Margaritaville Enterprises LLC Executive and Leadership Team

June, 2026

Leadership Overview

Margaritaville Enterprises LLC has 8 executives leading key functions including strategy, finance, marketing, operations, legal, and brand development.

Driven by a philosophy of fun and relaxation, Margaritaville Enterprises LLC extends its unique brand experience through diverse hospitality offerings, fostering a strong market presence and delivering memorable guest experiences across its portfolio.

Leadership Roles at Margaritaville Enterprises LLC

  • Chief Executive Officer - John Cohlan
  • Chief Financial Officer - Peter Maury
  • Chief Operating Officer - Brad Schwaeble
  • President - Thomas Keane
  • President - Dan Leonard
  • President - James Wiseman
  • Chief Marketing Officer - Tamara Baldanza
  • Chief Legal Officer & General Counsel - Kristen Fancher
  • John Cohlan - Chief Executive Officer

    John Cohlan, the Chief Executive Officer at Margaritaville Enterprises LLC, directs the overarching corporate strategy and vision. Cohlan guides the expansion of the brand's diverse offerings, which include rental homes, residences, hotels, restaurants, and vacation clubs. Overseeing all major business units, the Chief Executive Officer ensures alignment with the company's core mission of delivering a unique, escapist experience. This leadership role involves fostering innovation across all divisions, from hospitality development to consumer products. By driving strategic partnerships and market penetration, John Cohlan directly impacts the company's growth and brand equity. Ultimately, Cohlan secures the long-term financial health and market leadership of Margaritaville Enterprises LLC.
    John Cohlan

    Peter Maury - Chief Financial Officer

    Peter Maury, the Chief Financial Officer at Margaritaville Enterprises LLC, manages all financial operations and fiscal strategy. Maury oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health across the company's extensive portfolio of resorts, restaurants, and vacation clubs. This critical role involves securing capital for new developments and managing investment portfolios to maximize returns. By analyzing market trends and financial performance, the Chief Financial Officer provides essential insights to support strategic decision-making. Peter Maury also leads risk management initiatives and ensures compliance with all financial regulations. Ultimately, Maury's financial acumen underpins the sustainable growth and operational stability of Margaritaville Enterprises LLC.

    Brad Schwaeble - Chief Operating Officer

    Brad Schwaeble, the Chief Operating Officer at Margaritaville Enterprises LLC, oversees the day-to-day operational execution across all business segments. Schwaeble directs the management of hotels, resorts, restaurants, and rental properties, ensuring seamless guest experiences and operational efficiency. This role involves optimizing service delivery, implementing best practices, and maintaining high standards of quality throughout the organization. By managing cross-functional teams and driving operational improvements, the Chief Operating Officer enhances profitability and guest satisfaction. Brad Schwaeble also plays a key part in developing and executing expansion plans for new locations and ventures. Ultimately, Schwaeble's operational leadership ensures the consistent delivery of the Margaritaville brand promise.

    Thomas Keane - President

    Thomas Keane, the President at Margaritaville Enterprises LLC, spearheads strategic initiatives and business development. Keane focuses on expanding the brand's footprint through new resort developments, hotel acquisitions, and strategic partnerships. This leadership position involves driving growth in key markets and ensuring the successful integration of new ventures into the Margaritaville portfolio. By fostering strong relationships with stakeholders and investors, the President facilitates significant expansion projects. Thomas Keane also provides executive oversight for major operational and financial planning activities. Ultimately, Keane's leadership propels the company's ambitious growth objectives and strengthens its market position.
    Thomas Keane

    Dan Leonard - President

    Dan Leonard, the President at Margaritaville Enterprises LLC, directs critical operational functions and strategic planning for specific business units. Leonard focuses on enhancing the guest experience within the company's hotel and resort properties, ensuring adherence to brand standards and driving service excellence. This role involves managing key operational teams and implementing strategies to improve efficiency and profitability across managed locations. By overseeing property management and development, the President ensures that each location delivers the signature Margaritaville atmosphere. Dan Leonard also collaborates with other executives to identify and capitalize on new market opportunities. Ultimately, Leonard's operational focus strengthens the core hospitality offerings of Margaritaville Enterprises LLC.

    James Wiseman - President

    James Wiseman, the President at Margaritaville Enterprises LLC, drives strategic growth and operational excellence within designated market segments. Wiseman oversees the development and management of the company's diverse real estate and hospitality ventures, including rental homes and residences. This leadership position involves identifying new investment opportunities and ensuring the successful execution of development projects. By fostering key relationships with developers, investors, and partners, the President facilitates the expansion of the Margaritaville brand. James Wiseman also provides critical oversight for financial planning and resource allocation related to new ventures. Ultimately, Wiseman's strategic direction enhances the company's real estate portfolio and overall market reach.

    Tamara Baldanza - Chief Marketing Officer

    Tamara Baldanza, the Chief Marketing Officer at Margaritaville Enterprises LLC, architects and executes comprehensive marketing strategies. Baldanza drives brand awareness and customer engagement across all Margaritaville properties, including hotels, restaurants, and vacation clubs. This leadership position involves developing innovative campaigns that capture the brand's unique lifestyle appeal. By overseeing digital marketing, public relations, and advertising efforts, the Chief Marketing Officer ensures a consistent and compelling brand message. Tamara Baldanza also analyzes market research and consumer behavior to identify new growth opportunities and enhance guest experiences. Ultimately, Baldanza's strategic marketing initiatives solidify Margaritaville's position as a leading lifestyle and hospitality brand.
    Tamara Baldanza
    Kristen Fancher, the Chief Legal Officer & General Counsel at Margaritaville Enterprises LLC, provides comprehensive legal counsel and oversees all legal affairs. Fancher manages corporate governance, compliance, and risk management across the company's extensive operations, including hotels, restaurants, and vacation clubs. This vital role involves advising executive leadership on legal implications of business decisions and ensuring adherence to all applicable laws and regulations. By safeguarding the company's legal interests, the Chief Legal Officer & General Counsel supports strategic initiatives and protects brand integrity. Kristen Fancher also leads contract negotiations and manages litigation matters. Ultimately, Fancher's legal expertise ensures the robust compliance and secure operational framework of Margaritaville Enterprises LLC.
    Kristen Fancher

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    Frequently Asked Questions Regarding Margaritaville Enterprises LLC Top Executives and Leadership Team

    Who leads Margaritaville Enterprises LLC?
    Margaritaville Enterprises LLC is led by John Cohlan (Chief Executive Officer), along with executives such as Peter Maury (Chief Financial Officer) and Brad Schwaeble (Chief Operating Officer).
    Who is part of Margaritaville Enterprises LLC’s executive team?
    The executive team of Margaritaville Enterprises LLC includes leaders such as John Cohlan (Chief Executive Officer), Peter Maury (Chief Financial Officer), Brad Schwaeble (Chief Operating Officer) and other senior executives.
    How many executives does Margaritaville Enterprises LLC have?
    Margaritaville Enterprises LLC has 8 executives leading key business areas.
    What roles are included in Margaritaville Enterprises LLC’s leadership team?
    The leadership team of Margaritaville Enterprises LLC includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.