Leadership Overview
LINE-X has 9 executives leading key functions including strategy, operations, and market expansion.
Driven by innovation, LINE-X is dedicated to providing scientifically formulated protective coatings and premium truck accessories, solidifying its position as a global leader in durability and customization solutions.
Driven by innovation, LINE-X is dedicated to providing scientifically formulated protective coatings and premium truck accessories, solidifying its position as a global leader in durability and customization solutions.
Leadership Roles at LINE-X
Jeremy Weston - Chief Executive Officer
Jeremy Weston, the Chief Executive Officer at LINE-X, directs the overarching corporate strategy and global market positioning. Weston guides the company's expansion into new sectors, including automotive, military, and industrial applications, ensuring LINE-X's scientifically formulated polyurea coatings offer unmatched durability. Overseeing the integration of the Truck Gear by LINE-X accessory line, Weston ensures a seamless, one-stop customization solution for customers. This leadership role involves fostering innovation within the award-winning chemistry team and maintaining the state-of-the-art product innovation lab. By driving strategic partnerships and market penetration across the 75 countries LINE-X supports, Jeremy Weston ensures the company's continued growth and its reputation for legendary protection.
Lisa Waeyaert - President
Lisa Waeyaert, the President at LINE-X, spearheads operational execution and the strategic deployment of protective coating solutions. Waeyaert focuses on optimizing the supply chain and distribution network, managing eight warehouses across six continents to ensure efficient delivery of LINE-X products globally. This role involves enhancing the franchise model and supporting the more than 660 customers worldwide. By ensuring product quality and consistency, Lisa Waeyaert directly supports the company's mission to protect and prolong the life of products across diverse industries. The President's oversight extends to driving operational efficiencies that reinforce LINE-X's market leadership in high-performance polyurea coatings.
Matt Labuda - President
Matt Labuda, the President at LINE-X, drives the strategic development and expansion of the Truck Gear by LINE-X accessory line. Labuda focuses on enhancing the premium, stylish truck offerings that complement the brand's 'unbreakable' coatings, creating a comprehensive customization solution. This leadership position involves identifying market trends and consumer demands to innovate new accessory products that align with LINE-X's core values of durability and performance. By overseeing product design, manufacturing partnerships, and retail integration, Matt Labuda ensures the Truck Gear line achieves significant market penetration and customer satisfaction. The President's efforts are critical in solidifying LINE-X as a premier destination for truck customization.
Benjamin Burke - President
Benjamin Burke, the President at LINE-X, directs the company's global sales initiatives and customer relationship management. Burke focuses on expanding LINE-X's footprint in international markets, ensuring robust support for customers in 75 countries. This role involves developing and executing sales strategies that highlight the superior performance of LINE-X's polyurea protective coatings across automotive, military, and industrial sectors. By fostering strong relationships with distributors and franchise partners, Benjamin Burke ensures consistent brand representation and service quality worldwide. The President's leadership is vital in driving revenue growth and reinforcing LINE-X's global market presence through effective sales channels.
David Hare - President
David Hare, the President at LINE-X, oversees the company's advanced research and development efforts, particularly focusing on the chemistry behind LINE-X's high-performance polyurea coatings. Hare leads the award-winning chemistry team and manages the state-of-the-art product innovation lab, driving the creation of scientifically formulated polymers with unmatched durability. This critical role involves exploring new applications and enhancing existing product formulations to meet evolving industry demands in automotive, military, commercial, and heavy industrial markets. By championing scientific rigor and continuous improvement, David Hare ensures LINE-X maintains its technological edge and delivers cutting-edge protective solutions to its global customer base.
Lance Laskey - President
Lance Laskey, the President at LINE-X, manages the company's extensive logistics and warehouse operations across six continents. Laskey oversees the strategic placement and management of eight warehouses, ensuring efficient inventory control and timely distribution of LINE-X products to over 660 customers in 75 countries. This operational focus is crucial for maintaining the integrity of the protective coatings and accessory lines, supporting franchise locations and industrial clients effectively. By optimizing the global supply chain, Lance Laskey ensures that LINE-X's commitment to durability and rapid deployment is met consistently. The President's expertise in logistics underpins the company's ability to serve diverse markets worldwide.
Darren Freake - President & Owner
Darren Freake, the President & Owner at LINE-X, provides strategic ownership and executive leadership, guiding the company's long-term vision and market strategy. Freake's role encompasses ensuring the continued success and expansion of LINE-X's global operations, emphasizing the core values of durability and innovation in protective coatings. This leadership involves overseeing key business development initiatives and maintaining strong relationships with franchise partners and major clients across various industries. By championing the brand's commitment to quality and performance, Darren Freake ensures LINE-X remains a trusted provider of scientifically formulated polyurea solutions. The President & Owner's influence is pivotal in shaping the company's trajectory and market impact.
Loni Greff - President
Loni Greff, the President at LINE-X, focuses on enhancing the customer experience and brand engagement across all LINE-X touchpoints. Greff drives initiatives to improve service delivery at franchise locations and direct customer interactions, ensuring the premium quality associated with LINE-X products is consistently experienced. This role involves developing strategies to strengthen customer loyalty and satisfaction, particularly concerning the Truck Gear by LINE-X accessory line and the core protective coatings. By overseeing marketing efforts and customer support functions, Loni Greff ensures the brand resonates with its target audience and maintains its reputation for excellence. The President's dedication to customer satisfaction is integral to LINE-X's market success.
Art Koerber - President
Art Koerber, the President at LINE-X, directs the company's commercial and light industrial market penetration strategies. Koerber focuses on expanding the application of LINE-X's durable polyurea coatings in business-to-business sectors, highlighting their protective capabilities for commercial fleets, equipment, and infrastructure. This leadership role involves identifying new commercial opportunities and ensuring the effective deployment of solutions that prolong asset life and reduce maintenance costs. By collaborating with commercial clients and franchise partners, Art Koerber drives the adoption of LINE-X technology in demanding environments. The President's efforts are key to diversifying the company's revenue streams and reinforcing its market leadership.
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Frequently Asked Questions Regarding LINE-X Top Executives and Leadership Team
