LIPTON Teas and Infusions Executive and Leadership Team

May, 2026

Leadership Overview

LIPTON Teas and Infusions has 4 executives leading key functions including strategy, marketing, finance, and health.

Driven by a commitment to consumer delight, LIPTON Teas and Infusions pioneers innovative, premium, and sustainable teas and infusions, impacting markets in over 100 countries with a portfolio of over 30 world-class brands.

Leadership Roles at LIPTON Teas and Infusions

  • Chief Executive Officer - Marc Busain
  • Cum Financial Controller (APAC) & Chief Financial Officer, S EA - Wui Teh
  • Director, Marketing & Chief Marketing Officer & Board Member - Idil Alpaslan
  • Chief Medical Officer - Axa Fahad
  • Marc Busain - Chief Executive Officer

    Marc Busain, the Chief Executive Officer at LIPTON Teas and Infusions, directs the global strategy and operational framework for the world's largest tea business. Busain oversees the integration of over 30 iconic brands, including Lipton, PG Tips, and TAZO, ensuring cohesive market presence across more than 100 countries. This leadership role involves driving innovation in premium and sustainable tea offerings, aligning departmental objectives with the overarching mission to delight consumers daily. By fostering cross-functional collaboration, Busain ensures that the company's pioneering spirit in the food manufacturing sector translates into tangible market leadership and sustained growth. The Chief Executive Officer's purview extends to shaping the company's long-term vision and reinforcing its commitment to B-Corp certified practices through brands like Pukka and T2. Marc Busain's strategic direction is fundamental to maintaining LIPTON Teas and Infusions' position as a global leader in the beverage industry.
    Marc Busain

    Wui Teh - Cum Financial Controller (APAC) & Chief Financial Officer, S EA

    Wui Teh, the Cum Financial Controller (APAC) & Chief Financial Officer, S EA at LIPTON Teas and Infusions, manages the comprehensive financial operations and strategic fiscal planning across key regions. Teh ensures robust financial health and drives profitable growth by overseeing budgeting, forecasting, and resource allocation for the company's vast portfolio of over 30 brands. This role is instrumental in supporting the company's global presence in more than 100 countries, particularly within the APAC and Southeast Asia markets. The Chief Financial Officer's responsibilities include implementing stringent financial controls, optimizing operational efficiencies, and identifying investment opportunities that align with the company's pioneering spirit in premium and sustainable teas. By collaborating with executive leadership, Wui Teh provides critical financial insights that inform strategic decision-making, ensuring LIPTON Teas and Infusions maintains its market leadership and commitment to innovation. Teh's financial acumen is essential for sustaining the company's ambitious growth trajectory and its dedication to B-Corp certified practices.

    Idil Alpaslan - Director, Marketing & Chief Marketing Officer & Board Member

    Idil Alpaslan, the Director, Marketing & Chief Marketing Officer & Board Member at LIPTON Teas and Infusions, architects the global marketing strategies that elevate the company's extensive portfolio of over 30 brands. Alpaslan drives brand visibility and consumer engagement across more than 100 countries, ensuring iconic names like Lipton, PG Tips, and TAZO resonate with diverse audiences. This critical function involves translating the company's mission of pioneering innovative, premium, and sustainable teas into compelling market narratives. The Chief Marketing Officer's responsibilities include overseeing all aspects of brand development, digital marketing initiatives, and consumer insights to foster daily delight. By collaborating closely with the Chief Executive Officer and other board members, Alpaslan ensures marketing efforts directly support business objectives and reinforce the company's commitment to sustainability, particularly for B-Corp certified brands such as Pukka and T2. Idil Alpaslan's leadership is pivotal in expanding market reach and solidifying LIPTON Teas and Infusions' status as a dominant force in the global tea industry.

    Axa Fahad - Chief Medical Officer

    Axa Fahad, the Chief Medical Officer at LIPTON Teas and Infusions, leads the strategic integration of health and wellness insights across the company's extensive product development and marketing initiatives. Fahad ensures that the company's portfolio of over 30 brands, including Lipton, PG Tips, and TAZO, aligns with evolving consumer health preferences and scientific advancements in the beverage sector. This role is crucial for reinforcing the company's commitment to pioneering innovative, premium, and sustainable teas and infusions that contribute positively to consumer well-being. The Chief Medical Officer's responsibilities involve advising on product formulation, ingredient sourcing, and health-related claims to maintain consumer trust and regulatory compliance across more than 100 countries. By collaborating with research and development teams, Fahad drives the incorporation of scientifically validated health benefits into new and existing products, supporting the daily delight of consumers. Axa Fahad's expertise is vital in positioning LIPTON Teas and Infusions as a responsible leader in the global tea market, particularly for health-conscious consumers and B-Corp certified brands like Pukka and T2.

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    Frequently Asked Questions Regarding LIPTON Teas and Infusions Top Executives and Leadership Team

    Who leads LIPTON Teas and Infusions?
    LIPTON Teas and Infusions is led by Marc Busain (Chief Executive Officer), along with executives such as Wui Teh (Cum Financial Controller (APAC) & Chief Financial Officer, S EA) and Idil Alpaslan (Director, Marketing & Chief Marketing Officer & Board Member).
    Who is part of LIPTON Teas and Infusions’s executive team?
    The executive team of LIPTON Teas and Infusions includes leaders such as Marc Busain (Chief Executive Officer), Wui Teh (Cum Financial Controller (APAC) & Chief Financial Officer, S EA), Idil Alpaslan (Director, Marketing & Chief Marketing Officer & Board Member) and other senior executives.
    How many executives does LIPTON Teas and Infusions have?
    LIPTON Teas and Infusions has 4 executives leading key business areas.
    What roles are included in LIPTON Teas and Infusions’s leadership team?
    The leadership team of LIPTON Teas and Infusions includes roles such as Chief Executive Officer, Cum Financial Controller (APAC) & Chief Financial Officer, S EA, Director, Marketing & Chief Marketing Officer & Board Member, Chief Medical Officer.