KW Property Management & Consulting Executive and Leadership Team

June, 2026

Leadership Overview

KW Property Management & Consulting has 5 executives leading key functions including strategy, finance, and regional operations.

Driven by a commitment to excellence, KW Property Management & Consulting focuses on delivering comprehensive association management solutions, enhancing community living through expert operational and financial oversight, and fostering strong client relationships across diverse property types.

Leadership Roles at KW Property Management & Consulting

  • Chief Executive Officer & Co-Founder - Katalina Cruz
  • Chief Financial Officer & Co-founder - Trycia Arencibia
  • President - Jorge Lago
  • President Midwest - Asa Sherwood
  • President - Nada Cupic
  • Katalina Cruz - Chief Executive Officer & Co-Founder

    Katalina Cruz, the Chief Executive Officer & Co-Founder at KW Property Management & Consulting, directs the overarching strategic vision and operational framework for the association management company. Cruz spearheads the development and execution of growth initiatives, ensuring the company's market leadership in Community Association Management, Condominium Associations, and Homeowner Associations. Overseeing portfolio and on-site management services, Cruz drives efficiency and client satisfaction across all operational facets. This leadership role involves cultivating strategic partnerships and maintaining the company's reputation for excellence in Hi-Rise, Operations, Financial Management, and Team Management. By championing innovation in service delivery, Katalina Cruz ensures the company consistently meets and exceeds client expectations, solidifying its position as a premier provider of real estate management solutions.
    Katalina Cruz

    Trycia Arencibia - Chief Financial Officer & Co-founder

    Trycia Arencibia, the Chief Financial Officer & Co-founder at KW Property Management & Consulting, manages all financial operations and fiscal strategy for the association management firm. Arencibia oversees budgeting, financial planning, and risk management, ensuring the fiscal health and stability of the company and its managed communities. This critical role involves optimizing financial performance for Community Association Management, Condominium Associations, and Homeowner Associations, as well as guiding portfolio and on-site management services. Arencibia's expertise in Financial Management and Team Management is central to maintaining robust operational standards and driving profitability. By implementing stringent financial controls and identifying strategic investment opportunities, Trycia Arencibia directly supports the company's expansion and its commitment to delivering exceptional value in the real estate sector.

    Jorge Lago - President

    Jorge Lago, the President at KW Property Management & Consulting, leads the strategic direction and operational execution for key market segments within the association management company. Lago focuses on enhancing service delivery for Community Association Management, Condominium Associations, and Homeowner Associations, ensuring alignment with the company's core mission. This leadership position involves driving operational excellence in Hi-Rise, Operations, and Team Management, fostering a culture of high performance and client-centric service. Lago's responsibilities include developing and implementing strategic initiatives that support portfolio and on-site management services, thereby strengthening the company's market presence. Through dedicated oversight and strategic planning, Jorge Lago ensures the continued success and growth of KW Property Management & Consulting's service offerings.

    Asa Sherwood - President Midwest

    Asa Sherwood, the President Midwest at KW Property Management & Consulting, directs regional operations and strategic growth initiatives across the Midwest territory for the association management company. Sherwood is responsible for expanding the company's footprint in Community Association Management, Condominium Associations, and Homeowner Associations throughout this key geographic area. This role emphasizes driving operational efficiency and client satisfaction within the Midwest region, overseeing portfolio and on-site management services. Sherwood's leadership in Operations and Team Management is crucial for adapting the company's specialized services, including Hi-Rise and Financial Management, to local market demands. By cultivating strong regional relationships and ensuring consistent service quality, Asa Sherwood significantly contributes to KW Property Management & Consulting's national expansion and market penetration.

    Nada Cupic - President

    Nada Cupic, the President at KW Property Management & Consulting, spearheads operational strategies and client relations for designated market areas within the association management firm. Cupic focuses on optimizing the delivery of Community Association Management, Condominium Associations, and Homeowner Associations services, ensuring adherence to the highest standards of portfolio and on-site management. This executive role involves driving performance improvements in Operations and Team Management, fostering collaborative environments that enhance service quality. Cupic's strategic oversight contributes directly to the company's ability to manage diverse property types, including Hi-Rise developments, and to implement effective Financial Management practices. Through dedicated leadership and a focus on client success, Nada Cupic plays a vital part in KW Property Management & Consulting's ongoing commitment to excellence.

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    Frequently Asked Questions Regarding KW Property Management & Consulting Top Executives and Leadership Team

    Who leads KW Property Management & Consulting?
    KW Property Management & Consulting is led by Katalina Cruz (Chief Executive Officer & Co-Founder), along with executives such as Trycia Arencibia (Chief Financial Officer & Co-founder) and Jorge Lago (President).
    Who is part of KW Property Management & Consulting’s executive team?
    The executive team of KW Property Management & Consulting includes leaders such as Katalina Cruz (Chief Executive Officer & Co-Founder), Trycia Arencibia (Chief Financial Officer & Co-founder), Jorge Lago (President) and other senior executives.
    How many executives does KW Property Management & Consulting have?
    KW Property Management & Consulting has 5 executives leading key business areas.
    What roles are included in KW Property Management & Consulting’s leadership team?
    The leadership team of KW Property Management & Consulting includes roles such as Chief Executive Officer & Co-Founder, Chief Financial Officer & Co-founder, President, President Midwest, President.