cuisines to fast food and bakeries, maintaining high standards across all touchpoints.

Norbert Tan, the Chief Operating Officer (South, East, Asia) at Maxim's Group, directs operational strategies for the broader Asian markets. Tan oversees the expansion and management of Maxim's Group's diverse food and beverage operations across South and East Asia, ensuring alignment with corporate objectives. This leadership position involves developing and implementing operational frameworks that support market penetration and sustained growth in varied cultural and economic landscapes. By driving operational excellence and adapting business models to regional demands, Norbert Tan enhances the company's market presence. Tan's strategic oversight is crucial for scaling the company's offerings, including Chinese, Western, and Asian cuisines, as well as fast food and bakery services, across a wide geographic footprint.

Keith Siu, the Chief Operating Officer (Hong Kong & Macau) at Maxim's Group, manages the comprehensive operational framework for Hong Kong and Macau. Siu directs the execution of business strategies, focusing on enhancing service quality and operational efficiency across all dining and food service establishments. This role involves leading teams to deliver exceptional customer experiences and maintaining the integrity of Maxim's Group's extensive brand portfolio, which spans Chinese, Western, and Asian cuisines, alongside fast food and bakery services. By optimizing resource allocation and implementing innovative operational practices, Keith Siu drives performance and customer loyalty. Siu's dedication to operational excellence is fundamental to Maxim's Group's continued success in these vital markets.