La Comer Group Executive and Leadership Team

May, 2026

Leadership Overview

La Comer Group has 4 executives leading key functions including strategy, human resources, and administration.

Driven by a commitment to operational excellence, La Comer Group is dedicated to providing quality retail services across its operating regions, focusing on customer satisfaction and market expansion.

Leadership Roles at La Comer Group

  • Chief Executive Officer, Designate - Hector De La Barreda
  • Jefe De Personal - Marcelita Cardenas
  • Jefe Administrivo - Juan Altamirano
  • Jefe De Personal - Janette Segovia
  • Hector De La Barreda - Chief Executive Officer, Designate

    Hector De La Barreda, the Chief Executive Officer, Designate at La Comer Group, directs the overarching strategic vision and operational framework for the retail holding company. Overseeing all business units, De La Barreda ensures alignment with market demands and corporate objectives across supermarkets in the Mexico City metropolitan area and Central Mexico. This leadership role involves driving growth initiatives, optimizing supply chain logistics, and enhancing the customer experience to solidify La Comer Group's market position. By fostering innovation in retail operations and strategic partnerships, Hector De La Barreda guides the company's expansion and financial performance. The Chief Executive Officer, Designate's focus remains on sustainable development and operational efficiency, ensuring the company's long-term success and competitive edge in the dynamic retail landscape.
    Hector De La Barreda

    Marcelita Cardenas - Jefe De Personal

    Marcelita Cardenas, the Jefe De Personal at La Comer Group, manages all human resources functions critical to the company's operational success. Cardenas oversees talent acquisition, employee relations, and professional development programs across the supermarket network. This role ensures a skilled and motivated workforce, directly supporting La Comer Group's mission to provide excellent service. By implementing effective HR strategies, Marcelita Cardenas cultivates a positive work environment and drives employee engagement. The Jefe De Personal's responsibilities include ensuring compliance with labor laws and fostering a culture of continuous improvement within the organization. Cardenas's leadership in human capital management is essential for maintaining operational continuity and supporting the company's growth objectives throughout its operating regions.

    Juan Altamirano - Jefe Administrivo

    Juan Altamirano, the Jefe Administrivo at La Comer Group, directs administrative operations and financial oversight for the retail holding company. Altamirano manages budgeting, resource allocation, and the implementation of efficient administrative processes across all supermarket locations. This position is vital for maintaining the financial health and operational integrity of the business. By optimizing administrative functions, Juan Altamirano ensures smooth day-to-day operations and supports strategic decision-making. The Jefe Administrivo's purview includes managing vendor relationships and ensuring compliance with financial regulations. Altamirano's expertise in administrative management is key to La Comer Group's ability to operate effectively and pursue its expansion goals in Central Mexico and the Mexico City metropolitan area.

    Janette Segovia - Jefe De Personal

    Janette Segovia, the Jefe De Personal at La Comer Group, spearheads initiatives focused on employee welfare and organizational development within the retail sector. Segovia directs programs aimed at enhancing employee satisfaction and retention, contributing to a stable and productive workforce across the company's supermarket operations. This role is crucial for aligning human capital strategies with La Comer Group's business objectives. By fostering a supportive workplace, Janette Segovia ensures that personnel policies effectively support the company's operational reach in Mexico City and Central Mexico. The Jefe De Personal's focus extends to talent management and the development of leadership capabilities throughout the organization. Segovia's contributions are integral to maintaining a high-performing team and driving operational excellence.

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    Frequently Asked Questions Regarding La Comer Group Top Executives and Leadership Team

    Who leads La Comer Group?
    La Comer Group is led by Hector De La Barreda (Chief Executive Officer, Designate), along with executives such as Marcelita Cardenas (Jefe De Personal) and Juan Altamirano (Jefe Administrivo).
    Who is part of La Comer Group’s executive team?
    The executive team of La Comer Group includes leaders such as Hector De La Barreda (Chief Executive Officer, Designate), Marcelita Cardenas (Jefe De Personal), Juan Altamirano (Jefe Administrivo) and other senior executives.
    How many executives does La Comer Group have?
    La Comer Group has 4 executives leading key business areas.
    What roles are included in La Comer Group’s leadership team?
    The leadership team of La Comer Group includes roles such as Chief Executive Officer, Designate, Jefe De Personal, Jefe Administrivo, Jefe De Personal.