Leadership Overview
Levi Strauss & Company has 7 executives leading key functions including strategy, technology, finance, and communications.
Driven by a legacy of innovation, Levi Strauss & Company is dedicated to designing, marketing, and selling apparel and accessories for men, women, and children worldwide, impacting global fashion with its iconic brands.
Driven by a legacy of innovation, Levi Strauss & Company is dedicated to designing, marketing, and selling apparel and accessories for men, women, and children worldwide, impacting global fashion with its iconic brands.
Leadership Roles at Levi Strauss & Company
Michelle Gass - President & Chief Executive Officer
Michelle Gass, the President & Chief Executive Officer at Levi Strauss & Company, directs the overarching corporate strategy and operational execution. Gass steers the company's global vision, ensuring alignment across all business units and brand portfolios, including Levi's, Dockers, and Beyond Yoga. This leadership role involves driving market expansion and optimizing revenue streams through innovative product development and strategic partnerships. Gass oversees the company's financial health and long-term growth objectives, ensuring sustainable profitability and shareholder value. By championing the company's core values, Michelle Gass cultivates a culture of excellence and accountability, positioning Levi Strauss & Company for continued success in the competitive apparel industry. The Chief Executive Officer's mandate includes guiding the company's response to evolving consumer trends and market dynamics, ensuring brand relevance and market leadership.

Lisa Stirling - Vice President, Finance (US) & Chief Financial Officer (Local, Canada)
Lisa Stirling, the Vice President, Finance (US) & Chief Financial Officer (Local, Canada) at Levi Strauss & Company, manages financial operations and strategic planning for key North American markets. Stirling oversees budgeting, forecasting, and financial reporting for the United States and Canada, ensuring fiscal responsibility and compliance. This critical role involves analyzing financial performance, identifying opportunities for cost optimization, and supporting revenue growth initiatives. By providing robust financial insights, Lisa Stirling enables informed decision-making across the organization. The Vice President, Finance (US) & Chief Financial Officer (Local, Canada) also collaborates with regional leadership to align financial strategies with local market demands and corporate objectives. Stirling's expertise is vital in navigating complex financial landscapes and driving sustainable economic performance for Levi Strauss & Company in these significant regions.

Oliver Cloete - Head Chief Financial Officer, Finance & Sub-Saharan Africa (South Africa)
Oliver Cloete, the Head Chief Financial Officer, Finance & Sub-Saharan Africa (South Africa) at Levi Strauss & Company, directs financial strategy and management for the Sub-Saharan Africa region. Cloete is responsible for financial planning, analysis, and reporting, ensuring fiscal discipline and compliance with local regulations. This leadership position involves optimizing financial performance, managing risk, and identifying growth opportunities within the African markets. By providing strategic financial guidance, Oliver Cloete supports the expansion and profitability of Levi Strauss & Company's operations in South Africa and surrounding countries. The Head Chief Financial Officer, Finance & Sub-Saharan Africa (South Africa) plays a key part in developing financial models that align with the company's global objectives while addressing the unique economic conditions of the region. Cloete's financial acumen is essential for driving sustainable business growth.
Walter Ettlin - Vice President, Finance & Chief Financial Officer, , Middle & Africa (Asia, East)
Walter Ettlin, the Vice President, Finance & Chief Financial Officer, Middle & Africa (Asia, East) at Levi Strauss & Company, leads financial operations and strategic fiscal planning across extensive Asian and African territories. Ettlin manages budgeting, forecasting, and financial reporting, ensuring adherence to corporate financial standards and local statutory requirements. This role is pivotal in driving financial performance, identifying cost-saving measures, and supporting market penetration strategies within diverse economic environments. By delivering critical financial analysis, Walter Ettlin empowers leadership to make data-driven decisions that foster growth and profitability. The Vice President, Finance & Chief Financial Officer, Middle & Africa (Asia, East) collaborates closely with regional teams to align financial objectives with the company's global mission. Ettlin's financial oversight is crucial for navigating the complexities of these dynamic markets and ensuring the sustained success of Levi Strauss & Company.
Xavier Orozco - Chief Financial Officer (LATAM)
Xavier Orozco, the Chief Financial Officer (LATAM) at Levi Strauss & Company, spearheads financial strategy and management for the Latin American region. Orozco directs all aspects of financial planning, analysis, and reporting, ensuring fiscal integrity and compliance with regional regulations. This executive position involves optimizing financial performance, mitigating risks, and identifying strategic avenues for revenue enhancement across diverse Latin American markets. Through rigorous financial oversight, Xavier Orozco supports the expansion and profitability goals of Levi Strauss & Company in this key growth area. The Chief Financial Officer (LATAM) works collaboratively with local management to align financial operations with the company's global vision and market-specific opportunities. Orozco's financial leadership is instrumental in navigating the economic landscape of Latin America and driving sustained business success.
Robert Hoffmann - Chief Technology Officer
Robert Hoffmann, the Chief Technology Officer at Levi Strauss & Company, architects the company's technological infrastructure and digital transformation initiatives. Hoffmann drives innovation in e-commerce platforms, supply chain management systems, and data analytics to enhance operational efficiency and customer engagement. This role involves overseeing the development and implementation of cutting-edge IT solutions that support global operations and brand growth. By leveraging technology, Robert Hoffmann ensures the seamless integration of digital tools across all departments, from design and manufacturing to marketing and sales. The Chief Technology Officer's responsibilities include safeguarding company data, managing cybersecurity protocols, and exploring emerging technologies to maintain a competitive edge. Hoffmann's strategic direction empowers Levi Strauss & Company to adapt to the digital landscape and deliver superior customer experiences worldwide.
Kelly McGinnis - Senior VP & Chief Communications Officer
Kelly McGinnis, the Senior VP & Chief Communications Officer at Levi Strauss & Company, directs the company's global communications strategy and corporate reputation management. McGinnis oversees all internal and external communications, including public relations, media relations, and stakeholder engagement, ensuring consistent brand messaging. This leadership role involves shaping the narrative around Levi Strauss & Company's heritage, innovation, and social responsibility initiatives. By managing critical communication channels, Kelly McGinnis safeguards and enhances the company's public image across diverse global markets. The Senior VP & Chief Communications Officer collaborates closely with executive leadership to articulate the company's vision and values effectively. McGinnis's strategic communication efforts are vital for building trust, fostering employee engagement, and reinforcing Levi Strauss & Company's position as a leading apparel provider.

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