Lendmark Financial Services Executive and Leadership Team

July, 2026

Leadership Overview

Lendmark Financial Services has 7 executives leading key functions including strategy, operations, marketing, finance, human resources, and administration.

Driven by a commitment to customer success, Lendmark Financial Services provides essential financial solutions, specializing in personal and automobile loans, and retail merchant sales finance to empower individuals and businesses.

Leadership Roles at Lendmark Financial Services

  • Chief Executive Officer - Evelyn Hines
  • President & Chief Executive Officer - Robert Aiken
  • Executive Vice President & Deputy Chief Financial Officer & Controller - Wayne Taylor
  • President & Chief Operating Officer - Bret Hyler
  • Chief Marketing Officer - Ethan Andelman
  • Chief Human Resources Officer - Kelley Daviss
  • Chief Administrative Officer - Dennis Contic
  • Evelyn Hines - Chief Executive Officer

    Evelyn Hines, the Chief Executive Officer at Lendmark Financial Services, directs the overarching corporate strategy and vision. This leadership position involves guiding the company's expansion within the consumer finance sector, focusing on personal and automobile loans, and retail merchant sales finance. Hines ensures operational alignment with market demands and regulatory requirements, driving sustainable growth. The Chief Executive Officer's responsibilities include fostering innovation and maintaining the company's competitive edge in the financial services landscape. Evelyn Hines's strategic direction shapes the company's future trajectory and market impact.

    Robert Aiken - President & Chief Executive Officer

    Robert Aiken, the President & Chief Executive Officer at Lendmark Financial Services, spearheads the company's strategic initiatives and operational execution. This dual role encompasses driving the company's growth trajectory in personal and automobile loans, alongside retail merchant sales finance services. Aiken ensures robust financial performance and market penetration across all business segments. The President & Chief Executive Officer's oversight extends to cultivating key stakeholder relationships and championing the company's mission. Robert Aiken's leadership ensures the sustained success and expansion of Lendmark Financial Services' offerings.
    Robert Aiken

    Wayne Taylor - Executive Vice President & Deputy Chief Financial Officer & Controller

    Wayne Taylor, the Executive Vice President & Deputy Chief Financial Officer & Controller at Lendmark Financial Services, oversees critical financial operations and reporting. This position involves managing accounting functions, financial controls, and ensuring compliance with financial regulations for personal and automobile loans, and retail merchant sales finance. Taylor plays a key part in financial planning, budgeting, and analysis to support strategic decision-making. The Executive Vice President & Deputy Chief Financial Officer & Controller's responsibilities include maintaining accurate financial records and optimizing financial performance. Wayne Taylor's diligent financial oversight strengthens the company's fiscal health.

    Bret Hyler - President & Chief Operating Officer

    Bret Hyler, the President & Chief Operating Officer at Lendmark Financial Services, manages the day-to-day operational functions and drives efficiency across the organization. This critical role ensures the seamless delivery of personal and automobile loans, and retail merchant sales finance services. Hyler oversees process optimization, risk management, and operational scaling to support company growth. The President & Chief Operating Officer's focus includes enhancing service delivery and maintaining high standards of operational excellence. Bret Hyler's leadership ensures Lendmark Financial Services operates effectively and meets customer needs.
    Bret Hyler

    Ethan Andelman - Chief Marketing Officer

    Ethan Andelman, the Chief Marketing Officer at Lendmark Financial Services, architects and executes comprehensive marketing strategies. This role focuses on enhancing brand visibility and driving customer acquisition for personal and automobile loans, as well as retail merchant sales finance. Andelman oversees all marketing channels, ensuring consistent brand messaging and effective campaign performance. The Chief Marketing Officer's responsibilities include market analysis, customer segmentation, and developing innovative promotional activities. Ethan Andelman's expertise ensures Lendmark Financial Services maintains a strong market presence and attracts new clientele.
    Ethan Andelman

    Kelley Daviss - Chief Human Resources Officer

    Kelley Daviss, the Chief Human Resources Officer at Lendmark Financial Services, leads all human capital management initiatives. This role focuses on attracting, developing, and retaining top talent to support the company's mission in personal and automobile loans, and retail merchant sales finance. Daviss oversees employee relations, compensation and benefits, and organizational development. The Chief Human Resources Officer's strategic input ensures a positive and productive work environment, fostering a culture of engagement and performance. Kelley Daviss's dedication to human resources excellence underpins Lendmark Financial Services' workforce capabilities.

    Dennis Contic - Chief Administrative Officer

    Dennis Contic, the Chief Administrative Officer at Lendmark Financial Services, directs essential administrative functions that support the company's operations. This position ensures the efficient management of facilities, vendor relationships, and corporate services critical to delivering personal and automobile loans, and retail merchant sales finance. Contic oversees the implementation of policies and procedures that enhance operational effectiveness and employee support. The Chief Administrative Officer's responsibilities include managing corporate infrastructure and ensuring a smooth operational workflow. Dennis Contic's administrative leadership provides a stable foundation for Lendmark Financial Services' business activities.
    Dennis Contic

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    Frequently Asked Questions Regarding Lendmark Financial Services Top Executives and Leadership Team

    Who leads Lendmark Financial Services?
    Lendmark Financial Services is led by Evelyn Hines (Chief Executive Officer), along with executives such as Robert Aiken (President & Chief Executive Officer) and Wayne Taylor (Executive Vice President & Deputy Chief Financial Officer & Controller).
    Who is part of Lendmark Financial Services’s executive team?
    The executive team of Lendmark Financial Services includes leaders such as Evelyn Hines (Chief Executive Officer), Robert Aiken (President & Chief Executive Officer), Wayne Taylor (Executive Vice President & Deputy Chief Financial Officer & Controller) and other senior executives.
    How many executives does Lendmark Financial Services have?
    Lendmark Financial Services has 7 executives leading key business areas.
    What roles are included in Lendmark Financial Services’s leadership team?
    The leadership team of Lendmark Financial Services includes roles such as Chief Executive Officer, President & Chief Executive Officer, Executive Vice President & Deputy Chief Financial Officer & Controller, President & Chief Operating Officer, Chief Marketing Officer.