La Comer Group Executive and Leadership Team

June, 2026

Leadership Overview

La Comer Group has 4 executives leading key functions including strategy, administration, and human resources.

Driven by a commitment to operational excellence, La Comer Group focuses on delivering quality retail experiences across its extensive network, shaping market dynamics through strategic expansion and customer-centric approaches.

Leadership Roles at La Comer Group

  • Chief Executive Officer, Designate - Hector De La Barreda
  • Jefe Administrivo - Juan Altamirano
  • Jefe De Personal - Janette Segovia
  • Jefe De Personal - Marcelita Cardenas
  • Hector De La Barreda - Chief Executive Officer, Designate

    Hector De La Barreda, the Chief Executive Officer, Designate at La Comer Group, directs the overarching strategic vision and operational framework for the retail holding company. Overseeing all business units, De La Barreda ensures alignment with market demands and corporate objectives across the Mexico City metropolitan area and Central Mexico. This leadership position involves driving growth initiatives and optimizing performance across the supermarket chain. By fostering innovation in retail strategies, Hector De La Barreda guides the company's expansion and market penetration efforts. The Chief Executive Officer, Designate's role is critical in shaping the future direction and sustained profitability of La Comer Group's extensive operations.
    Hector De La Barreda

    Juan Altamirano - Jefe Administrivo

    Juan Altamirano, the Jefe Administrivo at La Comer Group, manages the administrative functions critical to the company's operational efficiency. Altamirano oversees the financial and logistical support systems that enable La Comer Group's supermarket operations throughout Central Mexico and the Mexico City metropolitan area. This role involves ensuring smooth day-to-day business processes and resource allocation. By streamlining administrative procedures, Juan Altamirano contributes to the overall stability and effectiveness of the retail network. The Jefe Administrivo's oversight ensures that the company's back-office operations support its front-line retail presence.

    Janette Segovia - Jefe De Personal

    Janette Segovia, the Jefe De Personal at La Comer Group, leads the human resources department, focusing on talent management and employee relations. Segovia oversees recruitment, training, and development programs for staff across La Comer Group's extensive supermarket network in Central Mexico and the Mexico City metropolitan area. This position is vital for cultivating a skilled and motivated workforce. By implementing effective HR strategies, Janette Segovia ensures that the company maintains a high standard of employee engagement and operational support. The Jefe De Personal's efforts directly impact the quality of service delivered by the company's personnel.

    Marcelita Cardenas - Jefe De Personal

    Marcelita Cardenas, the Jefe De Personal at La Comer Group, directs initiatives focused on workforce development and compliance within the human resources domain. Cardenas manages employee welfare programs and ensures adherence to labor regulations across all La Comer Group locations in Central Mexico and the Mexico City metropolitan area. This role is essential for fostering a positive and productive work environment. By championing employee well-being and professional growth, Marcelita Cardenas supports the company's commitment to its staff. The Jefe De Personal's strategic oversight contributes to maintaining a stable and efficient workforce, crucial for the retail operations.

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    Frequently Asked Questions Regarding La Comer Group Top Executives and Leadership Team

    Who leads La Comer Group?
    La Comer Group is led by Hector De La Barreda (Chief Executive Officer, Designate), along with executives such as Juan Altamirano (Jefe Administrivo) and Janette Segovia (Jefe De Personal).
    Who is part of La Comer Group’s executive team?
    The executive team of La Comer Group includes leaders such as Hector De La Barreda (Chief Executive Officer, Designate), Juan Altamirano (Jefe Administrivo), Janette Segovia (Jefe De Personal) and other senior executives.
    How many executives does La Comer Group have?
    La Comer Group has 4 executives leading key business areas.
    What roles are included in La Comer Group’s leadership team?
    The leadership team of La Comer Group includes roles such as Chief Executive Officer, Designate, Jefe Administrivo, Jefe De Personal, Jefe De Personal.