MadeiraMadeira Executive and Leadership Team

May, 2026

Leadership Overview

MadeiraMadeira has 5 executives leading key functions including strategy, revenue generation, marketing, technology, and finance.

Driven by a commitment to innovation, MadeiraMadeira provides essential business services, focusing on delivering value and fostering growth within the retail sector through strategic operational excellence and customer-centric solutions.

Leadership Roles at MadeiraMadeira

  • Chief Executive Officer - Daniel Scandian
  • Vice President, Finance & Interim Chief Financial Officer - Felipe Hoff
  • Chief Revenue Officer - Fabio Fadel
  • Chief Marketing Officer - Erica Lima
  • Chief Information Officer - Ivan Zamban
  • Daniel Scandian - Chief Executive Officer

    Daniel Scandian, the Chief Executive Officer at MadeiraMadeira, directs the company's overall strategic vision and operational execution. Scandian guides the executive team in navigating the competitive retail landscape, ensuring alignment with the company's mission to provide impactful business services. Overseeing all major corporate initiatives, Daniel Scandian drives growth strategies and fosters a culture of innovation essential for market leadership. This leadership role involves setting performance benchmarks and ensuring the company's long-term financial health and expansion. Scandian's focus remains on optimizing business processes and enhancing the company's service offerings to meet evolving client needs across Brazil and beyond. The Chief Executive Officer's responsibilities extend to stakeholder relations and championing the company's core values throughout the organization.
    Daniel Scandian

    Felipe Hoff - Vice President, Finance & Interim Chief Financial Officer

    Felipe Hoff, the Vice President, Finance & Interim Chief Financial Officer at MadeiraMadeira, manages the company's financial operations and strategic financial planning. Hoff oversees accounting, financial reporting, budgeting, and treasury functions, ensuring fiscal responsibility and compliance with regulatory requirements. This executive plays a critical role in financial analysis, forecasting, and resource allocation to support MadeiraMadeira's business objectives and growth initiatives. Felipe Hoff collaborates with the executive team to develop financial strategies that enhance profitability and shareholder value. The interim Chief Financial Officer's responsibilities include managing investor relations and securing necessary funding for operational expansion. Hoff's financial acumen is vital for maintaining the company's financial stability and driving sustainable economic performance.

    Fabio Fadel - Chief Revenue Officer

    Fabio Fadel, the Chief Revenue Officer at MadeiraMadeira, architects and executes comprehensive revenue generation strategies. Fadel oversees all sales, business development, and customer success functions, ensuring a unified approach to market penetration and client retention. This executive drives initiatives aimed at expanding market share and increasing revenue streams, directly impacting the company's financial performance. Fabio Fadel collaborates closely with marketing and product teams to align sales efforts with market demands and company objectives. The Chief Revenue Officer's role involves analyzing market trends and identifying new opportunities for business growth within the retail services sector. Fadel's leadership ensures that all revenue-generating activities are optimized for efficiency and effectiveness, contributing significantly to MadeiraMadeira's overall success and operational scale across its service regions.
    Fabio Fadel

    Erica Lima - Chief Marketing Officer

    Erica Lima, the Chief Marketing Officer at MadeiraMadeira, directs all marketing and brand strategy initiatives. Lima oversees the development and execution of campaigns designed to enhance brand visibility, attract new clients, and strengthen customer loyalty within the business services sector. This leadership position involves managing digital marketing, content creation, public relations, and market research to ensure effective communication of MadeiraMadeira's value proposition. Erica Lima works to understand customer needs and market dynamics, translating these insights into actionable marketing plans that support revenue growth. The Chief Marketing Officer's responsibilities include optimizing marketing spend and measuring campaign performance to drive continuous improvement. Lima's strategic direction ensures that MadeiraMadeira maintains a strong competitive presence and effectively communicates its offerings to target audiences.

    Ivan Zamban - Chief Information Officer

    Ivan Zamban, the Chief Information Officer at MadeiraMadeira, leads the company's technology strategy and digital transformation efforts. Zamban oversees the development, implementation, and maintenance of all IT infrastructure, ensuring robust security, scalability, and operational efficiency. This executive is responsible for leveraging technology to enhance business services, streamline operations, and support data-driven decision-making across the organization. Ivan Zamban guides the IT department in adopting innovative solutions that align with MadeiraMadeira's strategic goals and competitive positioning. The Chief Information Officer's purview includes managing software development, network operations, and cybersecurity protocols. Zamban's technical leadership ensures that MadeiraMadeira's technological backbone is secure, reliable, and capable of supporting future growth and service expansion.
    Ivan Zamban

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    Frequently Asked Questions Regarding MadeiraMadeira Top Executives and Leadership Team

    Who leads MadeiraMadeira?
    MadeiraMadeira is led by Daniel Scandian (Chief Executive Officer), along with executives such as Felipe Hoff (Vice President, Finance & Interim Chief Financial Officer) and Fabio Fadel (Chief Revenue Officer).
    Who is part of MadeiraMadeira’s executive team?
    The executive team of MadeiraMadeira includes leaders such as Daniel Scandian (Chief Executive Officer), Felipe Hoff (Vice President, Finance & Interim Chief Financial Officer), Fabio Fadel (Chief Revenue Officer) and other senior executives.
    How many executives does MadeiraMadeira have?
    MadeiraMadeira has 5 executives leading key business areas.
    What roles are included in MadeiraMadeira’s leadership team?
    The leadership team of MadeiraMadeira includes roles such as Chief Executive Officer, Vice President, Finance & Interim Chief Financial Officer, Chief Revenue Officer, Chief Marketing Officer, Chief Information Officer.