Massy Group Executive and Leadership Team

November, 2026

Leadership Overview

Massy Group has 6 executives leading key functions including corporate strategy, regional operations, financial oversight, and administrative management.

Operating as a diverse multinational conglomerate, Massy Group delivers essential services across retail, automotive, energy, and healthcare sectors while driving sustainable growth throughout the Caribbean and international markets.

Leadership Roles at Massy Group

  • Chief Executive Officer - Roxane De Freitas
  • President and Chief Executive Officer Massy Group of Companies - David Affonso
  • Vice President & Chief Executive Officer - Mario Greene
  • Executive Vice President & Group Chief Financial Officer & Bod Member) Executive - Danny Kings
  • President & General Manager - Anthony Soodeen
  • Chief of Staff - Rachel Campbell
  • Roxane De Freitas - Chief Executive Officer

    Roxane De Freitas, the Chief Executive Officer at Massy Group, directs the overarching strategic vision for the conglomerate. De Freitas manages the integration of diverse business units spanning retail, automotive, and industrial equipment sectors. By aligning operational goals with long-term market expansion, the Chief Executive Officer ensures consistent performance across Caribbean and North American territories. Roxane De Freitas maintains rigorous oversight of corporate governance standards while fostering innovation within the digital service portfolio. This leadership role involves constant collaboration with the Board to optimize capital allocation and enhance shareholder value. Through the implementation of efficient management frameworks, the Chief Executive Officer drives sustainable growth and strengthens the competitive position of the organization in global markets. De Freitas prioritizes operational excellence to support the complex needs of both business and consumer clients.

    David Affonso - President and Chief Executive Officer Massy Group of Companies

    David Affonso, the President and Chief Executive Officer Massy Group of Companies at Massy Group, architects the operational framework for the conglomerate's diverse subsidiaries. Affonso oversees the execution of complex business strategies across the energy, financial services, and healthcare divisions. By coordinating cross-functional teams, the President and Chief Executive Officer Massy Group of Companies ensures seamless service delivery throughout the Caribbean and South American regions. David Affonso drives the adoption of advanced information technology solutions to improve customer engagement via mobile platforms and call centers. This executive role requires balancing immediate operational demands with the pursuit of long-term market penetration. Through the application of disciplined management practices, Affonso optimizes resource utilization and enhances the overall efficiency of the group. The President and Chief Executive Officer Massy Group of Companies maintains a focus on scaling operations to meet evolving consumer requirements.

    Mario Greene - Vice President & Chief Executive Officer

    Mario Greene, the Vice President & Chief Executive Officer at Massy Group, manages the expansion of industrial equipment and automotive services. Greene directs regional initiatives aimed at increasing market share within the United Kingdom and European sectors. By analyzing industry trends, the Vice President & Chief Executive Officer identifies opportunities for portfolio diversification and operational improvement. Mario Greene coordinates with department heads to streamline supply chain logistics and enhance service reliability for business clients. This leadership position involves the implementation of rigorous performance metrics to track the success of international ventures. Through the application of strategic planning, the Vice President & Chief Executive Officer supports the broader mission of the conglomerate to provide high-quality solutions across multiple industries. Greene ensures that all regional operations adhere to the core values and corporate social responsibility standards established by the organization.

    Danny Kings - Executive Vice President & Group Chief Financial Officer & Bod Member) Executive

    Danny Kings, the Executive Vice President & Group Chief Financial Officer & Bod Member) Executive at Massy Group, directs the financial strategy and capital management of the conglomerate. Kings oversees fiscal planning, risk assessment, and investment analysis across all international operations. By maintaining robust financial controls, the Executive Vice President & Group Chief Financial Officer & Bod Member) Executive ensures the long-term stability and growth of the organization. Danny Kings collaborates with the Board to evaluate potential acquisitions and divestitures that align with the company's core business values. This leadership role involves managing investor relations and ensuring transparency in financial reporting across the Caribbean, North America, and Europe. Through the application of rigorous analytical methods, the Executive Vice President & Group Chief Financial Officer & Bod Member) Executive optimizes the capital structure to support ongoing innovation and market expansion efforts.

    Anthony Soodeen - President & General Manager

    Anthony Soodeen, the President & General Manager at Massy Group, manages the day-to-day operations of specific business units within the retail and consumer services divisions. Soodeen directs the implementation of customer-centric strategies to improve service delivery through digital channels and physical locations. By optimizing operational workflows, the President & General Manager ensures that service quality remains consistent across all regional markets. Anthony Soodeen coordinates with local management teams to drive revenue growth and enhance the overall customer experience. This leadership role involves monitoring market dynamics and adjusting operational tactics to maintain a competitive edge in the retail sector. Through the application of effective management techniques, the President & General Manager supports the broader objectives of the conglomerate. Soodeen focuses on achieving operational excellence to meet the diverse needs of the consumer base while upholding the reputation of the organization.

    Rachel Campbell - Chief of Staff

    Rachel Campbell, the Chief of Staff at Massy Group, coordinates the administrative functions and strategic priorities of the executive leadership team. Campbell facilitates communication between the Board and various business units to ensure alignment with corporate objectives. By managing complex projects and internal workflows, the Chief of Staff optimizes the decision-making process for the organization. Rachel Campbell oversees the implementation of corporate social responsibility initiatives, ensuring that community engagement remains a central pillar of the business model. This role involves monitoring the progress of key strategic goals and providing actionable insights to senior management. Through the application of organizational expertise, the Chief of Staff enhances the efficiency of internal operations across all global locations. Campbell maintains a focus on fostering a cohesive corporate culture that supports the diverse service offerings of the conglomerate in every operating region.

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    Frequently Asked Questions Regarding Massy Group Top Executives and Leadership Team

    Who leads Massy Group?
    Massy Group is led by Roxane De Freitas (Chief Executive Officer), along with executives such as David Affonso (President and Chief Executive Officer Massy Group of Companies) and Mario Greene (Vice President & Chief Executive Officer).
    Who is part of Massy Group’s executive team?
    The executive team of Massy Group includes leaders such as Roxane De Freitas (Chief Executive Officer), David Affonso (President and Chief Executive Officer Massy Group of Companies), Mario Greene (Vice President & Chief Executive Officer) and other senior executives.
    How many executives does Massy Group have?
    Massy Group has 6 executives leading key business areas.
    What roles are included in Massy Group’s leadership team?
    The leadership team of Massy Group includes roles such as Chief Executive Officer, President and Chief Executive Officer Massy Group of Companies, Vice President & Chief Executive Officer, Executive Vice President & Group Chief Financial Officer & Bod Member) Executive, President & General Manager.