KW Property Management & Consulting Executive and Leadership Team

September, 2026

Leadership Overview

KW Property Management & Consulting has 5 executives leading key functions including operations, financial services, regional leadership, and corporate strategy.

Focused on delivering excellence in association management, KW Property Management & Consulting prioritizes operational efficiency and financial transparency to enhance the value of residential communities across diverse portfolios.

Leadership Roles at KW Property Management & Consulting

  • Chief Financial Officer, Financial Services - Suzel Broe
  • Chief Operating Officer - Katalina Cruz
  • President Midwest - Asa Sherwood
  • President - Nada Cupic
  • President - Jorge Lago
  • Suzel Broe - Chief Financial Officer, Financial Services

    Suzel Broe, the Chief Financial Officer, Financial Services at KW Property Management & Consulting, manages all fiscal operations and financial reporting for the association portfolio. Overseeing the integrity of financial management systems, the Chief Financial Officer, Financial Services ensures accurate budgeting and accounting for homeowner associations. This leadership role involves developing robust financial strategies that protect the assets of managed communities. By monitoring cash flow and fiscal compliance, Suzel Broe provides the necessary oversight to maintain the economic health of every property. The Chief Financial Officer, Financial Services coordinates with external auditors and internal stakeholders to ensure transparency in all financial transactions. Through the application of advanced financial modeling, the Chief Financial Officer, Financial Services supports strategic decision-making and long-term capital planning. This commitment to fiscal discipline ensures the continued stability and growth of the company.

    Katalina Cruz - Chief Operating Officer

    Katalina Cruz, the Chief Operating Officer at KW Property Management & Consulting, directs all internal business processes and on-site management protocols. Overseeing the daily execution of community association management, the Chief Operating Officer ensures that high-rise and condominium properties maintain peak operational standards. This leadership role involves streamlining team management workflows to improve service delivery across the entire portfolio. By implementing rigorous performance metrics, Katalina Cruz optimizes resource allocation and enhances the overall resident experience. The Chief Operating Officer collaborates with regional directors to standardize maintenance procedures and administrative support. Through constant refinement of operational strategies, the Chief Operating Officer drives efficiency and scalability within the organization. This focus on operational excellence supports the long-term growth objectives of the company while maintaining high service quality for every managed association.
    Katalina Cruz

    Asa Sherwood - President Midwest

    Asa Sherwood, the President Midwest at KW Property Management & Consulting, directs all business activities and market expansion efforts throughout the Midwest region. Overseeing the growth of the regional portfolio, the President Midwest ensures that community association management services meet the specific needs of local condominium and homeowner associations. This leadership role involves building strong relationships with community boards and local stakeholders to solidify the market presence of the company. By driving regional initiatives, Asa Sherwood optimizes service delivery and operational performance across the Midwest. The President Midwest collaborates with corporate leadership to align regional goals with the broader mission of the organization. Through the implementation of localized management strategies, the President Midwest secures new business opportunities and maintains high client retention rates. This focus on regional success contributes significantly to the overall expansion and reputation of the company.
    Asa Sherwood

    Nada Cupic - President

    Nada Cupic, the President at KW Property Management & Consulting, architects the overarching corporate strategy and long-term vision for the organization. Overseeing the integration of portfolio management and on-site services, the President ensures that the company maintains a competitive edge in the association management industry. This leadership role involves guiding the executive team toward achieving excellence in service delivery and operational innovation. By fostering a culture of accountability, Nada Cupic drives the company toward sustainable growth and market leadership. The President coordinates with other senior leaders to refine business models and enhance the value proposition for all managed communities. Through the execution of strategic initiatives, the President strengthens the market position of the company. This commitment to high-level leadership ensures that the organization remains a trusted partner for condominium and homeowner associations nationwide.

    Jorge Lago - President

    Jorge Lago, the President at KW Property Management & Consulting, directs the strategic development and business development functions of the company. Overseeing the expansion of the association management portfolio, the President ensures that the organization delivers high-quality solutions for hi-rise and residential communities. This leadership role involves identifying new market opportunities and cultivating partnerships that support the growth of the company. By optimizing the service delivery framework, Jorge Lago enhances the operational capabilities of the entire team. The President works closely with the board and executive leadership to implement policies that improve community living standards. Through the application of industry expertise, the President drives innovation in property management and financial services. This focus on strategic growth and service excellence ensures that the company continues to provide superior value to all clients and stakeholders.

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    Frequently Asked Questions Regarding KW Property Management & Consulting Top Executives and Leadership Team

    Who leads KW Property Management & Consulting?
    KW Property Management & Consulting is led by Suzel Broe (Chief Financial Officer, Financial Services), along with executives such as Katalina Cruz (Chief Operating Officer) and Asa Sherwood (President Midwest).
    Who is part of KW Property Management & Consulting’s executive team?
    The executive team of KW Property Management & Consulting includes leaders such as Suzel Broe (Chief Financial Officer, Financial Services), Katalina Cruz (Chief Operating Officer), Asa Sherwood (President Midwest) and other senior executives.
    How many executives does KW Property Management & Consulting have?
    KW Property Management & Consulting has 5 executives leading key business areas.
    What roles are included in KW Property Management & Consulting’s leadership team?
    The leadership team of KW Property Management & Consulting includes roles such as Chief Financial Officer, Financial Services, Chief Operating Officer, President Midwest, President, President.