Magazine Luiza Executive and Leadership Team

Criativos Lucrativos, the Chief Executive Officer at Magazine Luiza, directs the overarching corporate strategy and operational execution. This leadership position involves guiding the company's expansion across its diverse business segments, including retail operations, financial services, and consortium management. Criativos Lucrativos ensures alignment between the company's mission and its market performance, driving initiatives that enhance customer engagement and market share. The Chief Executive Officer oversees the integration of physical store networks and e-commerce platforms, optimizing the customer journey. This role is critical for maintaining Magazine Luiza's competitive edge in the dynamic Brazilian retail landscape. By fostering innovation and strategic partnerships, Criativos Lucrativos solidifies the company's position as a market leader, ensuring sustainable growth and profitability across all divisions. The Chief Executive Officer's vision shapes the company's future direction, impacting product assortment, service delivery, and technological adoption.

Eric Bruin, the Chief Financial Officer at Magazine Luiza, manages the company's financial health and strategic fiscal planning. This executive oversees all financial operations, including accounting, treasury, and investor relations, ensuring robust financial reporting and compliance. Eric Bruin plays a pivotal role in capital allocation, investment strategies, and risk management, directly supporting the company's growth objectives. The Chief Financial Officer analyzes market trends and economic conditions to inform financial decision-making, safeguarding the company's assets and maximizing shareholder value. Bruin's responsibilities extend to managing relationships with financial institutions and stakeholders, fostering confidence in Magazine Luiza's financial stability. This leadership ensures the efficient deployment of resources across retail, financial services, and other business units, driving profitability and operational excellence. The Chief Financial Officer's strategic insights are crucial for navigating complex financial markets and achieving long-term fiscal sustainability.

Fabrício Gomes, the Chief Financial Officer. FP&A at Magazine Luiza, spearheads financial planning and analysis to support strategic decision-making. This executive focuses on budgeting, forecasting, and performance management, providing critical insights into financial trends and opportunities. Fabrício Gomes collaborates closely with other C-suite leaders to develop financial models that underpin business growth initiatives and operational improvements. The Chief Financial Officer. FP&A analyzes profitability across various product lines and market segments, identifying areas for optimization and efficiency gains. Gomes's expertise is vital for evaluating investment proposals and ensuring that financial resources are allocated effectively to maximize returns. This role contributes significantly to the company's financial discipline and strategic foresight, ensuring long-term value creation. The Chief Financial Officer. FP&A's analytical rigor supports Magazine Luiza's sustained success in the competitive retail environment.

Willian Lima, the President at Magazine Luiza, drives operational excellence and strategic execution across the organization. This leadership role involves overseeing day-to-day business activities, ensuring that company objectives are met with efficiency and effectiveness. Willian Lima focuses on enhancing customer satisfaction through superior service delivery and product offerings, reinforcing Magazine Luiza's market presence. The President guides cross-functional teams to achieve key performance indicators, fostering a culture of accountability and continuous improvement. Lima's responsibilities include managing relationships with key partners and stakeholders, ensuring seamless collaboration across business units. This executive's leadership is instrumental in translating strategic plans into tangible results, impacting revenue growth and operational scalability. Willian Lima's commitment to innovation propels Magazine Luiza forward, solidifying its position as a leader in the Brazilian retail sector.

Decio Sonohara, the Chief Information Officer at Magazine Luiza, architects and executes the company's technology strategy. This role is central to driving digital transformation and enhancing operational efficiency across all business segments. Decio Sonohara oversees the development and maintenance of IT infrastructure, cybersecurity measures, and data management systems, ensuring the integrity and security of company information. The Chief Information Officer champions innovation in technology, integrating advanced solutions for e-commerce, supply chain management, and customer relationship management. Sonohara's leadership ensures that technology investments align with business objectives, supporting Magazine Luiza's expansion and market competitiveness. This executive guides the implementation of digital tools that improve customer experience and streamline internal processes. The Chief Information Officer's strategic vision is essential for leveraging technology to achieve business goals and maintain a leading position in the retail sector.

Luiza Trajano, the Presidente Do Conselho De Administração at Magazine Luiza, provides strategic oversight and governance for the company. This distinguished role involves guiding the Board of Directors in setting the long-term vision and ensuring adherence to corporate responsibility principles. Luiza Trajano champions initiatives that align with Magazine Luiza's core values, focusing on sustainable growth and positive societal impact. The Presidente Do Conselho De Administração oversees major corporate decisions, ensuring that management's strategies serve the best interests of shareholders and stakeholders. Trajano's leadership fosters a robust governance framework, promoting transparency and ethical conduct throughout the organization. This position is critical for maintaining the company's integrity and its commitment to innovation in the retail and financial services sectors. Luiza Trajano's influence shapes the strategic direction, ensuring Magazine Luiza's continued success and leadership in the Brazilian market.