KW Property Management & Consulting Executive and Leadership Team

July, 2026

Leadership Overview

KW Property Management & Consulting has 6 executives leading key functions including operations, finance, and strategy.

Driven by a commitment to excellence, KW Property Management & Consulting provides comprehensive association management solutions, enhancing community living through expert financial oversight and operational efficiency.

Leadership Roles at KW Property Management & Consulting

  • Chief Financial Officer, Financial Services - Suzel Broe
  • Chief Financial Officer & Co-founder - Trycia Arencibia
  • Chief Operating Officer - Katalina Cruz
  • President - Jorge Lago
  • President Midwest - Asa Sherwood
  • President - Nada Cupic
  • Suzel Broe - Chief Financial Officer, Financial Services

    Suzel Broe, the Chief Financial Officer, Financial Services at KW Property Management & Consulting, spearheads all financial operations and strategic financial planning. Broe manages the financial health of the company and its diverse portfolio of managed associations, ensuring robust financial management. This critical role involves overseeing budgeting, forecasting, and financial reporting for Community Association Management, Condominium Associations, and Homeowner Associations. Broe's expertise in financial services directly supports the company's specialization in portfolio management and on-site operations by providing clear financial insights and controls. By implementing rigorous financial oversight, Suzel Broe ensures fiscal responsibility and transparency for all stakeholders. The Chief Financial Officer, Financial Services' leadership is essential for driving sustainable growth and maintaining the company's reputation for financial integrity within the real estate management sector.

    Trycia Arencibia - Chief Financial Officer & Co-founder

    Trycia Arencibia, the Chief Financial Officer & Co-founder at KW Property Management & Consulting, provides foundational financial leadership and strategic direction. Arencibia's role encompasses the overall financial strategy and management of the association management company, leveraging deep expertise in financial services. This includes guiding the company's financial planning, investment strategies, and fiscal operations, ensuring alignment with the company's growth objectives. Arencibia's co-founding perspective informs critical decisions regarding portfolio management and operational scaling. By maintaining stringent financial controls and fostering a culture of fiscal discipline, Trycia Arencibia ensures the long-term financial stability and success of KW Property Management & Consulting. The Chief Financial Officer & Co-founder's influence is vital in shaping the company's financial trajectory and supporting its comprehensive service offerings.

    Katalina Cruz - Chief Operating Officer

    Katalina Cruz, the Chief Operating Officer at KW Property Management & Consulting, directs all operational facets of the association management firm. Overseeing daily activities, Cruz ensures the seamless delivery of Community Association Management, Condominium Associations, and Homeowner Associations services. This leadership role involves optimizing portfolio management strategies and implementing effective on-site management protocols across diverse client portfolios. Cruz drives operational efficiency by refining team management techniques and enhancing the company's specialization in Hi-Rise operations. By focusing on robust financial management integration, Katalina Cruz ensures that operational strategies directly support the company's mission of enhancing community living. The Chief Operating Officer's purview extends to maintaining high standards in service delivery and fostering a culture of continuous improvement throughout the organization, directly impacting client satisfaction and retention.
    Katalina Cruz

    Jorge Lago - President

    Jorge Lago, the President at KW Property Management & Consulting, directs the overarching strategic vision and business development initiatives for the association management firm. Lago's leadership guides the expansion of services, including Community Association Management, Condominium Associations, and Homeowner Associations, across new markets. This executive role involves fostering key relationships with clients and industry partners, ensuring the company maintains its competitive edge. By championing innovation in portfolio management and on-site operations, Jorge Lago drives the company's commitment to delivering exceptional service. The President's focus on operational excellence and financial management integration ensures that all departments function cohesively to meet client needs. Through strategic oversight, Jorge Lago propels KW Property Management & Consulting forward, solidifying its position as a leader in the real estate management sector.

    Asa Sherwood - President Midwest

    Asa Sherwood, the President Midwest at KW Property Management & Consulting, leads the strategic expansion and operational oversight for the company's Midwest region. Sherwood directs the implementation of Community Association Management, Condominium Associations, and Homeowner Associations services tailored to the unique demands of the Midwest market. This leadership position involves cultivating regional growth, managing key client relationships, and ensuring the highest standards of portfolio management and on-site operations. Asa Sherwood's focus on localized operational strategies enhances the company's ability to provide effective team management and financial oversight within the region. By driving regional performance, Asa Sherwood contributes significantly to the company's overall market presence and success. The President Midwest's role is crucial for adapting the company's comprehensive service model to diverse geographic landscapes.

    Nada Cupic - President

    Nada Cupic, the President at KW Property Management & Consulting, drives strategic initiatives and operational excellence across the organization. Cupic's leadership ensures the effective delivery of comprehensive association management services, including Community Association Management, Condominium Associations, and Homeowner Associations. This role involves overseeing key business functions, fostering strong client partnerships, and guiding the company's expansion efforts. Nada Cupic emphasizes robust financial management and team management protocols to optimize portfolio performance and on-site operations. By championing a client-centric approach, Cupic reinforces the company's commitment to enhancing community living. The President's strategic vision is instrumental in maintaining KW Property Management & Consulting's reputation for reliability and superior service delivery in the competitive real estate management landscape.

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    Frequently Asked Questions Regarding KW Property Management & Consulting Top Executives and Leadership Team

    Who leads KW Property Management & Consulting?
    KW Property Management & Consulting is led by Suzel Broe (Chief Financial Officer, Financial Services), along with executives such as Trycia Arencibia (Chief Financial Officer & Co-founder) and Katalina Cruz (Chief Operating Officer).
    Who is part of KW Property Management & Consulting’s executive team?
    The executive team of KW Property Management & Consulting includes leaders such as Suzel Broe (Chief Financial Officer, Financial Services), Trycia Arencibia (Chief Financial Officer & Co-founder), Katalina Cruz (Chief Operating Officer) and other senior executives.
    How many executives does KW Property Management & Consulting have?
    KW Property Management & Consulting has 6 executives leading key business areas.
    What roles are included in KW Property Management & Consulting’s leadership team?
    The leadership team of KW Property Management & Consulting includes roles such as Chief Financial Officer, Financial Services, Chief Financial Officer & Co-founder, Chief Operating Officer, President, President Midwest.