LINE-X Executive and Leadership Team

Jeremy Weston, the Chief Executive Officer at LINE-X, directs the overarching corporate strategy and global expansion initiatives. Overseeing the integration of high-performance polyurea protective coatings across diverse industrial sectors, the Chief Executive Officer ensures alignment between the award-winning chemistry team and market demand. This leadership role involves managing the complex logistics of eight warehouses across six continents to maintain supply chain integrity. By fostering innovation within the product development lab, Jeremy Weston drives the company toward new applications in the military and marine markets. The Chief Executive Officer maintains rigorous standards for the franchise network, ensuring that every location delivers the legendary protection synonymous with the brand. Through constant evaluation of global market trends, Weston secures the long-term competitive advantage of the organization while scaling operations to meet the needs of customers in 75 countries.

Matt Labuda, the President at LINE-X, manages the operational execution of the Truck Gear accessory line across the United States. Focusing on the retail customization experience, the President optimizes the synergy between protective coating services and premium truck accessories to create a comprehensive one-stop solution for vehicle owners. This leadership role involves streamlining franchise operations to ensure consistent service quality and brand adherence. By analyzing regional performance metrics, Matt Labuda identifies growth opportunities within the automotive aftermarket sector. The President coordinates with the marketing and sales departments to enhance the visibility of the brand's near-unbreakable coating solutions. Through the implementation of efficient inventory management systems, Labuda supports the expansion of the franchise network. This strategic focus on operational excellence ensures that the company maintains its position as a leader in personal customization and vehicle protection.

Lance Laskey, the President at LINE-X, oversees the strategic development of commercial and light industrial applications for protective coatings. By identifying new market segments within the agricultural and construction industries, the President expands the reach of the company's proprietary polymer technology. This leadership role involves collaborating with the chemistry team to tailor product formulations for specific heavy-duty requirements. Lance Laskey directs the implementation of standardized application protocols to ensure that every commercial project meets the highest durability benchmarks. By managing relationships with key industrial partners, the President drives revenue growth through large-scale protective coating contracts. This focus on technical sales and application precision allows Laskey to translate complex chemical capabilities into tangible business value for clients. Through consistent monitoring of industrial performance data, the President ensures that the company remains the preferred partner for businesses serious about prolonging the life of critical assets.

Lisa Waeyaert, the President at LINE-X, leads the strategic initiatives for marine and specialized industrial protective applications. Overseeing the deployment of high-performance polymers in harsh environments, the President ensures that the company's coatings provide superior resistance to corrosion and wear. This leadership role involves managing the technical support teams that assist clients with complex surface bonding requirements. By analyzing the specific needs of the marine sector, Lisa Waeyaert architects customized solutions that enhance the longevity of vessels and equipment. The President coordinates with the product innovation lab to refine chemical formulations for extreme weather conditions. Through the development of specialized training programs for franchise applicators, Waeyaert maintains the integrity of the brand's protective standards. This focus on niche market penetration allows the President to drive significant growth in sectors requiring advanced material science and reliable, long-term surface protection.

Darren Freake, the President & Owner at LINE-X, directs the regional business development and franchise growth strategies. By leveraging deep industry knowledge, the President & Owner oversees the expansion of the brand's footprint in key geographic markets. This leadership role involves mentoring franchise owners to ensure the successful adoption of the company's protective coating systems and accessory lines. Darren Freake manages the alignment of local operations with the global mission of providing unmatched durability to every customer. Through the optimization of local marketing efforts, the President & Owner increases brand awareness and drives traffic to franchise locations. This hands-on approach to business management ensures that the company's high standards for quality and service are upheld at every touchpoint. By fostering a culture of excellence and innovation, Freake secures the long-term success of the franchise network while contributing to the overall growth of the organization.

Benjamin Burke, the President at LINE-X, manages the strategic integration of military and defense-related protective coating projects. By overseeing the rigorous testing and certification processes required for government-grade applications, the President ensures that the company's polymers meet the highest safety and durability standards. This leadership role involves coordinating with defense contractors to provide customized solutions for tactical equipment and infrastructure. Benjamin Burke directs the technical teams responsible for the application of specialized coatings in high-stress environments. Through the analysis of performance data from field applications, the President identifies opportunities for further chemical innovation. This focus on high-stakes industrial protection allows Burke to secure long-term partnerships with government agencies and large-scale manufacturers. By maintaining strict quality control protocols, the President ensures that the company remains a trusted provider of protective technology for critical assets in the defense sector.

Loni Greff, the President at LINE-X, leads the operational strategy for heavy industrial protective coating services. By focusing on the unique requirements of the energy and manufacturing sectors, the President ensures that the company's polymers provide maximum protection against abrasion and chemical exposure. This leadership role involves managing the technical sales force that engages with large-scale industrial clients. Loni Greff directs the implementation of on-site application services to ensure that critical infrastructure receives the necessary durability enhancements. Through the collaboration with the product innovation lab, the President develops specialized coating solutions for heavy machinery and industrial equipment. This focus on high-impact industrial applications allows Greff to drive revenue growth and expand the company's presence in the heavy industrial market. By maintaining a commitment to technical excellence, the President ensures that the company delivers reliable, long-term value to its most demanding industrial partners.

Art Koerber, the President at LINE-X, oversees the strategic management of the company's global supply chain and warehouse operations. By coordinating the logistics of eight warehouses across six continents, the President ensures the timely delivery of protective coating materials to franchise locations and industrial partners. This leadership role involves optimizing inventory levels to meet the fluctuating demand of the global market. Art Koerber directs the implementation of efficient distribution processes to reduce operational costs and improve service reliability. Through the analysis of global shipping trends, the President identifies opportunities to enhance the company's logistics network. This focus on supply chain excellence allows Koerber to support the rapid expansion of the brand's global footprint. By maintaining strong relationships with international logistics providers, the President ensures that the company's high-performance products are always available to meet the needs of customers in 75 countries.

David Hare, the President at LINE-X, leads the strategic development of the company's agricultural protective coating solutions. By focusing on the specific needs of the farming and equipment manufacturing industries, the President ensures that the company's polymers provide superior protection against environmental wear and tear. This leadership role involves managing the technical teams that assist agricultural clients with the application of durable coatings on machinery and storage structures. David Hare directs the development of specialized formulations that withstand the harsh conditions of agricultural environments. Through the collaboration with the product innovation lab, the President refines the company's offerings to meet the evolving demands of the agricultural sector. This focus on niche market penetration allows Hare to drive growth and expand the company's presence in the agricultural industry. By maintaining a commitment to quality and durability, the President ensures that the company remains a trusted partner for farmers and manufacturers.