LINE-X Executive and Leadership Team

David John, the Chief Executive Officer at LINE-X, directs the overarching corporate strategy and global expansion initiatives. By aligning the award-winning chemistry team with market demands, the Chief Executive Officer ensures the brand maintains its status as a leader in polyurea protective coatings. David John monitors the performance of the eight warehouses across six continents to guarantee operational efficiency. This leadership role involves constant collaboration with the Board to refine the long-term vision for the automotive and industrial sectors. Through rigorous oversight of the product innovation lab, the Chief Executive Officer drives the development of new, scientifically formulated polymers. By prioritizing the needs of over 660 customers, the Chief Executive Officer secures the company's competitive edge in the global marketplace. Ultimately, the Chief Executive Officer fosters a culture of excellence that supports the brand's reputation for near-unbreakable protection.

Benjamin Burke, the President at LINE-X, manages the internal scaling of the franchise network across the United States. Overseeing the operational integration of the Truck Gear by LINE-X accessory line, the President ensures that franchise locations provide a seamless one-stop customization experience. Benjamin Burke coordinates with regional managers to optimize supply chain logistics for the brand's protective coatings. This leadership role requires constant monitoring of service quality to maintain the high standards expected by commercial and industrial clients. By streamlining the onboarding process for new franchisees, the President accelerates the growth of the brand's footprint. The President also evaluates performance metrics to ensure that every location adheres to the company's rigorous application protocols. Through these efforts, the President strengthens the connection between the corporate headquarters and the diverse range of global business partners.

Lisa Waeyaert, the President at LINE-X, focuses on the strategic expansion of the brand into the marine and agricultural sectors. By identifying new market opportunities for high-performance coatings, the President drives revenue growth in specialized industrial applications. Lisa Waeyaert oversees the implementation of marketing initiatives that highlight the durability of the company's polymers in harsh environments. This leadership role involves working closely with the product innovation lab to tailor solutions for unique client requirements. The President manages cross-functional teams to ensure that product launches align with the broader corporate mission of providing legendary protection. By analyzing market trends, the President positions the company to capture significant share in the global industrial landscape. Through consistent engagement with key stakeholders, the President ensures that the brand remains the preferred choice for businesses serious about prolonging the life of critical assets.

Matt Labuda, the President at LINE-X, leads the development of the brand's military and heavy industrial partnerships. By architecting specialized coating solutions that meet the stringent requirements of defense and manufacturing clients, the President ensures the company remains at the forefront of protective technology. Matt Labuda oversees the deployment of technical support teams to ensure the successful application of polymers in complex, large-scale projects. This leadership role involves coordinating with the chemistry team to refine product formulations for extreme durability. The President manages the strategic relationships with global manufacturers to integrate the brand's protective solutions into original equipment production. By focusing on high-impact industrial applications, the President drives the company's mission to provide unmatched protection. Through these efforts, Matt Labuda secures the brand's influence in critical sectors that demand the highest level of product longevity and performance.

Art Koerber, the President at LINE-X, directs the operational efficiency of the brand's warehouse and distribution network across the Americas. By optimizing the flow of materials from the innovation lab to the franchise network, the President ensures that all locations receive the necessary supplies to maintain high service levels. Art Koerber monitors inventory management systems to prevent disruptions in the supply chain for the company's protective coatings. This leadership role involves collaborating with logistics partners to streamline the delivery of Truck Gear by LINE-X accessories. The President implements rigorous quality control measures to ensure that every product meets the company's near-unbreakable standards. By focusing on operational excellence, the President supports the growth of the franchise model. Through these initiatives, Art Koerber ensures that the company remains responsive to the needs of its diverse customer base across the region.

David Hare, the President at LINE-X, oversees the brand's international market development and global compliance standards. By navigating the regulatory landscapes of the 75 countries where the company operates, the President ensures that all protective coating applications meet local safety and environmental requirements. David Hare coordinates with regional directors to adapt the company's business model to diverse cultural and industrial contexts. This leadership role involves managing the expansion of the franchise network into emerging markets to increase the brand's global footprint. The President works with the chemistry team to ensure that product formulations are optimized for international climate conditions. By fostering strong relationships with global distributors, the President drives the company's mission to provide legendary protection worldwide. Through these efforts, David Hare secures the brand's position as a global leader in high-performance polymers and customization solutions.

Darren Freake, the President & Owner at LINE-X, manages the strategic direction of the brand's personal customization and retail segments. By overseeing the design and procurement of the Truck Gear by LINE-X accessory line, the President & Owner ensures that the brand offers stylish and functional solutions for truck enthusiasts. Darren Freake monitors consumer trends to guide the development of new products that complement the company's core protective coatings. This leadership role involves working with franchise owners to enhance the retail experience and drive customer loyalty. The President & Owner coordinates marketing campaigns that emphasize the unique combination of durability and style. By focusing on the personal customization market, the President & Owner expands the brand's reach beyond industrial applications. Through these efforts, Darren Freake strengthens the company's reputation as a premier destination for comprehensive vehicle customization and protection.

Loni Greff, the President at LINE-X, leads the digital transformation and customer engagement initiatives for the brand. By implementing advanced CRM systems, the President ensures that the company maintains a deep understanding of its 660 customers and their specific needs. Loni Greff oversees the development of digital platforms that connect franchise locations with end-users, facilitating a more efficient customization process. This leadership role involves collaborating with the marketing team to enhance the brand's online presence and visibility. The President manages the integration of data analytics to track the performance of various product lines and identify new growth opportunities. By focusing on the customer journey, the President drives the company's mission to provide a seamless and high-quality experience. Through these efforts, Loni Greff ensures that the brand remains connected to its audience and responsive to the evolving demands of the market.

Lance Laskey, the President at LINE-X, directs the research and development strategy for the company's next-generation protective polymers. By overseeing the award-winning chemistry team, the President ensures that the brand continues to innovate and push the boundaries of material science. Lance Laskey manages the product innovation lab to test new formulations for unmatched durability in extreme conditions. This leadership role involves collaborating with the executive team to align R&D efforts with the company's long-term strategic goals. The President monitors the patent portfolio to protect the brand's intellectual property and maintain its competitive advantage. By focusing on scientific advancement, the President drives the company's mission to provide the most effective protective solutions on the market. Through these efforts, Lance Laskey ensures that the brand remains the industry standard for quality and performance in the protective coatings sector.