LINE-X Executive and Leadership Team

July, 2026

Leadership Overview

LINE-X has 9 executives leading key functions including strategy, operations, and market expansion.

Driven by innovation, LINE-X is dedicated to providing scientifically formulated protective coatings and premium truck accessories, solidifying its position as a global leader in durability and customization solutions.

Leadership Roles at LINE-X

  • Chief Executive Officer - David John
  • President & Owner - Darren Freake
  • President - Lance Laskey
  • President - Matt Labuda
  • President - Loni Greff
  • President - Lisa Waeyaert
  • President - David Hare
  • President - Art Koerber
  • President - Benjamin Burke
  • David John - Chief Executive Officer

    David John, the Chief Executive Officer at LINE-X, directs the overarching corporate strategy and global market positioning. John oversees the integration of advanced polyurea coating technologies with the Truck Gear by LINE-X accessory line, ensuring a cohesive and comprehensive offering for customers. This leadership role involves driving innovation within the award-winning chemistry team and maintaining the company's commitment to product development in state-of-the-art labs. David John ensures that LINE-X's legendary protection extends across diverse sectors, including automotive, military, and heavy industrial applications, reinforcing the brand's reputation for unmatched durability and product longevity. The Chief Executive Officer's focus remains on expanding the company's reach and impact in over 75 countries.

    Darren Freake - President & Owner

    Darren Freake, the President & Owner at LINE-X, commands the strategic direction and ownership responsibilities for the global enterprise. Freake guides the expansion of LINE-X's scientifically formulated polyurea protective coatings and the Truck Gear by LINE-X accessory line, ensuring a unified approach to truck customization. This executive role involves fostering relationships with the extensive network of over 660 customers across 75 countries and managing the operational efficiency of eight warehouses situated on six continents. Darren Freake's leadership ensures the brand's commitment to providing unmatched durability and prolonging product life across automotive, military, commercial, and industrial markets, solidifying LINE-X's market dominance.
    Darren Freake

    Lance Laskey - President

    Lance Laskey, the President at LINE-X, spearheads the operational execution and market penetration strategies for the company's protective coating solutions. Laskey focuses on enhancing the application of LINE-X's scientifically formulated polyurea polymers across diverse industries, including automotive, military, and heavy industrial sectors. This leadership position involves optimizing the supply chain and distribution networks to support over 660 customers in 75 countries, ensuring timely delivery of products and services. Lance Laskey drives initiatives to maintain the brand's reputation for unmatched durability and product longevity, directly contributing to the extended life of client assets and products.

    Matt Labuda - President

    Matt Labuda, the President at LINE-X, directs the strategic growth and market development for the company's advanced protective coating technologies. Labuda champions the integration of LINE-X's polyurea polymers with the Truck Gear by LINE-X accessory line, creating a comprehensive customization solution. This executive role emphasizes expanding the brand's footprint in the automotive and light industrial markets, ensuring franchise locations offer premium, stylish truck offerings. Matt Labuda oversees initiatives that reinforce LINE-X's commitment to providing scientifically formulated solutions for unmatched durability, supporting businesses serious about protecting and prolonging the life of their products across the United States and globally.
    Matt Labuda

    Loni Greff - President

    Loni Greff, the President at LINE-X, drives the strategic vision and operational excellence for the company's global protective coating division. Greff focuses on enhancing the application and market reach of LINE-X's scientifically formulated polyurea polymers, ensuring permanent bonding to a wide range of surfaces for unmatched durability. This leadership role involves overseeing the integration of the Truck Gear by LINE-X accessory line, providing a complete truck customization solution. Loni Greff ensures that LINE-X's legendary protection is accessible to automotive, military, and commercial clients worldwide, supporting businesses dedicated to prolonging the life of their valuable products.

    Lisa Waeyaert - President

    Lisa Waeyaert, the President at LINE-X, leads the strategic initiatives and operational management of the company's advanced protective coating solutions. Waeyaert champions the scientifically formulated polyurea polymers that offer permanent bonding and unmatched durability across various applications, from automotive to heavy industrial. This executive role involves overseeing the synergy between LINE-X's protective coatings and the Truck Gear by LINE-X accessory line, ensuring a seamless customization experience for customers. Lisa Waeyaert's focus remains on expanding the brand's global presence and reinforcing its commitment to protecting and prolonging the life of products for businesses worldwide.

    David Hare - President

    David Hare, the President at LINE-X, directs the strategic expansion and operational oversight of the company's high-performance protective coating business. Hare guides the implementation of LINE-X's scientifically formulated polyurea polymers, ensuring permanent adhesion and superior durability for diverse surfaces. This leadership role involves integrating the Truck Gear by LINE-X accessory line to offer a complete truck customization solution, enhancing franchise location offerings. David Hare's efforts focus on reinforcing LINE-X's commitment to providing legendary protection across automotive, military, and commercial sectors, supporting clients dedicated to extending the lifespan of their products globally.

    Art Koerber - President

    Art Koerber, the President at LINE-X, spearheads the strategic development and market penetration of the company's advanced protective coating technologies. Koerber oversees the application of LINE-X's scientifically formulated polyurea polymers, ensuring permanent bonding and unmatched durability across a spectrum of surfaces. This executive role involves enhancing the synergy between the core coating business and the Truck Gear by LINE-X accessory line, providing a comprehensive truck customization solution. Art Koerber drives initiatives to maintain LINE-X's reputation for legendary protection in automotive, military, and industrial markets, supporting businesses committed to prolonging product life.

    Benjamin Burke - President

    Benjamin Burke, the President at LINE-X, leads the strategic direction and operational execution for the company's global protective coating division. Burke focuses on advancing the application of LINE-X's scientifically formulated polyurea polymers, ensuring permanent bonding and unmatched durability for a wide array of surfaces. This leadership position involves overseeing the integration of the Truck Gear by LINE-X accessory line, creating a complete truck customization solution for franchise locations. Benjamin Burke ensures LINE-X's legendary protection is accessible to automotive, military, and commercial clients worldwide, supporting businesses dedicated to prolonging the life of their valuable products.

    Frequently Asked Questions Regarding LINE-X Top Executives and Leadership Team

    Who leads LINE-X?
    LINE-X is led by David John (Chief Executive Officer), along with executives such as Darren Freake (President & Owner) and Lance Laskey (President).
    Who is part of LINE-X’s executive team?
    The executive team of LINE-X includes leaders such as David John (Chief Executive Officer), Darren Freake (President & Owner), Lance Laskey (President) and other senior executives.
    How many executives does LINE-X have?
    LINE-X has 9 executives leading key business areas.
    What roles are included in LINE-X’s leadership team?
    The leadership team of LINE-X includes roles such as Chief Executive Officer, President & Owner, President, President, President.