LINE-X Executive and Leadership Team

Ahmed Elshiekh, the Chief Executive Officer at LINE-X, directs the overarching corporate strategy and global market positioning. Elshiekh guides the company's expansion into new sectors, leveraging LINE-X's scientifically formulated polyurea coatings for unmatched durability. This leadership role involves fostering innovation within the product development pipeline, ensuring the company maintains its edge in protective coating technology. Elshiekh oversees the integration of the Truck Gear by LINE-X accessory line, creating a comprehensive one-stop solution for truck customization. By aligning operational goals with market demands, Ahmed Elshiekh drives the company's commitment to protecting and prolonging the life of products across automotive, military, and industrial applications worldwide. The CEO's vision ensures LINE-X's legendary protection reaches every serious business or manufacturer globally.

Lisa Waeyaert, the President at LINE-X, spearheads operational excellence and franchise network development across the United States and globally. Waeyaert focuses on optimizing the supply chain and warehouse management, ensuring efficient distribution of LINE-X products and Truck Gear accessories. This executive role involves enhancing the customer experience at franchise locations, promoting the brand's reputation for near-'unbreakable' coatings. Waeyaert drives initiatives to support the extensive network of over 660 customers in 75 countries, managing logistics across eight warehouses on six continents. By ensuring seamless operations, Lisa Waeyaert directly contributes to LINE-X's ability to deliver legendary protection and a true one-stop truck customization solution. The President's leadership ensures consistent quality and service delivery worldwide.

Loni Greff, the President at LINE-X, champions market penetration and strategic partnerships within the commercial and light industrial sectors. Greff directs efforts to expand the application of LINE-X's scientifically formulated polyurea coatings into new business verticals, emphasizing their role in enhancing product durability and longevity. This leadership position involves identifying growth opportunities and ensuring the company's solutions meet the rigorous demands of various industries. Greff oversees the development of tailored coating strategies for manufacturers seeking superior protection for their products. By fostering strong client relationships and demonstrating the value of LINE-X's protective technologies, Loni Greff significantly impacts the company's revenue streams and market share. The President's focus on industrial applications reinforces LINE-X's commitment to safeguarding valuable assets.

Harold Ames, the President at LINE-X, drives innovation and product development, particularly focusing on the chemistry behind LINE-X's high-performance protective coatings. Ames oversees the award-winning chemistry team and the state-of-the-art product innovation lab, ensuring LINE-X remains at the forefront of polymer science. This executive role involves guiding research into new formulations that offer enhanced durability, faster application times, and broader surface compatibility. Ames ensures that the scientifically formulated polymers permanently bond to a wide range of surfaces, providing unmatched protection. By championing cutting-edge research and development, Harold Ames directly supports the company's mission to bring legendary protection to diverse applications, from automotive to heavy industrial. The President's commitment to scientific advancement underpins LINE-X's product superiority.

Matt Labuda, the President at LINE-X, leads the strategic expansion and integration of the Truck Gear by LINE-X accessory line, complementing the brand's core protective coatings. Labuda focuses on enhancing the premium, stylish truck offerings, ensuring a true one-stop truck customization solution is available at franchise locations. This executive role involves optimizing the product mix and merchandising strategies to appeal to a broad customer base seeking both protection and aesthetic enhancement for their vehicles. Labuda oversees the coordination between coating applications and accessory installations, creating a seamless customer journey. By driving the growth of the accessory division, Matt Labuda significantly boosts franchise revenue and customer engagement, reinforcing LINE-X's position as a leader in the truck customization market. The President's efforts ensure a comprehensive and desirable offering for truck owners.

Peter Traynor, the President at LINE-X, directs the global sales and business development initiatives, focusing on expanding the company's reach in international markets. Traynor oversees the cultivation of relationships with new customers and partners across the 75 countries LINE-X serves, ensuring the brand's protective coatings are accessible worldwide. This leadership role involves identifying emerging market opportunities and tailoring sales strategies to meet diverse regional demands. Traynor works closely with the logistics team to ensure efficient product delivery from the eight warehouses managed across six continents. By driving international sales growth, Peter Traynor directly contributes to LINE-X's global footprint and its mission to provide legendary protection to businesses and manufacturers around the world. The President's efforts solidify LINE-X's presence on a global scale.

David Hare, the President at LINE-X, focuses on the military and heavy industrial applications of LINE-X's high-performance polyurea protective coatings. Hare directs the development and implementation of specialized coating solutions designed to withstand extreme conditions and protect critical assets in demanding environments. This executive role involves collaborating with military procurement teams and heavy industry manufacturers to ensure LINE-X products meet stringent performance and durability standards. Hare oversees the technical support and application training provided to specialized clients, ensuring optimal results. By championing the use of LINE-X's scientifically formulated polymers in these high-stakes sectors, David Hare reinforces the brand's reputation for legendary protection and reliability. The President's expertise ensures LINE-X's solutions are trusted for the most challenging applications.

Lance Laskey, the President at LINE-X, oversees the agricultural and marine sectors, driving the adoption of LINE-X's protective coatings for specialized equipment and vessels. Laskey focuses on tailoring solutions that offer superior resistance to corrosion, abrasion, and environmental degradation in these challenging operational settings. This leadership role involves working with agricultural producers and marine operators to demonstrate the long-term value and durability of LINE-X's scientifically formulated polymers. Laskey ensures that the unique bonding properties of the coatings provide permanent protection for valuable assets exposed to harsh elements. By expanding LINE-X's presence in these key industries, Lance Laskey contributes to the company's mission of providing legendary protection across a wide spectrum of applications. The President's strategic focus enhances LINE-X's versatility and market reach.

Darren Freake, the President & Owner at LINE-X, directs the strategic vision and ownership responsibilities for the company's operations, particularly focusing on franchise growth and market development. Freake oversees the expansion of LINE-X's network of franchise locations, ensuring they offer a comprehensive solution for truck customization and protective coatings. This executive role involves fostering a strong entrepreneurial spirit within the franchise system, driving sales and operational efficiency. Freake works to enhance the brand's visibility and market share by emphasizing the near-'unbreakable' nature of LINE-X's scientifically formulated polyurea coatings. By leading with a focus on both ownership and operational leadership, Darren Freake ensures LINE-X continues its trajectory as a global leader in protective solutions and truck accessories. The President & Owner's commitment drives sustained success and innovation.