JTB Executive and Leadership Team

August, 2026

Leadership Overview

JTB has 4 executives leading key functions including strategy, corporate governance, financial oversight, and brand marketing.

Focused on connecting global destinations through innovative tourism solutions, JTB drives meaningful cultural exchange and sustainable travel experiences for diverse international markets while maintaining a commitment to community enrichment and personalized service excellence.

Leadership Roles at JTB

  • Chief Executive Officer - Thurron Barnett
  • President & Chief Executive Officer - Tomo Aomi
  • Deputy Chief Financial Officer - Daisuke Okamoto
  • Executive Officer, Branding, Marketing and Communications, Chief Marketing Officer - Etsuko Kazaguchi
  • Thurron Barnett - Chief Executive Officer

    Thurron Barnett, the Chief Executive Officer at JTB, directs the overarching strategic vision for global tourism operations. By aligning corporate objectives with evolving market trends, the Chief Executive Officer ensures the organization maintains a competitive edge in the international travel sector. Thurron Barnett architects high-level partnerships that expand the company's reach across diverse geographic regions, facilitating seamless cross-border experiences. This leadership role involves constant collaboration with the board to refine business models and optimize service delivery for both leisure and corporate clients. Through rigorous analysis of industry shifts, the Chief Executive Officer identifies growth opportunities that enhance the company's multifaceted service portfolio. By prioritizing sustainable practices and digital integration, the Chief Executive Officer strengthens the firm's market position. Ultimately, the Chief Executive Officer secures long-term operational stability while fostering a culture of innovation that defines the company's approach to modern travel management.

    Tomo Aomi - President & Chief Executive Officer

    Tomo Aomi, the President & Chief Executive Officer at JTB, manages the daily execution of complex travel and tourism service delivery. Overseeing the integration of transportation logistics and accommodation arrangements, the President & Chief Executive Officer ensures operational efficiency across all business units. Tomo Aomi drives the implementation of custom solutions tailored to individual and corporate client needs, balancing commercial goals with community-focused tourism initiatives. This leadership role requires constant coordination with regional stakeholders to promote destination development and enhance accessibility. By leveraging technological advancements, the President & Chief Executive Officer optimizes the customer support framework to meet changing travel expectations. Through meticulous planning and resource allocation, the President & Chief Executive Officer maintains the organization's legacy as a premier travel agency. This executive leadership ensures that every service offering reflects the company's commitment to quality, reliability, and meaningful cultural exchange on a global scale.
    Tomo Aomi

    Daisuke Okamoto - Deputy Chief Financial Officer

    Daisuke Okamoto, the Deputy Chief Financial Officer at JTB, monitors the fiscal health and capital allocation strategies of the organization. By analyzing revenue streams from diverse travel services, the Deputy Chief Financial Officer provides the financial intelligence necessary for informed decision-making at the executive level. Daisuke Okamoto oversees the budgeting processes for regional promotion efforts and digital engagement platforms, ensuring that investments align with the company's long-term growth targets. This leadership role involves managing complex financial risks associated with international tourism operations and maintaining transparency with stakeholders. By optimizing cost structures and enhancing financial reporting accuracy, the Deputy Chief Financial Officer supports the firm's ability to scale its service offerings effectively. Through rigorous oversight of monetary assets, the Deputy Chief Financial Officer ensures the company remains resilient against market volatility. This financial stewardship directly enables the organization to pursue ambitious expansion projects while maintaining a stable foundation for future innovation.

    Etsuko Kazaguchi - Executive Officer, Branding, Marketing and Communications, Chief Marketing Officer

    Etsuko Kazaguchi, the Executive Officer, Branding, Marketing and Communications, Chief Marketing Officer at JTB, shapes the public identity and market presence of the organization. By crafting comprehensive communication strategies, the Chief Marketing Officer ensures that the company's mission of connecting people and destinations resonates with global audiences. Etsuko Kazaguchi directs the development of digital engagement platforms that simplify travel planning and enhance user convenience. This leadership role involves coordinating with internal teams to promote regional tourism initiatives and highlight unique travel experiences. By analyzing consumer behavior and market trends, the Chief Marketing Officer refines the brand narrative to attract diverse demographics. Through strategic marketing campaigns, the Chief Marketing Officer drives customer acquisition and loyalty across all service channels. This executive role ensures that the company's reputation for excellence remains consistent, effectively positioning the firm as a leader in the competitive global tourism landscape through impactful storytelling and targeted outreach.
    Etsuko Kazaguchi

    Frequently Asked Questions Regarding JTB Top Executives and Leadership Team

    Who leads JTB?
    JTB is led by Thurron Barnett (Chief Executive Officer), along with executives such as Tomo Aomi (President & Chief Executive Officer) and Daisuke Okamoto (Deputy Chief Financial Officer).
    Who is part of JTB’s executive team?
    The executive team of JTB includes leaders such as Thurron Barnett (Chief Executive Officer), Tomo Aomi (President & Chief Executive Officer), Daisuke Okamoto (Deputy Chief Financial Officer) and other senior executives.
    How many executives does JTB have?
    JTB has 4 executives leading key business areas.
    What roles are included in JTB’s leadership team?
    The leadership team of JTB includes roles such as Chief Executive Officer, President & Chief Executive Officer, Deputy Chief Financial Officer, Executive Officer, Branding, Marketing and Communications, Chief Marketing Officer.