Margaritaville Enterprises Executive and Leadership Team

May, 2026

Leadership Overview

Margaritaville Enterprises has 8 executives leading key functions including strategy, finance, marketing, operations, legal, and brand development.

Driven by a commitment to leisure and entertainment, Margaritaville Enterprises cultivates immersive experiences that embody a relaxed, tropical lifestyle, significantly impacting the hospitality and vacation ownership markets.

Leadership Roles at Margaritaville Enterprises

  • Chief Executive Officer - John Cohlan
  • Chief Financial Officer - Peter Maury
  • Chief Operating Officer - Brad Schwaeble
  • President - Dan Leonard
  • President - Thomas Keane
  • President - James Wiseman
  • Chief Marketing Officer - Tamara Baldanza
  • Chief Legal Officer & General Counsel - Kristen Fancher
  • John Cohlan - Chief Executive Officer

    John Cohlan, the Chief Executive Officer at Margaritaville Enterprises, directs the overarching corporate strategy and long-term vision for the brand's diverse portfolio. This leadership role involves guiding the expansion of rental homes, residences, hotels, restaurants, and vacation clubs, ensuring alignment with the company's core mission of delivering unparalleled leisure experiences. Cohlan oversees the integration of new ventures and the enhancement of existing properties, focusing on maintaining the unique Margaritaville atmosphere across all locations. The Chief Executive Officer's responsibilities extend to fostering key partnerships and driving innovation within the hospitality sector. By championing strategic initiatives, John Cohlan ensures the continued growth and market leadership of Margaritaville Enterprises, solidifying its position as a premier destination for relaxation and entertainment.
    John Cohlan

    Peter Maury - Chief Financial Officer

    Peter Maury, the Chief Financial Officer at Margaritaville Enterprises, manages all financial operations, including budgeting, forecasting, and financial planning. This executive oversees the fiscal health of the company, ensuring profitability across its various divisions such as rental homes, residences, hotels, restaurants, and vacation clubs. Maury's strategic oversight extends to investment analysis, capital allocation, and risk management, crucial for supporting the brand's expansion and operational efficiency. The Chief Financial Officer works closely with other C-suite leaders to align financial strategies with the company's growth objectives and market positioning. By meticulously managing financial resources, Peter Maury directly contributes to the sustainable development and financial stability of Margaritaville Enterprises, enabling continued investment in unique guest experiences.

    Brad Schwaeble - Chief Operating Officer

    Brad Schwaeble, the Chief Operating Officer at Margaritaville Enterprises, directs the day-to-day operational execution across all facets of the business, including hotels, restaurants, rental homes, and vacation clubs. This leadership position involves optimizing operational efficiency, ensuring high standards of service delivery, and managing the seamless integration of new property developments. Schwaeble's responsibilities encompass overseeing supply chain logistics, staff management, and the implementation of operational best practices to maintain the distinctive Margaritaville guest experience. The Chief Operating Officer works to enhance operational performance and guest satisfaction, directly impacting the brand's reputation and profitability. By driving operational excellence, Brad Schwaeble ensures the consistent delivery of the relaxed, tropical lifestyle that defines Margaritaville Enterprises.

    Dan Leonard - President

    Dan Leonard, the President at Margaritaville Enterprises, spearheads strategic initiatives focused on expanding the brand's footprint and enhancing its diverse portfolio of hospitality offerings. This executive role involves driving growth in areas such as hotel development, restaurant expansion, and the management of vacation clubs and rental properties. Leonard's focus is on identifying new market opportunities and forging strategic alliances that align with the company's core mission of delivering unique leisure experiences. The President collaborates closely with the Chief Executive Officer and other senior leaders to translate strategic vision into actionable plans. By leading key development projects and fostering innovation, Dan Leonard plays a pivotal role in the continued success and evolution of Margaritaville Enterprises.

    Thomas Keane - President

    Thomas Keane, the President at Margaritaville Enterprises, directs strategic growth and operational oversight for specific divisions within the company's expansive hospitality and entertainment portfolio. This leadership role focuses on enhancing the performance and guest experience across hotels, restaurants, and vacation club properties. Keane is instrumental in developing and implementing business strategies that support the brand's unique lifestyle positioning and market expansion. The President works to ensure operational excellence and financial viability, collaborating with cross-functional teams to achieve corporate objectives. By driving key business development efforts and optimizing operational frameworks, Thomas Keane contributes significantly to the sustained success and market presence of Margaritaville Enterprises.
    Thomas Keane

    James Wiseman - President

    James Wiseman, the President at Margaritaville Enterprises, leads critical strategic initiatives aimed at expanding the brand's reach and enhancing its integrated hospitality offerings. This executive role involves overseeing the development and management of key business segments, including hotels, restaurants, and vacation club properties, ensuring alignment with the company's core values. Wiseman focuses on driving innovation and operational excellence to deliver the signature Margaritaville experience to a growing customer base. The President collaborates with senior leadership to identify new growth opportunities and strengthen the company's market position. Through dedicated leadership and strategic planning, James Wiseman significantly contributes to the ongoing success and expansion of Margaritaville Enterprises.

    Tamara Baldanza - Chief Marketing Officer

    Tamara Baldanza, the Chief Marketing Officer at Margaritaville Enterprises, architects and executes comprehensive marketing strategies to enhance brand visibility and drive customer engagement. This role involves overseeing all promotional activities, digital marketing efforts, and brand communications across the company's extensive offerings, including hotels, restaurants, vacation clubs, and residential properties. Baldanza focuses on translating the unique Margaritaville lifestyle into compelling campaigns that resonate with target audiences, fostering loyalty and attracting new patrons. The Chief Marketing Officer collaborates with operational teams to ensure marketing initiatives support sales goals and enhance the overall guest experience. Through innovative campaigns and strategic brand positioning, Tamara Baldanza significantly influences market perception and revenue generation for Margaritaville Enterprises.
    Tamara Baldanza
    Kristen Fancher, the Chief Legal Officer & General Counsel at Margaritaville Enterprises, provides comprehensive legal counsel and oversees all legal affairs for the company's diverse operations. This critical role involves managing corporate governance, compliance, risk management, and contract negotiations across its portfolio of rental homes, residences, hotels, restaurants, and vacation clubs. Fancher ensures that all business activities adhere to relevant laws and regulations, safeguarding the company's interests and reputation. The Chief Legal Officer & General Counsel collaborates with executive leadership to navigate complex legal challenges and support strategic decision-making. By providing expert legal guidance, Kristen Fancher plays an essential part in the secure and ethical growth of Margaritaville Enterprises.
    Kristen Fancher

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    Frequently Asked Questions Regarding Margaritaville Enterprises Top Executives and Leadership Team

    Who leads Margaritaville Enterprises?
    Margaritaville Enterprises is led by John Cohlan (Chief Executive Officer), along with executives such as Peter Maury (Chief Financial Officer) and Brad Schwaeble (Chief Operating Officer).
    Who is part of Margaritaville Enterprises’s executive team?
    The executive team of Margaritaville Enterprises includes leaders such as John Cohlan (Chief Executive Officer), Peter Maury (Chief Financial Officer), Brad Schwaeble (Chief Operating Officer) and other senior executives.
    How many executives does Margaritaville Enterprises have?
    Margaritaville Enterprises has 8 executives leading key business areas.
    What roles are included in Margaritaville Enterprises’s leadership team?
    The leadership team of Margaritaville Enterprises includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.