Lendmark Financial Services Executive and Leadership Team

June, 2026

Leadership Overview

Lendmark Financial Services has 10 executives leading key functions including strategy, operations, finance, marketing, risk, human resources, and administration.

Driven by a commitment to consumer finance, Lendmark Financial Services specializes in personal and automobile loans, alongside retail merchant sales finance services, impacting markets across the United States.

Leadership Roles at Lendmark Financial Services

  • Chief Executive Officer - Evelyn Hines
  • President & Chief Executive Officer - Robert Castaneda
  • President & Chief Executive Officer - Robert Aiken
  • Chief Financial Officer - David Neaves
  • Executive Vice President & Deputy Chief Financial Officer & Controller - Wayne Taylor
  • President & Chief Operating Officer - Bret Hyler
  • Chief Marketing Officer - Ethan Andelman
  • Chief Risk Officer & Chief Revenue Officer - Stephen Wheeler
  • Chief Human Resources Officer - Kelley Daviss
  • Chief Administrative Officer - Dennis Contic
  • Evelyn Hines - Chief Executive Officer

    Evelyn Hines, the Chief Executive Officer at Lendmark Financial Services, directs the company's overarching strategic vision and operational execution. Hines guides the executive team in navigating the consumer finance landscape, ensuring alignment with market demands for personal and automobile loans. This leadership role involves fostering innovation in retail merchant sales finance services, a critical component of the company's growth strategy. Hines oversees the integration of new financial products and services, driving efficiency across all departments. The Chief Executive Officer's focus remains on expanding market reach and enhancing customer value through robust financial solutions. Hines ensures the company's long-term financial health and competitive positioning within the industry.

    Robert Castaneda - President & Chief Executive Officer

    Robert Castaneda, the President & Chief Executive Officer at Lendmark Financial Services, spearheads the company's strategic direction and operational management. Castaneda drives the expansion of personal and automobile loan offerings, ensuring they meet evolving consumer needs. This executive leadership position involves overseeing all facets of the business, from product development to market penetration. Castaneda focuses on optimizing the company's financial services portfolio, including retail merchant sales finance. The President & Chief Executive Officer works to cultivate strong relationships with stakeholders and partners, reinforcing Lendmark's market presence. Castaneda's mandate includes driving sustainable growth and operational excellence across the organization.

    Robert Aiken - President & Chief Executive Officer

    Robert Aiken, the President & Chief Executive Officer at Lendmark Financial Services, architects the company's strategic roadmap and operational framework. Aiken directs the expansion of consumer finance solutions, including personal and automobile loans, to serve a broad customer base. This executive role involves overseeing the development and implementation of innovative retail merchant sales finance programs. Aiken ensures that all business units operate with maximum efficiency and effectiveness, contributing to the company's overall success. The President & Chief Executive Officer's responsibilities encompass driving market share growth and maintaining a strong competitive edge. Aiken focuses on fostering a culture of performance and accountability throughout the organization.
    Robert Aiken

    David Neaves - Chief Financial Officer

    David Neaves, the Chief Financial Officer at Lendmark Financial Services, manages the company's financial health and strategic fiscal planning. Neaves oversees all financial operations, including accounting, budgeting, forecasting, and financial reporting, ensuring compliance with regulatory standards. This executive role involves developing financial strategies to support the company's growth in personal and automobile loans, as well as retail merchant sales finance. Neaves analyzes financial performance, identifying opportunities for cost optimization and revenue enhancement. The Chief Financial Officer works closely with other C-suite executives to align financial objectives with business goals. Neaves's expertise is crucial for maintaining investor confidence and securing capital for expansion initiatives.
    David Neaves

    Wayne Taylor - Executive Vice President & Deputy Chief Financial Officer & Controller

    Wayne Taylor, the Executive Vice President & Deputy Chief Financial Officer & Controller at Lendmark Financial Services, supports the Chief Financial Officer in managing the company's financial operations. Taylor oversees the accounting department, ensuring accurate financial record-keeping, timely reporting, and adherence to accounting principles for personal and automobile loans, and retail merchant sales finance. This critical role involves managing the controller functions, including financial statement preparation and internal controls. Taylor plays a key part in budgeting processes and financial analysis, providing insights to support strategic decision-making. The Executive Vice President & Deputy Chief Financial Officer & Controller works to enhance financial systems and processes for greater efficiency and accuracy. Wayne Taylor's contributions are vital to maintaining financial integrity and supporting the company's fiscal objectives.

    Bret Hyler - President & Chief Operating Officer

    Bret Hyler, the President & Chief Operating Officer at Lendmark Financial Services, directs the company's day-to-day operations and ensures efficient service delivery. Hyler oversees the operational infrastructure supporting personal and automobile loans, and retail merchant sales finance, focusing on process optimization and scalability. This executive leadership position involves managing cross-functional teams to achieve operational excellence and meet strategic goals. Hyler is responsible for implementing operational policies and procedures that enhance productivity and customer satisfaction. The President & Chief Operating Officer collaborates closely with other executives to align operational strategies with the company's overall business plan. Bret Hyler's focus is on driving operational efficiency and supporting sustainable business growth.
    Bret Hyler

    Ethan Andelman - Chief Marketing Officer

    Ethan Andelman, the Chief Marketing Officer at Lendmark Financial Services, directs all marketing initiatives and brand strategy. Andelman oversees the development and execution of campaigns designed to attract new customers for personal and automobile loans, while also retaining existing clientele. This leadership position involves analyzing market trends and consumer behavior to inform product positioning and promotional activities for retail merchant sales finance services. Andelman manages the marketing budget, ensuring optimal allocation of resources to achieve key performance indicators. The Chief Marketing Officer collaborates with sales and product development teams to ensure cohesive go-to-market strategies. Andelman's efforts are critical in driving customer acquisition and enhancing brand awareness across all target segments.
    Ethan Andelman

    Stephen Wheeler - Chief Risk Officer & Chief Revenue Officer

    Stephen Wheeler, the Chief Risk Officer & Chief Revenue Officer at Lendmark Financial Services, holds dual responsibility for mitigating financial risks and driving revenue generation. Wheeler establishes and oversees the enterprise-wide risk management framework, ensuring robust controls are in place for personal and automobile loans, and retail merchant sales finance operations. Concurrently, Wheeler directs strategies to maximize revenue streams, identifying new market opportunities and optimizing pricing models. This executive leadership position involves close collaboration with finance and operations to balance risk appetite with growth objectives. Wheeler's oversight ensures the company's financial stability while pursuing aggressive expansion. Stephen Wheeler's dual role is pivotal in safeguarding assets and enhancing profitability.

    Kelley Daviss - Chief Human Resources Officer

    Kelley Daviss, the Chief Human Resources Officer at Lendmark Financial Services, leads all human capital management strategies and initiatives. Daviss oversees talent acquisition, employee development, compensation and benefits, and organizational culture to support the company's objectives in consumer finance. This executive role involves ensuring a high-performing workforce capable of delivering exceptional service in personal and automobile loans, and retail merchant sales finance. Daviss develops and implements HR policies that foster employee engagement, retention, and compliance with labor laws. The Chief Human Resources Officer collaborates with leadership to align HR strategies with business growth and operational needs. Daviss plays a key part in building a strong employer brand and cultivating a positive work environment.

    Dennis Contic - Chief Administrative Officer

    Dennis Contic, the Chief Administrative Officer at Lendmark Financial Services, oversees the essential administrative functions that support the company's operations. Contic manages facilities, corporate services, and operational support systems critical for the smooth execution of personal and automobile loans, and retail merchant sales finance. This executive role involves ensuring that the company's infrastructure and administrative processes are efficient and effective. Contic collaborates with various departments to streamline workflows and enhance productivity. The Chief Administrative Officer plays a key part in maintaining a productive and well-organized work environment. Dennis Contic's leadership ensures that administrative operations align with the company's strategic objectives and support overall business success.
    Dennis Contic

    Explore Leadership Teams in Banking

    Frequently Asked Questions Regarding Lendmark Financial Services Top Executives and Leadership Team

    Who leads Lendmark Financial Services?
    Lendmark Financial Services is led by Evelyn Hines (Chief Executive Officer), along with executives such as Robert Castaneda (President & Chief Executive Officer) and Robert Aiken (President & Chief Executive Officer).
    Who is part of Lendmark Financial Services’s executive team?
    The executive team of Lendmark Financial Services includes leaders such as Evelyn Hines (Chief Executive Officer), Robert Castaneda (President & Chief Executive Officer), Robert Aiken (President & Chief Executive Officer) and other senior executives.
    How many executives does Lendmark Financial Services have?
    Lendmark Financial Services has 10 executives leading key business areas.
    What roles are included in Lendmark Financial Services’s leadership team?
    The leadership team of Lendmark Financial Services includes roles such as Chief Executive Officer, President & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Executive Vice President & Deputy Chief Financial Officer & Controller.