KW Property Management & Consulting Executive and Leadership Team

July, 2026

Leadership Overview

KW Property Management & Consulting has 6 executives leading key functions including operations, finance, and regional leadership.

Driven by a commitment to excellence, KW Property Management & Consulting provides comprehensive association management solutions, enhancing community living through expert financial oversight and operational efficiency.

Leadership Roles at KW Property Management & Consulting

  • Chief Financial Officer, Financial Services - Suzel Broe
  • Chief Financial Officer & Co-founder - Trycia Arencibia
  • Chief Operating Officer - Katalina Cruz
  • President - Nada Cupic
  • President Midwest - Asa Sherwood
  • President - Jorge Lago
  • Suzel Broe - Chief Financial Officer, Financial Services

    Suzel Broe, the Chief Financial Officer, Financial Services at KW Property Management & Consulting, spearheads all financial operations and strategic financial planning. Broe manages the financial health of the company, overseeing budgeting, forecasting, and financial reporting for a diverse portfolio of associations. This critical role involves ensuring fiscal responsibility and transparency in all financial services offered, including those for Condominium Associations and Homeowner Associations. By implementing robust financial controls and driving strategic financial initiatives, Suzel Broe directly contributes to the company's stability and growth. The Chief Financial Officer, Financial Services' expertise in financial management is essential for maintaining client trust and supporting the company's expansion across various markets.

    Trycia Arencibia - Chief Financial Officer & Co-founder

    Trycia Arencibia, the Chief Financial Officer & Co-founder at KW Property Management & Consulting, provides foundational financial leadership and strategic direction. Arencibia's dual role encompasses both the operational financial management and the long-term fiscal strategy of the association management company. This involves guiding the company's financial services, including portfolio management and on-site management, with a focus on sustainable growth and profitability. By leveraging deep expertise in financial management and team management, Trycia Arencibia ensures the company's financial integrity and supports its market position. The Chief Financial Officer & Co-founder's vision is integral to the company's ongoing success and its commitment to delivering exceptional value to its clients.

    Katalina Cruz - Chief Operating Officer

    Katalina Cruz, the Chief Operating Officer at KW Property Management & Consulting, directs all operational facets of the association management firm. Overseeing daily activities, Cruz ensures the seamless delivery of Community Association Management, Condominium Associations, and Homeowner Associations services. This leadership role involves optimizing internal processes for portfolio management and on-site management functions, driving efficiency across all client engagements. By focusing on team management and operational excellence, Katalina Cruz directly supports the company's mission to enhance community living. The Chief Operating Officer's strategic oversight extends to implementing best practices in Hi-Rise operations and financial management, ensuring robust service delivery throughout the United States.
    Katalina Cruz

    Nada Cupic - President

    Nada Cupic, the President at KW Property Management & Consulting, directs the overall strategic vision and operational execution for the firm. Cupic's leadership encompasses the full spectrum of association management services, including Community Association Management, Condominium Associations, and Homeowner Associations. This executive position involves fostering strong client relationships and ensuring the highest standards of service delivery across all management functions. By championing innovation in Hi-Rise operations and financial management, Nada Cupic drives the company's commitment to excellence. The President's focus on team management and operational efficiency is paramount to maintaining the company's reputation as a leader in the industry.

    Asa Sherwood - President Midwest

    Asa Sherwood, the President Midwest at KW Property Management & Consulting, spearheads the company's strategic initiatives and operational oversight within the Midwest region. Sherwood's responsibilities include expanding the company's presence and service offerings, such as Community Association Management and Portfolio Management, across key Midwestern markets. This leadership role is crucial for adapting the firm's expertise in Condominium Associations and Homeowner Associations to regional demands. By focusing on operational excellence and team management, Asa Sherwood ensures consistent service quality and client satisfaction throughout the Midwest. The President Midwest's dedication to financial management and Hi-Rise operations strengthens the company's footprint and market penetration in this vital territory.

    Jorge Lago - President

    Jorge Lago, the President at KW Property Management & Consulting, drives the strategic direction and operational performance of the association management company. Lago's leadership ensures the effective delivery of services including Community Association Management, Condominium Associations, and Homeowner Associations. This executive role emphasizes enhancing portfolio management and on-site management capabilities to meet diverse client needs. Through a focus on financial management and team management, Jorge Lago cultivates a culture of excellence and accountability. The President's commitment to operational innovation and client success solidifies the company's standing as a premier provider of property management solutions.

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    Frequently Asked Questions Regarding KW Property Management & Consulting Top Executives and Leadership Team

    Who leads KW Property Management & Consulting?
    KW Property Management & Consulting is led by Suzel Broe (Chief Financial Officer, Financial Services), along with executives such as Trycia Arencibia (Chief Financial Officer & Co-founder) and Katalina Cruz (Chief Operating Officer).
    Who is part of KW Property Management & Consulting’s executive team?
    The executive team of KW Property Management & Consulting includes leaders such as Suzel Broe (Chief Financial Officer, Financial Services), Trycia Arencibia (Chief Financial Officer & Co-founder), Katalina Cruz (Chief Operating Officer) and other senior executives.
    How many executives does KW Property Management & Consulting have?
    KW Property Management & Consulting has 6 executives leading key business areas.
    What roles are included in KW Property Management & Consulting’s leadership team?
    The leadership team of KW Property Management & Consulting includes roles such as Chief Financial Officer, Financial Services, Chief Financial Officer & Co-founder, Chief Operating Officer, President, President Midwest.