MaxAB Executive and Leadership Team

May, 2026

Leadership Overview

MaxAB has 4 executives leading key functions including strategy, finance, and operations.

Driven by innovation, MaxAB connects grocery stores directly to FMCGs and food suppliers, revolutionizing the B2B e-commerce landscape in Egypt and beyond.

Leadership Roles at MaxAB

  • Co-Founder & Chief Executive Officer - Belal EL-Megharbel
  • Verkstllande Direktr and Chief Executive Officer - Jacob Henriksson
  • Co-Founder & Chief Financial Officer & Board Member - Omar El-Ghazaly
  • President - Hugues St-Pierre
  • Belal EL-Megharbel - Co-Founder & Chief Executive Officer

    Belal EL-Megharbel, the Co-Founder & Chief Executive Officer at MaxAB, directs the overarching company strategy and vision. EL-Megharbel architects the expansion of the B2B e-commerce platform, ensuring seamless connections between grocery stores and FMCG suppliers. This leadership role involves driving market penetration across Egypt and identifying new growth opportunities. By optimizing operational workflows, Belal EL-Megharbel ensures the platform delivers significant value to its partners. The Chief Executive Officer's focus remains on scaling the business model and solidifying MaxAB's position as a leader in the food supply chain technology sector. EL-Megharbel's strategic guidance shapes the company's trajectory, fostering efficiency and driving revenue growth through innovative solutions.

    Jacob Henriksson - Verkstllande Direktr and Chief Executive Officer

    Jacob Henriksson, the Verkstllande Direktr and Chief Executive Officer at MaxAB, spearheads the company's strategic direction and operational execution. Henriksson drives the B2B e-commerce platform's expansion, focusing on enhancing the direct connection between grocery retailers and FMCG suppliers. This executive role involves navigating complex market dynamics and ensuring MaxAB's technological solutions meet evolving industry demands. By overseeing key strategic initiatives, Jacob Henriksson ensures robust growth and market leadership. The Chief Executive Officer's commitment lies in optimizing the supply chain and delivering exceptional service to all stakeholders. Henriksson's leadership cultivates a culture of innovation and efficiency, directly impacting the company's financial performance and long-term sustainability.

    Omar El-Ghazaly - Co-Founder & Chief Financial Officer & Board Member

    Omar El-Ghazaly, the Co-Founder & Chief Financial Officer & Board Member at MaxAB, manages the company's financial health and strategic fiscal planning. El-Ghazaly oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring the B2B e-commerce platform operates with maximum efficiency. This critical role involves securing funding and managing investor relations to support MaxAB's ambitious growth objectives. By implementing robust financial controls, Omar El-Ghazaly safeguards the company's assets and drives profitability. The Chief Financial Officer's expertise is vital in evaluating new market opportunities and ensuring sustainable expansion. El-Ghazaly's strategic financial leadership underpins the company's ability to connect grocery stores directly with FMCGs and food suppliers effectively.

    Hugues St-Pierre - President

    Hugues St-Pierre, the President at MaxAB, directs the company's operational strategies and market presence. St-Pierre oversees the execution of the B2B e-commerce platform's services, ensuring seamless integration between grocery stores and FMCG suppliers. This leadership position involves driving operational excellence and optimizing supply chain logistics across the region. By fostering strong relationships with key partners, Hugues St-Pierre enhances the platform's value proposition. The President's focus is on scaling operations efficiently and maintaining high standards of service delivery. St-Pierre's strategic oversight ensures MaxAB continues to revolutionize the food distribution landscape, supporting sustainable growth and market expansion.

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    Frequently Asked Questions Regarding MaxAB Top Executives and Leadership Team

    Who leads MaxAB?
    MaxAB is led by Belal EL-Megharbel (Co-Founder & Chief Executive Officer), along with executives such as Jacob Henriksson (Verkstllande Direktr and Chief Executive Officer) and Omar El-Ghazaly (Co-Founder & Chief Financial Officer & Board Member).
    Who is part of MaxAB’s executive team?
    The executive team of MaxAB includes leaders such as Belal EL-Megharbel (Co-Founder & Chief Executive Officer), Jacob Henriksson (Verkstllande Direktr and Chief Executive Officer), Omar El-Ghazaly (Co-Founder & Chief Financial Officer & Board Member) and other senior executives.
    How many executives does MaxAB have?
    MaxAB has 4 executives leading key business areas.
    What roles are included in MaxAB’s leadership team?
    The leadership team of MaxAB includes roles such as Co-Founder & Chief Executive Officer, Verkstllande Direktr and Chief Executive Officer, Co-Founder & Chief Financial Officer & Board Member, President.