Max IT Finance Executive and Leadership Team

Sharon Gur, the Chief Financial Officer at Max IT Finance, directs all fiscal planning and capital allocation strategies for the organization. Overseeing the financial health of the largest non-banking financial institution in Israel, the Chief Financial Officer manages complex budgetary frameworks and risk assessment protocols. Sharon Gur ensures the alignment of fiscal policies with the broader corporate objective of expanding credit card issuance and merchant acquisition services. By monitoring market trends across the Middle East, the Chief Financial Officer optimizes liquidity and strengthens the balance sheet against economic volatility. This leadership role involves constant collaboration with the board to maintain transparency and drive sustainable growth. Through rigorous oversight of financial reporting and investment strategies, the Chief Financial Officer secures the long-term stability of the firm. Ultimately, the Chief Financial Officer maintains the integrity of all monetary operations while supporting the strategic expansion of the company's diverse financial product portfolio.

Niv Zorde, the Chief Operating Officer & Vice President, Oparation & Human Resources at Max IT Finance, directs internal business processes and human capital development. Overseeing the daily operational efficiency of the firm, the Chief Operating Officer & Vice President, Oparation & Human Resources ensures that all departments function in harmony to support credit card issuance and merchant services. Niv Zorde manages the organizational structure and talent acquisition strategies to foster a high-performance culture. By streamlining workflows and implementing process improvements, the Chief Operating Officer & Vice President, Oparation & Human Resources enhances productivity across the entire enterprise. This leadership role involves coordinating with other executives to align operational capacity with market growth targets. Through the management of human resources and operational logistics, the Chief Operating Officer & Vice President, Oparation & Human Resources drives excellence in service delivery. Ultimately, the Chief Operating Officer & Vice President, Oparation & Human Resources sustains the operational backbone of the company.

Iris Zach, the Senior Solutions Architect & Chief Technology Officer, Dep at Max IT Finance, architects the digital infrastructure supporting high-volume credit card processing. Overseeing the development of secure payment gateways, the Senior Solutions Architect & Chief Technology Officer, Dep ensures the platform remains resilient against cyber threats while scaling to meet regional demand. Iris Zach drives the integration of advanced financial technologies to enhance user experiences for both cardholders and merchants. By managing the technical roadmap, the Senior Solutions Architect & Chief Technology Officer, Dep facilitates seamless transactions across the Israeli financial ecosystem. This role requires constant coordination with engineering teams to implement scalable cloud solutions and data analytics tools. Through the deployment of cutting-edge software, the Senior Solutions Architect & Chief Technology Officer, Dep optimizes system performance and reliability. Ultimately, the Senior Solutions Architect & Chief Technology Officer, Dep maintains the technological edge necessary for the company to lead the non-banking financial sector.

Edgar Mingov, the Director, Chief Of Staff, Service and Sales Division at Max IT Finance, executes strategic initiatives within the customer-facing sectors of the business. Overseeing the service and sales division, the Director, Chief Of Staff, Service and Sales Division drives revenue growth through effective merchant acquisition and client retention programs. Edgar Mingov coordinates cross-functional efforts to ensure that service standards meet the high expectations of the Israeli financial market. By analyzing sales performance data, the Director, Chief Of Staff, Service and Sales Division identifies opportunities for market expansion and service optimization. This leadership role involves bridging the gap between executive strategy and frontline execution to ensure consistent brand delivery. Through the management of sales teams and service protocols, the Director, Chief Of Staff, Service and Sales Division strengthens the company's competitive position. Ultimately, the Director, Chief Of Staff, Service and Sales Division ensures that the firm maintains its status as a premier financial institution.