JUUL Labs Executive and Leadership Team

Jean Valer, the Chief Executive Officer at JUUL Labs, directs the company's overall strategic direction and operational execution. Valer oversees all departments, ensuring alignment with JUUL Labs' mission to transition adult smokers away from combustible cigarettes. This leadership role involves navigating complex regulatory landscapes and fostering innovation in product development. By focusing on responsible go-to-market strategies, Jean Valer drives the company's commitment to adult smokers seeking alternatives. The Chief Executive Officer's purview includes managing stakeholder relations and ensuring long-term business sustainability. Valer's leadership ensures the company meets its objectives in a rapidly evolving market. The Chief Executive Officer's responsibilities extend to cultivating a culture of compliance and accountability across the organization. This executive guides the company's efforts to provide adult smokers with a viable alternative.

Kevin Crosthwaite, the Chairman & Chief Executive Officer at JUUL Labs, guides the company's strategic vision and governance. Crosthwaite leads the board of directors and oversees the executive team, ensuring robust corporate strategy and operational integrity. This position involves setting the long-term direction for JUUL Labs, focusing on product innovation and market expansion. By championing responsible practices, Kevin Crosthwaite drives the company's commitment to adult smokers. The Chairman & Chief Executive Officer's responsibilities include fostering strong relationships with investors and regulatory bodies. Crosthwaite's leadership ensures the company navigates the complexities of the industry while pursuing its core mission. This executive's role is critical in maintaining the company's focus on harm reduction for adult smokers. The Chairman & Chief Executive Officer's oversight ensures that all business activities align with ethical standards and regulatory requirements.

K.C. Crosthwaite, the Chairman and Chief Executive Officer at JUUL Labs, directs the company's overarching strategy and corporate governance. Crosthwaite leads the executive team and the board, ensuring the company's mission to transition adult smokers is pursued responsibly. This role involves setting the strategic agenda, driving innovation in product design, and managing regulatory compliance. By focusing on market leadership, K.C. Crosthwaite ensures JUUL Labs remains at the forefront of the industry. The Chairman and Chief Executive Officer's responsibilities include fostering a culture of accountability and ethical conduct. Crosthwaite's leadership is pivotal in navigating the challenges of the electronic cigarette market. This executive's influence shapes the company's approach to product development and consumer safety. The Chairman and Chief Executive Officer's strategic direction supports the company's commitment to adult smokers seeking alternatives.

Kirk Phelps, the Chief Product Officer at JUUL Labs, spearheads the innovation and development of JUUL Labs' product portfolio. Phelps oversees the entire product lifecycle, from conceptualization and design to manufacturing and quality assurance, ensuring products meet rigorous standards. This leadership position involves translating market insights and consumer needs into tangible product features that support adult smokers seeking alternatives. By driving technological advancements, Kirk Phelps ensures JUUL Labs offers effective and responsible nicotine delivery systems. The Chief Product Officer's responsibilities include collaborating with engineering, marketing, and regulatory teams to bring new products to market. Phelps's focus is on enhancing product safety, usability, and efficacy. This executive's vision shapes the future of JUUL Labs' offerings, aligning product strategy with the company's mission to reduce the harm caused by combustible cigarettes.