JUUL Labs Executive and Leadership Team

Jean Valer, the Chief Executive Officer at JUUL Labs, directs the company's overall strategic direction and operational execution. Valer oversees all departments, ensuring alignment with JUUL Labs' mission to transition adult smokers away from combustible cigarettes. This leadership role involves navigating complex regulatory landscapes and fostering innovation in product development. By focusing on responsible adult alternatives, Valer drives the company's market position and commitment to harm reduction. The Chief Executive Officer's mandate includes optimizing business processes and enhancing stakeholder value through strategic decision-making. Valer's leadership ensures the company's long-term sustainability and impact within the industry.

K.C. Crosthwaite, the Chairman and Chief Executive Officer at JUUL Labs, guides the company's strategic vision and governance. Crosthwaite leads the executive team in executing the core mission of providing adult smokers with responsible alternatives to combustible cigarettes. This dual role encompasses setting the long-term trajectory for product innovation and market engagement. The Chairman and Chief Executive Officer ensures robust corporate governance and oversees critical business functions, driving operational excellence. By championing the transition away from traditional tobacco, Crosthwaite reinforces JUUL Labs' commitment to public health objectives. K.C. Crosthwaite's leadership is pivotal in shaping the company's response to evolving industry standards and consumer needs.

Kevin Crosthwaite, the Chairman & Chief Executive Officer at JUUL Labs, directs the company's strategic initiatives and corporate governance. Crosthwaite leads the executive team in advancing JUUL Labs' objective to transition adult smokers from combustible cigarettes. This comprehensive leadership role involves shaping the company's future direction and ensuring adherence to ethical business practices. The Chairman & Chief Executive Officer oversees critical operational frameworks and fosters a culture of accountability. By prioritizing the development of responsible alternatives, Kevin Crosthwaite reinforces the company's commitment to harm reduction. Crosthwaite's guidance is essential for navigating the dynamic market and regulatory environment, ensuring sustained growth and impact.

Kirk Phelps, the Chief Product Officer at JUUL Labs, architects the company's product strategy and innovation pipeline. Phelps oversees the design, development, and lifecycle management of JUUL Labs' product portfolio, focusing on creating responsible alternatives for adult smokers. This critical role involves translating market insights and scientific research into tangible product enhancements that support the mission of transitioning smokers away from combustible cigarettes. The Chief Product Officer collaborates closely with engineering, marketing, and regulatory affairs teams to ensure product compliance and market readiness. By driving product excellence, Kirk Phelps ensures JUUL Labs offers effective and appealing solutions, contributing directly to the company's harm reduction goals and market competitiveness.